The Power of Quiz: Convert Curious Clicks into Committed Clients - Maiko Sakai

Website: https://maikosakai.com/quiz

Quiz: https://maikosakai.com/quiz-clinic

Linkedin: https://linkedin.com/in/maikosakai

00:00 Hello and welcome to this presentation, The Power of Quiz Convert curious clicks into committed clients. Welcome i am so happy that you are watching this presentation and I am here to share with you all about The Power of Quiz. Even if you don't have one yet, but thinking about creating one or you may have a creative one but you haven't done anything with it. This presentation is for you so let's get started with a question first. 

00:38 So the question is this, have you ever thought about these questions while you were thinking about marketing your business? Well, I have when I was trying to grow my business and I am still trying to grow my business here. These are the kind of questions that I ask myself often. The second question is especially unique in the sense that what if all the content that I am putting out, different words or blog post or any social media posting or reels, all those things are actually driving my prospects away. I just want you to think about this what if this is to be true what you to think about in contrast to what a quiz can do for your business. 

01:35 Now these are the feedback that I got from my own quiz and the reason why that I am sharing these with you is not to brag about it. That's not the whole point. The point is for you to imagine that you can also get this type of feedback from your prospects. Imagine this and I must note that I did not ask them to post these things. They really liked their experience going through any of my quizzes i have two of them, any of my quizzes and they felt compelled to share. So these are all user generated content, right i think that is the term for it. 

02:25 And imagine you can get these type of reviews and feedback over social media what it means is that these will do promotion and marketing for you to drive your quiz and put it in front of many people. 

02:47 And I couldn't add this one to the previous slide, so I expanded it and this is the most recent feedback that I got by asking Molly to go through my quiz she is a LinkedIn coach and she is a heavyweight in that space and she really liked the experience so just to layer it on to the previous slide, I want you to see what's that's possible for your business. 

03:16 So First things first, let's define what it is because I'm sure you have seen any types of quizzes are, you know, online while you're browsing your social media account or you're checking on your Facebook page, whatever it might be on your phone. The most popular quiz I would say is generated by BuzzFeed. Those are like trivial quizzes and those are not the ones that I am talking about here. 

03:47 The kind of a quiz that I am talking about involves your own intellectual property, say your framework, your methodology, or your unique approach to solve a problem. And I want those things to be featured in your quiz so you may call this type of quiz assessment style quiz. And why this is really important to business owners is this OK so that the trivial quizzes can capture people's attention, but oftentimes they don't really offer any values. 

04:27 On the flip side, if you are to create an assessment style quiz or if you sell products by any chance, you can do product recommendation quizzes. There are many different types of the quizzes, but one thing that I you wanted to keep in mind if you are to use a quiz as a marketing tool is that it needs to provide values and insights that they didn't even think about. So that is the a clear distinction between a marketing quiz and any other types of quizzes. And here's a tip for you, and I want you to really read this and think about it. 

05:11 The funny thing about it, right while running a business, all the experts and gurus will tell you to show up, right? Show up to do your content, show up to produce your content, distribute your content. You need to show up to a networking event you need to show up to podcast interview all showing up. What's the biggest difference between those marketing and promotional activities and having a quiz system in your business is the quiz will ask you please not to show up. 

05:47 But this is the reason why that Quiz works so well, especially for introverted business owners or that the brands that are more on the quieter side, but providing a lot of value. I will take one step further to really weigh in how quiz can be very meaningful in your business to drive business growth. So the first thing is quiz versus content marketing. And I've already touched on this you know how hard it is to consistently generate content. You might have been doing this right now that you're shooting videos, you're writing blogs, you know, you're creating posts, granted and nowadays you can use tools like, you know, AI tools or graphic tools to make the process semi automated, or I should say a little bit easier. 

06:44 But still, you have to show up, right you can hire a team to help you produce all the content, but you still have to show up so it's a lot of work. It can be energy draining and it feels like you're throwing your content into a black hole and never to hear anything about it again. You may get some likes and you may get some comments, but none of those lead to actual diesel prospects. 

07:15 So that's the first thing. Now let's compare Quiz and other types of the magnets. So those who do not know what media magnets is, they usually those things are offered for free just to get to know your business or just to get to know what you do in your business so for example, a checklist, which can be very useful, right? Or journaling prompts or some kind of a schedule that are mapped out, like for example content scheduling template or printables or something like that those are the magnets. The ebooks can also be a lead magnet, right? Well, audio series, video series, they can be all lead magnets. 

08:09 The biggest difference in between quiz and those lead magnets is this when you're setting up lead magnets, it doesn't matter what it is but let's just use a checklist template. You know, like APDF swipe file as an example. You would make it available to be downloaded, right so here is a typical journey with something like that. Someone will find Jovi the magnet and go, oh that can be very useful. I will put my email address in and I so that I get to download it and that person will proceed with that. Yet once it gets downloaded, what happens is that that person will sit it aside and say, oh goody, I downloaded it, I will get to it later. 

