Boost your brand with more you: how to build a more personal brand for your business - ways to personalise your brand, including showing up in photos, so you stand out more online and sell more.

Boost your brand with more you: how to build a more personal brand for your business - ways to personalise your brand, including showing up in photos, so you stand out more online and sell more. - Jane Mucklow

00:02  Hello hi, I'm Jane i'll picture your brand i'm the branding and headshot photographer and brand and visibility mentor for quiet and introvert business owners. I help you to confidently show up as you stand out and sell more easily with photos you actually love. A beautiful and effective brand and visibility and marketing slashes that suit you so much more because you don't have to hate all the marketing visibility stuff that we have to do as business owners because it's scary and overwhelming and you'd much rather hideaway stay out of the spotlight. You can do it more generally in a way that works much better for you by embracing who you are and using your introvert superpowers instead of hiding away. 

00:39 Or I'm getting anxious and stressed trying to be someone you're not. And you can do it with my superstar brand system i teach you my brand pound membership. My course is add 1 to one. Also that you can be more confidently, you enjoy your business more, help more people and sell more. Also a wife, a mum of three stressed nearly all teenagers and a hamster. I'm an introvert ISFP i'm based in Kent in the Uki love holidays in Cornwall, wandering in the countryside with my camera and eating chocolate. All right, so today I'm talking about boosting your brand with more you both building your personal brand and making your business brand more personal to you because that's what's going to make you much more unique and stand out from everyone else. 

01:24 That's what's going to give you confidence to get out there. That's what's going to help you build a strong brand that's recognisable and memorable, that attracts your perfect people, your ideal clients and customers and also helps keep them loyal and become repeat buyers who refer others to you too. That's what's going to get you noticed unknown with a bigger audience of ideal clients so you can sell more easily and grow your business. This is all essential for everyone, but I find it especially helps those of us who are quiet and introvert business owners to have more clarity over our brand. 

01:55 Similar exactly what to talk about, to love our branding because it feels more like us, so we'll be happy to share it. And to make our brand more personalized so that we can stand out more easily without having to shout louder than everyone else. And then we canmore confidently get visible as ourselves and build a personal brand too by showing up in photos and lives and going networking and more that I will come to you shortly. 

02:20 So your brand, firstly, it's not just your logo, a few branded colours and maybe a headshot. It is those things, but it's much more too. It's famously what other people say about you when you're not there, making it your reputation. But it's also what makes you and your business recognisable and memorable. How you connect with people, how you convert them into clients or customers, how you serve them and you keep them as followers and fans. It's what you need to market your business and make your visibility activities worthwhile to actually bring in leads and sales. So as well as your logo, it's also your offer, your nation positioning, your mission and messaging and then the visual stuff, the logo, fonts, colours, graphics and photos together with all your copy that convey your brand to your audience. 

03:06 So it all needs to appeal to your ideal clients and customers, but it also needs to be different to stand out from all your competitors so that your perfect people take notice, recognise you and remember you. And by making it more personal to you, that makes it more unique, more authentic, more likely to build, know like and trust and helps you sell more easily. That all makes it into a superstar brand, the strong, strategic standout brand, so you can confidently show up as you, so you can have the impact you want and make the income you deserve. 

03:38 But to make your brand more personal, you need to share the person behind the business so that the branding reflects you. Your values and your personality are in the brand and you share more of you with your audience. Your audience can get to know, like and trust you, not just your business. They'll be able to see what you look and sound like, see behind the scenes in your life away from the business too, to know more about you. 

03:58 And it will help them to relate to you, to connect with you, to build a relationship with you and want to buy from you or work with you. It'll make your brand work so much more effectively for you. All right, so First off, I've got 5 brand essentials for you that you need to have in place before you're ready to effectively build a more personal brand and get it and you more visible. 

04:21 The number one, know what you offer get clear on your offer, your products or services that you sell and the transformation you provide. Know your mission and the purpose of your business too, so that you can keep your brand and visibility building efforts aligned with what you want for your business number two know yourself and how you're different. Get clear on your values, your unique story, aspects of your personality that you can use in your brand and what sets you apart so that you can make you and your brand stand out and be more relatable and memorable number three Know your ideal clients or customers. 

04:57 Get clear on your perfect people, what they need and want, what they struggle with and how you help them, what you have in common with them, what stops them buying from you etcetera. So that you can create content and offers that they want. 

