Episode 27 Transcript

Chareen Goodman [00:00:04]:

Welcome to the Crack the Coaching C.O.D.E.™ podcast where every Thursday, coaches from all over the world can tune in to get a dose of good info to help them crack the coaching code in their coaching business. On this podcast, you will get what you need to make your coaching business a true dream business. Whether that's a short learn-to-earn knowledge session or a full-length interview conversation with some of the most interesting, influential, and impactful people in the industry. This podcast will give you the inspiration, motivation, But above all, the encouragement you need to get you and keep you building and growing your own coaching practice. Hey there, coaches. Welcome to episode 27 of the Crack the Coaching C.O.D.E.™ podcast. Can you believe it? It's episode 27 already. Time flies when you're having fun. Right?

Chareen Goodman [00:01:11]:

I'm your host, Chareen Goodman, Business Coach, and Founder of Crack the Coaching C.O.D.E.™. And it's fantastic to have you with me today. We are wrapping up our series, Effortless Black Friday, using AI to simplify and succeed this holiday season by talking about your Black Friday campaign and launch. We're now in the month of November with Black Friday just around the corner. And we are diving head first into the world of successful Black Friday campaigns for you coaches. That's right. We're gonna talk about how you can make the most of this holiday season and maximize your revenue. You know that Black Friday is that magical time of the year When shoppers have saved their money and are now ready to splurge.

Chareen Goodman [00:02:16]:

And here's when your coaching business can truly flourish. But, and it's a big but, as with any venture, it's all about strategy. You need the right strategy. You need a plan to make the most of your Black Friday. And that's why I've divided today's episode into 5 segments. Each packed with actionable information to make your Black Friday campaign a smashing success. So get ready, grab your favorite drink, and let's get into it.

Chareen Goodman [00:03:11]:

Alright, folks. Here we are kicking off the 1st segment of today's podcast. It's all about understanding your audience. And let me tell you, this is where the magic of Black Friday success begins. So first things first. When it comes to having a successful Black Friday launch, We have to identify our target audience. It's like a GPS for your Black Friday campaign. You can't reach your destination if you don't know where you're heading.

Chareen Goodman [00:03:56]:

So If this analogy works for you, I want you to picture this. See your coaching services as the tour guide, And you need to tailor your guiding style for different types of tourists. So, let's say for example, that you're a life coach specializing in stress management. Your target audience might include stressed-out parents, overworked professionals, Or students facing exam pressures. These are your tourists. And they're all looking for something different. A different experience if you will. Now once you've got your tourists, it's time to understand their needs. This is like providing the right menu of services that each of the tourists wants to experience.

Chareen Goodman [00:04:58]:

A stressed-out parent might be looking for family-friendly attractions that have minimal stress. An overworked professional might want some distressed self-care experiences. And a student facing exam pressures might need a time management plan or Better study strategies. You see, every tourist, or in the case of what we're talking about here, Your target audience faces unique challenges. Parents might struggle with work-life balance, Professionals with burnout, and students with really just trying to manage their time. These challenges are like the obstacles in a maze that your coaching services can help navigate. Think of your coaching services as the superhero guide that helps these tourists overcome obstacles and enjoy their trip to the fullest. Your job is to be their solution.

Chareen Goodman [00:06:20]:

Now tailoring your Black Friday campaign to resonate with your audience and address their pain points is the key to your Black Friday success. When you show your tourists that you understand their needs And have the perfect solution for their challenges, they're more likely to buy into what you're offering for Black Friday. Bring a one-size-fits-all tour that just won't cut it. It may leave your audience feeling like you're not speaking to their specific needs. And that's a surefire way to lose their interest in the sale. I know It can be challenging to identify and understand your audience. You might think, where do I even begin? Well, one way to tackle this challenge is by conducting surveys or reaching out to your existing clients to gain a few insights. Sometimes it's also helpful to put yourself in the "
tourist shoe" and ask, what would I need if I were in their situation?

