Episode 34: Transcript

Chareen Goodman [00:00:04]:
Welcome to the Crack the Coaching C.O.D.E.™ podcast, where every other Thursday coaches and consultants from all over the world can tune in to get a dose of good info to help them crack the code in their coaching or consulting business. On this podcast, you will get what you need to make your coaching or consulting business a true dream business, whether that's a short learn to earn knowledge session or a full length interview industry. This podcast will give you the inspiration, motivation, but above all, the encouragement you need to get you and keep you building and growing your own coaching or consulting practice. 

Chareen Goodman [00:01:33]:
Hey there, friends. I'm thrilled to have you join me today. For those of you who don't know me yet, I'm ChareenGoodman, the proud founder of the Crack the Coaching C.O.D.E.™ and Crack the Consulting C.O.D.E.™ Frameworks and creator of LinkedMinded™ Using Ai. As a business coach, I've spent years empowering coaches and consultants just like you, helping to build and position their businesses for continuous growth. As the host of the Crack the Coaching C.O.D.E.™ podcast, we're diving into a topic that's so incredibly relevant today for coaches and consultants who are using LinkedIn to grow their business. And that topic is leveraging AI for targeted marketing and lead generation on LinkedIn. Yes. You heard that right. We're going to explore how artificial intelligence can revolutionize your marketing efforts, making it easier than ever to connect with your ideal clients and generate high quality leads. Now isn't that amazing? I think so. I love using AI in my business and teaching my clients how to use the power of AI in their business even when it comes to LinkedIn. Nowadays, we don't have the time to twaddle. We are out to make a difference for our clients, yet at the same time, we have to market, and LinkedIn is the place to do it for many of us.

Chareen Goodman [00:02:22]:
But we have to know how to target our marketing efforts to get the best output and results. Wouldn't you agree? Now I know the world of AI can seem a bit intimidating, but trust me, it's more accessible than you might think. And when applied strategically and used correctly, it can be a game changer for your LinkedIn strategy. So buckle up, buttercup. By the end of our time together, you'll have a clear understanding of how AI can optimize your marketing efforts to reach your ideal future clients while balancing it with that all important personal touch. So grab your favorite beverage, get comfy, and let's dive in. I'm excited to dive into this segment, which is one of the most crucial parts of your LinkedIn strategy today. In this segment, we'll talk about mastering your targeting.

Chareen Goodman [00:03:28]:
Trust me, getting this right isn't just important. It's essential. Targeting isn't just a part of your LinkedIn strategy. It's the heartbeat of your LinkedIn strategy. To be effective with your marketing efforts, you have to know who you're talking to or trying to reach on LinkedIn, or you'll be targeting the abyss of the over 1 billion people on the LinkedIn platform. Without a target, it will be like throwing a dart with your eyes closed. Sometimes it hits. Often it misses.

Chareen Goodman [00:04:03]:
Right? Well, that's what your LinkedIn efforts will be without targeted strategies, lots of effort and uncertain outcomes. But when you target effectively, every move you make is calculated, every effort has direction, and every resource you employ is optimized for strategic impact. Okay. I know that was a lot, so let me give you an example of why targeting is so from a perspective that you should be able to relate to as a coach or consultant. Just imagine trying to sell a workshop on leadership skills to someone who's passionate about gardening. It just doesn't quite fit, does it? That's why precise targeting is crucial for coaches and consultants on LinkedIn. Targeting guarantees that your valuable insights and advice are reaching the targeted audience. You know, those who are truly interested and ready to benefit from your expertise and are excited about what you have to offer.

Chareen Goodman [00:05:11]:
With effective targeting, you're not just sharing information aimlessly. You're connecting directly with individuals who are eager to learn from you and ideally work with you. Getting your targeting right on LinkedIn means you're not wasting efforts on an audience that isn't aligned with your business goals. It's about being smart, not broad. Now how can you master this game? Let's break it down into some practical steps. Step 1, define or refine your audience. Start with the basics. Who are they? What do they do? What challenges do they face? The more detailed you are, the better you can tailor your message.

Chareen Goodman [00:06:00]:
Step 2, leverage AI intelligence. Guys, this is the 21st century, and AI is your new business bestie. Did you know that there are AI tools out there that will even create your ideal client profile? Get comfortable using AI tools to analyze data trends, user behaviors, and engagement patterns. This will help you anticipate needs and customize your interactions on LinkedIn. Step 3, share relevant thought leadership content. Be a leader, not a follower. Produce content that speaks volumes about your expertise targeted to your ideal future clients. When your content is targeted, it not only attracts attention, but builds trust and establishes your authority brand as a front runner in your coaching or consulting niche.

