Micro-Digital Products, Macro Results - Luisa Ferrario

Website: https://www.luisaferrario.com/work-with-me

Facebook: https://www.facebook.com/groups/moneymakingmomentum

Intagram: https://www.instagram.com/luisaferrario.coach/

00:03 A 9$ digital product can build your list faster and make you more money than your first being launched. Let's talk about how to make that happen with micro digital product that create macro result. All right, so this isn't about throwing together freebies. Absolutely not. This is about building profit levers with tiny digital products so we are seeing a shifter in how people buy and how small businesses survive and a certain point thrive online so Flagship offers, those big multimodal courses and premium programs that used to be the dreamer are now feeling heavy to both creators and buyers.

01:01 Yeah, I mean, everywhere we have the same kind of response. So what are we going to do? This presentation itself is a micro product. Why what what do I mean by that? This presentation, I mean I can't repurpose it i can sell it, I can gift it. I can use it as one of the business growth assets i'll talk to you more in depth about as we go. So this isn't just theory this is exactly what I practice and what you can do too, and what my clients actually do.  

01:42 Ok, so welcome. Welcome to micro digital products and macro results. Turn tiny low fee offers into a powerful generator to build trust faster. Grow your email list daily and stuck up into serious recurring revenue. And who am I? Hi, I'm Louisa Ferrario, originally from Italy. I turned into a digital number in 2018 and I started travelling all Europe. I lived in several different countries i'm currently living in Spain, Madrid. I have spent I have spent years in high level leadership, coaching, working with global companies and making multiple 6 figure years. But I made an intentional shift and choice to serve online design entrepreneurs like you why? Because the freedom and impact you can create with a lean, intentional digital business is unmatched.

02:52 I have helped clients to go from zero to thousand in digital sales film memberships with a single micro offer and create offers that sell every single day. And today I'm here to show you what works now because I use it myself and I teach it to others who get results they are very happy with. So what you are walking away with the from this presentation, I'll walk you through the same system that helped my clients turn simple faster to create offers into daily Stripe notifications, late growth and long term business momentum.

03:36 What you're walking away with is a crystal, a crystal clear understanding of what makes micro products profitable. Over 35 real examples of micro products that sell that you can literally steal from me. You have my permission. 13 smart visibility boosting ways to use micro products strategically again steal it the three-part micro results framework to build your offer ecosystem and a step by step plan to create and circulate your first micro offer.

04:12 This very weak. Wow, isn't that incredible? All righty, So why micro products? So people now want quick wins, not long courses. And low fee means an easy yes. And all of that can build trust very quickly and can literally train your customers.

04:50 Around their buying behaviour. So basically price wise when we talk about micro offers, we are referring to anything digital price between 7 and 97 even if most of them don't go over 49 Those are products that are easy yeses, quickly create trust, build buyer behavior and warm your audience for high ticket offers, which I mean, you might not want, but if you want them, you can get them definitely. Ok, So what are micro products? And here comes the interesting part. They're small outcome driven digital assets. They're easy to create, easy to sell, highly versatile and they create the compound effect, which is absolutely magic.

05:47 So basically, these are quick, outcome driven digital offers that focus on solving one and only one specific problem. They can be created in a few hours, ideally 2 hours, not more than that and sold on repeat across platforms giving you assets that generate visibility, trust and revenue every single they over time they create a compound of factor in your business. Each one builds on the last multiplying your impact and income we are requiring more time and energy i mean what do we want more than that? Ok,  

06:31 Let's talk about, let's talk about common formats. Ok so common formats are Cheat Sheets, workbooks, checklist, audio meditations, private podcast templates, master classes, mini video courses. These aren't overwhelming bloated courses stuffed with information for the sake of it. They are focused, outcome based solution people can actually use faster to create what to create to to accomplish whatever the winner they're looking for is. They are faster to create and they are faster to buy and they are faster to benefit. To benefit from. Every format you see here is highly practical it is designed to be used immediately, not just consumed and then forgotten.

07:29 I think this is absolutely amazing i would, I would have loved to have that when I started. Anyhow, let's concentrate on what is good now and what is going on now. So micro products in real life are educational resources, business tools, marketing resources, strategy guides, tech tools and templates. There could be many, I would say groups.  

07:59 Where you can actually name under which you can actually name the kind of micro products that you can find in real life i, I prefer and to have those fiber, groups they work very well for me they're easy to understand. So.  

