Create a Scalable Product Suite Without Starting from Scratch - Sreedevi V

In this session, I share how listeners can strategically repurpose their existing content and products to offer a complete product suite for their audiences.

Website: https://snazzydesignsforever.com/

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[00:00:00]:
Hey everyone. Thank you for joining me in this session on creating a scalable product suite without starting from scratch. Really excited to tell you about this. But first, a little note about myself. I'm Sridevi. I have been selling digital products on both PLR templates as well as resources for digital product sellers on my website snazzydesignsforever.com today I'm, you know, here to tell you more about how you can scale your business without, you know, creating more products all the time. So let's jump right in. One of the most common mistakes we all make when we are starting is to think that we need more products and more, you know, wider, a larger catalog of products for people to buy from us.

 [00:00:51]:
And so we try and create new products all the time and we kind of go around in the content or the product creation treadmill. But there's much more value that you can get when you can extract more from the products and the content that you've already created. Because you can do it faster. You can offer more to your customers. Depending on what stage of the customer journey they're at, depending on what level of support they need, you'd be able to do much more and do it faster. PLR is of course a great shortcut that you can use, whether that's PLR written content or PLR canva templates, because assets that you have a license for and that you can edit, you can ship these faster and you can repackage them in a much smarter way along with your core ideas and you can stop reinventing the wheel. So when people hear the word scale, they often picture a bigger catalog, the more product launches, newer products, you know, every week, et cetera. And that is, that does look impressive and it's a great way to get started.

 [00:01:57]:
But it also means a lot of time and a kind of fragile system where if you stop creating or if you stop launching every week, your profitability and your business income is at risk. And that's something that we all need to move away from so that you can get more value from your business and from the work that you have already done. So ideally you would be scaling, you would be getting more results, better outcomes and better results from the same core asset assets. So that means your customers, if some of them might just want a quick win and for them a freebie or a low ticket item might be perfect. Some of them might want to do it themselves and they would prefer to just use your course or learn from your course and, you know, figure and then learn and then implement it themselves, whereas some others might need more handholding, or they prefer to just work with you to get it done so that they can spend their time and energy on other things. And so they are willing to pay more for done with you or done for you results. So that's a kind of strategic scaling that will give you more results from the same product or the same content, because the core of it remains the same and it's very familiar to you and it's something that you can use and you can get more experience with and more depth with each time you use it. And your customers can get more value out of it as well, based on what their real needs are.

 [00:03:28]:
So the way to think about this is not just doing more, but reuse, repackage and stack. And we'll talk about this in more detail as we go through the framework. But essentially it's all one solution. It's not more solutions and more things. It's one solution that can be used in multiple ways for different people with different levels of readiness. So the core of your content remains the same, so the quality also stays high. And your customer results are always consistent and they get more value out of it as well. You reuse the core of your content, you repackage the delivery so that it fits how your buyers consume the content.

[00:04:11]:
And you stack value by offering bonuses, by offering support at different, in different ways, through maybe walk surdays or through coaching, through emails, etc. Different ways of support. But that's how you would reuse it, repackage it, and stack it. And again, using PLR makes it easy because you can start with files that are ready to edit and you can just start composing instead of creating from scratch. So the system is pretty simple. The first step is to audit what you already have so that you can look at what's working instead of trying to scale everything, which again, is probably not the best use of your time. So we know that some content, you know, some blog posts, some types of emails, some products are, you know, of course they do well. They get better responses from our audience than some others.

 [00:05:05]:
And so it's about identifying the ones that already do well. Secondly, once you know the ones that are doing that perform well, it's about repurposing it strategically so that the same one product turns into multiple formats without bloating. So this can be, you know, you can take one product or one piece of content that's performing very well and create a small freebie that attracts people by giving them a quick win and so it brings more people into your audience. And then from a freebie you can create a low ticket product again based on the exact same product, but that offers them another quick win, or maybe a faster way of doing it, or maybe a set of tools for doing it. And then you can change the same thing into a mid ticket course or a set of trackers or templates, or maybe air table tools or notion templates, etc. Which can get them even more value but with the same core content. And finally you can make it high ticket by offering coaching and direct support. Right.

[00:06:12]:
So it all starts with auditing your assets and knowing what is working and looking for, you know, if there are ways that you can incorporate a PLR content that already exists, you know, by using templates or by using, you know, clipart or things that already exist, or you can make your work much faster. So let's take an example of, you know, maybe a daily habits tracker or a daily habits planner that you're already selling and that your customers really, you know, are buying quite a lot of. So what you can do with it is create maybe a simple freebie like you know, a ten step habits tracker checklist or something. I'm just making this up, but you get the idea. Steps to improve your habits or 10 days to improve your habits or list of successful habits of the habits of successful people or something like that, and make that your freebie. So it appeals to people who are already interested in improving their habits or 10 common mistakes of people who try to change their habits, something like that. And then you can offer a freebie that's again a, a simple tracker, a one month tracker, a weekly tracker, maybe you know, five mindset shifts to improve your habits, something like that. So it can be a very low ticket item that's not very complicated to make and that is a part or that's just a piece of your habits tracker planner bundle.

