Episode 26 Transcript

Chareen Goodman [00:00:04]:

Welcome to the Crack the Coaching Code podcast where every Thursday, coaches from all over the world can tune in to get a dose of good info to help them crack the coaching code in their coaching business. On this podcast, you will get what you need to make your coaching business a true dream business. Whether that's a short learn-to-earn knowledge session or a full-length interview conversation station with some of the most interesting, influential, and impactful people in the industry. This podcast will give you the inspiration, Motivation, but above all, the encouragement you need to get you and keep you building and growing your own coaching practice. Hey there, coaches. Welcome back to another episode of the Crack the Coaching Code podcast. I'm your host, Shireen Goodman, business coach and founder of Crack the Coaching Code. Hey.

Chareen Goodman [00:01:12]:

Thanks for being here with me today. In this episode, we're continuing our series on Effortless Black Friday. Using AI to simplify and succeed this holiday season. Today, we're about to unveil a gem of an episode that's tailor-made for our coaching community. Yes. You guessed it. We're talking about leveraging AI specifically for coaches As we gear up for the Black Friday extravaganza. We're going to dig into a fascinating topic that's all about using AI and ChatGPT to simplify and succeed with your email marketing And social media strategy for your Black Friday launch.

Chareen Goodman [00:02:09]:

Now before we dive into the heart of today's episode, Let's take a moment to recap our series, Effortless Black Friday, using AI to simplify and succeed This holiday season. Throughout this series, we've been exploring how the magic of artificial intelligence Can transform your coaching business and make this holiday season a more profit-making breeze. We've covered a lot from creating an irresistible offer to building out your Black Friday sales funnel. And today we're moving on to using AI for your email marketing And social media strategy. Now some of you might be wondering what exactly is AI. And how can it benefit my coaching business this Black Friday? Well, let me break it down for you. Artificial intelligence or as we like to call it, AI, has become a game changer In the world of marketing. And if you're running a business, marketing is an absolute requirement. AI is a technology that empowers us to automate, optimize, and streamline various Processes in our business making our lives as coaches a whole lot easier.

Chareen Goodman [00:03:48]:

By incorporating AI into your coaching business, you can free up time, increase efficiency, And ultimately boost your Black Friday sales. So what are some of the benefits of using AI in your coaching business? Well, let me share just a few. 1st, AI can help you build an effective email marketing Strategy for your Black Friday promotions. With AI-powered tools, you can automate tasks like list building, Email campaign scheduling and personalization. This means you can spend less time on manual labor And more time focusing on what you do best, coaching and making profits. What a win. Second, AI can supercharge your social media strategy for Black Friday. By using AI tools, you can identify the right platforms for your target audience.

Chareen Goodman [00:04:59]:

Whether it's LinkedIn, Facebook, Instagram, etcetera. You can create engaging and shareable content And even automate social media scheduling. Alright. Let's get down to it. In this episode, we'll be unearthing the incredible power of AI in the world of coaching during Black Friday. It's all about making this holiday season effortless and incredibly successful for you. So grab your favorite cozy beverage. Find a comfy spot, and let's embark on this AI-powered journey together.

Chareen Goodman [00:05:41]:

By the end of this episode, you'll be equipped with the knowledge and inspiration you need to make this Black Friday Your most successful one yet. But before we jump into the AI magic, a quick reminder to hit that button if you haven't done so already. Welcome back to the Crack the Coaching Code podcast. In this segment, we're going to dive into email marketing for your Black Friday promotions. Remember, today we're unlocking the power of AI in crafting email marketing campaigns That will supercharge your Black Friday efforts. Trust me. You don't want to underestimate the Power of email when it comes to boosting your sales during this holiday season. But first, Let's understand why this is so crucial.

Chareen Goodman [00:06:48]:

Picture this. Your inbox is flooded with generic One-size-fits-all promotional emails during the Black Friday rush. Now how likely are you to engage with those People and their offers. Not very likely, right? That's where AI comes to the rescue, By helping you to really customize your emails. Building an effective email list is the first step toward successful email marketing. AI can assist you in analyzing data to identify potential leads and target Target your ideal audience. By leveraging AI algorithms, you can segment your email list based on demographics, Interest and behavior allowing you to deliver more relevant content to each of your subscribers. Next let's talk about crafting compelling subject lines and email content.

