Stop Re-inventing the Wheel - Sabine Matharu

00:01 Hello and welcome to today's session. Do you find yourself reinventing the wheel when it comes to running your business are you going round round circles and every time you are doing a presentation, a webinar, a campaign, a launch, you feel like you're reinventing yourself? Well, then you're actually in the right place. I think we all need to think about how can we take ourselves out of this reinventing the wheel over and over again. Because it's really important that we create a sustainable business, that we can scale our businesses and we can start to remove ourselves and not having to continuously do the same things over and over again and that's what my talk is all about today. 

00:32 Before we dive in to detail, I want to talk about number one Evergreen, the notion of Evergreen so this is really what I was trying to explain in terms of stop reinventing your wheel in it when it comes to your business and start scaling your your business to six figures and beyond by applying some of the Evergreen principles and I'll talk a bit more about the importance because obviously why does it matter to our business is right all through. I'm going to show you the six powerful pillars of an Evergreen system and we'll do a little audit and practical action steps so you walk away with some real ideas that you can go and implement. 

01:04 So what is my mission? My mission really is to get more spiritual entrepreneurs should just like yourselves, share their magic and make the world a better place. How by creating collaborative spaces and women conquer business challenges. This is me. So here are a few things that I did in terms of creating collaborative spaces and and helping other women i've written hosted 3 books, collaborative books with 75 other authors i was on radio, I was on physical stages and online stages helping entrepreneurs as well as professionals in organisations. And that's really has been quite a mission since I actually left a corporate job myself i used to work in process of project management and in senior positions and then I decided I wanted to make a bigger impact. 

01:44 But again, I went back into the corporate space and I also work female entrepreneurs to help them also make this impact. And why is this impact important of course, I love to make impact and I also love to enjoy life whilst I am making its impact. And here are some pictures of myself and my family. I am a passionate mother of two and I love my family to beats and I love to create memories. 

02:02 And this business model and, and what I do now is really allow me to be able to step into creating those memories and, and help me be more flexible and also replace my corporate income at the same time. And so This is why it's important for me to actually think about how can I help other women do a similar thing how can I empower other women also get onto this notion of Evergreen and really think about how they can take their, their business to the next level. 

02:24 So let's talk a little bit about what is actually Evergreen so Evergreen is like, obviously your green leaves here so they, there are trees that are Evergreen that always blossom. And with that, how many times have you created things in your business or written a piece of content and then you forgot about it? You have created a slide deck, you've done a launch and you've done it once and then you it just didn't work for some reason and you just didn't utilize it anymore. So unfortunately that's not called Evergreen. Evergreen is the opposite. 

02:51 Evergreen is really thinking strategically around what is it that you want to create in your business, what are the assets and perhaps even creating a cycle around when are you going to launch, how are you going to launch and something that actually also aligns with you and how you want to work in your business. So it could be an ever and there are 6 pillars I'm going to talk about obviously, there's different Evergreen pillars that way you could actually consider which are the, the, the components that I could actually Evergreen that's going to make my life easier and it's going to help me scale my business so I can actually get more clients in whilst doing less of the marketing and less of hassle and less of reinventing myself over and over again because every time we reinvent or we create something new, then we start from scratch again and we don't have the consistency. 

03:32 And so that's why it's important to rethink about this notion of Evergreen. I think I'll just answer the question, why is it important? Because we don't want to reinvent a wheel over and over again it's really about thinking, how can we run our businesses so that we have this rhythm, we've got something that we can always pull out the bag, we can always run with this over and over again. And just take a moment, Perhaps you can close your eyes for a little bit and think, what could that look like what would the day look like for me, I have all the, I believe things done and say, no, my marketing's taken care of i know exactly when my launches are going to happen, how often I'm going to launch post sorted my visuals, my brand, my offers, and all I need to do is just show up. 

04:06 Just show up and do the thing I love doing. What would that look like. 

04:11 Would be amazing, right? Maybe it feels a bit lighter. So how can we achieve it what are the steps? How can we bridge that gap from where you are right now and also I want to help you become aware of where you're right now and perhaps give you some ideas how you could move towards that the Evergreen business model to help you get to that that version of of lightness of being able to do more of the things that you love doing so I'm going to be going through the six pillars and perhaps let's just take a moment what will it actually do for your business? What will these pillars signify how could you use them, right? Well, perhaps right now we're reinventing the wheel every launch. 

