Sales Every Day: The Mini Offer Strategy That Pays Your Bills - Sage Grayson

Learn how to sell affordable, low-effort digital products every single day, even if you're tired, busy, or tech-challenged.

Website: https://sagegrayson.com

Facebook: https://www.facebook.com/groups/sageleap

[00:00:00]:
Hey there. Welcome to Sales Every Day, the mini offer strategy that pays your bills. Thank you so much for joining me today. Get ready to learn how to sell affordable, low effort digital products every single day. Even if you're tired, busy or tech challenged. That's me. Before we get started, please be sure to grab a notebook or your favorite planner so you can take notes because I don't want you to miss a thing. All right, Are you ready for a simple plan to create your own daily sales strategy without dancing on TikTok or building a funnel monster? Okay, let's go.

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If this is the first time we're meeting, allow me to introduce myself. I'm Sage Greyson and I'm a former book editor turned life and business coach. Since 2011, I've been helping ambitious entrepreneurs edit their habits, routines and mindsets to balance their happiness at work and home. Or as I like to say, I'm a life editor and so are you. I'm a vegan, bisexual Buddhist who loves reading self development books and quoting the Simpsons endlessly. And you can find me@saintgrayson.com now here's why you want to listen to me about creating mini offers now. I've created and sold more than 50 digital products. I've earned a full time multiple six figure income online for the past 15 plus years.

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And I made more from seven dollar min offers than most people make from their high ticket coaching. It's true. I built a thriving business with zero paid ads, zero social media beyond, one Facebook group and zero interest in chasing trends. Let me be honest with you. I'm an old lady. I am not going to be chasing trends and trying the hot new thing. I do not look at those shiny objects. I teach real entrepreneurs how to make real money with real offers that actually get done without burning out or selling their soul.

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Here's the thing. Short and sweet offers get me and you daily sales and I'm going to show you how to do it. Here are our course objectives. You'll discover the power of tiny strategic offers that create consistent income. We're going to build it once and let it sell forever. You'll learn how to design, price and promote your mini offer for daily sales with simple automations to save time and effort. We love this. You'll get clear action steps to build your first or next high converting product.

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And you'll learn how to set up your evergreen sales flow for low effort revenue that sells your offers on autopilot. You'll also overcome common mindset blocks and perfectionism around small offers. And what their true value is. Basically, you'll learn that big results come in small packages. Let's start with why daily sales matter. You know, this is absolutely true. Big launches equal big stress. But daily sales, that's daily freedom.

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Don't you want that? These mini offers create momentum, they build your confidence and they generate quick wins. Cha Ching. I've shared this before that I love hearing the little ding, ding, ding of those sales coming into my email. I want you to see those sales rolling in all the time and they serve as entry points into your world and can lead to higher ticket sales. Because honestly, most people will not hand over thousands of dollars to you the very first day that they meet you. They need to know, like and trust you. And that's exactly what these mini offers do. Making money every day changes your energy.

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It really does. It increases your self worth and your belief in what's possible. Everything feels more doable when you've got money in your bank account. Really. But most importantly, they pay your dang bills without waiting for launch season or a big team. I know a lot of online entrepreneurs where their income goes up and down, up and down all the time. That's exhausting. Let's set up your systems for these daily sales so you can feel some relief and you don't have to wait for a big launch or hire a million people on your team.

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I've got a tough love truth bomb. If you're not making daily sales, your business is coasting. It's not growing. Not really. Let's change that. I've got some daily sales strategies that I know you're going to love. All right, let's start by choosing a tiny, tangible transformation. Your offer doesn't need to completely change someone's life.

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These are not total makeovers. You know the wording that people use in January? It's a total makeover. It's a new year. It's new. You change everything. No, that's not what we're going for. Your offer just needs to fix one thing fast. Honestly, most people don't want to completely uproot their whole life in business.

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They just want to fix that one thing. That one thing that's really frustrating, frustrating them. And they want to do it today. And I know you can help them do that. So forget the 10 module monster courses, those flagship programs that have every nugget of wisdom about one topic crammed into this overstuffed monster program. Like, stop it. What can you solve in 15 minutes or less? Really? We're thinking short and sweet. So Checklists, templates, trackers.

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One problem guides. Just one shy idea. Keep it hyper specific. So get organized is vague. It's way too vague. But 30 minute Trello setup for busy moms? Yeah, that sells. Sell the result, not the tool. They're not buying a PDF, they're not buying a video.

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They're buying a relief. You've just made their lives a lot easier. Here's your action step. I want you to brainstorm three things that your audience desperately Googles at 2am what things are keeping them up at night? Really? Let's go to the heart of the problem here. Then when you brainstorm those three things, pick one, Pick one, and we're gonna roll with it. I got a kiss for you. Mwah. You gotta keep it simple, sister.