Chareen Goodman [00:06:58]:
Master these steps, and you're not just playing the game. You're changing the game for yourself on LinkedIn. Okay. That's it for this segment. Stay tuned for more insights coming your way in the next segment. Catch you over there. In this segment, let's talk about the power of AI in marketing on LinkedIn using AI, shall we? Quick question. Have you ever wondered how to level up your marketing game? The answer is simpler than you might think.

Chareen Goodman [00:07:40]:
It's AI. Imagine transforming your marketing efforts from a shot in the dark to a laser focused strategy that hits the bull's eye every time. That's what AI can do for you. Folks, AI has landed on the scene like the Terminator, and it ain't going back up to Skynet. So welcome to a brave new world where you can truly get up close and personal by understanding your customers. Gone are the days of guesswork and vague assumptions. With AI, we, as coaches and consultants, have the power to analyze mountains of data without needing a team of data folks to do the work. With AI, it's like having a crystal ball ball that gives you a clear view into what drives your audience, what they need, and what they want.

Chareen Goodman [00:08:33]:
Now here's a here's a kicker for you. When we talk about lead generation, the first thing that comes to mind is the idea of casting a wide net and hoping for the best. Remember, hope is not a strategy. But what if you could use AI to transform what you do and do it better? What if you could target individuals who are not only interested in what you offer, but are most likely to engage with you about what you offer. That's exactly what AI allows you to do. By sifting through endless data, you can pinpoint those individuals who are primed and ready to engage with your content and offer. Welcome to the future of lead generation, and In today's world, consumers have gotten spoiled. They now crave personalization, and you gotta give it to them.

Chareen Goodman [00:09:33]:
They wanna feel seen, understood, and valued. Again, that's where AI comes in to save the day and your business. By offering precision and personalization at scale, AI empowers you to move away from generic marketing strategies and towards ones that are tailored to each of your targeted prospects. Game changer indeed. So if you're ready to elevate your marketing game and start connecting with your ideal future clients more effectively, you need an AI dream team. I've got one, and I call it my a team. Trust me. Once you see what AI can do, you'll wonder how you ever managed without it.

Chareen Goodman [00:10:24]:
Hey, you guys, real quick before we move into the next segment. I need to take a minute and tell you about LinkedMinded™ Using Ai, the MBA level coaching program for coaches and consultants. This is a new offering in my business that I am so excited to be hosting and running and inviting you into today. So this is the most amazing way to work with me and take charge of your LinkedIn. If you've been pulling your hair out and searching for a way to stand out and connect with your ideal future clients on LinkedIn without the burnout, look no further. LinkedMinded™ Using Ai is a 12 week transformative coaching program that blends the power of artificial intelligence with live training and expert coaching to help you master LinkedIn like you've never have before. This program is intentionally designed to help you get clear and strategic with your LinkedIn and start using AI to achieve extraordinary results. So why should you join LinkedMinded™ Using Ai? Well, let me break it down for you.

Chareen Goodman [00:11:33]:
In this program, you'll receive step by step guidance from me, business coach and expert, who understands the nuances of LinkedIn and business and AI integration. You'll learn how to leverage AI powered tools to enhance your authority branding, content creation, targeted marketing, lead generation, and quality networking. When it comes to coaching, which is so my jam, you'll get personalized recommendations, customized strategies, and insights to optimize your LinkedIn profile, create compelling content, and reach your targeted audience effectively. Plus, you'll learn how to save time by creating your unique LinkedIn ecosystem leveraging AI and automating mundane tasks, so you can focus on what really matters. Spending quality time, building genuine relationships with your ideal future clients and scaling your business, and so much more. I want you to imagine what will become possible for you when you learn how to combine your expertise with the power of AI for LinkedIn. This program is a steal for the value it provides. And by applying now and joining the upcoming cohort, you can take advantage of our fast action early bird bonuses.

Chareen Goodman [00:12:58]:
These exclusive bonuses are available for a limited time, so don't miss out. And you wanna know what the best thing is. This isn't a sleeper program. This is a super live and actionable but I wanna get but I wanna get back into the episode. If you've gotten that tingle and feel that this program could literally be the best thing you do for yourself and your business this year, then take action now by securing your spot in my upcoming cohort. So just go to ChareenGoodman.Com/LinkedMinded to apply. ChareenGoodman.Com/LinkedMinded. And I'm super excited for you to be joining me.