04:45 We're struggling to maintain consistency, feeling tied to manual marketing efforts and not doing enough of the work that we love doing that we should be doing, the paid work and the transformation, the beautiful work, doing our gifts, sharing our gifts. And what we want to get to is perhaps running a streamlined, automated system that continuously, consistently attracts birds and delivers results, getting a new clients and freely freeing up your time so that you can actually put all that energy in delivering those amazing results for your clients. 

05:09 Ok, so let's get started. And how, how did I come about the four of the six pillars actually, this was a draft version. This my my road map that the map that I've created because I got really frustrated in my business i just couldn't get it together and I thought, I need to create a map about what are the things that are truly essential to actually grow business and what are things that are just shiny objects, things that I don't really need to be doing to think about it and then I actually gave the, the sticky notes some, some, some thoughts and I thought, OK, what am I working on right now what are priorities? What are things that I can Evergreen? What are things that can be perhaps seen outsourced in future? And that's really created the six pillars that I have right now so basically the six pillars, it's not something that I, I, I, I stop it from, from a textbook it's literally I was living through this and, and with my background of project process management, I was able to distill the six main business processes that are just so essential, that are absolutely the foundation and will really help you gain clarity, gain the consistency and, and expand your, your, your income and your impact. 

06:06 So the second one is, let's say, first we need to perhaps do this, we need to be very clear around the business model, right? And what, what, what way we want to think about, well, we probably need a clear, defined business model that works that will also align with how we want to show up in our business and our income goals and how we want to create impact so some people like to work flexibly and they want to be travelling so people want to do in personal workshops so that may not work if someone wants to work remotely and from a beach, for example, they may not want to offer in personal workshops unless it's it's a retreat or the beach. 

06:37 And so these are things I want to think about or we have a group program and we Max out with one to ones. So that's actually going to lead me to the step one pitfalls because we sometimes we have very complicated structures and it may not quite work it's not quite aligned we actually trip over ourselves we may have limited capacity we're doing lots of one to ones so that means we're selling time for money and it's not quite optimal. 

06:54 So the question I have for you today in terms of the audit, but think about your own business. I'll true is this statement i have a simple and clear business structure in my business that supports my financial and lifestyles. And just for yourself, one to ten one is meets a lot of work 5 is I'm halfway there and five anneal it so give yourself a number and write it down so you see where the gap may be right. And once you realise that, hang on, I'm not quite a 10 perhaps, right, you might want to ask yourself a very useful question. 

07:21 Well, what is my ideal way of working in my business? I want to imagine that day, that ideal day and take some time over it. And that's, that's your homework for today, right so what's my ideal way of working? That's your youthful question to take away in general. Then the second thing to consider are Evergreen offers what are they? Well, we want clear messaging, strong and compelling offers that are aligned with your audience pain points by positioning you as to go to an expert. 

07:47 And quite often again, we have very similar pitfalls we over complicate. We're creating lots of different offers, apps, new content every time we're launching new offers and then we have to even fill cohorts if you have like a starting and an end point when it comes to delivering a program because it may be a lot of pressure in actually launching this and filling this offer up so there could be something around creating an Evergreen enrollment where people can always come in at any given time of the year and of course we're going to think this through how to best positions. 

08:12 So ask yourself, I have a signature Evergreen program that is the core of my business. How clear is that? Again, for yourself one to 10. And you may ask yourself the question, which program actually works best in terms of ease of delivery, the fun I have when I'm delivering it. How can I leverage maybe the group get more people in for the same amount of time that that I'm spending and I can make more money, more impact. 

08:35 And which program has the best future potential that I know I can develop this, I can expand on this and I will have lots and lots of fun and it I'm absolutely passionate about this and I can talk about it quite confidently and we'll come across cinema marketing as well. So here's your Step 2. Let's go to the next one the next item you might want to think about is the Evergreen visibility obviously we need to be visible. We need to show up. Maybe think about a 90 day Bank of high impact Evergreen content that helps you stand out, provides value, keeps your audience engaged and generates visibility even when you're offline and you're inconsistent top of mine present. 

