You'll discover how to use powerful storytelling in your email marketing to engage your audience, build trust, and transform your email campaigns from generic pitches to meaningful connections. - Asmita Jason

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[00:00:01]: Hello and welcome to my presentation where I'm gonna talk to you about email storytelling for deeper connections. Now, you might have heard like, okay, you cannot build that connection or relationship building on emails as you could do on social media. That's the biggest question I get all the time. Oh, social media really helps you connect with people, but what about emails? Let me tell you, your emails can also help you connect at a deeper level with your people. And it's not always social media, but people could feel that personal touch, that personal connection that they know you by reading your emails. And that's exactly what we're going to look into. Today's presentation all about storytelling for deeper connections on your emails. So I'm Asmita Jason, a business growth and visibility coach.  

[00:00:46]: Just a quick little intro. So I built my empire from scratch while raising two little ones. So, you know, it's hard when you're raising too little ones when you're coming from a developing country, when you don't have any background into marketing, but really going there with certifications, with learning, with lots of implementation, lots of action, but really having that connection with people getting visible. So I would say my journey wasn't a quick win, but it was about consistency, relationship, trust. So my journey to six figures actually took me three long years. It wasn't that fast as you would expect to. But today what I have seen is I have really built some great connections on online and that trust factor, and it is all because of the story. So that's what I'm going to share here today with you.  

[00:01:33]: So let's quickly see why storytelling builds authentic connections. Now, you might have heard about, okay, tell stories. Stories help you sell better. Stories are good. You need to add stories. So we are going to look into today's presentation is why stories, what kind of stories and what exactly I mean by that. I don't want to give you all the fluff about stories, but really go deeper and very simple. So the presentation for today is literally very simple.  Asmita Jason [00:01:59]: You could go straight away and update your emails to have your stories and build that connection. So let's talk a little bit about why storytelling builds authentic connection. You know, stories humanize your brand. No matter what brand you have right now, they make you feel relatable. So you have been through such an amazing journey. If you're not going to share it with your people, how they could feel relatable to you. Sometimes it's also about sharing your life. It's not sharing.  

[00:02:29]: When I say sharing life, that doesn't mean I want you to share every single thing. Okay, you don't have to share, you can only share what you want to. But really making your people feel seen, feel resonating with you, that's what I say. Build connections. Now with me normally a lot of people connect because I have been building this business with two little kids. A lot of people connect because I have a, I'm not from a marketing background. A lot of people connect because they feel, oh, she doesn't do lots of, you know, those brand photo shoots or all those fancy things. Her funnels are simple.  

[00:03:06]: Some people connect with that. That is what your story is. That is what an authentic connection is. And that is what I say humanizes your brand. So I'm not against fancy brandings you have, you can do it. Absolutely. But even beyond that, people need to connect with you. People need to see the real you, the real person, real human behind the brand.  Asmita Jason

[00:03:27]: And that's where your story stand. So people connect with real experiences. Okay, you are going to share so many services or your coaching products, digital tools, whatever it is, but people love to connect with real experiences. Again, as I would like to remind you, real experience, that doesn't mean you have to share every single thing. Okay, we're going to see what we share. So you are not just selling, you are actually showing up as someone who understands the journey. This is very important. Who understands the journey, who makes them feel seen, who is talking with them.

[00:04:02]: That with is very important and that's all storytelling is about. You build that connection and of course authenticity comes from stories. And you're going to build a long lasting connection. When people feel connected with you, you get friends for life. Even though it's business friends, you get them for life. And that's my presentation about today. Now, what is the power of emotional connection? So you know, people don't just buy because of the logic. They buy because they feel understood, they feel seen, they feel heard and then they bring back the logic out there.  

[00:04:40]: So anytime, if you see any product, why do you want to buy it the first time? Is it because they're giving discount or is it because you just see this offer or the branding? The first instinct to buy something comes from how you feel. Go and audit it for yourself. That's the feeling. So when the person feels seen, feel, you tap into the feelings. That's where your stories are and that's where people buy and that's where you will see authentic connections. So stories actually tap into emotions. Your stories, whatever stories you have, it taps into emotions. Emotions drive decisions and one most important thing here, you can choose what kind of emotion you want.

[00:05:26]: You can choose what kind of direction you want to give. Even a sad story could bring in great or positive emotion. It depends upon how you evaluate it. And when it comes to stories, it's not the whole big picture story like you have learned. It's just small snippets, some small incident and your conclusions, how you portray it, how you present it, that makes the most of it. It helps you build trust and connection when you share all those relatable experiences, those moments, those breakthroughs, people feel seen. Now, people don't remember offer, but they remember stories, okay? They remember how you made them feel seen. You might be selling one offer today, another tomorrow, another day after.  

[00:06:08]: But if people have connected with you, they remember who you are. There would be people who can come back to you and say, oh, I'm in your emails and you know what, you shared this, this story. You know what I felt resonated with you because of this part. Now many people reply to my email saying, oh, you know, I remember you because you are also an engineer. Some people keep coming, oh, I remember you because you also took a part time role and you don't know what snippet is going to connect to whom. But people would remember that for lifelong. They wouldn't remember which offer you were selling back in that email, but they would remember what emotion you evoked in that email. And that's why you need to take care of stories.  

[00:06:50]: So how do you, like, how do you actually create stories or how do you actually build stories? I know the title is How Stories Build Trust, but what we're going to have conversation with, this is how you're going to do it. So you know, stories remove resistance so they create an experience of sense of shared experience. So what you're going to do is you're going to pull out snippets from your life where you had resistance, you or your clients, or where you possibly sense there could be a resistance. And then you could have stories around it to remove that resistance. Like you might have people like, I don't have funds, I'm not making money, or I cannot show up, I cannot dress up in any kind of resistance. You feel people have to buy your offer. Just note it down and then go and think if you or your clients have gone through that, those snippets are best use those snippets. Now if you feel people are like too doubtful about something, you sense that, go and pull out story snippets from what you have to soften that down.  