Chareen Goodman [00:07:42]:

Understanding your audience is about first identifying your target audience, understanding their needs and challenges, And then tailoring your Black Friday campaign to be the perfect solution. It is the first step in making your Black Friday a success. In our next segment, we're going to talk about Crafting those irresistible Black Friday offers. This is like turning your regular tour into an all-inclusive VIP front-row seat experience. You don't wanna miss it, so let's head over there now.

Chareen Goodman [00:09:00]:

Welcome to segment 2, where we're delving into the art of crafting irresistible offers for your Black Friday campaign. This is where we take your audience's attention and turn it into genuine excitement. Think of your Black Friday offer as a work of art. You're the artist, and the offer is your masterpiece. Every chisel And every detail is crucial. It's like revealing the David in the stone. The first step is to create some form of exclusivity, like an exclusive discount. These are like the golden tickets to your coaching services. With exclusivity, Your audience should feel like they've stumbled upon something extraordinary for Black Friday. Let's say for example that you are a wellness coach. You can offer a 30% discount on a package of mindfulness sessions.

Chareen Goodman [00:09:52]:

This not only makes your service more affordable, Especially given the state of the economy right now. But it also gives your audience the sense of a rare that they're stepping into. Next, you could offer limited-time promotions. You know, it's a momentary opportunity that you just can't resist. Create a sense of urgency by putting an expiration date on that offer. For instance, offer a 1-week special where clients can get a personalized nutrition plan at a discounted rate. Knowing that this amazing deal won't last forever will encourage many to take action. Bundled packages are another incredible tool in your offer crafting kit.

Chareen Goodman [00:10:52]:

They're like offering a combo meal at your favorite restaurant, which is all about providing more value for less price. For example, if you're a business coach like me, you could bundle a series of 1 on 1 coaching sessions with a free master class To give buyers a comprehensive experience that's really hard to resist. But keep in mind that successful Black Friday campaigns are not just about the discount. They are about the value you bring. You need to highlight the unique benefits of your coaching services within your offer. Let your audience see the value And don't forget the importance of creating a sense of urgency with your Black Friday offer. It's like that last-minute bid in a thrilling auction. Limited-time offers and exclusive discounts are the fuel that ignites urgency.

Chareen Goodman [00:11:58]:

Remember, crafting irresistible offers for your Black Friday campaign is all about creating exclusive discounts, limited-time promotions, and bundle packages that highlight the value you bring. Your audience should feel like they found a treasure that they can't wait to grab. So let's keep the momentum going. In our next segment, we'll build anticipation and excitement to nail your Black Friday campaign. We're gonna add more layers to your masterpiece. 

Chareen Goodman [00:12:51]:

Welcome back. We're now in segment 3, and this is where we take your Black Friday campaign from, "Hey, that looks interesting." to "OMG, I can't wait for this." We're gonna show you how to build anticipation and excitement that's electric for your irresistible Black Friday offer. But here's the thing. A killer offer won't get you far if no one knows about it. Alright. Imagine your target audience as tourists and you're their trusty tour guide. The goal here is to create excitement and anticipation for their upcoming adventure. You can think of your eager tourist as the audience, and your role as the tour guide is to ensure they're eagerly counting down the seconds until the thrilling experience begins this Black Friday.

Chareen Goodman [00:13:49]:

1st up, we have to generate buzz. This is where you're going to do it through social media, email marketing, and your website. These are your tools for making sure your audience knows something extraordinary is about to happen on Black Friday. So for example, imagine your life coach Offering a stress management program to stressed-out parents for Black Friday. You could create teaser posts on social media, send out engaging emails announcing Your Black Friday, and redesign your website. Or create a special landing page to reflect the excitement. All of these will make your audience feel like something incredible is on the way.