09:06 I do have something like this in place so you don't have to reinvent the content over and over again and God forbid, sometimes we actually went on our laptops in the morning, we're like, oh, going to do something, going to write something going to be visible i'm going to write. Well, if we had a strategic way and a strategic content pool, we wouldn't have to reinvent over and over and we could just pull on the days when we don't want to create new content. Or if you want to have someone supporting your own business, you could just outsource that piece and it could always have content going out in the background and it whereas when you feel you want to create something live and you can do that and you're inspired, but you're not forced to do it. 

09:37 So the question really what let's the pitfall start with is perhaps that you are even hiding, not really being visible and trying to be everywhere at the same time. That can actually also create a lot of pressure. And then of course, we're creating content for the sake and perhaps not even measuring its impact. Again, we don't want to just create content for the sake of creating content. You've got to be mindful as to what we're putting out there. Is it working if it's strategically alive with our offers and does it actually naturally lead our prospects into our offers and getting closer to us? So the audit question here is I create strategic content and distribute and then we use it, right are you reusing? That's another another aspect in terms of content how clever are you when you're all creating this piece of content? Maybe you can actually create different pieces of content from that as well. 

10:15 If you create a written piece, it could become a video or vice versa you could do a video and then do a transcript and it becomes a written piece then it could become a post it could be comma a LinkedIn newsletter could be an email newsletter as well. You could create shorts with items. You could create YouTube videos from from from your your webinar that you create so there's many different ways to actually utilise their content. And a helpful question here, if you're not sworn a tent could be what's the one piece of of content that I could create and repurpose just one piece of content think about it, what one piece of content could I create and repurpose that could be one step forward and how I'm going to repurpose it could create a video, transcribe it, create a post newsletter and so on. 

10:55 And the fourth thing we need to consider is Evergreen conversions obviously people seeing you now what's so this is obviously something that I, I have created with my business i've got 12 mechanisms, not that I'm saying I'm using all the 12, but there are different strategies. There's not everything no, it's not a one fit, one size fits all. So there's a mechanism you might want to want to, you know, see which one is the best you want to implement. So you have an automated system, right so you want to have maybe two or three versions, like maybe you have a webinar, maybe what's the quota you want to have a challenge, then you have a free gift that you're giving away on an ongoing basis. 

11:34 Maybe you want to have a funnel that sells VD twenty four seven and it's really about converting leads into clients. And sometimes it's also great not having to be there live all the time and having to constantly doing everything manually. So that could be a hybrid think about that how can I create something that's Evergreen that's always working for me when it comes to converting those leads and getting people who see me into the next step of the sales process? And how is that working so many people, including myself, I actually used to have like 80 sales funnels and it was so complex and I got rid of all of them. Sometimes simplifying obviously is a great way forward. 

12:06 So the pitfall here is that we may not have a powerful or consistent conversion mechanism. Perhaps not enough people are seeing it so that means there's a problem actually attracting people to come and see it and then we have a manual, inconsistent way of getting them to the next step. We keep on reinventing ourselves and there's a lots and lots of trial and error. Whereas if we ever green this process, we will keep track of what's working, what's not working, and then optimize rather than reinventing the trial and error. 

12:30 So again, there's this notion of Evergreen in terms of optimization. Your audit question is I have a clear and consistent client conversion strategy in place. And if you haven't scored a 10, again, you might want to ask yourself a useful question here. Do I have a weekly rhythm around where and how I show up? A weekly rhythm might be really good because you know exactly on a daily basis what you're doing in a business to convert more sales. It may be that once a week you're doing a webinar or on a on a Tuesday, you're doing a live stream on Facebook or on LinkedIn on a Wednesday, you connect with new people and having conversations. 

13:01 What is it that you're doing on a daily basis that you could be doing perhaps and think about a structure around that. So you become more consistent and, and you get more predictability and you can optimize and work with that as well on an ongoing basis. The next item to consider are Evergreen enrollments so what does that mean? Well, once you have made a sale, obviously that's when work starts that's when we want to start, deliver and delight our clients. 

13:25 So that's why I call this Evergreen enrollments first we did talk about Evergreen programs and then we may want to think about how can we enroll people on an ongoing basis or do we want to open and close and have sort of launches and then there's nothing in between? Does it fit your business model that's a question but then we need a seamless, enjoyable client onboarding and delivery process where we can really get great transformations and obviously have great blind retention. 