Chareen Goodman [00:07:56]:

You have to grab someone's attention immediately, and you do that with subject lines. With the help of AI, you can analyze Past email performance and use predictive algorithms to generate subject lines that are more likely to grab your audience's attention. AI tools like ChatGPT can also suggest content ideas and help you optimize your email copy To drive engagement and conversions. Automation is another powerful feature offered by AI tools. By automating your email campaigns, you can save time and streamline your workflow, Helping to eliminate a lot of manual work. AI-powered platforms Can help you schedule emails, set up triggered campaigns based on specific actions, and even create dynamic email content That adapts to each subscriber. This level of automation Assures that your audience receives the right message at the right time. Personalization is also Key to engaging your audience and building strong connections.

Chareen Goodman [00:09:22]:

Again, AI can analyze data And customer behavior to create highly personalized emails. It's like having a virtual assistant That knows your clients' preferences, making your emails more relevant and engaging. Again, AI can analyze data and customer behavior to create highly personalized emails. By leveraging AI, you can tailor your emails to each individual's preferences, behavior, and past interactions, Making your emails feel more personal and relevant to them. And lastly, Analyzing email performance and making data driven decisions is crucial to improving your email marketing strategy. AI tools can provide you with detailed analytics and insights on metrics like open rates, Click through rates and ultimately conversions. These types of insights Help you understand what's working and what's not working with your email campaigns, allowing you to make data driven decisions And iterate on your campaigns for better results in the future. And there you have it folks.

Chareen Goodman [00:10:46]:

Understanding email marketing for Black Friday is all about leveraging AI to build an effective email list, Craft compelling content, automate your campaigns, and personalize those emails, while at the same time analyzing performance. By implementing these strategies and utilizing AI powered tools, you can take your coaching business to new this holiday. Join me in the next segment, where we'll dive into the exciting world of social media and discuss how coaches can leverage AI to enhance their Black Friday social media strategies. So stay tuned for more valuable insights. Hey there. And welcome back to another segment of the Crack the Coaching Code podcast. In this segment, we're going to explore using AI to boost your social media strategy and Talk about how coaches can leverage it for Black Friday success. So refill your cup, and let's go.

Chareen Goodman [00:12:04]:

Today, social media plays a crucial role in Black Friday promotions. It's the perfect platform to connect with your audience, build brand awareness, and drive sales. So let's uncover how you can use AI, specifically ChadGPT, To enhance your social media strategy for this holiday season. Let's kick things off By understanding why Chad GPT is a game-changer for coaches like you during Black Friday. As a user of ChatGPT, I see it as more than just a tool. I see it as your creative companion. And when it comes to social media, it's a great companion. First things first, Let's talk about identifying the right social media platforms for your audience.

Chareen Goodman [00:13:06]:

Not all social media platforms are created equal, and it's important to focus your efforts on the ones where your target audience spends Their time. Remember what we talked about earlier, AI tools can help you analyze demographics, Interests, and behavior to determine which social media platform aligns best with your coaching niche. Creating engaging and shareable content is the next step in your social media strategy. AI can analyze trending topics, consumer behavior, and your coaching niche to generate content ideas that resonate with your audience. Tools like ChatGPT can generate social media content ideas, headlines, Captions, and even responses that resonate with your audience. It's like having a brainstorming partner That never runs out of ideas. Imagine that.

Chareen Goodman [00:14:12]:

By leveraging AI-generated content, You can ensure that your social media posts are relevant, that they're captivating and shareworthy. Maximizing your reach and your engagement with your audience. Now let's talk about social media Scheduling and automation. I love it. AI tools can streamline your social media strategy By allowing you to schedule your Black Friday post well in advance. I personally use a tool called ContentStudio. But there are so many tools out there to accomplish this purpose. Content scheduling Saves you time and ensures consistent and timely delivery of your promotional content.

Chareen Goodman [00:15:06]:

AI-powered platforms can also automatically post your content at optimal times for maximum visibility and engagement. And finally, you've got to monitor your efforts. Monitoring social media metrics and optimizing your campaigns Is essential for Black Friday success. AI tools can provide you with detailed analytics on metrics like reach, engagement, and conversions. By analyzing these metrics, you can again identify what's working and what's not working, Allowing you to make data-driven decisions and optimize your social media campaigns for better results going forward. Now when it comes to using AI tools like ChatGPT, here's a question I often get from clients. How do you maintain authenticity while using AI-generated content? I get it. It's about a concern.