08:26 We are now going through what micro products can look like in real life again, planners, we files, swipe files, template template, tax checklist, calculators, dashboards. Again, the important thing is that if you can solve one small problem, you can sell it so you can literally create something which is a digital product that you can sell and resell and sell and sell and sell and repeat. Ok, so let's see what's next what's next is let's start with group number one, which is educational resources i'm just going through the whole list mini course on Facebook group engagement for instance, or LinkedIn profile optimization guide, Instagram stories, template pack, email subject lines, wipes, file client onboarding checklist templates, social media content calendar template, business systems, audit workbook.

09:24 Then we have group number two which are business tools. And here we can have a project management spreadsheet template, client tracking dashboard, income tracker spreadsheet, social media analytics tracker, content repurposing framework, business expenses calculator, time management planner. Then we have group number three which is marketing resources. So sales page copy template, email marketing sequence framework, social media captions template, hashtag strategy guide, lead magnet, creation toolkit, marketing matrix, dashboard, content pillar planning worksheet and this kind of things we have them group number four which are strategy guides.

10:11 So 30 day content strategy for instance, blueprint client avatar, workbook, pricing strategy calculator, sales funnel mapping template, business scale up checklist, possibly income planning guide, launch strategy, playbook, you name it and then we have the fifth and last group, which is tech tools and templates, my favorite Cambo template bundle for social media, Google work organization, system notion dashboard templates, Trello board templates for business, Instagram carousel templates, Facebook group covers templates, Pinterest pin templates, again, you name it.

10:50 I mean the the number is almost.

10:56 Incountable, uncountable so, OK, so let me see what OK, previous slide was that OK, so wonderful now we we wanted to know. Ok, so is that correct? No so let me see what is going on here. I should have another slide here why it is not showing oK, there we go. So why they work? They are not just content, they are assets. So you can sell them, stock them, you reuse them and bundle them. They are leverage. So you you don't just sell them once they keep working in your business every single day across multiple channels, helping you build it, build a trust, attract leads and generate income without needing constant attention now or new launches.  

11:48 But each one becomes part of a self-sustaining system that grows with you. And this my friend, this is such an important part of this whole presentation. Each one becomes part of a sales sustaining system that grows with you. So it's not just about a sale, it's about stacking trust and traction until your business runs with rhythm and resilience, not hassle. And you can live very happily, OK, here we have basically 13 profit lever, OK, there are 13 ways my micro product create ways of profit. So each one is a visibility layer, sorry, a visibility lever, a sales generator or both.  

12:53 You don't need a big programmer or a complicated funnel and you need a tiny smart assets that work for you every single day so the first one is that you can grow your email list with buyers when you use your tiny products. Then you can create bundle ready assets. Then you can generate fast cash injections. I have another master class on that you can stuck into funnels which is something that we love automations and you can turn them into product suites.

13:38 Then you can fill your high ticket offers.

13:45 You can repackage and repurpose them so many times they are fuel for your membership folder.

13:57 And then you can sell as part of seasonal offers, whether it is Black Friday or Christmas, whatever your your birthday, whatever you can license or affiliate them. You can turn them into private podcasts, which I have done and I keep doing so many times. You can use as affiliate incentives.

14:22 And sorry and.  

14:29 They can generate and you can generate spin off products from each one of them so just let me switch off my OK my email so we do not get distracted a here. So I think that it's amazing so far, don't you think? So I actually wanted to talk to you about something that is a real case let me find it just one SEC. Here we go. Ok, so where is it?

15:11 Ok, real client results. So A1 on one client of mine recently ran a free a day bundle with an upgrade option at 9$ over one thousand two hundred people on average joined for free and 45 % of them upgraded, which means four thousand eight hundred and sixty dollars in revenue from a single low ticket upsell 4000 860$ revenue from a single low ticket upsell in eight days. And so those are so those are over 14K is, is not correct so I'm sorry, but this light is not correct.

16:11 So just listen to what I'm when I'm, when I'm what I'm telling you because I have the correct information in my mind. So according to their data, to the data of my client, half of those free sign ups will still be on their email list a year from now and their average annual purchase per customer will be 47 52 dollars this is a correct data and that's an additional twenty eight thousand five hundred and twelve dollars projected from long term monetization just from a micro offer ten nine nine dollar up nine dollars upgrade.  

17:01 You can do the same. Absolutely i mean I have so many clients who do that. Micro products fuel your ecosystem they don't sit on the side. This is something so important to remember because there has been this huge paradigm shift that not everyone has acknowledged or even noticed that, but also acknowledged yet and I'm here to tell you what, is it really working right now so they drive the growth engine of a healthy small business.