Chareen Goodman [00:15:01]:

Next, let's talk about teasing your offers in advance. A tease is like giving your audience a sneak peek at the surprises they're about to experience. This is a crucial step to create a heightened sense of curiosity about your Black Friday offer. If you're a career coach, let's say, you can share posts with cryptic hints about upcoming career-enhancing offers. Maybe you can create a post saying, "Big career changes on the horizon." Or, "Are you ready to level up your career?" This will have your audience guessing and eager to learn more about what's coming their way. And finally, sharing testimonials and success stories. These are like the applause after seeing the most breathtaking sights on the tours you've guided people through. They build credibility and trust.

Chareen Goodman [00:16:03]:

When your audience sees that others have benefited from your coaching services, it reinforces their faith in you. Now the pros of building anticipation and excitement are numerous. It Sets the stage for a successful Black Friday campaign by generating interest, creating curiosity, and building credibility. Plus, it makes your audience feel like they are part of an exclusive club. Not building anticipation leading up to Black Friday might lead to your offers falling flat. Building anticipation and excitement can be challenging, especially if you're not a marketing guru. So one solution is to create a content calendar that outlines when and how you'll generate the buzz, Tease your offers, and share testimonials. Consistency is key.

Chareen Goodman [00:17:15]:

So in a nutshell, building anticipation and excitement is about setting the stage for Black Friday. It's like sending out those invitations. And you want your audience to RSVP with enthusiasm. So use social media, email marketing, and your website to generate buzz, Tease your offers, and share testimonials. Your audience should be counting down the days until your big Black Friday reveal. As we move into our next segment, We'll explore the world of social media a bit more and how to make it work for your Black Friday campaign, so don't go away.

Chareen Goodman [00:18:20]:

Welcome back, coaches. We're now diving head-first into the world of social media in this segment. This is where we take your Black Friday campaign and make it sparkle. Think of social media as your stage, and your audience is in the front row eagerly waiting for your performance. It's time to shine and make a lasting impression. Step 1 is to create engaging content. Imagine your social media feed as, let's say, an art gallery. It's not enough to just hang paintings. The art needs to tell a story. You should showcase the benefits of your coaching services but in an engaging and relatable way.

Chareen Goodman [00:19:10]:

So let's say you're a leadership coach. To get that sparkle going, you could share a series of short impactful videos where You provide quick leadership tips or create eye-catching infographics that highlight the transformation Your coaching services can bring to your clients. The idea is to provide value and connect with your audience. Step 2 is all about using relevant hashtags. The hashtag is like directing the spotlight onto your stage. Hashtags are your ticket to reaching a wider audience as they categorize your content for those searching for specific topics. So if you're a productivity coach, using hashtags like hashtag productivity hacks or Hashtag time management can help you get discovered by people interested in improving their efficiency. But remember, don't overdo it.

Chareen Goodman [00:20:29]:

Use a mix of popular and niche hashtags to maximize your reach. And make sure to include a hashtag that references Black Friday. And finally, Step 3, encourage audience engagement. Your social media isn't just a one-way conversation. It's like a lively debate, and you want your audience to participate in it. So ask questions, respond to comments, and show that you're there for them. So let's say, for example, as a health and wellness coach, if you post a fitness tip, Ask your audience about their favorite workout routines. Or what motivates them to stay active Or not active.

Chareen Goodman [00:21:31]:

By sparking conversations, you're creating a community and building trust leading up to Black Friday. Leveraging social media allows you to connect with your audience on a personal level. It's cost-effective, and it gives you access to a vast audience. Plus, it's an excellent way to showcase your coaching expertise. Now not using social media, on the other hand, means you're missing out on a powerful marketing tool. Your Black Friday campaign might not reach its full potential, and you may lose out to competitors who are active on social media platforms. Now the challenge you might face is consistency.

Chareen Goodman [00:22:31]:

Posting regularly can be time-consuming. I get it. And one solution is to consider using AI-powered scheduling tools to make life easier during this time. So To sum it up, leveraging social media is like creating a vibrant stage for your Black Friday campaign. You need to provide engaging content that showcases the benefit of your coaching service and your Black Friday offer. You need to use relevant hashtags to get discovered by a wider audience and encourage audience engagement to build trust and to create a community. Now we're moving into our final segment where we'll floor how to optimize your website for conversions. Stay tuned as we start to wrap up.