Chareen Goodman [00:16:11]:

And I've got some tips for you to help keep your unique voice intact while using AI. Tip number 1. Review and edit. Don't just copy and paste AI-generated content. Review and edit the content to align with your unique brand's tone and style. Tip number 2. Add your personal touches. Inject your unique personality By adding personal anecdotes or insights, emojis, words, diction, And how you typically say things into the AI-generated post.

Chareen Goodman [00:16:56]:

And tip number 3, engage with your audience. Interact with your audience genuinely as if you are in a 1 on 1 conversation with them. Respond to comments and messages to build that authentic connection. And there you go, my friends. Social media for Black Friday success is all about identifying the right platforms, creating engaging content, Automating your strategy, and optimizing your campaigns based on social media metrics. By incorporating these strategies and utilizing AI tools, you can set yourself apart this Black Friday. In the next segment, we'll explore how you as a coach can integrate AI and ChatGPT into your email marketing And social media strategy for Black Friday. So stay tuned for more valuable insights and tips.

Chareen Goodman [00:18:08]:

Welcome back to the Crack the Coaching Code podcast. In this segment, I'm going to give you some tips And strategies for integrating AI and ChatGPT into your email marketing and social media strategy for Black Friday. So let's roll up our sleeves and get started. Now at this point, you might be wondering, How can I make this work for me? 1st and foremost, remember that AI isn't here to replace you. It's here to amplify your efforts effortlessly. Whether it's personalized email marketing, Crafting engaging social media content or automating your processes, AI is your valuable ally for Black Friday success, Not your replacement. So here are some actionable strategies and tips to harness the power of AI in ChatGPT.

Chareen Goodman [00:19:10]:

Number 1. Remember that personalization is key. This means that personalization reigns in your Black Friday marketing. Tailor your marketing efforts to your audience and use AI to help you create Content that resonates with your ideal future clients. Use AI to analyze your client data And create personalized Black Friday offers and messages. When people feel seen and understood, They're more likely to buy. They'll appreciate the individualized attention. Number 2, Craft engaging content. AI tools can analyze trends, consumer behavior and your coaching niche to provide you with fresh and engaging content ideas as I've mentioned previously.

Chareen Goodman [00:20:07]:

These tools can generate content suggestions, headlines, and even captions for your social media posts. I encourage you to use AI to help in this area. By leveraging AI-generated content, You can ensure your posts are relevant and captivating, and that they resonate with your ideal future clients. So start leveraging tools like ChatGPT to create attention-grabbing social media posts and persuasive sales copy Throughout your Black Friday campaigns, it will be like having a copywriting expert at your fingertips. Woo hoo. And number 3, I want you to start to share your success. I want you to picture this. Shoppers are out in droves scouring the Internet and stores for the best deals and guidance to make informed decisions.

Chareen Goodman [00:21:11]:

And guess what? They're looking for your coaching services too. So whether you're a life coach, a business coach, or any coach, People are seeking your expertise during this time. Make sure you show up. It's the perfect moment to showcase your skills and offer guidance to those who need it most. Let potential clients know how your offers and services have been turbocharged through your email and social media campaigns, And leverage AI tools like ChatGPT to do this. Now, if you're feeling inspired and ready to take action, Here are some strategies and tips to help you implement AI in your email marketing for Black Friday. 1st, Choose the right tools for the job. Explore email marketing platforms that offer AI-driven features.

Chareen Goodman [00:22:08]:

Look for ones that seamlessly integrate with your coaching business needs. Second, AB testing is your friend. Don't shy away from AB testing. Experiment with different Elements of your emails to see what resonates best with your audience. Until you try and test, you won't know what to tweak. 3rd, remember that data is your gold mine. Don't forget to keep an eye on the data. Invest time in collecting and understanding the data you get from your email marketing.

Chareen Goodman [00:22:51]:

Measure your success with key performance indicators. Adapt your strategies in real time And fine-tune your approach based on what's working. The more you know, the better you can personalize your emails. And 4th, client feedback matters. Pay attention to client feedback and use it to refine your Email content and strategy. With these strategies and AI by your side, you're well on your way to Crafting email campaigns that not only engage your audience but also drive substantial Black Friday sales. Now, If you're feeling inspired to use ChatGPT for your Black Friday social media strategy, here are some strategies and tips to make it work for you.