17:39 Every micro product should lead somewhere remember that could be your membership, your mastermind, your next level offer somewhere. Ok, now let's move forward and let's see what we have here we have our beautiful framework, which is so easy and nice. So the three-part macro results framework. First part, create once, sell forever, party 2, stuck plus scale party 3, build the bridge. So follow me because this is absolutely amazing this is mind blowing what I'm going to tell you is mind blowing.  

18:23 Ok, so the first one is create once and sell forever.  

18:29 Just solve 1 specific problem focus on that. Just solve 1 specific problem, create something that you can deliver in 30 minutes or less and use fast formats like Google Doc, Camba, Notion, Trello, whatever. So keep it tight. 1 micro topic, one small promise. Use the simplest format. Remember, Dan is profitable and it's what makes micro products so repeatable and powerful. You don't need 20 pages or hours of video. You just need something your audience can apply right away and win and run away and win with it. So this simplicity is what allows you to create multiple products and create a compounding momentum in your business.

19:32 If you look on my website, you will see probably not all of them are there. I think that I have more than 3030 programs, 30 micro offers of yeah, probably there more than that, yeah. So then we can move to the stock and scale, which is the second part of the framework. So your first micro product is in the end, OK your first micro program is in the end, it's the beginning of a product ecosystem. Each product with that can be a trilogy, a series, bundle options.

20:18 Each product gives you more leverage, more buyers, and more opportunity to serve in small, repeatable ways. When you start them strategically, they start to speak to each other and that's the Third Point, the third bullet point here,  

20:36 One teases up one tease up the next and you build a buyer journey you literally build a buyer journey that compounds in power, not just for you, not just for your business, but especially for your clients that will definitely recognize, I can acknowledge how powerful and transformative and weak winds are your product and want to keep working with you. So that said, that's how micro products become the foundation for a scalable business that grows without you burning out, which is something that we definitely do not want ever and that that happened to me more than once. Ok, now let's build a bridge, which is a beautiful way to say that every micro product should lead somewhere.

21:37 Your membership, your mastermind, your next level offer as I just mentioned, it's not just about making one sale as I teach in one of my micro offers called scale. It's about guiding your buyer deeper into your world with intention. A 9$ When I say dollar, it could be euros, it could be Canadian dollars, it could be it could be pounds, whatever. So a 9$ product can be the doorway to A9 to a 97 membership or to a 2K coaching container simply because it delivered a quick winner and build trust when that 9 or even seven thing was delivered the first time.

22:34 So micro products aren't dead and they are bridges to more transformation, more profit, and longer client relationships. So now that I have done my part, I absolutely want to give you a very easy road map to go. And here are your next three steps. So first brainstorm 3 topics your audience wants and not just once but are willing to buy. I can teach you how to do that in minutes when you join my council anytime low fee and high value circle it's a membership called Growth Lab Brass edition we currently have a secret promo where the first month is almost free.  

23:27 So just drop the promo circle in the my Instagram or Facebook DMS or shoot me an email at louisa no, sorry yeah, you can shoot you can actually email at louisa ferrari dot com at louisa dot com. So just drop promos or cola and I will send you the secret code for the for the promo. Then the second, your second step is start small, start small, create faster, get it out there, even if it's messy, imperfect, or scribbled on a napkin.

24:08 Speed and simplicity bit Polish every single time. When you are building momentum, keep going, keep going so and honestly, messy momentum beats perfect paralysis every day of the of the week of the year. And once you create your micro, your micro product, yeah, don't just sit on it, please. So contribute it to a bundle, mention it in a podcast interview, make it your flash sale or cheap wire. Use it as an affiliate bonus or even a feature it in your Instagram stories. So basically get it into circulation and let it start working for you because that's what we want from our business that works for us, right? So micro doesn't mean small in my world.

25:01 Micro doesn't mean small. Micro means focus, faster, profitable, available, sustainable for yourself or for your business, for your clients. This is the way I have built my business and we build momentum and money and trust the one tiny product at a time. So every offer adds gasoline to the fire, creating Ripper effects that stretch across your entire ecosystem. So you don't need big launches unless you want them to make big moves. You need strategic micro Windsor. That's tack, skill and stick. Remember that, please. Strategic micro wins that stack, scale and stick. But now let's go build your next one. Thank you so much for spending your time with me. Thank you so much for being here and watching the Micro Digital Products macro results presentation.

26:09 Stay with us and get in contact with me so that I can also share with you more amazing ways to grow your business seamlessly and in a laid back way. And also I can also share my secret offer with you. Thank you so much and have a lovely time ahead.