Claudia Mangeac - What it takes to become the obvious choice for premium clients in 2025 (without sounding like everyone else in your industry)

00:00  Do you ever feel like you're basically shouting into the void like you're putting energy into your marketing, you're redoing all the right things, you're investing in yourself, you're listening to experts, you're trying stuff. You're just consuming so much energy, but somehow the results are just not there. It's like, you know, you're so good at what you do, you are genius, your clients love you but when it comes to your marketing, your branding, all of your presence online, it just doesn't translate the same. If that's the case, don't you worry, it's not a you thing.    

00:27  That's because most marketing advice sucks. And if you're listening right now thinking, wait a second, like I thought this was like, you're going to take me like slowly into an intro. You're here and you're here to learn that we don't do things just the usual way. And first of all, hello hi. This was all a quick intro into what it's like to become the obvious choice for premium clients in 2025 without sounding like everyone else in the industry, without sounding like a freaking bot, without planning in. All right, first thing before we go into the meat, I want to say this, this training is here to activate you. I don't want you to listen to this and not do anything from it because then you were just wasting your time all right? So I'm going to keep it quite short, quite to the point.    

01:09  This is my style, and I want you to take action from it so it's OK if you're listening to this, as you already know, washing dishes or you know, whatever you may be doing, it's all cool but I do want you to be taking action from it oK, now that we got out of the way, let's talk about this. Most branded marketing advice, like I was telling you, it's completely irrelevant. It's completely outdated that's because it was created usually twenty, thirty forty years ago it was taught in the classroom, you know, early two thousands it was intense.    

01:37  It was not adjusted to post pandemic stuff, to algorithms, to AI blowing the fudge up in the last few years. If you have kids around, I might be swearing one or two times from now on. It's not been adjusted to, you know, the economical downfall that we are facing right now, doom scrolling and just general like behaviour shifts and obviously the political shit show. Most marketing and brand advice has not been brought up to date with the, the life that we're living right now. And I'm telling you right now, life right now and business, it's all about the attention economy.    

02:11  You know that already, but also the connection economy. And that's the big thing that I want to talk to you about today, because majority of entrepreneurs really underestimate the radio clients. And I love this quote from David Ogilvy, who's basically like the advertising man, The customer isn't a moron. She's your wife. Obviously she was talking as a he was talking as a middle class, white age white man, white age middle class white man's was trying to say, see, this is the thing with me you're going to see now my interest in the second. We don't do things perfectly here. And this is the thing majority of people are trying so hard to be what I called clinically perfect that they forget to sound like a human.    

02:49  So anyway, back to guilty. This is the core of speaking to human clients. They know what you're trying to do. So stop thinking that they're absolute morons. Ok, First of all, hi, I'm Thalia. I don't have my camera on because right now I don't look the way I look in this photo here you know, it's all cute dressed up for a photo shoot. But right now I'm very cozy in not my home, in my family, lost home in Italy, all cozied up the the light's very dim. It's the evening my kids are asleep.    

03:21  So that's where you're not seeing me but hi, I am a lot of things, but I'm also a life first business strategist i am a qualified success coach. I am a writer, I am a podcaster and lots of things. But for the, let's just say for what's relevant for this conversation, I am very much a recovery car boss. I used to be on these people that, you know, did the income claims and talked about all the money that they made, you know, quite a few years ago.    

03:45  But most importantly, I am an entrepreneur who's been doing this for over 10 years now. I am now on my second business and I have a lot to say about business because I learned the hard way what it's like to burn yourself out, what it's like to always look for a box to put yourself in, what it's like to always try to find the right answer and I'm here to tell you after trying it for so many years, that the only answer is doing things your way. So that's what we're all about over here. And on a personal level, I am a mom of two under three.    

04:14  I am a opera. That's why I have a podcast, both in business and I am a three technically four times expat. And at the moment, actually just over a year ago, I moved all my life and our family from London to Italy to chase adult Vita by the seaside. So that's a little bit about me, but you're not here to learn about me. Let's talk about what it means to become the obvious choice for premium plans.    

04:36  And I want to state this that you do not become the obvious choice you do not stand out by being louder, by posting more, by being on everything in platform, by having more followers. None of the things are actually relevant to making sales. And if you are a business owner, you're here to make sales. And because you clicked on this training, you don't want just any kind of sales. You want sales from premium client. You want to work with clients that literally light your soul up.    

05:00  The kind of client that just get it they come in, they do the work, they're just like a dreamboat to communicate with. They are not giving you price objections. They're basically just looking for you they're out there looking for you. Those are the kind of clients that we're talking about today. If you're over here and you're trying to sell 37 dollars, 67$ like random, like, I don't know, master resell rights, is that what they're called? Like MRR products and like random little courses and you're not really have to have here to have an impact on people.    

05:29  You're probably in the wrong place because I am here to talk to you. Who is the absolute genius who is here on a mission? You are here because you love to have an impact on people oK. Those are the kind of people that will attract premium clients. And I'll tell you right now, premium client buy differently because they are the few, they're not the masses. And this is the thing, a big, big, big adjustment in the way that you talk to your client in your marketing is that you need to understand that you're not talking to everyone. And that is OK.    

