Episode 35: Description

Title: Tap Into The Goldmine: LinkedIn Marketing Essentials

In this episode of Crack the Coaching C.O.D.E.™, host Chareen Goodman delves into the goldmine of LinkedIn marketing essentials. As a platform with unparalleled potential for lead generation and client attraction, LinkedIn is a crucial tool for coaches and consultants seeking to position their businesses for success.

Throughout the episode, Chareen emphasizes the importance of LinkedIn as a marketing tool, highlighting its ability to connect with high-quality leads and establish authoritative branding. Practical strategies for leveraging LinkedIn are discussed, including crafting compelling headlines, implementing search engine optimization (SEO) to increase visibility, and creating engaging content. Chareen also shares insights on building and nurturing a quality network on LinkedIn, essential for business success given the platform's vast user base.

Listeners are encouraged to take action, with engaging LinkedIn content templates available for purchase to aid in creating compelling posts and increasing reach and engagement. Additionally, Chareen offers to share her experiences and thoughts about LinkedIn marketing via direct message on LinkedIn, providing a personalized touch to the episode's content.

With a focus on helping coaches and consultants improve their businesses, Crack the Coaching C.O.D.E.™ delivers valuable information to assist in leveraging LinkedIn to turn connections into paying clients. The episode concludes by encouraging listeners to stay tuned for the next episode and to subscribe to the podcast for ongoing insights and strategies.

Episode 35: Transcript

Chareen Goodman [00:00:04]:
Welcome to the Crack the Coaching C.O.D.E.™ podcast, where every other Thursday Coach and consultants from all over the world can tune in to get a dose of good info to help them crack the code in their coaching or consulting business. On this podcast, you will get what you need to make your coaching or consulting Business a true dream Business, whether that's a short learn to earn knowledge session or a full length interview conversation with some of the most interesting, influential, and impactful people in the industry. This podcast will give you the inspiration, motivation, but above all, the encouragement you need to get you and keep you building and growing your own coaching or consulting practice. Quick question. Are you sitting on a goal mind without even realizing it? Welcome everyone to episode 35 of the Crack the Coaching C.O.D.E.™ podcast. It's a pleasure to have you on board. For those who are not yet familiar, my name is Chareen Goodman, founder of the Crack the Coaching C.O.D.E.™ and Crack the Consulting C.O.D.E.™ Business Building Frameworks, as well as the creator of linked minded using AI. I am also your host of the Crack the Coaching C.O.D.E.™ podcast.

Chareen Goodman [00:01:28]:
In today's podcast, I wanna share something that might surprise you. Did you know that you might be sitting on a gold mine without even realizing it? Yes. That's right. I'm talking about those connections you have on LinkedIn. Imagine turning those LinkedIn connections into paying clients effortlessly. With the right strategies and a sprinkle of AI magic, you can unlock LinkedIn's hidden potential and skyrocket your coaching or consulting business. So buckle up and get ready to discover how to use LinkedIn as a marketing machine so you can turn your connections into paying clients and better position your coaching or consulting business by the end of the year. Let's jump right in.

Chareen Goodman [00:02:22]:
Greetings, friends. Welcome to our first segment. Why LinkedIn is a game changer for coaches and consultants. In my journey as a business coach, I have had the profound pleasure of enabling fellow coaches and consultants like you to establish their businesses for consistent growth. My methods and frameworks incorporate proven LinkedIn strategies with forward thinking AI applications to ensure your business doesn't just Coach, but maintains a 6 figure income. Now as your guide, we're delving into a subject that is incredibly timely today, particularly for coaches and consultants who want to harness the power of LinkedIn in their marketing mix to expand their businesses. Here we are midyear and ready to delve deep into this gold mine of opportunity. Let's dig into it.

