Styled To Sell - Turn Your Visibility Into Buyability With A Brand Image That Puts You In A Category Of One! - Jenni Parker Brown

Website: https://brandrunway.co

Linkedin: https://www.linkedin.com/in/jenniparkerbrown/

00:00 Hello, welcome to this style to sell presentation mini master class i'm Jenni P am the founder of Brand Runway magazine i'm a brand activist and image aficionado and I am interested in you attracting your ideal clients as effortlessly and naturally as possible in the most fun way. Does that has that got your your attention? Ok, stay tuned we are going to race through a big subject and I'm going to do this as fast as I can and then I'm going to give you some links and some resources at the end so that you can follow up on this.  

00:34 So how to enroll your ideal clouds in eight seconds or less? Do you know what it's said now that we only actually have 3 seconds to grab people's attention either on our website or on social media? The online world is so saturated people's attention is build so much, we have even less time. There's this big conversation about visibility that we have to be more visible you cannot be more visible than you are. Like you can see me, I can see what I can't, but you know, we can't be more visible we can't be in more places it's not about being on multiple platforms and doing all the things and trying to be everywhere and being more visible like that.  

01:14 Best way that you can be more visible as yourself with all your brilliance is with your personal brand style i'm going to break it down for you so what you need is not more visibility it's a buy ability. It's the magnetism that transforms viewers into clients and followers and buyers. And this is precisely how you create it in this digital saturated landscape. This is your secret weapon. And before we dive in, I just want to add something that's really important. It's actually very important this is the most fun part of marketing is this girly just dressing up and this is organic this is organic marketing this is the most natural way that you can attract your ideal clients, your soulmate clients is just the way you are being and how you show up so in my system, we have three elements of magnetic presence, 3 elements of magnetic presence and let me walk you through each one.  

02:20 The first one is obviously style the clothes we wear. This is nothing to do with designer wardrobes or expensive, expensive clothes. This is about the harmonious expression of your natural charms through your clothes so obviously there's been a shift since pandemic, the whole idea of dressing online and dressed for success and all of that kind of thing. It went out the window when we started hanging around in PJS and yoga pants and T-shirts and decided that not wearing any makeup or particularly doing my hair was actually far simpler. But it just doesn't work and I do lament that people that we've got into this kind of sloppy era where people are not making an effort.  

03:06 And I see it every day maybe you have to if you're sensitive to this subject of people, people showing up not particularly well prepared or making very little effort, so they are actually leaving money on the table. Here's the thing, people are making their minds up about you in, as I said, just a few seconds it's purely natural and it's going to determine if people feel an affinity with you. So think about when you walk into a room the first time and maybe you don't know people. You are going to scan the room to see if there are people who vibe with you. There is something it is natural it's our reptile brain, I believe, that makes us want to belong we want to be looking for our tribe so we will be looking for people with who resonate with us in some way and that is often a values match.  

04:01 For example, if you have to have a, if you happen to have a bohemian style, you will be, If you scan the room and you find somebody who's got a similar vibe, then instantly you you will be, you will be connecting. So the style that will help you most is first of all, the one that complements your natural charms, your body shape, your skin coloring, your hair, your eyes and your lifestyle, but also the match for your ideal clients.  

04:32 Now, the second element of magnetic presence is energy. We all, well, the world is made-up of energy, Everything's energy, even marketing's energy, and we are pure energy we also have a life force, we have an aura, we have a personality, we have, we all have charisma. And that is another element that people will be, will be reading all the time and this comes across not just in your style, but it comes across in your website, in your messaging, in your social media feeds, in your reels, your memes, everything that you are putting out there.  

05:08 This energy will be being transmitted. This also comes through in how you speak, in your body posture, how you listen, how your energetic signature is expressed in the world. So people are processing this even before you've actually opened your mouth or they've looked at your website. Now, the third and most overlooked element is your brand persona. What is your brand persona? Your brand persona is the personification of your mission, your vision and your purpose so it isn't about just embodying the copy that's on your website. You have a deeper purpose, you have a deeper vision and deeper mission, and your brand persona is the expression of that.  

05:59 Now think about it if you match that with your energy that they are coherent and then you style that you will be calling in your ideal clients, they will recognize you when they see you i'm just going to give you a very quick little anecdote about this in practice. A few years ago I went to a networking event in London and there were 100 powerful women in The Who were attending and 12 of them were wearing red dresses or red outfits because they thought that red was power dressing.  

06:34 So they thought it was very, very funny and they took a picture of themselves they got a photo of themselves or had a photo taken of them all in their red outfits but here's the thing, you could not tell them apart you couldn't tell a TEDx speaker from a Reiki master from an accountant. There were all sorts of different vocations in amongst those 12 ladies but you could not tell the difference. The ones who were more magnetic were those who hadn't dressed in this kind of coaches mould way but taken the time and made the effort to express their brand persona into individually. So when you have all these three elements aligned and harmonious, your image, your brand image becomes exponentially more attractive to your ideal clients.  