08:59 Sometimes that person will get to it eventually, but most of the time, that person wouldn't. On the other hand, what Quiz does is this. Imagine people find your quiz online while they're browsing all the places on your phone. It could be on social media, right it could be your email, newsletter perhaps with the button on it. Immediately the person will click on the quiz and start taking your quiz. 

09:31 So that person will go through the entire journey of answering questions, anticipating what kind of a outcome that person is going to get. And once this person's done taking a quiz, the person gets the results immediately. It's an instant gratification and it doesn't stop there. That person will get the full on results in his or her email almost instantaneously if you set it up that way. That person is now in your ecosystem. You have that person's email address. 

10:14 You get to nurture that person even after that person is done taking a course. But imagine if this person is so wowed by the insights that were provided to the person and say I never thought of it this way to solve my problem. Let me reach out to this business in in this case, it's your business it so the journey is seamless. That is the difference between other lead magnets in the quiz. I hope I depicted the picture clearly. It's very instantaneous. And also all the quiz takers feel like they they've gotten the value immediately. 

11:02 So their experience overall is very, very pleasant and that experience stays on top of their mind. 

11:14 Now, another great thing about the power of quiz that I wanted to share with you is this. I get to build my email on autopilot. I don't touch my quiz funnel. It's been set up, it's not broken, and I continuously nurture my email list so this is one of those my worst stats let me just say, OK, so I've gotten hundred forty seven email subscribers in one month last year without me doing anything. And I'm not running paid ads or anything. If I did, I might have gotten way more subscribers. It runs it in the background, the twenty four seven. 

11:56 So what you're looking at is that as you can see hundred and forty seven subscribers, new subscribers for that given month and a zero unsubscribed. Good news, right? And the 99 % of those subscribers came from my quiz. You see the word interact there. That is a quiz platform that I let my quiz live. So it tracks all of that and you'll get to see more data in a minute. But this is the power of quiz, where once you create a high quality quiz and did you set up a very simple system, my funnel is not that complicated that it runs on autopilot. 

12:42 It's very powerful. Now, another powerful factor is, you know, I just always like to let my clients speak for itself. Some of the hardships that say, Humira was going through when she was toying the idea of a lead magnet to grow her business, but they thought that a quiz could be a good idea but she was stuck in one place to be able to finish the complete process. And this is the beauty of the quiz. It takes a little bit of a hard work to make it super special, right? But once it is done, it becomes a vehicle, a driver of your business. 

13:31 Now I wanted to just share with you more real life examples. In case you're wondering, is this for my business and my business isn't all that popular or, you know, well done business like I'm in this peculiar industry so I kind of wanted to share a few different examples of what can you know the what kind of businesses are taking advantage of a quiz as a marketing tool. So the first example is a leadership activism. So in case you're wondering, you know, I'm in the kind of like a weird sector, this is for you. 

14:07 So my client did extensive research on leadership for specific political activism. So they were creating, you know, collecting all the data, talking to people and they identified there are 5 distinctive different leadership styles. And when I heard about it, I got so excited only because I have never heard of leadership persona being broken down in that way. It was very unique. So we dug deep into that work to make sure that the disk quiz was going to help many, many organizations especially nonprofit organizations, to keep retaining their volunteers and the people who are interested in driving this initiative to be able to maximize their potential. 

15:07 Because this quiz was based on the idea that everyone is a leader, they just have a different ways to show up. So this was one of them. The another one was a dating app and dating app backed by a very warm and kind of community. So the CEO and the founder of this dating app wanted to create an experience that is very special so that they, you know, the people who are coming into this community don't feel like they are a bone or they're not heard. 

15:45 So she and I worked on creating a dating question that wasn't more raw and personalized and really like based on real life examples when it comes to the questions that we get to answer. And we made that experience extra special. Now the third example is a marketer that I worked with. She already had a great idea based on her framework and a specific target. So she had a very clear target whom she wants to attract with her quiz. So not just the business owners and she wanted to attract the business owners that are introverted. 

16:37 She as an introverted marketer, she has loads of wisdom when it comes to marketing it's not about who screams the loudest in the room. There are different ways to communicate with marketing as an introverted business owner so she has a very clear framework and she has very clear identifiers so she developed her quiz specifically to target those who are either, you know, introverted or a little bit shy when it comes to promotion and marketing and because of it, they're dimming their lights, right even though they can be super effective to communicate with their prospects about their services, they're stagnated. 

17:25 And that's where her quiz comes in. So these are some of the examples that I wanted to show, you know, share with you. And you know, that doesn't really cover all different sectors, But what I want to say is this, I think quizzes are really effective for service providers in general. Our mission is to work with service providers because they are selling intangibles. You don't get to show a pair of sneakers or you don't get to show a lipstick. You know, those things are tangible and visible. And the service providers, it's very difficult to convey what kind of services that they can provide and what kind of a problems they can solve. 

