Energetic Mastery is the New Growth Strategy - Brynn Brown

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00:01 Hello and welcome to Energetic Mastery is the new growth strategy. I am so excited to share about Energetic Mastery, what that means and how to use it to bridge your strategy with your energy. So my name is Bryn Brown and I am a business coach for spiritual entrepreneurs i teach business strategy through the lens of energetics and human design. So if you're here listening to this, you probably already understand that energy is everything. And the energy that you bring to your business and to any strategy that you want to implement or tactic, whether it's launching or social media or even how you create your offers or your overall structure of your business, the energy that you bring to what you implement directly impacts the outcome. 

00:51 So if you've been in a place where you feel like you've tried all the things and nothing has worked, and you've been the best student ever and you did everything exactly how they taught you to do it, and still you're not getting results, then my guess is you probably have an energy misalignment. It's not really about the how or the tactics or the strategy because the truth is, any strategy can work for any person. Any strategy can work for any person, OK it's the energy with which you bring in and implement that strategy that will determine whether or not you're going to be successful. 

01:28 So what the heck do I even know about business? Again, my name is Bryn Brown and I have been in business for over 20 years, in particular sales and marketing so business development i have worked for a lot of different small mom and pops which gave me good behind the scenes views and getting my hands into everything and a lot of experience really kind of building things from the ground up. And then I also worked in international nonprofit fundraising and so I've had the chance to work at a very high level managing multi million dollar account so I kind of done it all. 

02:00 And then I came to coaching and I was always a spiritual junkie and a personal development junkie and I knew coaching, eventually new coaching was the right fit for me and so I launched my coaching business around 8 years ago and like I said, I was the best student ever i did everything exactly how I was told to do it. I took all the courses, I spent tens of thousands of dollars on coaching programs and online courses and group programs and one to ones and I was able to build a six figure coaching business and burn it to the ground. 

02:32 I did that twice actually, and there was a reason for it it was in the end energetically misaligned so it was not energetically sustainable for me. And so now that's what I do is I teach spiritual entrepreneurs and conscious creatives practical ways to align their business structure and their strategies with their personal energetics using human design so that they can have increasing visibility, sustainable growth and create lasting impact which let's face it, if you're a spiritual or so LED entrepreneur, you are probably here because you want to make a lasting impact to really help people so I am very passionate about what I do because of what I see as the current state of online business. 

03:21 We have come through and over the past eight years and really longer than that because I I was I was a student and a consumer of online coaching for a good 10 to 15 years before I became a coach so the trends that have been working that are actually not working anymore have been around for a while and it's and it's time for the evolution, right so this is the formulaic systems with big promises this is the, you know, 6 figures in six weeks. The follow my system to a tee and you will have XYZ results these are the big bold claims with one size fits all approaches that just don't make room for nuance they don't make room or have any discussion of customization or individuation so there's little to no energetic awareness. 

04:13 I am seeing this come up a little bit more, but it it's this sense that you're to blame if it's not working, if you don't get the results, you must have done it wrong you didn't try hard enough, whatever they want to put the blame on you. And that's how it's been for a number of years. And it didn't evolve over 2020 as it probably should have because there were so many people coming to online business for the first time through the pandemic because of the nature of the way the workforce changed. 

04:46 So because of this influx, it almost amplified for probably about two years the the functionality and the results for the people who were offering these formulaic systems. Now we are sitting in the result of that, which is, you know, this trust recession that people are, they're burned out, they got burned by the industry, they're feeling really skeptical they're craving real transformation and not just the information. And really what people are wanting is to be taken on a journey with you one that feels personal, one that can be personalized every step of the way, whether it's a self-paced program or a live 1 to one or or group experience. 

05:33 That's what they're craving. And the reason that we need to start talking about energetic mastery as being the path for business growth is because it is the only way you're going to be able to create outside of those formulaic systems that are being taught. And really energetic mastery to me is the magic that happens when you use your energy to guide and amplify your strategies it's where soul meets structure. It is how you customize everything that you've learned on your journey and make it your own. Not because you're trying to make it your own, but because it's just what feels right. 

06:16 So when I teach about energetic mastery, I, I break it down into 3 pillars oK, so there's pillar one, which is universal principles this is how energy works in our universal in our universe, excuse me, regardless of the individual, regardless of your personal energetics. Ok, so universal principles, this is like energetic laws manifestation, that sort of thing this is a mindset can come into this too, because that that does have an element that is universal and it it's not as much related to your personal energetics. 

06:49 The second pillar I I teach on is personal energetics so we have universal principles and personal energetics personal energetics is where I bring in human design. This also includes your energetic capacity, your natural cycles and rhythms and then I use human design to look at particular gifts that we have, particular areas of wisdom, the way that you are mechanically, so to speak, energetically, the energetic mechanics of how you are designed to operate in this universe and in this physical world. Then we have pillar 3, which is the energy of money and this is using money as a mirror for alignment and flow and receptivity so what is skewing that energy and what is bringing you into alignment so those 3 pillars, universal principles, personal energetics, I use human design for this and then the energy of money. 

07:37 And why are these important, these tactics so again, the energy, the frequency, the vibration that is present that you bring to any strategy or tactic that you implement will directly influence the the outcome, whether that's positive or negative. So the opportunity here is to really become aware of the energetics and then leverage them so that we are skewing things more on the positive side and I can tell you that when I did this in my business personally, you know, the the two times that I built up to six figures and then burned it down, that energetic mismatch, it was not sustainable for me and now what I find is that I can create that income with far less energetic output because I am working in flow. 

