3 Ways to Turn Your Pinterest Traffic into Email Subscribers - Dana Johnson

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Hey friend. I'm Dana Pinterest, strategist and host of the Unapologetic Pinner podcast I help creative entrepreneurs like you grow their audience and visibility organically Through strategic Pinterest marketing. And today I'm here to show you exactly how to turn the Pinterest traffic Into actual email subscribers.

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So if you've ever wondered, Cool, I'm getting clicks from Pinterest But now what This is definitely the episode for you.

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Let's dive into the three strategies Strategy number one. Optimize your PIN descriptions for your lead magnet Pinterest is not social media It's a visual search engine. It's closer to Google than it is anything else. So think of the power of search engine optimization or SEO. Like Google But Pair it with the visuals of Instagram.

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So that means people aren't just doom scrolling for entertainment They're actively searching for ideas, inspiration and solutions to their problems So if you have a freebie or a lead magnet, such as a guide, checklist, template, quiz, or even a workshop You want to make sure your PIN descriptions actually tell people what's in it for them For example, instead of Check out my new blog post about Pinterest marketing Try Want more visibility without spending all day online?

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Grab my free Pinterest visibility checklist to start growing your leads today Do you see the difference between the two Give people a clear reason to click and then lead them to your opt in Not just a random post Strategy number two Create landing pages specifically for Pinterest visitors.

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Here's a mistake that a lot of creators make. They send Pinterest traffic to the homepage of their website Or to a blog post with no clear next steps Instead. I want you to create landing pages that are Pinterest friendly And that means a clear headline that matches the PIN they clicked on 1 CLEAR offer.

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Your freebie, your lead magnet Your workshop Minimal distractions No busy menus, sidebars or unrelated offers And make sure that it's mobile friendly because majority of Pinterest traffic is mobile And then remember, Pinterest users are planners. If they clicked on your pin. They're already going to want more, so make it easy for them to say yes.

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Strategy number three is use a simple nurture funnel to build trust Once they've signed up What happens next? This is where email marketing is going to shine Don't just send one email with your freebie and ghost them Create a simple, short nurture sequence to build trust.

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Start with the first email welcoming them with your freebie and why you're passionate about what you do Then follow up with a helpful tip or story that relates to their challenge. Think What happens next. Third, invite them To the next step, whether that's to a product Service Or simply just another way to connect with you.

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Pinterest is the starting point And email is where you build relationships that lead to sale If you've been following along and still need a recap Here you go Write clear, value packed pin descriptions that lead to your freebie Build dedicated landing pages for Pinterest visitors.

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Set up a simple nurture sequence to turn subscribers into loyal fans This is exactly what I help creative entrepreneurs like you do inside my programs and with my templates If you want more support.

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You can always connect with me@ddvirtualmanagement.com or or come hang out with me on Pinterest at Dana's Desk nc And if you want to Dive even deeper, don't miss the Unapologetic Pinner podcast where I share practical Pinterest strategies to help you grow without the burnout.

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Thanks for listening and I'm always cheering you on.