05:10 Number four You need a clear and cohesive visual identity for your business so that everything you create is consistent, builds trust, and becomes recognisable and memorable too. And number five the, clearing system messaging, and the content and marketing strategy that you can follow sustainably so that you can share what you do intentionally and aligned with your goals, 

05:33 Right and then you can start making your brand more you get more of you into your branding number one of these, there's five more points for this. Get more of you into your branding design your branding so that it reflects you more and has more relevant meaning to you. You can use colours that you love, but you can also think about using colour psychology to choose colours that reflect your personality and your values. Work out the look and feel you want for your brand. 

05:57 What I call your brand vibe, to make sure that all your branding goes together and creates the impression of your business that you want it to. 

06:05 Number two is get more of you into your brand voice make sure you sound like you everywhere. So even if you're, say, a bit more formal on LinkedIn than Instagram, your content on both and everywhere else, whether that's your website or your podcast or anywhere else you are, it should still sound like you number three get more of you into your photos. Make sure you're actually showing up in photos both in your professional Brandy photos, looking like you on a good day, but also in selfies where you can share you on a normal day or be a bit more real with them. 

06:36 If you don't do this enough yet, it's time to get more comfortable being the face of your business number four is get more view into your content. Share behind the scenes so your audience can get to know more about you and what you're working on. And share a bit of your life outside of your business too. Talk about things you have in common with your ideal clients and help them easily get to know you and share more of your personality so they get to like you too. 

07:00 In all your content, your website, and your social anywhere else that you're showing up. 

07:05 Then number five get more view into your offers, tailor your products, your services and and your content that you're creating to reflect your expertise, your passions, and the unique ways that you solve problems for your audience. 

07:19 All right, now last bit on to building your personal brands that you show up as you not just hide behind your business. Even if you've made that Mrs brown will personalise for those five steps above the number one for this then the first thing that's going to help you here is to get visible with your name, not just your business's name. And that will make it feel a lot more personal that people get to know who you are as well as what you do. If they're not the same, if your name and your business name aren't on the same thing, make sure you introduce yourself as your name as well as your business name so that people connect you personally with the business. 

07:53 So for example, right at the beginning of this, I always, I always write and say, hi, I'm Jane a bit to your brand, though I should probably use my surname more often too so you know what Jade I am, which Jane I am number two get visible in real life and online everywhere you can so that people really get to know you more easily. So do the showing up go networking, getting videos and lives, as well as those photos that I already talked about. 

08:20 And then you can move on to things like taking part in bundles and summits, Getty VR, going on YouTube or podcasts, etcetera, etcetera number three get visible as you by making more connections, getting to know other people, grow your audience of ideal torrents and customers. Also network for your peers and other business owners. Create a loyal community around your brand number four get visible as the real you the more real you are, the more authentic you are. The more you share your personality and your stories, your quirks and your thoughts, the more you will resonate with others so they want to get to know you. Share your passion for what you do, your wire, your mission and your values too number five visible is the expert. 

09:02 Share testimonials and case studies in your content to build trust but also show your expertise, thoughts and build your authority with tips and advice giving value and showing that you know what you're doing or talking about the selling so that you get known for what you do and as the go to person for your niche. Then you can try and be different and stand out more as a thought leader too by sharing your unique take on trends, events, myths and beliefs in your industry. 

09:27 All right, I hope all that inspires you to take a look at your brand and see what you can do to make it even more personal to you and then to get out there and get it visible and get visible yourself as a personal brand too. Your business isn't just about what you do, it's about who you are and the value you value you bring to your clients in a way that only you can. So create a brand isn't just authentic but magnetic to the right people by being more you. 

09:51 Don't be afraid to look into the quirks and qualities that make you, you. That's where your brand magic lies. Building a brand isn't about being perfect, it's about being truly you. And for my shy call that introvert audience i know all this can feel hard, scary, overwhelming, exhausting, etcetera. But Please remember, you are not boring you are good enough you can get visible as you and the people who want to or need to work for you or buy from you. They want to get to know you, but they do need to know that you exist first. You don't need to be perfect, you don't need to look perfect you just need to be you. 

10:28 My offer in the bundle with the Summit, by the way, is my course Conquer Your on camera Confidence. But those of you who don't like getting your photos or even showing up as the face of your business or live or your videos too, there are lots of strategies in there to help. But mainly try and remember that it doesn't matter what you look like, your audience just want to see you so they can get to know, like and trust you more easily. And as we finish up, I'll challenge you to take one action today that brings you closer to making your brand more personal, whether it's sharing a behind the scenes moment, refreshing your about page, or even just thinking about what makes you unique so that you're ready to share that more. 

11:04 Let me know what you decide to do. Thanks for joining me today i can't wait to see how you build your superstar stand out brand with more review in it so that you can confidently get visible and sell more. Thanks bye.