06:00  It's OK if you're repelling people. It's OK if majority of people don't get it what matters is that your people get it this is why I'm never going to tell you and they have to grow your audience to, you know, ten thousand twenty thousand. Like take that from me. I am someone who has made a lot of money in their business and I don't even have 10.000 thousand followers. I have probably around what maybe around 6000 followers at the moment on Instagram and I have an email list of under a thousand.    

06:24  And I'm just I have, I'm just saying I have a sustainable thriving business so you don't want the numbers. What you want is to know how you are talking to your people and specifically when it comes to messaging, there are there are three big shifts that I want you to make oK, so the standard in front of the premium clients here's what I don't want you to do in the second we'll talk about what you can reset.    

06:45  I don't want you to be stepping into convincing energy into basically like you're reminding them why they need to work on the thing that they need to work on. Because at that point, what you're doing is that you are repelling your premium clients because those are the people who are already making moves. This is if you take one thing away about premium clients from this training is this your premium clients are not sitting over there feeling sorry for themselves. They are there. They are making moves, they are investing in themselves.    

07:13  They're trying stuff, they're looking for solutions. So you don't want to step into your convincing energy and reminding them that they need to be disciplined or whatever maybe they're already doing that stuff, OK? So you don't want to be focusing so much on pinpoint. Instead, you want to be calling them into into the next level. Ok, And the second mistake is using regurgitated surface level ideas, especially in the era of AI when everyone is supposed I'm using big airports here you can see me.    

07:38  Everyone's a content creator everyone can create content, surface level content and ideas just like go over people's head and let's remember, most people are scrolling, not paying any freaking attention so if you're naturally getting them and you're talking about the same stuff as everyone else, like, you know, if you're creating content on like, I don't know, habits or like just like basic shit, like people are just not going to, you know, of course you're not going to stand out. Of course, you're never going to be seen as the obvious choice.    

08:00  Of course, no one's going to buy your stuff and then the third big mistake is speaking to concepts. So again, concept of habits, like you don't want to be creating an email or like a newsletter about habits per southeast. It's one thing if you talk about, you know, the habitat, you know, help my client do this and this in 30 days or you know, the, you talk maybe about like a specific transformation and then you see how it was all about habits that that's very, very different.     08:24  And what I mean is this, you know, we're talking about the shifts. So instead of speaking to the people in their pain points, just like really making me feel like shit, you want to speak to their most empowered self. You want, like I told you, your, your clients, your dream clients, your premium clients are sitting there already doing stuff. So you want to talk to them as if they're already doing stuff so you want to speak to their most empowered self number two instead of the serviceable ideas, you want to shift their perspective.    

08:51  Because this is the thing that's going to lead the easiest to sales. You want them to realize oh, I'm doing this stuff so you want to speak to what they're doing, what they're trying, and then you want to show them actually there is another way so you want to shift their perspective and also storytelling is super powerful, whether it's your story, their story, client stories. Storytelling is so important. People always remember stories over just like a random idea. And lastly, I was telling you, you don't want to speak to concepts. Instead, you want to speak to moments. For example, the concepts from earlier of a habit.    

09:22  Let's just say that you're talking about, I don't know, let's take a basic one like morning routines. Instead of just saying how important the morning routine is, instead, you could speak to how is the third day in a row when they promised themselves that they're going to be doing some journaling but instead of that, they once again grabbed their phone and the next thing you know, 20 minutes passed and they're lost on their for your page on tik tok. You see what I mean? We're still talking about habits. We're meeting them in the moment, in the moment that feels relevant to them. This is super, super, super important, OK. And if you want to know how you can take this and bring it to life because I'm all about that.    

09:59  I really want to make sure, like I told you, that you're actually taking action from here. I want you to do this very simple sixty second test and I want you to do this for every single thing that you have out there, whether it's your website, whatever social media that you use, you know, your postcards, etcetera. If you go through it for six seconds, would you buy from you? And specifically, I want you to check is it clear what your genius is, what you are good at? Is it clear what your approach is to how you do your work? Is your personality clear like again, like that clinical perfectionism like do you come across like just like super, super perfect and like, I cannot tell what makes you different from everyone else who promises the same thing as you? Is it clear what your values are? Again, like approach is one thing, It's how you do the work but what do you value because remember, in this day and age, people buy and get this in a second.    

10:49  People buy from you, the person. And what might make someone buy from you versus the other person or vice versa is actually your values versus necessarily, you know, what you might think would be the obvious, which is, you know, the price or how long the program is or what you offer like deliverables. And last thing is your point of view, like are you actually leading conversations that they care about? This sixty second test paired with the messaging shift that I just gave you already should have such a big shift on how you do things.    

11:16  And if you are enjoying this, do some new DM Claudia and Jack. My name should be somewhere, should be ATM. Let me know what you think if something is not clear. And then the second part that I want you to, you know, really like I want you to pay attention to this. This is really big and I'm actually going to give a specific example.    