13:46 Again, we want to create something that can be put in place and when the client comes on board, there is a whole raft of welcome documents and welcome procedure in place so you don't have to scramble around and you're panicky when you're boarding the person. As soon as they paid or put a depositor again, it will free up our time it will actually really create high quality interaction and high quality start up in your program and it will show that you're organised and it will give the client a great sort of quick win structure to actually get them going and then they understand, oh, this was a great decision that actually came in the program. 

14:13 I'm really pleased invested and I'm now double sure that this is the, this is the, this is the perfect program the perfect culture for me. Ok, so the kick falls, obviously it may not be clear as to what are the steps for the how the boarding, you know goes, maybe there's delays so it doesn't mean it's not very professional there may be no contract, no expectations. What about the billing is that all sorted? Access to materials is there a kick start strategy so these are all the questions and if it's not sorted, this could become really, really frustrating for the client and for yourself. 

14:39 So the only question is, do I have a powerful structured onboarding process that creates momentum? And again, if you haven't spoiled a straight 10, the useful question, if I was to onboard myself or to my own program, what would be Sep 1, Be it one thing I could be rating or expecting. And the last item we want to consider is Evergreen growth. So now we're talking about scaling, scalability and how can we scale well, firstly, we need an aligned optimized offer so we need to, well, we start with something, it may not be exactly hundred % there, but we want to, you know, work on this, add to it, change it up and not go too broad and not have too many offers either, right let's start with one or the second one, perhaps, maybe then the third, depending on different levels so I've got my high ticket offer, then I have a medium one and then some low ticket as well, because not everyone jumps straight into my high ticket offer, but they still want to work with me, right? Maybe you think about client referrals how can client refer you how do you capture their feedback and how you're going to be use it in your marketing? And so we can actually increase your impact on your income with, with, with a, with a whole sort of system for growth, for continuous improvement, I call it, and harnessing existing clients, maybe even up selling existing clients, that that's all falls within this bucket. 

15:46 And here the pitfalls are that maybe you're not going to get any feedback either, No testimonials, you don't get no feedback around your, the program that that's not very helpful you don't know what's worked, what's not working, how can you actually improve on it? So that means you can't optimize and you're not harnessing client success for your own growth that means like if client had a really good success, you want to have the testimonial so that you can then get more clients and, and, and get that rolling that good feedback loop. The only question here is I regularly review and refine my systems offers and client experiences based on feedback and performance metrics. 

16:16 Ok, so do you regularly review? And again, if you haven't scored a 10, you might want to use this useful question what's the one thing I could implement to optimize my growth? Think about we can start getting some testimony. I'm going to put a feedback form in place so clients are going to give me feedback after or only middle in the middle or after a month in the middle of a program or after a month. But I can then take that feedback and improve things, maybe something up by working. 

16:41 So here you have all the six steps, your business model, your offers, your visibility, your conversion mechanism, your enrollments and your growth. And that's what I summarize and what I call the Evergreen success formula that's what I've created based on my experience, based on many of my clients questions that came through the past seven eight years that I've been running my masterminds and there was always the same sort of challenges and I understood that my clients needed a system that would really create a consistency, the clarity and would actually help with a lot of the heavy lifting. And that's why I created the Evergreen Success formula so it is a bespoke group coaching, so bespoke because it's not one size fits all. 

17:16 It needs to be a library of business i have a group and one to one coaching sections in there as well, because I believe that not not everything can be sorted out in a group so there's one to one coaching included. We've got Sops, it's a standard operating procedure so basically everything I talked about today had actually got a structure behind it and a framework that I give to my clients and they can start implementing almost like fill in the blank kind of systems. Then also there is a bit of automation, there is a bit of tech there and some people actually don't feel very, we're confident dealing with tech. 

17:45 So we do that as well. And we've got a lot of templates to help optimise, to do feedback, look at over your shoulder kind of thing and I love working in this capacity because it really, truly works and it really yields very quick results. So that's the one of the options I have available in terms of you are thinking about working with me and there is a bit of info there you can go and just book a call basically we have a conversation it's different options, obviously different variations depending on where you're at, and we can just have a quick conversation.