Chareen Goodman [00:23:46]:

Welcome back, everyone. We've reached the final stretch of our journey today. In this segment, we're diving into the world of website optimization. Now keep in mind that your website is like your storefront for Black Friday, and you wanna make it as welcoming as possible. Think of your website as the front door to your door-busting Black Friday offer. It's the place where potential clients get their first impression of what you have to offer. We wanna make sure it's inviting and appealing. So Step 1 is all about Creating dedicated landing pages that highlight your Black Friday offer. Imagine these pages as your store windows.

Chareen Goodman [00:24:37]:

Showcasing the irresistible deals you have prepared. Consider creating a landing page exclusively for this deal. Complete with all the details, the benefits, the images, the buttons, and a compelling headline that grabs your visitors' attention. Step 2. You need persuasive copy. Here is where AI tools like ChatGPT can be very helpful. Your website content is like the Friendly store clerk who guides visitors through the site, leading them to your irresistible offer. Use words that resonate with your audience and compel them to take action.

Chareen Goodman [00:25:32]:

And let's not forget compelling visuals. These are like the beautiful window displays in a shop. Use high-quality images, graphics and even videos to showcase your offers and make your site visually appealing. Step 2 also includes using clear call-to-action buttons like add to cart. You want your clients to know exactly what to do next. And finally, Step 3 It's all about making it easy for potential clients to take action. It's important to provide clear signposts that guide visitors through your store. The pros of spending time to Optimize your website or landing page for your Black Friday campaign are significant.

Chareen Goodman [00:26:28]:

It ensures your site It's a well-oiled machine and ready to convert visitors into clients on Black Friday. It also enhances the user experience, making it easy for potential clients to navigate and to take action. The challenge you might face here It's more along the technical aspect of web design. It can be complex especially if you're not tech savvy. But don't worry. There are plenty of website builders and designers out there who can help you streamline the process. And it's an investment well worth making, especially for Black Friday.

Chareen Goodman [00:27:28]:

So to sum it up, you need dedicated landing pages that highlight your Black Friday offers. Persuasive copy, compelling visuals, and clear call-to-action buttons to guide your potential clients. Make it easy for potential clients to take action whether that's making a purchase or simply booking a consultation. As we prepare to wrap up this series, I encourage you to take a moment to let all these insights sink in. We're just around the corner from the holiday season, and Black Friday is a golden opportunity for you as a coach to make a lasting impact on your clients' lives. Throughout this series, we've covered the entire tire spectrum of preparing for a successful Black Friday campaign and launch. From understanding your audience and crafting irresistible offers to building anticipation and excitement, leveraging social media, and optimizing your website for conversions. We've been on quite a comprehensive journey together. We've also emphasized the power of AI, artificial intelligence, and using it in making your Black Friday preparation more efficient and effective.

Chareen Goodman [00:28:53]:

AI can help you in many ways like data analysis, personalization, and automation. Now as we close this series, it's essential to remember that knowledge is the first step. But action is what makes dreams a reality. Use the wisdom, Strategies, tips, and insights you've gained from this series to craft your own unique Black Friday campaign that resonates with your audience, excites them, and ultimately leads to sales. Make it personal. Make it exciting. And most importantly, make it a success.

Chareen Goodman [00:29:54]:

Thank you for joining me on this journey today and for being a part of Crack the Coaching C.O.D.E.™. Don't forget to join us for our next episode where we'll continue to Crack the Coaching C.O.D.E.™. In the meantime, If you have any questions or would like to learn more, please visit our website at chareengoodman.com. And if you enjoyed this episode, don't forget to subscribe and leave us a review on your favorite podcast platform. Blessings. 💛