Chareen Goodman [00:03:19]:
So the first question that I get from prospects and clients is, what makes LinkedIn such a groundbreaking platform for coaches and consultants like us. Right? Well, if you think LinkedIn is just another social media platform, think again. According to the LinkedIn Marketing Solutions blog, LinkedIn members have 2 times the buying power of the average web audience, hence reinforcing why this platform is essential for your business growth. In fact, did you know that LinkedIn is considered the leading social media platform for business to business lead generation? Yes. And according to a study by by HubSpot, LinkedIn is 277% more effective at generating leads than Facebook and Twitter, which means marketing on the LinkedIn platform can help you connect with your ideal future clients. So the bottom line is this, if you're not fully utilizing LinkedIn as part of your marketing strategy, you're essentially sidelining potential profit. For many coaches and consultants, LinkedIn has untapped potential that could redefine the growth of your business. So if you're ready to take your LinkedIn marketing game to the next level, let's dive in and optimize your LinkedIn presence.

Chareen Goodman [00:04:51]:
Welcome back. Now that we understand why LinkedIn is so crucial for our business growth, it's time to learn how to leverage it effectively. In this segment, which is pretty meaty, we will enter the realm of LinkedIn marketing strategies, essential for coaches and consultants. From crafting compelling headlines to creating engaging content using AI tools to building and nurturing relationships, we will cover it all. Now, I cannot stress this enough. LinkedIn is more than just the job search platform that you probably used before stepping into the world of entrepreneurship and business ownership as a coach or consultant. Am I right? Well, it's time to shift your thought pattern and perspective. It's time to see LinkedIn as a powerful marketing tool for building your authority brand and elevating your coaching or consulting Business.

Chareen Goodman [00:05:53]:
And here are a few reasons why. 1, a lot of coaches and consultants have taken to Facebook or Instagram as their social media platform of choice to find their people and grow their business. I used to be 1 of them, but I, like many other folks, have found that LinkedIn is the powerhouse in linking professionals with with their ideal clientele. In fact, LinkedIn makes up more than 50% of all social traffic to business to business websites and blogs. A report by HubSpot indicates that traffic from LinkedIn generates the highest visitor to lead conversion rate at 2.74%, almost 3 times higher than Twitter, which is about 0.69%, and Facebook at 0.77%. Pretty staggering difference. Right? 2. Unlike other social media platforms where you may interact with casual connections and family and friends, LinkedIn connects you with individuals who are actively seeking solutions to their problems, like the ones that you can provide.

Chareen Goodman [00:07:06]:
With over 1, 000, 000, 000 professional on LinkedIn, 4 out of 5 of these people drive business decisions, making it a hotbed for high quality leads and potential clients. And 3, when positioned properly, LinkedIn offers an unmatched chance to establish your authority brand, display your expertise, and attract your ideal future clients. Pretty interesting points, wouldn't you say? Now that we've examined why LinkedIn is vital for your business, let's begin unpacking practical strategies for leveraging this platform. Here, we'll look at crafting a compelling LinkedIn headline that grabs attention. To begin, Host impressions count. And on LinkedIn, your headline is often the first thing people see. This is why crafting a compelling LinkedIn headline is so important. It's your personal billboard that communicates who you are and what you do.

Chareen Goodman [00:08:07]:
It should be compelling enough to make someone want to click on your profile for more information. Your LinkedIn headline, I believe, is 1 of the most crucial parts of your authority branding strategy. This is backed by a few key statistics, such as LinkedIn profiles with professional headlines are 7 times more likely to be viewed than those without, according to the platform itself. According to LinkedIn, users who update their profiles regularly get up to 5 times more connection requests and 18 times more views. This is essential, especially now that LinkedIn has drastically minimized the number of personalized notes you can send with a connection request, unless you're paying for a premium subscription. These statistics underline the importance of a compelling, clear, and keyword optimized LinkedIn headline. It maximizes your visibility, increases your chances of being discovered by potential clients, and ultimately can be a game changer for your coaching or consulting business. So here are a few tips.

