3 things you need for a successful launch - Stacy Braga

You can find Stacy at stacybragacopy.com and download the Copy Rubric at https://stacybragacopy.myflodesk.com/copyrubric

00:01
Hello and welcome to three things you need for a successful launch as part of the course and membership creator bundle. 

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My name is Stacy Braga. I'm a copywriter, messaging strategist, and educator. 

00:15
And I'm super excited to be part of this audio summit. So the first thing you need for a successful launch or a successful marketing campaign is a viable offer. 

00:27
And so all it means to have a viable offer is that your offer. 

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Is something that somebody in your audience needs and it's at a price point that they are willing to pay. 

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So if you aren't sure exactly what your audience needs, I would actually have some conversations with them and ask them, hey, what are you struggling with? What is it that you need help with? And this just kind of saves you time, right? Because if you know that your offer is something that people need and there are people out there that are willing to buy it, then you don't have to waste all of your time. 

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Creating an offer, creating all of the copy behind the offer, putting it on your website, writing the emails, right? If it's not something that people are going to buy. So that is like the very first step is making sure that your offer is something that. 

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People actually. 

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Need. And the thing is, like, when you have an offer that people actually need, you can just relaunch that offer over and over. You don't have to keep creating. 

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More and more offers. And so your marketing campaigns, your launches become a lot easier. 

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Because. Because what you're doing every single time you launch it is that you're refining, you're understanding more what your ideal clients are going through, what kind of support that they need. And you can really start to refine your offer and make your own life simpler, right? Because when you are reusing and refining, you don't need to start over from scratch over and over again. 

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Versus like creating a new offer every single time. You're spending a lot of time building trust with people because when you're offering the same thing. 

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Over and over, like twice a year, people know to expect that, right? And so if somebody in your audience doesn't want to join right now, they can join in six months from now, but they have that trust in you that you're going to be offering this thing and that you're going to be there when they're ready. And so that's, the first piece is really making sure that you have a viable offer. 

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The second piece is your messaging. 

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This is probably the most important piece to your marketing campaign because it is how you're going to help people take Action, right? It's the way that you're building trust with your audience. It's the way that you're nurturing them, and it's the way that you're positioning yourself as an authority so that people. 

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Are. 

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Reading your stuff or watching your videos and they're saying, oh, this is somebody that I can trust. Right? This is somebody that's going to help me solve my problem. And that's really what your messaging helps people do, right? It helps people know, okay, this is what they do, this is how they help me, and this is what it's going to look like if I invest in this membership, if I invest in this course, right? And you want to be, like, really specific and clear about your outcomes. You don't necessarily want to say, like, hey, this is going to help you make 5k months. Like, really? How? Right. Like, is it the sales process? 

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Is it creating a referral system for your clients? Whatever it is, be specific about. 

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How you are helping people. And if you know exactly, like. 

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What's the story that I'm telling about how I help my ideal clients and what transformation they can get, that's going to be the foundation for all of your content. Because if you know the overarching story, writing an email is going to be a lot easier. Writing your sales page is going to be a lot easier. All of those little pieces, your social media content is going to. 

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Be a lot easier because you already know what to say and how to say it before you even start writing. 

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So the first piece is making sure you have a viable offer. The second piece is making sure that you have. 

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Your message, an overarching story. So what is it that your people are struggling with? Why are they struggling with it? What have they tried that isn't working, what it is that it looks like when things are working, and how your offer helps them get there. Right? And talking about your approach and how you do things differently than other people who do the same thing. So that is essentially the first two pieces. 

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Then the third piece is actually bringing your message to life. So you have your offer, you have the story behind your offer, right? How it helps people move from where they are to where they want to go. And then the last step is really bringing that message to life. So whether you're showing up on emails, on social media, on podcasts, whatever it is, there are three things that you need to consider. And they don't necessarily have to happen inside of your campaign, but. 

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They can be happening in the background as you are. 

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Interacting, interacting with your audience. So the first one is visibility. So visibility is, are you getting in front of new people? And there's a lot of different ways to. 

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Get more visible. You know, you can guest podcasts, you can do summits like this one. Collaborations are really great. You can run ads. 

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And if you're, like, not really a digital marketing person. 

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You can. 

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Go outside and meet people in real life and go to networking events. That's a great way to get more visible and to. And to build your reputation as somebody who does what you do. So visibility is a crucial component. It doesn't have to happen during your campaign. It can actually happen before your campaign or in the periods around your campaign. The second piece is nurturing. Right? So nurturing is how are you building trust with your people? And that can also look a lot of different ways. It can look like free trainings, it can look like emails, it can look like social media content. 

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Blogging, podcasting, whatever it is. This is your opportunity to. 

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Position yourself as the expert, really talk about the way that you approach things, help people see, like, okay, this is what I'm struggling with, and these are some steps that I can take to solve my problem. And then the last section you have after visibility and nurture is sales. And so this is really where you're making the ask. This is the main part of your campaign. 

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You have a sales page, you have your emails, you have social media content, you have sales sales calls, you have sales conversations. And you know, one of these is not better than the other. It really depends on you and your preferences in the way that you prefer to sell in your business. 

06:27
So those are essentially the three pieces that you really need. So to. 

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Recap everything. 

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The first thing that you need is a viable offer that people actually want to buy. The second thing that you need is your messaging. What is the story behind. 

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Your offer? How does it help people? And the last piece that you need. 

06:47
Is your funnel trifecta, which is visibility, nurture, and sales. So making sure that you get in front of the right people, making sure that you're building trust by nurturing them, really showing them what your approach is, why you do things the way you do, and then also asking for the sales. If you are getting visible and nurturing your people, but you never ask for the sale, it's going to be hard to make money. Same thing if you are getting visible and only asking for the sale, but not doing that nurturing and that building of trust, it's going to be hard to make money. So when you have all of these pieces together. 

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That is your guide to a successful launch. All right. Thank you so much for listening and please feel free to stay in touch. You can find me at Stacy Bragacopy.com and I will be linking my copy rubric below. 

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Which will help you with your messaging.