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If it takes you more than a weekend to make, it is not a mini offer, it's a monster. Seriously, when you set a shorter de, you'll get it done faster. You want to see my two day product producer where I talk about how I make all of my products in under two days? You got to create that deadline so that there's that urgency for you to get it done. Then you're not going to be overthinking it. You're not going to be adding all those bells and whistles. You're just going to get it done. Also, don't overthink the format. Is it one video? Great.

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Is it one spreadsheet? Great. Is it one meditation audio? Great. Done. Done. Done. Done is always better than perfect. Really, it is. So this clarity beats creativity.

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And I know that's going to be hard for some of you who are super creative and you'd like to add everything that you think of into your courses. You want to make it beautiful and you want to have all these bells and whistles. I. I know, I know. Let's scale it back. Let's get you earning some money and then maybe for future products you can get really creative. But let's get you paid first, okay? You're going to reuse what you already have. Repurpose a blog post, a checklist, a live training, a podcast, transcript, YouTube video, whatever.

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Most of us have piles and piles of unused stuff or things that we used three years ago and nobody's seen it since then. Please, please, please repurpose what you got. Don't make anything from scratch and keep the branding minimal. Function beats fancy. Please. Here's your action step. I want you to choose a format that you can create this weekend and commit to building it. Remember, messy is fine.

[00:08:28]:
Honestly, Every single thing I create is messy. Every single slideshow I create has typos in it. I'm stumbling over my words. My hair looks weird in live videos. I don't know. Everything I have is not. It's not great. It's not.

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It's not very refined. There's always something in it that's a little off, but that's okay. Your customers don't care. They don't care about it being perfect. They don't care about it being super shiny and fancy. They just want the solutions that can help them get the results they want. That's it. So keep it simple, sister.

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All right, you're going to price it for easy yeses. A $7 offer can bring in thousands if you do it right. It certainly has for me. Use the painless purchase price range. So $7 to $37. And yes, we want to. For many, many reasons, sevens are associated with luck, and we want people to feel lucky buying our products. I don't ever like using a 9 at the end of my products because it sounds very harsh.

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It sounds like the word no. So let's go with sevens here. Your audience shouldn't need to think twice about buying it. They should click buy and feel excited. They're not going to feel any buyer's remorse. Why would you? At seven bucks, you can also use bonuses, urgency or limited time pricing to boost your conversions. And tripwires are your secret weapon. If you've been to my website, sagegrayson.com, you know, you know how much I love tripwires, where you have a low price.

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For me, it's always $7 for the next 15 minutes. That urgency gets them to click that buy now button. Now resist the urge to also undercharge too much. Make it feel valuable. So if you're starting to resent the people who are buying it, like, oh, I can't believe they're getting all this from me and I'm charging just this little amount. Well, that's your cue to raise the price a little bit. You don't want to resent your clients. You want to love them.

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Here's your action step. I want you to pick your price right now. What is it? What's your gut reaction? Done. Let's go for those easy yeses. Now. You're going to put it where people can buy it. This is also known as Stop hiding it, please. Please stop hiding it.

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Your offer is not Beyonce. It does not need a dramatic reveal. Ooh, where's the offer? Where is it? There it is. No, it should be in your welcome email sequence, your checkout pages, your post purchase upsells. It should be everywhere. Like, do you want to sell it or not? Do you want to get those sales or not? Talk about your Mini offer weekly. Yes. Even if nobody liked your last email about it, it doesn't matter.

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Keep talking about it all the time. Add it to your blog, your website sidebar, your email signature, put it everywhere. And then collaborate so you can join bundles. Do partner swaps. Show it off like the confident CEO you are. We want people to associate this new Mini offer with your business. Here's your action step. Choose one place your offer will live permanently and put it there today.

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Now we're going to stack sales with bonus promos and evergreen nudges. Now a good Mini offer becomes a great sales machine. With the right support, we want to keep those sales rolling in all the time. So turn it into a tripwire, a checkout order bump, or an after purchase upsell. And when I do my order bumps, I always make sure the order bump is $7 as well, even if I normally sell it for much more. All my order bumps are $7. Because here's the thing, it's an order bump. Do you want them to add it onto the order? Then make it easy for them to add it onto the order.

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Make it seven bucks. Come on, you're not getting that money now. You might as well do what you can, adjust the price and get that money. You can also pair your Mini offer with a deadline bonus or exclusive content. Like maybe if they buy by a certain date or they buy in the next 15 minutes, they're going to get an extra call with you. Or they're going to get voxer hours, or they're going to get this other workshop that you don't sell anymore. Or maybe they're going to get a bonus workbook. Whatever it is, there should be something that they get if they buy now.

