Ep 4- The Simplicity of Creating Content

[00:00:11] The author discusses the importance of creating content in today's AI-driven world, and how people and companies often overcomplicate the process. They suggest discussing ways to get started and what people are doing right and wrong in content creation.
[00:01:59] Creating content can be daunting, but it's important to just get started and be passionate about it, especially with the constantly changing landscape of social media. The key is to create content that stands out and gets into the newsfeed. Examples of how to launch a podcast quickly are given.
[00:05:58] Overcoming imposter syndrome is key to creating consistent content, and it's important to start creating content without putting too much pressure on oneself. Tools like Riverside make it easy to record podcasts, and there are AI tools available to simplify the editing process. Don't make excuses and start creating content today.
[00:08:50] Use Riverside to record and edit the podcast. Leverage AI by using Castmagic IO to produce transcripts, show titles, and social media content ideas in less time. Emphasize that done is better than perfect.
[00:10:51] The LinkedIn algorithm reports are pointless and can do more harm than good as they focus on a small subset of users and don't account for different audiences and variables. It's important to understand the basics of platform culture, but getting hung up on these reports can be detrimental.
[00:13:27] Reports and engagement metrics on social media can be misleading, and it's important to focus on creating consistent content that resonates with your audience and leverages your own strengths and standards. AI tools like chat and GPT can be helpful for generating ideas, but it's important to add your own spin and not rely solely on automated content.
[00:17:54] Simplify content creation by not overthinking it and focusing on getting it out to the world. Use your personal style and create content as if sharing it with a friend or family member. AI tools can help, but it's important to add a human element for authenticity.
[00:21:48] Advice for creating content: focus on what you care about, evolve your topics, share personal stories in context of the platform, and use organizational tools. Notion is recommended.
[00:25:57] Pillars don't matter, just start posting and build the muscle. Personal interests are more important. Write down ideas, choose a format, and ship it out. Feedback is important.
[00:27:54] This podcast focuses on discussing topics of interest without limiting themselves to a specific topic to attract listeners.