Digital Strategy for SME's with Brendan Lee

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In BetterScope we Unpack the Human Story Behind the Headlines!

Each episode is a journey, fueled by curiosity and guided by open minds. We tackle the micro and the macro, from the intimate struggles of everyday life to the sweeping forces shaping our planet. We challenge assumptions, spark new ideas, and leave you feeling empowered to make a difference.

Whether you're a changemaker, a knowledge seeker, or simply someone with an insatiable curiosity about the world, BetterScope is your home. We're a community of listeners who believe that understanding the human story is the key to a brighter future.

So tune in. Let's unpack the trends, amplify the voices, and discover what it means to live a meaningful life in a complex world. Together, we can make the world a better scope.

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This show is sponsored by RemoStaff. They are a leading Australian outsourcing specialist for online businesses. RemoStaff resolve business challenges by providing offshore staff for leasing to ensure the success of their partners’ daily operations.

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Show Summary

In this episode of BetterScope, Brendan Lee shares his entrepreneurial journey and expertise in marketing within the digital landscape. As an immigrant entrepreneur, Brendan's desire for control over his career and increased business responsibilities led to the founding of his agency, Be Digital Group.

Guest Bio

Brendan Lee is driving the digital innovation strategy and operations for SMEs and startups, Brendan has always been on the cutting edge of new product development and innovating business models. He proudly introduced new divisions to Australian home appliances brand, Everdure, launched influencer marketing to Skullcandy headphones in Australia, and led the APAC digital marketing rollout for SanFran-based camera industry giant, Lowepro.

Show Notes

Join us on BetterScope where Brendan Lee will share his insights for Digital Strategy for SMEs

• Brendan discusses overcoming marketing challenges, working with international brands, and his transition from working for big clients to launching his own agency.
• Three key marketing tips are shared: the importance of a clear strategy, integrating marketing technologies, and understanding return on investment.
• Brendan emphasizes the value of personalized content, nurture funnels, and upselling to retain and nurture existing clients. His agency focuses on proving capabilities to clients by initially focusing on one aspect of a project before expanding.
• Brendan’s contact information: Email (brendan.lee@bedigitalgroup.com), LinkedIn (https://www.linkedin.com/in/bdanlee/).
• Visit Brendan’s website at https://bedigitalgroup.com/ to learn more.

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Relevant Links from the Episode

Brendan's Website: https://bedigitalgroup.com/

Sponsor: https://remostaff.com/

BetterScope Podcast: https://www.betterscope.show/

Pre-interview for BetterScope Podcast: https://meetings.hubspot.com/lyubomir

Discovery Call with RemoStaff: https://calendly.com/remostaff/15-min