18:12 But if they get to use a quiz and say if you are a service provider and you're thinking about creating a quiz, you get to wow your prospects within your expertise. It's a best form and the tool that you can use. Now I wanted to touch on what makes a high quality quiz. I always use this term a curiosity inducing quiz because and your quiz must be gamified. Now before getting into this five must have ingredients, I wanted to define what I mean by gamified. When I say gamified, a lot of people think that the your quiz has to be funny or fun. 

18:58 That's not what I mean by it. I want your quiz to be curiosity inducing semi mystique. You know, you're revealing a little bit, but the keeping them on the edge kind of a quiz that's a lot. You know what I mean by gamified? And let's move on to the five must have ingredients. Number one this is the most important part. I would love you to leverage your own framework or methodology or system or approach incorporated into your quiz so that people will find it to be, wow, I belong to this category, but I never thought of it this way. This is the kind of a feedback or reaction, if you will, that you want to see from your own quiz so that's number one. 

19:51 Number two, the quiz title, the title itself, and needs to be eye-catching or attention grabbing. So I would love you not to just, you know, come up with five different variations, as many variations as possible you need to brainstorm it. You wanted to test them and you wanted to be very careful about which one to pick so that you get to pick the right one. Ok. And the third one is the type of questions that are incorporated into your quiz. 

20:24 It's not just about asking them what you wanted to ask them. You're going to have to rephrase in many different ways for example, scenario based questions are very effective just because people are used to hearing stories so if you give them a story or a scenario, they're very unlikely to lie about their answers so that's one of them. I got a couple others, but I just wanted to emphasize that how to craft your questions really matter. On top of that, how to put them in a certain order really matters as well, and I really spend a lot of time with my clients to rearrange their questions because it's that important. 

21:10 It needs to be psychology driven and it has to have a pace and rhythm so that while they're going through your quest, they're going through one after another, not getting stuck at any point or not get bored in the middle so that they don't bounce. Now the fourth point is the results. Results are quite important because not only they wanted to find out what kind of outcome they get, they really wanted to discover what they can do about it. That's where your results page comes in. And that there are certain things in the structure that I normally recommend. And if you go through with that formula, you are sure to really wow your quiz takers. 

21:59 Ok, so these are the things that I you know that I need to know and that these are the things that I could do and that these are the things that I can move forward with. You want to make sure your results page is on point. And the last part, the fifth ingredient is the fact that you wanted to really understand and know who you're targeting. That could have been the number one ingredient. You know, it's equally important to the first one that I shared is that who are you targeting and not only that, what do you want your quiz to do? You absolutely wanted to be clear on this. 

22:43 Don't just say that then you wanted to widen your reach. Of course, everybody wants to widen our reach with prospects and needs and potential customers. But how you want to go about it where are you going with it? You wanted to be very clear on this. Just to add a little bit more about psychology driven Quest is this, as I mentioned, it has to cultivate curiosity, needs to be curiosity inducing so the way you name your quiz to the way you ask your questions or the way you use some graphics, depending on what kind of a quiz platform you will use, you get to add more features to it so that the entire experience is very unique. 

23:30 And the quiz will allow you to make micro commitments, which is very important, especially if you're targeting on top of the funnel meaning those people may not know who you are, those people may not know what your business does. They may not even aware that they have a problem. So you need to make sure that it's designed in a way that the people can make micro commitments, especially after they're done taking the quest. There has to be a some kind of a CTA. It could be a book, a call or download a guide, or there are many different Ctas but then you need to guide them through naturally frictionlessly through a journey so that they will knock on your door, right? Another half take. 

24:20 So I don't want it to sugarcoat this part. It's very important that quiz creation is not that simple. If you are aiming to create a high quality quiz, it's going to take some work so for example, I am a big fan of using any type of AI tools and I recommend all my clients to utilize those tools for sure. It's great for brainstorming it's great for coming up with options, you know, and you can mix and match some of the options that are, you see, it's a great tool, but please no, make no mistake that you can just into those tools and then whatever comes back is your final product it's not going to be. 

25:08 I always say the real work starts from there it's not the end of it. So I cannot emphasize enough how important it is for you to really invest your energy and the time into creating a good quiz first before worrying about how to set this thing up, what kind of tools to use, you know, which one to pick all of those questions. I know we are hard wired to ask those how questions first before we do anything, when we do anything new, right we were trying to do something new. The first thing that comes to our mind is how. But I'm urging you to just say those questions aside and start working on creating a high quality quiz so that you get to receive all the great reviews and people will start buzzing and talking about your quiz and you know, people will recommend your quiz if they're having certain problems and they will come to you eventually. 

26:16 So again, just to emphasize this right, make sure that quality matters. Don't just create one and hoping it'll stick. It needs to be really worked on it so that the entire quiz taking experience is going to be exceptional and if people cannot stop talking about it, all right, So that is the presentation. The power of quiz Convert curious clicks into committed clients. With a quiz you can have those people, the prospects and needs to do their own buy insurance so that you get to sell less. 

27:03 If you love this idea, I would love to chat. Feel free to reach out to me through my website or I am on LinkedIn and X and other social media platforms so feel free to send me a message and I hope to see you very soon.