11:33  If you want to become the obvious choice of human client, you want to be building a movement LED brand, not just another business. You don't want to be another XYZ, you know, insert your title, whatever that may be. You want to lead a movement for them because your premium, your perfectly class you're you're dying to work with need to buy from you need to buy sorry into you way before they buy from you.    

11:59  So we need to make sure that you really have a clear movement and that is the shift from like, oh, I'm just, you know, selling the service i'm just a social media manager. Like, how am I any different or I'm just a coach. You want to make sure that you're emphasizing how you are doing things differently like, how are you promising them a better tomorrow? What change are you leading in the world, in your world oK. And I want to give you a specific example of someone that has has grown a huge personal brand, but not just, you know, gratuitous of like, oh, look at me. Grace Beverly isn't just a fitness entrepreneur she has three companies she's the founder of Tala Shreddy.    

12:37  And now she has a productivity method, I think it's called. She has like, you know, journals and Diaries and stuff like that. But her whole brand is built on the a very strong belief system. And that is the idea that success shouldn't come at the cost of burnout. And she's what I call like a girl you the mission and you know, she uses like her personality, her products, her ideas, her social media content, everything, her lived experiences as a few entrepreneur to have a much bigger impact.    

13:03  And this is what really speaks to premium clients because premium clients are sick of just like surface level stuff. And if you are thinking to yourself, but my, my work is not like deep enough, it's not big enough like it doesn't matter because small shifts is what lead to quadruvolutions. This is how you change the world this is how you change the world 1 % of the time. For example, you could be a health coach that, you know, believes in movements next.    

13:26  So for example, you are working with women who don't have the time and energy to, you know, make big changes. So you believe in like doing 3 to 5 minutes of workouts at a time. Or you believe in just like replacing 1 little thing per week in your diet. You know, that's one way in which you have a clear movement, something they stand for you speak to someone specific do you see what I mean? Or you'd be a social media manager that doesn't believe in posting and ghosting and you're huge on engagement and community and like literally the, the, the change that you're leading in the world is that you imagine a world in which brands are going deeper than just creating content.    

14:03  They are, you know, connecting to communities, they're creating, you know, real life events they're really, you know, immersing themselves in their clients, you know, customers like whatever that may be. So I really want you to shift your perspective from I'm just a service provider to I'm leading a movement because how you see yourself is how you sell yourself. So if right now you are not seeing the magic in what you do, you are not seeing yourself and how you're doing things differently and most importantly, if you're not showing yourself that way, if you're not showing to your people how you are different, if you're not showcasing these things that I wrote here, your genius, your approach, your personality, your values, your point of view, how are you meant to stand out? You will only become the obvious choice once you meet your people, where they're at.    

14:48  And once you have a clear movement that your people can buy into. You want to be sharing your values that someone can really tell like, Oh my God, like this chick is all about this. She, you know, she really gets me about this thing. I really love the fact that she does whatever that may be. And remember, it's not just talking about your work, it's talking about you because you want to make sure that you are building a life first business and a movement LED brand that really allows you to take people with you through all the different pivots and evolutions of your own life and your own business.    

15:19  And if you're wondering, OK, but how can I bring this to life? Very simple i told you I really want you to take, you know, action from here. What what is my better tomorrow again and really define your movement like what is your movement for example, for me, a lifeless business is my movement. I strongly believe that all of my super ambitious type A women recovering their bosses like me will thrive when they learn how to create a sustainable, thriving, lifeless business that really supports them in all of their seasons of life, that really supports their capacity and that really supports their energy levels and they're not just, you know, doing things like everyone else because their voice is strategy, the strategy.    

15:56  And most importantly here, who's the villain? Every story has a good villain for example, for me in my business, the villain is the the boxes, the formulas, the the girlbles way, the hustle that is my villain that how often from here, how often am I speaking about my beliefs and how it affects them, my dear clients, my premium clients, and my work. And lastly, how do I want my clients to feel when they're part of this movement? I really want you to journal these things because I want you to go deeper into your own communication and how you speak about your work, about your brand, about your genius, about your beliefs, your values and so on.    

16:33  And before we wrap up, I want to leave you with this quote and actually don't forget I'm going to have something for you at the end of this marketing is the act of telling stories about the things that we make, stories that sell and stories that spread. I really love this quote because it really speaks to the idea that we are here to do much deeper work than just selling things. Selling things is just a byproduct of having an incredible brand. Ok, And this book is also great you know, tribes, we need you to lead us from said coded as next steps.    

17:00  I really want to give to you. I have a 25 minutes free training that is all about authority and leadership content. So I give you specific examples. You can probably tell by now that I'm very obvious, very to the point. I give you specific examples on how you can create your basically your content strategy through your own point of view, through your unique leadership lens. And I give you specific examples of what it looks like in my own content as well so you can see my thinking behind behind things. And I would love to connect with you on Instagram threads you can find me everywhere on Kalimanjak and this is my podcast building business.    

17:32  You find it anywhere they listen to podcasts. And I just want to say thank you. Thank you for taking almost 20 minutes of your time to to listen to me and to watch this. I'm hoping you enjoyed it i cannot wait to hear your thoughts. I'm always in my DM, so just shoot me a name on Instagram and I cannot wait to hear from you. Thank you for joining me bye.