07:25 Now on the subject of attractive, we are going to dive very, very quickly into the quantum part of this because the quantum part, the energetic part effects every single thing you do. So I'm just going to give you the quick example of affirmations. Do you do affirmations in the morning? Most of us do. Affirmations are a way of telling the universe that we are what we want to be or that we have what we want to have. So we do our affirmations or our journaling or both in the in the morning and meditation and get ourselves into this state of what we really want and what we should be doing and what we should be earning and all of that.  

08:02 And then we get dressed. And for most people, there is no relation in what they put on their bodies or take out the wardrobe and what they've just experienced. So let me offer to you, you, that what you put on your body, how you dress yourself and how you show up is the most powerful affirmation of all. And not only are your clients and your potential clients watching, so is the universe the universe responds to our vibration it responds to what we are saying to the to it the universe responds to us through our beingness so your style and image is the most the most powerful affirmation you can.  

08:46 You let's take this a little bit further. When you dress as if your dreams and goals have already materialized, when you embody the success that you are calling in, you are essentially creating one enormous affirmation to the universe. I'm sure you know the phrase feeling like 1000000$ Have you ever said that Maybe you've said, oh, she looks like 1000000$ he looks like 1000000$ All those celebs out there, she looks like 1000000$ or I feel like 1000000$ Most brides say that I feel like 1000000$ That phrase feeling like 1000000$ is a profound truth when you cultivate that elevated energetic state, that vibration, that mood of being wealthy, of being that wealthy person, that successful person, you activate the law of attraction in its success attracts success.  

09:40 So the ultimate affirmation is this i am worthy of receiving all I desire. Now why not make that affirmation i am worthy of receiving all I desire, all the clients, all the thought followers, all the leads, all the all the revenue, all the joy, all the all the lifestyle in your image, in your brand persona. So here are three practical steps that you can take today. You can start this journey today what would your million pound or million dollar self wear? And if that's not your goal and what would your 6 figure self wear? What would she wear? Then evaluate your current wardrobe against that vision and if there's a gap, and there usually is, it's time for a magnificent declutter.  

10:30 Nature adores a vacuum, so you have got to make the space for your up levelled. Your up level branded you by de cluttering. As long as you keep hold of an old version of you that you want to outgrow and dress her as such, you cannot move into that next level of you that you want to become. The next action that you can take or exercise is to get really clear about how you want your potential clients or your clients to feel in your presence. How do you want them to feel? Do you want them to feel confident by your expertise, inspired by your presence, may be reassured by the solutions that you've got to offer and your professionalism? Get crystal clear on the emotional response you asks wish to invoke and then ask if your current appearance is creating that reaction so the net thing is to have an audit on your visual assets.  

11:33 Examine your website, your social media posts and your marketing materials. Do they represent a cohesive visual story that aligns with your higher self? Because you should be marketing from that next level you, not as you trying to get to that next level so many brilliant entrepreneurs create a jarring disconnect between their personal and professional presence ensures that you're that you are telling a compelling story so this isn't just about looking good, although that helps this is about energetic alignment. Quantum attract, quantum attraction and professional distinction. When you embody the outcome that your clients desire through your image and your style, you instantly place yourself in a category of one.  

12:32 That's where you were to be a category of one that nobody can miss because you are you. You are clear, you are coherent and then you will be so brilliant people will need sunglasses in your presence oK, Are you ready for the next steps i have included in this master Class A free lead magnet. There is my fab Emperor Factor that is all about a five day email course about just getting you used to being fabulous in every single way online because we've been this way for a long time. The very best way to take this to the next level is to come and find me is to find out what I've got going on i've got so many things going on for you where you could come and have a chat with me.  

13:20 Tell me what your problems are tell me what your your messaging problems, your visibility challenges, all of that, your style challenges. I want to know, so the the best way to get in touch with me is by going to my website, brand runway brand runway dot. Co and getting into my newsletter list. And then you will get a beautiful, Absolutely Fabulous newsletter once a week. I have some more freebies in there that you can pick up. You can find me on Facebook, Jenny Parker Brown and I'm quite public with everything that I've got going on there have a lot of free events and a lot of classes and it and challenges and some lead magnets and all kinds of things that to help you to take this to the next level.  

14:01 I just want to finish with this. It is such a vital subject never more so than ever right now, lovely is to have your brand image really being styled to sell, get you styled to sell. Let's get you styled to sell ready. Ok, I hope you've enjoyed this and I really, really hope that we meet and I wish you the best of luck. And as we say in French, France, Bon Quitin US yacht, I'll see you at that.  

14:29 Bye bye.