IT Solutions for the future of work and the power of Founder-led sales via LinkedIn - Yuying Deng

In this episode of Next Big Wave, Tim Grassin speaks with Yuying Deng, founder of end-to-end IT management company Esevel.

Yuying shares her journey from being a lawyer to becoming a founder. She started her career in corporate law but decided it wasn't for her.

She then pursued an MBA and helped her parents with their nursing home business. After selling the business, she started her first company, an ergonomic hardware IoT company. 

When COVID hit, she pivoted to Esevel, a tech-enabled managed services provider that helps companies with IT device procurement, hardware support, and device management and security. 

Tim and Yuying share their thoughts and experiences on the best growth hacks, email marketing becoming obsolete, and the new opportunities that can be found on LinkedIn.

Attributing lots of success to LinkedIn, Tim shares his insights on how to leverage LinkedIn as a founder to build a strong personal brand and connect with more potential clients in a more organic but effective manner.

They discuss how she manages family and entrepreneurship by embracing the challenges and finding joy in both. Dealing with rejection and the emotional roller coaster of being a founder are challenges she has learned to overcome through compartmentalization and exercise. 

Checkout Yuying's Startup startup: https://esevel.com/

If you are looking to scale your startup to $1m ARR then check out: https://nextbigwave.co/

Here are the key segments for today's episode!
0:00 Intro
0:20 Getting to know Yuying
7:58 Yuyings experience at Iterative
10:28 What is Yuying's main ICP
16:00 Founder-led sales
21:34 Email trends and marketing strategies
23:54 Game-changing LinkedIn strategies and auditing Yuyings account
28:37 Entrepreneur relationship and family advice
34:07 Thoughts on Singapore as a hub for startups
37:38 Outro

#NextBigWave #startups #entrepreneur #singapore #linkedin #linkedinstrategy #growth