08:22 And that has been such a game changer and such a game changer for my clients. Ok, so for the sake of time, since we can't go into all three pillars with any, you know, depth, and I want to make this really valuable for you, I do want to focus in on personal energetics and human design and the reason is because I find that that is the area where we can actually make the most progress in in the least amount of time, right there's validation and there's recognition, self recognition and there's this sense of, ah, OK, I get it now and I can really move in from a personal energetics without even necessarily needing to understand, well, how is my energy around money skewed or what universal principles do I need to know because once you shift within the personal realm, it's going to ripple out into the way that your personal energy works with the universe and works with the energy of money. 

09:10 Ok, So what I want you to start thinking about here today is really how we can use your personal energetics, your energetic capacity, your ability to work with your own cycles and rhythm for organizing and building your offers and you start there, right the structure of your business, how can you create something that really fits the ebb and the flows that you have in your own personal life? Everyone is a little bit different. So in human design, we can look at, for example, generators and generator types and how they might have more sustained output capacity so long as they're doing something that lights them up. 

09:50 Versus other types, which might be a manifester, a projector or a reflector where they might have lower energetic output capacity for sustained periods of time, but it comes in really concentrated bursts. Ok, you might, you might see that for a manifesting generator as well so we want to start thinking about what is my overall energy look like in terms of ebbs and flows and then how can I organize and build my offers to really honor that so that I'm able to show up as my fullest self. 

10:21 And then when I'm talking about my offers, the energy behind it is much more high, high vibration, higher frequency, because you're so enthusiastic and you know that the way that you've built them is truly soul LED. Hey, the second thing that I want you to think about that I'm offering today is thinking about customizing and optimizing your marketing strategies and tactics so how you're getting yourself out there, think about the energy that has gone into them are you giving your power away to a marketing strategy or a tactic because you've been told that that will make you money and it's the only way to do business or you have to do it like this or whatever other reason or is it because you really believe in it and it feels really, really good to you? I have a lot of clients that come to me because they don't want to be on social media yet they want to figure out how their human design will help them be on social media. 

11:14 Well, that can work and we can leverage your design on social media but if the undercurrent of energy around social media is low vibration, it's not going to work at the end of the day so then we we can find different ways either to tweak the way that they're viewing or using social media or to find a completely alternative way to market their business. And the third thing that I want to offer to you today so first was organizing and building your offers second was customizing and optimizing your marketing strategies and tactics and the third one is creating a business that works for your energy and your lifestyle or your desired lifestyle. 

11:51 So is it set up to give you time off? Is it set up to to have you working with clients and getting you something to respond to consistently? Or is there a lot of starts and stops so we can start to think about what is that overall big picture? And then how can I structure things in order to make them work for me a little bit better? And then, of course, from a strategic place, you know, putting on the business hat, it's thinking about how can we automate and systemize things so that they're working on your behalf once you've created them. 

12:23 So at the end of the day, I think what I'm really trying to convey here is, you know, what are the things that are actually working in a practical way so one energetic congruence, right, That matters more than any visibility hacks or quick tactics that are that are going to, you know, raise your revenue or raise your visibility or your followers or your, your engagement in the short term, right? Energetic congruence is about sustainability, and while it might not be as glamorous because it doesn't, it can, it can work very quickly there are such things as quantum leaps, right but it, it is a little bit more of a slow and steady approach and it's something that does take a little bit of practice if you're not used to following that those inner urges and that they intuition, those intuitive hits and then taking action on those and letting those lead the way. 

13:16 So it does take a little bit of time sometimes, right but things can move very quickly from there but at the end of the day, your message is going to find the right people for you your offers are going to call in your dream clients so long as you're letting your soul and your higher self take the lead and and be your compass and be the thing that guides you. And then all of the how and the strategies and the tactics that you use to get that work out there, they fall into line you'll be called toward doing the right thing. The how becomes much more clear and effortless because you're letting your soul take the lead and then in turn, your message will find the right people and your offers will attract the right people, right you become magnetic and that is a strategy that is worth working, right? It also means that you get to simplify things and you get to stop trying to be everywhere to everyone all at once, right all the things because you are very clear on which direction you need to go for you. 

14:23 It also allows you to create offers that feel really nourishing and this is something that's converting really well right now. Offers that are not performative, right they are, they're nourishing they are designed to give your clients exactly what they need when they need it in a way that allows you to serve at your highest capacity i mean, clients are craving guidance, true guidance, not necessarily handholding, but they want more than just the information. They want to know how you know the how. They want to be taken on the journey along with you and be truly guided on that journey. They want more than just the answers and they want to know the way that they can make it their own too so when you begin to do that for yourself, you also not only give permission, but you can also guide people into doing that for themselves so it's more than just, you know, you curating a strategy or a tactic to make it work for you yes, absolutely. 

15:26 It then empowers others, your clients to take what you're teaching them and truly make it their own. So all this to say, you know, growth in 2025 is no longer about doing more, and it's no longer about doing it exactly like everyone else it's about doing what's right for you, for your energy, for your desires, for your soul in a way that feels truly aligned and that will magnetize the right people to you. So if you want to go deeper into the concept of energetic mastery for business, I have a free on demand master class it's called the Secrets of Soulful Success, How to actually build a profitable soul LED business that creates true freedom without burning out, selling out or going broke. 

16:08 I go deeper into the three pillars of energetic mastery there, and you can get that right on my website, <a href="brynbrown.com">brynbrown.com</a> or by clicking the link alongside this audio, I also included a human design for business training in the swag bag so be sure to grab that to learn more about how to leverage your human design in your business specifically if that's of interest. And the last thing I want to say is, you know, you're not behind, you're not broken there's nothing wrong with you. You can simply be just one aligned decision away from building a business that feels like a true extension of your soul. 

16:38 So I'm sending you love on your journey. Bye for now.