[00:07:35]:
And you can also offer that as a mid ticket item by bundling it with stickers, by bundling it with, you know, automated trackers in airtable or notion, which can be, which, which kind of gives them more chances and a better chance of actually implementing it and using it. And so they're more likely to get results, get the results that they want. And finally you can offer a coaching framework or coaching sessions, accountability sessions, email coaching, etc. Voxer days, all of which help them to improve their habits based on the same planner tracker bundle. And this might be valuable for someone who's going through significant life changes or who wants to get results fast and who just doesn't want to spend the time kind of figuring it out and learning all the tips and discovering everything themselves. They just want guidance and support and accountability to get the results right. So that's how you would identify and use the same product in multiple ways. And that is what it means to repurpose strategically.

 [00:08:43]:
So you're not inventing new ideas, you're not coming up with new products, but you are creating, offering the same core product in multiple formats so that people can, you know, people use it differently and get something more out of it. You're changing the wrapper, you're changing the guidance, you might change the license rights, but the core of your product remains the same. You can take a template and make it a bundle with, you know, a few different variations and a short walkthrough. You can record a workshop that's just the core product, but then you can include the slides, the transcript, a facilitator guide, a simple checklist for implementation, and suddenly that becomes a whole sellable package kit. A single planner pack can become a membership track when you schedule monthly drops of, you know, different planners and seasonal updates so that members always have something timely that they can use. So it's all about taking the same content and using it in different formats. So another example might be, let's say you have a social media templates kit. You can offer, you know, a commercial use starter with the base layout and a one page quick start guide.

 [00:10:04]:
You can make it. You can offer a PLR toolkit that offers multiple variations for different audiences, a 20 minute screen share of, you know, that shows how to customize, and, you know, clear license that allows them to reuse and resell it. And you can also offer a premium upgrade where you create the social media content for them, or, you know, 30 days of social media content using the same templates and swipe files so they can simply take it and run with it. And they don't need to be creating all the templates themselves. So you didn't create a new idea. You offered speed, clarity and insights in a way that they can use it immediately and get results immediately. So when you think about scaling your products, think about how to keep them separate so that buyers always know the next best step if they want to be getting more out of it. So the first level, the freebie or the low ticket offer gives them a quick immediate win with minimal decisions.

 [00:11:03]:
So they're not spending too much time thinking about it or working on it. It gives them a taste of work it lets them use it immediately and come back for more. The mid tier gives them, you know, the full information and some resources so that they can do it themselves and they can learn from it and they can apply it on their own time. The premium version gives them much more support, more handholding, more accountability so that they can get results faster. So keep the narrative consistent across the ladder so that your promotions feel like, you know, they're cohesive, they are one story, and they're not just a pile of different pictures where everything looks the same and your customers are left wondering, what's the difference between this and what I just paid for? So one example I'd like to share in this is about my Tuesday Trends membership. So this started as an email that I was sending to my list where I would share, you know, digital product ideas that were in high demand but had low competition on Etsy. And so I would gather these ideas every week and I would send them out over a period of time when I realized that my customers, my subscribers, really liked it. It's now become a content ecosystem by itself where there is a blog post and a, an email that goes out every week with product ideas and some snapshots of the data.

 [00:12:35]:
And then there is a membership that gives members the keywords they can use to create these products. It gives them insights about why these products are working so that they can use it themselves in their designs and in their keywords. And it also gives them a keyword, sorry, a PLR template every week that they can use to create these products. I can also use the same content, the free content that's in the Tuesday Trends member, the TC Trends blog posts. I can simply create social media posts and Pinterest pins, etc. All of which is again, the same ecosystem, the same basic content, but it goes out in multiple formats every week. Right? So this kind of a cadence, it builds trust because people get small wins regularly. People get something actionable and usable every week, and these small wins give them more confidence, which means the invitation to the next step feels helpful and not pushy.

 [00:13:36]:
So how do you start? Start with what's working in your business right now. Look at the content that you already have. Look at products that you've already created, which your customers are enjoying, and use it that as the core of your message or of your product stack. Don't go around scaling products that your customer audience is not really interested in. So when, when you have that, you can then look at how to make it like a quick win or a simple template or know, a small sneak peek that can be offered for free or as a low ticket entry into your ecosystem. How can you make it a mid ticket course that will help the same audience? And how can you make it a high ticket, high touch product offer that will also give them more wins by working with you? Right. So that's the way to use that in your business. And once you have it set up for one product or one piece of content, you can then start looking at, you know, expanding into other products that are doing very well.

 [00:14:40]:
And that's how you build a complete ecosystem of products that help your audience get the outcomes they want. So again, just a quick reminder that PLR templates can help you to build these different blogs. Whether that's a freebie or whether that's a low ticket product, mid ticket templates or high ticket bonuses, PLR templates help you to kind of bring it all together and offer more value to your audience for the same content that you're creating. So I hope this was helpful. If you have any questions, I'm happy to answer them. Just send me a Note@srinazydesignsforever.com and thanks again for listening and wishing you success. Bye Bye.