The Business of Barbie: Phenomenon or Good Marketing

Books & The Biz

Dan Paulson and Richard Veltre Rating 0 (0) (0)
Launched: Jul 27, 2023
dan@invisionbusinessdevelopment.com Season: 1 Episode: 5
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Books & The Biz
The Business of Barbie: Phenomenon or Good Marketing
Jul 27, 2023, Season 1, Episode 5
Dan Paulson and Richard Veltre
Episode Summary

Barbie has hit the theaters and is now tops in the box office. Books and Biz digs into the history of Barbie, its marketing and what companies should learn about not following the crowd.

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The Business of Barbie: Phenomenon or Good Marketing
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Barbie has hit the theaters and is now tops in the box office. Books and Biz digs into the history of Barbie, its marketing and what companies should learn about not following the crowd.

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