Chareen Goodman [00:13:47]:
Alright. Back to the episode. So up to this point, we've talked about the importance of targeting and the power of AI in marketing on LinkedIn. Now are you ready to explore the extraordinary fusion of AI and personalization tailored just for you? If so, then get a refill as we journey into the realm where automation and your unique touch converge to create magic, especially within the dynamic landscape of LinkedIn. In this segment, let's kick off by unraveling the essence of this fusion. Picture having an AI assistant, let's call him Stan, that will help you create an ideal client profile based on the exact needs, goals, pain points, and desires of your target on LinkedIn. Pretty amazing, isn't it? By blending intelligent automation tools with your distinctive personal touch, you can create a truly remarkable experience. Let's delve into 2 remarkable tools you can use to supercharge your efforts on LinkedIn, Taplio and Waalaxy.

Chareen Goodman [00:15:05]:
So what sets these two tools apart? Well, for starters, these tools empower you to personalize with a lot less effort. That means, for example, if you are trying to connect with your targeted audience for an upcoming workshop, these tools enable you to craft personalized messages tailored to your peeps and send them out for you so you don't have to do the work manually. For example, with Waalaxy, you can connect and message your prospects on LinkedIn and by email via smart automated sequences and create templated messages with a spice of personalization that not only echo your voice but resonate with your essence. Position yourself as an authority on LinkedIn. With Taplio, you can build a strong authority brand on LinkedIn by using AI to write post ideas that generate engagement, transform likes and followers into leads and clients, grow your network, and build relationships, plus so much more. These are just a few of the AI tools I'll show coaches and consultants how to incorporate into their business in my upcoming LinkedMinded™ Using Ai coaching program. Just remember that while these tools are incredibly potent, LinkedIn is not the platform to let the AI run rampant. Your authenticity and human interaction are what will set you apart.

Chareen Goodman [00:16:38]:
Let AI complement, not replace your personal touch. To wrap this up on a high note, here are some quick tactics to ensure you remain unforgettable as you employ AI as part of your LinkedIn. 1, always be you. Even when using templates, tweak them to reflect your unique brand voice. 2, engagement is key even when it comes to using AI. Use AI to keep the conversation going and jump in personally when things start to get interesting. 3, review and refine. Don't take your hands off the wheel or become lazy because you have an AI assistant.

Chareen Goodman [00:17:24]:
Stay woke. Use the analytics from these tools to see what works and what doesn't work so you can optimize and personalize further. By integrating AI with a personal touch, you're not just reaching your ideal future clients. You're reaching them smarter and with heart. So get out there, mix in your personality with some smart AI tools, and watch as you connect, collaborate, and convert your targeted audience into clients. Now let's start to wrap things up. You know talking about LinkedIn is so vast and deep, and we could hang out all day, but I know you have a business to build and clients to help. But what a journey we've embarked on together today.

Chareen Goodman [00:18:22]:
We've started by talking about the key to your LinkedIn success, which is targeting. We delved into the exciting world of AI and its transformative power when applied to marketing on LinkedIn, and we discovered how utilizing AI can help you optimize your outreach to your ideal future clients and strike the perfect balance between automation and personalization. Sounds impressive. Right? But these aren't just concepts. They are practical steps ready to take your LinkedIn strategy to the next level. There's no question about it. And when you add LinkedMinded™ Using Ai to the mix, you have the profound opportunity to learn how to incorporate state of the art AI tools into your LinkedIn strategy, ensuring you're not just a cog on LinkedIn, but a leader. So as we wrap up, I want to emphasize the importance of embracing AI driven strategies for LinkedIn success.

Chareen Goodman [00:19:26]:
By doing so, you're setting yourself up for building stronger relationships and significantly growing your influence among your ideal future clients. And remember, you're not alone in this journey. I'm here to guide you every step of the way. I want to thank you for investing your valuable time and for your keen interest in understanding how AI can dramatically enhance your targeting, marketing, and lead generation efforts on LinkedIn. Remember to apply to LinkedMinded™ Using Ai today and be part of an innovative program that's changing the way coaches and consultants do business on LinkedIn. Secure your spot in the LinkedMinded™ Using Ai coaching program. And let's make this your best year yet on LinkedIn. And that's a wrap my friends.

Chareen Goodman [00:20:24]:
Thank you for joining me for today's episode of the Crack the Coaching C.O.D.E.™ podcast. Don't forget to join us for our next episode where we'll continue to help bring greater success to your coaching and consulting business. If you have any questions or would like to learn more, make sure you check out the show notes for this episode for more resources, and please visit our website. Be sure to subscribe to the Crack the Coaching C.O.D.E.™ podcast so that you don't miss out on any of our episodes. Until next time, my friend. Blessings. 💛