Chareen Goodman [00:09:20]:
Be clear and concise. Avoid industry jargon or buzzwords that might confuse your audience. Showcase your unique value proposition. What makes you different from other coaches or consultants in your field? Include keywords that are relevant to your brand brand and niche. This will help you appear in search results when potential clients are looking for services like yours. Okay. Now with a power packed headline in place, your profile is off to a strong start, but there's more work to be done. Coming up next, we're talking about SEO and how optimizing your profile can increase your visibility.

Chareen Goodman [00:10:02]:
Have you ever wondered how to appear in the top search results on LinkedIn? The answer lies in SEO. Yes. SEO isn't just for your site. It's equally important on LinkedIn too. In this section, let's talk briefly about how to optimize your profile with relevant keywords to attract more of your potential clients. We'll do a little dive into the world of LinkedIn and the magic of SEO. Here's an interesting fact. According to LinkedIn, the platform has over a 1000000000 users around the globe.

Chareen Goodman [00:10:38]:
Right? Well, that's a heck of a lot of fish in the sea, isn't it? Optimizing your LinkedIn profile may seem like a small step, but it's an essential 1 in making sure you're not just another fish in the sea, but rather the catch of the day. But how exactly do you stand out and get noticed by the decision makers, leaders, and potential clients on LinkedIn who are looking for expert guidance and services. Enter SEO, search engine optimization for LinkedIn. By incorporating relevant keywords related to your field of expertise throughout your LinkedIn profile can significantly boost your visibility. You see, when potential clients search for experts in your field, a well optimized profile increases your chances of appearing in those search results. So here's how to do it. 1st, identify relevant keywords related to your brand and your niche. Consider what terminology your ideal future clients would use when searching for your services.

Chareen Goodman [00:11:46]:
For instance, if you're an executive coach, words like leadership, team building, and strategic planning might be keywords to consider. 2nd, incorporate these keywords into your LinkedIn profile. Make sure to add these selected keywords into your headline, summary, work experience, skills section, and even in your posts. 3rd, regular updates. Treat your LinkedIn profile like a lively blog. Regularly freshen it up with new content and ensure all information stays up to date. Remember, LinkedIn is no longer your digital resume. It's a powerful tool for connecting you with your ideal future clients so you can grow your business.

Chareen Goodman [00:12:33]:
Okay. Your LinkedIn profile is now well optimized for SEO and ready to attract your ideal future clients. But what comes next? Well, content, of course. With this next piece of the LinkedIn marketing puzzle, we'll discuss strategies for creating engaging content with a twist of AI. So let's keep it moving. LinkedIn, enormous user base, makes it a gold mine for coaches and consultants like you who are on the hunt for their ideal future clients. But here's the catch. With this large user base comes an enormous amount of content.

Chareen Goodman [00:13:13]:
Remember that sea I referred to? Let's refer to it now as the ocean. Imagine trying to stand out in that ocean of information. To level set this point, we know that content is king on LinkedIn, but not just any content. We're talking value driven content that solves problems, provides insights, and establishes you as an authority in your field is what counts. The good news is you don't have to do it all alone. This is where AI tools come into play. AI can help you navigate this ocean of content and help you create engaging content that resonates with your audience. Here's how.

Chareen Goodman [00:13:56]:
Number 1, content ideas. Ever heard of content fatigue? It's a real thing, especially on LinkedIn, where 9, 000, 000, 000 content impressions are made each week. Crafting unique and engaging content topics can be challenging. AI tools like ChatGPT and Taplyo can analyze trends and suggest content topics that are likely to engage your audience. Number 2, content optimization. Here's something I wanna hit you to. Did you know that over 50% of all website traffic comes from organic search? Well, places like LinkedIn are no exception. Some AI tools can help you optimize your content for SEO, making it more discoverable.

Chareen Goodman [00:14:45]:
This increases the chances of your Host being seen by the right people, the ones who are most likely to become your ideal future clients. And number 3, performance analysis. With only 1% of LinkedIn users posting content on a regular basis means there's a ton of unseen potential in analyzing your Host performance to refine your strategy and consistently add value. AI can track the performance of your posts and provide insights to help you refine your content strategy. So if you're really serious about maximizing the value of being on LinkedIn and finding your ideal future clients, then AI tools are a must have in your toolkit. It's not about being the loudest voice in the room anymore. It's about being the most valuable for your ideal future clients. I have a list of 30 LinkedIn AI tools you may wanna check out.