[00:07:55]: If you have great insights for people who are sitting on a fence, share those insights, their stories, it's going to lead them to action. Remember, your stories are here to build belief. You're not convincing anyone. So when you tell a story to people, you're not convincing. You're just showing them what's possible. Something like, you know, example, when I share an email marketing program, I don't tell them, you need to buy this because of this, this, this, this, this, this, this, this, this. But when I share the story or when I started with emails, I wasn't making money, but now I make money every single day. Or when my client came in, she was scared of emails, but today she has been sending these emails.  

[00:08:36]: Not typical. These stories are required. Sometimes it's just about the first email I sent, I was scared, but it brought me money. Just any snippets, you know how you could shift belief for your people? Your people are holding on to n number of beliefs. Any small snippet, any small angle to shift that belief is going to help you and that is stories. Don't think stories are like whole big, big journey from start to end. It's just small snippets. So what makes a great story in an email? Firstly, it has to relate to your audience's world.  

[00:09:10]: Okay, don't tell stories about. It's sometimes good to tell like you went for a vacation and all that. But make sure it's about them. It's not more about you, but it's a lot about them. It has to relate to their world. They have to feel seen, they have to feel understood. If they don't feel understood, if they feel you are talking to them and not talking with them, it's a huge difference. So when you talk to them, you are just narrating kind of your stories.

[00:09:35]: But the way you write your story could also evoke emotions and talk with them. Like speak with them. Instead of talk, I would use the word speak. So if you share a shift or transformation, it's gonna show them, oh, this is the possibility. Instead of telling them the possibility, show them the possibility to a story. Tap into feelings. Never ignore the power of feelings in your emails. Any email you have, read it again, redo it to bring in some emotions.  

[00:10:04]: Tap into feelings. So it's about the emotions. Even one small snippet angle, one small line in an email is sufficient to bring that story in. Always keep it short and sweet. Don't add too much of story. Like yesterday I opened up, I Know, there are two ways a great storytelling is where you say you elaborate in the moment, but what you elaborate is important. Like elaborating a moment to make someone feel seen in that instance is good. But if you're unnecessary elaborating it, it's going to be too long for your email.  

[00:10:41]: Let me give an example. Something like, oh, yesterday was a bad day and I was doing this, this, this, it might be not required for people, but if you have like, oh, it was a bad day and I was scared to open my system. I just did that stripe notification. I was shivering. So these feeling, okay, emotions, those kind of details get people into your story. But if you're giving details which don't have emotions and feelings are not going to get people into your story, hopefully you got it. So keep it short and sweet. You don't have to have long stories.  

[00:11:14]: Short and sweet. One story could go into multiple emails, but it really helps you connect with people. So what are the stories you should be sending? You would ask me this, right? So personal stories. But when it comes to personal stories, make sure it's not full stories. It's just small snippets. You don't have to tell full stories. Because what I've seen with people, when they tend to sell personal story, the email becomes full story. Your people don't need that.  

[00:11:40]: Your people don't need that. Your people just need those small snippets to connect with them, to connect with their desires, their struggles, their goals. That's what you require. You could have client success stories. And again, client success stories. You don't have to tell the full story about the client. The small liners, something like, you know, one of my client was going exactly through this. Even that is a story.  

[00:12:01]: You don't have to tell the full story. Okay, so it's not about the offer, but it's about the transformation when you talk about the transformation experiences. So the stories you could talk about and behind the scene is always good. If you resonate with that, share it. If you don't, don't share it. But it's really good to show some kind of behind this in at least some snippets. You know, I do add to my emails like I was sick. I'm in a chaotic moment, small snippets.  

[00:12:30]: But people feel resonated with that. That's, that's what you need. Okay, Just simple tips. One thing I would say, be authentic. Don't try to make your story feel great. I know sometimes, you know, we try to take so Much inspiration. We end up messing up the story. So be authentic.  

[00:12:49]: What it is, let it be. Because your people are going to resonate with you. Share only what's essential. Don't overshare, just give the parts that matter. Not everything tap into feelings. Feelings are very important and always, always, always, always keep it simple. Because your email is going to have a different angle, it's going to have a different goal. Story shouldn't be the full email.  

[00:13:09]: So keep it simple. That's all just here for you to build connections with all that you have learned. Now be relatable, be human and don't sell. You know something like use your story to show them what's possible. Invite them to the next step. Don't just try to sell at them or speak your offers at them. When you when you show stories, most of the time people buy even without saying buy this. Also consistency matters.  

[00:13:44]: So stories are not a one time thing. You might have to add story snippets to multiple emails. Every email if possible. If not multiple emails, you need stories. That's how you build connections. So it's not about one email that goes with your story. Who I am and what I do. No, I don't recommend that email.  

[00:14:03]: I don't. If you want to then send it, but I don't see that email. Try to bring in those story snippets into your everyday emails. To be relatable, to show you are a human. To show you are selling them a transformation. You're showing them possibility and you are consistent with sharing your stories. Of course what you need. So just some final thoughts.  

[00:14:23]: Be authentic, share relatable stories. They aren't just tool to sell. Okay, don't look at stories as a tool to share. Look at stories as a tool to build real human connections. Build real human connections. So trust is built one story at a time. That's what I would say for you. Trust is built one story at a time.  Asmita Jason [00:14:45]: And every email is a chance to connect deeper level. Every email, every email is a chance to connect at a deeper level. So that's all. Any questions? Anything do drop it in the chat and I would be happy to answer.