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Remember, we're creating that urgency. You can also try creating scarcity with limited offers. Like the first 10 people will get the workbook. And you can even have an inventory tracker on your checkout page. Like, ooh, there's nine left. Ooh, there's six left. You can also bundle it with related items for a valuable collection. I love this.

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I love it when people make it easy for me to get everything I want in one place. Here's your action step. Write one email about your offer this week and add a bonus to create urgency. What would really, really make people want to buy without any hesitation? Now, I've got some obstacles that I want you to watch out for. When you're creating your mini offers, you might be thinking it's too small to matter. No, mini offers are the gateway drug to your bigger offers. So maybe you sell something for $7 and it talks about one shining idea from a bigger product that might be 297. You're giving them a taste of what's coming next.

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You're giving them a taste of what they could be buying next from your shop. No one will buy from me yet. Well, that's exactly why you need a low risk product. If nobody's buying from you, it could be because your prices are too high or you don't have stepping stones. You go from your free lead magnet to a $500 course. Like what? You got to have some stepping stones in there. You got to meet people where they're at. So let them have a little taste.

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Make it easy for people to buy from you. I don't know what to make. Of course you do. Start with what your current audience is asking you for. What problems come up time and time again on your client calls? What are they typing into the comments in Facebook groups? A lot of times I will make a product because someone is in somebody else's Facebook group, they ask a question and the host of that Facebook group doesn't answer it. I'm like, well, I'll answer it. I'll make a product to answer that question. So think about your audience.

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Where are they struggling? What are they asking for? What keeps them up at night? That's what you need to make. Only expensive offers make real money. I don't think so. I have made multiple six figures selling $7 products. Please. Consistency beats price every single time. I would rather get thousands of sales of $7 products than wait and wait and wait for somebody to buy a thousand dollar monster. Course I tried once and no one bought.

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Okay, one post does not equal a launch. Seriously, People say, oh, I sent one email. That was all the effort I can do. You need a strategy. You need follow through. You gotta try harder. I'm betting any of those launches that you did in the past weren't full launches. They were just throwing spaghetti at the wall, seeing what would happen through sending out one email.

[00:15:47]:
That's not enough. You need a proper strategy. Here are some common questions that I get that are probably in your mind too. Can I really make good money from low ticket offers? Yes, absolutely. I make six figures from $7 products with no ads. And this is on top of the Mastermind group and the coaching and the other things that I do. This is just consistency, strategy, placement. Yes.

[00:16:12]:
What if I don't have an email list yet? Well, this is the perfect time to start a mini offer gives people a reason to join your list and pay you on the way in. Yep. Make it easy for them. What if I don't know what problem to solve? Go back to your audience, your past clients. What do they complain about? Constantly. That's your offer. It could also be what you were struggling with a few years ago. A lot of times us online business owners are the after, but we were the before just a few years ago.

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So think about what were you struggling with and how did you overcome it? Should I do a canva workbook, video or template? Whatever is fastest and easiest for you to create and for your audience to use. What do you like creating and does your audience like listening to podcasts? Do they like watching videos? Would they rather print out a workbook? What if I already have a ton of products? That's good. That's wonderful. You can bundle, bump or tripwire them. You are sitting on gold. Let's mine it. I've got a great course, 50 simple sales multipliers, that talks about taking your current products and putting them everywhere. Let them work for you.

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Now I've got your next steps before you go, because I never leave you hanging. All right. You're going to pick a problem that's tiny, tangible and urgent. Yes. Then you're going to create a mini offer in a weekend and no perfection is allowed. No. Give yourself a deadline. Then you're going to price it and publish it.

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Done is profitable. Get it out there. Doesn't matter how messy it is. People just want the solutions to their problems. Then put it everywhere and be proud of what you sell. Show it off. Tell everyone you're going to want to promote it weekly because you never know who's ready to buy today. If you enjoyed this session, then I know you're just going to love the 11:11 challenge for daily Sales.

 [00:18:06]:
Stop waiting for sales to fall in your lap. The 1111 challenge helps you take action by reaching out to your potential customers with irresistible flash sales. In this free workshop, you'll learn how to get over your fear of selling so you can be of service to your audience who needs you consistently market your products and offers like a true leader. No sleazy sales tactics here. And create and implement a strategic plan to get daily sales so your business can continue to grow and you can get it free@sage grayson.com. we did it. This has been sales Every day. The mini offer strategy that pays your bills.

 [00:18:45]:
I can't wait to watch you build tiny, strategic offers that create consistent income. That's the magic of daily sales. Thank you so much for joining me. I'm Sage Grayson, and I'll talk to you real soon.