Chareen Goodman [00:15:46]:
I'll include a link to this resource in the show notes. So you've had a glimpse into the capabilities of AI in creating engaging content. Now let's talk about how you can get real life results fast, but let's keep it real. I wouldn't be a good host or even a good coach if I didn't give you the tools to implement all that we've discussed. Right? So before we circle back to the podcast, I have something special for you. To assist you in putting these strategies into action, I've crafted a pack of engaging LinkedIn content templates. These ready to use templates will help you create captivating LinkedIn posts, articles, and messages that resonate with your audience. You'll be able to capture attention with compelling LinkedIn Host and articles curated specifically to your niche.

Chareen Goodman [00:16:42]:
These templates will help you address the key problems your potential clients are struggling with, thereby positioning you as their go to solution. The value driven messages will not only enhance your credibility, but also help you establish a connection with your audience to a level that drives them to action. You're probably asking, what results could I see using these templates? Well, here are 3 impactful outcomes you can expect. Rapid engagement growth. These templates are designed to grab attention and encourage your connections to interact with your content, leading to a quick surge in engagement. Improved brand visibility. With compelling content, you increase the chances of your Host being shared, thereby broadening your reach and elevating your brand's visibility. Customer conversion.

Chareen Goodman [00:17:41]:
The templates are not just engaging, they are crafted to entice your audience to take action, paving the path from connection to paying client. But here's the real deal. The problem these templates solve is twofold. First, the obstacle many of us face, generating meaningful, impactful content that truly connects with your audience on a regular basis. And second, the time consuming task of coming up with content. It's challenging, isn't it? Coming up with fresh innovative content ideas every day can be overwhelming and a time suck. That's why these templates are such a game changer. They provide a solid foundation to create posts that resonate with your ideal clients, making content creation less stressful and more successful.

Chareen Goodman [00:18:31]:
And the cherry on top, they're available at a special 4th July offer for just $19. Now that's a value you can't resist. Not only are these templates designed to drive results, but they come at a practically steel worthy price. Grab your templates now and start that drives action. So don that drives action. So don't miss out on this opportunity to amplify your reach and make your mark on LinkedIn. Alright. Now that we've put another tool in your marketing toolbox, let's get back to our podcast and continue uncovering the secrets of LinkedIn marketing.

Chareen Goodman [00:19:19]:
We're about to explore the crucial aspect of building and nurturing your network. Welcome back, friends. Now that we've covered content creation, it's time to turn our attention to another critical aspect of LinkedIn, and that is effective networking. In this segment, we'll discuss strategies for building and nurturing your LinkedIn network. So grab a refill, and let's dive in. Yeah. Yeah. We all know that connections are the backbone of LinkedIn.

Chareen Goodman [00:20:00]:
But building and nurturing a quality network is what will make all the difference in your LinkedIn and business success. Let me give this simple analogy. Building and nurturing your network on LinkedIn is like tending a garden. You don't just scatter seeds aimlessly. You plant selectively, nurture persistently, and watch as your thriving garden bears fruit and produces a harvest, or, in this case, prosperous business relationships and paying clients. Now, of course, you might ask, why is this so crucial for coaches and consultants? Well, let me throw some numbers your way. I like numbers. According to LinkedIn, it has over 1, 000, 000, 000 users worldwide.

Chareen Goodman [00:20:46]:
And according to Statista, there are 67M companies registered on the platform. In my humble opinion, that's quite a pool of potential clients and collaborators. As I mentioned earlier, LinkedIn is rated as the top platform for business to business lead generation. Noted that 80% of business to business leads come from LinkedIn, and 94% of business to business marketers use LinkedIn to distribute content. So what does this tell us? With numbers like these, you have to be in the LinkedIn game. LinkedIn is a gold mine for professionals like you and me, but it also means competition is fierce. That's where these systems, strategies, and structures come into play. For example, connecting with people who align with your ideal future client profile isn't just about building a network.