Chareen Goodman [00:23:46]:

Number 1. Set clear goals. Determine your social media goals for Black Friday. Are you aiming to increase sales? Engagement? Or brand awareness? ChatGPT can help you tailor your content To meet these specific objectives. Number 2. Start early, plan well, and don't procrastinate. Start planning your Black Friday strategy early and ensure your targeting and automation are in place for a Smooth holiday season. Number 3. Customize the AI-generated content. Do not hesitate to tweak the content to match your unique voice and style. It's the perfect blend of AI assistance and your unique personal touch. And number 4. Test and adapt. Experiment with different types of AI-generated content and track The performance. Adapt your strategy based on what you see is resonating most with your audience. With these strategies and tips, you are well on your way to creating engaging and authentic social media content That will leave a lasting impression on your audience. And that's a wrap for this segment.

Chareen Goodman [00:25:14]:

Remember, AI is here to assist you. Embrace it and let it amplify your Black Friday email marketing and social media success. In the next segment, we will conclude with a few Q and A and a brief summary of this episode. So let's keep it moving. Welcome back to the final segment of the Crack The Coaching Code podcast. I'm your host, Shireen Goodman, business coach and founder of Crack the Coaching Code. And in this segment, we'll address some common questions and concerns coaches may have regarding AI and ChatGPT. So let's dive right in.

Chareen Goodman [00:26:08]:

Question number 1, will AI and ChatGPT replace human interaction in coaching? Absolutely not! As I've said before, AI and ChatGPT are tools that can enhance your coaching business, but they can never replace the human touch An expertise that you bring. AI can automate certain tasks, provide personalized recommendations, And streamline work processes. But it's your unique insights, experience, intellect, and guidance that truly makes a difference in your clients' lives. I want you to take this understanding And apply it when you are building out your Black Friday campaigns.

Chareen Goodman [00:27:03]:

Question number 2. I'm not very tech-savvy. How can I implement AI in ChatGPT into my coaching business? Implementing AI And Chad GPT doesn't require advanced technical skills. Many AI-powered platforms Offer user-friendly interfaces and provide tutorials to guide you through the process. Do you need to Spend some time learning the AI tools like ChargeGPT? Absolutely. But I suggest that you start small By exploring AI tools that align with your needs and gradually integrate them into your strategy and your business. You don't have to do it all at once. Take it step by step and embrace the learning process. If you really want to learn how to use AI and ChatGPT to grow your business, then check out my Business Differentiation Mastery Program: Leveraging AI and ChatGPT. 

Chareen Goodman [00:28:08]:

Question number 3. Are there any ethical concerns with using AI in coaching? You know, ethical considerations are so important when using AI in your coaching business. It's crucial to ensure that the AI tools you use respect privacy, handle data securely, And provide transparent communication. Always be mindful of the balance between automation and personalization. It's important to maintain a human connection and provide personalized guidance to your clients. My motto is, don't let the AI lead you. You lead the AI. Now before we bid adieu, let's recap the key takeaways from today's episode.

Chareen Goodman [00:29:03]:

We explore the benefits of incorporating AI into your coaching business, specifically in email marketing and social media strategy for your Black Friday launch. We discuss key strategies such as building an effective email list, Crafting compelling content, automating your campaigns, personalizing the emails, and analyzing performance. We highlighted the importance of identifying the right social media platforms, creating engaging content, Leveraging AI tools, and monitoring metrics for social media success this Black Friday. And we shared practical tips and strategies on integrating AI and ChatGPT Into your Black Friday strategy and campaigns, now it's time for you to take action. I encourage you to experiment with AI tools in your Black Friday campaigns. Start by exploring AI-powered Platforms and tools that align with your coaching business. Take advantage of these features and see how they can streamline your processes, Enhance your communication, and boost your sales. Don't be afraid to test new strategies, and iterate based on the results that you get.

Chareen Goodman [00:30:26]:

In our next episode, we'll wrap up this series on Effortless Black Friday, using AI to simplify and succeed this Holiday season talking about launching a successful Black Friday campaign. In the meantime, I wanna remind you that your coaching business has the potential to make a significant impact. By embracing AI and ChatGPT, you can enhance your strategies, streamline your processes and provide even better support to your clients. Well, my amazing listeners, We've reached the end of yet another fantastic episode of the Crack the Coaching Code podcast. Thank you for joining me on this journey today and for being a part of Crack the Coaching Code. Don't forget to join us for our next episode where we'll continue to crack the coaching code. In the meantime, if you have any questions or would like to learn more, Please visit our website at chareengoodman.com. And if you enjoyed this episode Don't forget to subscribe and leave us a review on your favorite podcast platform.