Chareen Goodman [00:21:51]:
It's about building a network that converts. Being selective with your connections isn't just a nice suggestion. It's a strategic move. Engaging regularly isn't just about social niceties. It's about raising your authority and visibility. A study by the LinkedIn Marketing Solutions blog found that daily updates, I e, consistency, make you 60% more likely to get higher engagement. You gotta engage, share, and converse with your connections so you become a regular presence that people trust and want to do business with. And providing value goes beyond goodwill.

Chareen Goodman [00:22:32]:
It's about establishing yourself as an expert. The DemandGen report states that 96% of business buyers want content from industry thought leaders, #ThoughtLeadership. This means that sharing valuable insights, tips, and resources not only benefits your connections, but also positions you as that thought leader they are eager to work with. So coaches and consultants consider this. Why blend in when you can stand out and differentiate yourself? With a little strategy and marketing finesse, you can turn LinkedIn from a professional networking site into a powerful tool for your coaching or consulting business. And remember, like the best gardens, the best networks take time, care, and consistency to flourish. There is a process of time to making LinkedIn work for you. Just remember that LinkedIn is all about connections, but it's not just about quantity.

Chareen Goodman [00:23:39]:
It's about quality. Building and nurturing a network of connections who are genuinely interested in your services is key to your LinkedIn success. Now here are some things to do to build and nurture your network. One, be selective with who you target. Connect with people who fit your ideal client profile or complementary businesses who can provide valuable insights for your business. Two, engage regularly. Don't just connect and forget. When your connections post, engage with their posts, make thoughtful comments, share valuable and helpful content.

Chareen Goodman [00:24:18]:
But above all, start meaningful conversations. And three, provide value, value, value. Do this by regularly sharing insights, tips, or resources in a variety of content formats that can benefit your connections. Gone are the days of 7 touch points. I think we are now up to 50 depending on the prospect's buying stage. Okay. By now, we've covered a wealth of LinkedIn marketing strategies strategies that should give you a good running start. I hope they provided valuable insights that you can use and will implement.

Chareen Goodman [00:24:54]:
As we move into our final segment, we'll be wrapping up our journey and recapping how to put these strategies into practice. So thanks for hanging with me, but let's wrap this up. Okay. There you have it, friends. What an insightful journey we've had today diving into the incredible world of LinkedIn. As we wrap up this episode, let's take a moment to recap the key points we've covered. Ready? Let's go. First, we talked about why LinkedIn is such a game changer for us as coaches and consultants.

Chareen Goodman [00:25:36]:
It's not just another social media platform. It's a powerhouse for b to b lead generation. With its significant buying power and unmatched ability to connect us with our ideal future clients, LinkedIn is essential for our business growth. If you're not fully utilizing LinkedIn yet, you're missing out on a goal mine of opportunities. Next, we dove into essential LinkedIn marketing strategies. LinkedIn is no longer a job search platform for us. It's our client attraction and conversion tool. We discussed the importance of crafting a compelling headline.

Chareen Goodman [00:26:15]:
Remember, LinkedIn drives more traffic and conversions than other platforms like Facebook and Twitter, so optimizing your presence here is crucial. We also talked about SEO optimization. By incorporating relevant keywords throughout your profile, you can significantly boost your visibility. And don't forget to keep your profile updated regularly to stay on top of search results and attract those ideal clients. Creating engaging value driven content is key on LinkedIn. AI tools can be your best friend here, helping you generate fresh content ideas, optimize your Host for SEO, and analyze your performance. High quality content not only sets you apart as an authority, but also attracts potential clients who are looking for your expertise. Lastly, we talked about building and nurturing your network.

Chareen Goodman [00:27:15]:
It's all about quality over quantity. Be selective with your connections, engage regularly, and consistently provide value. This way, you'll not only expand your network but also establish yourself as a thought leader in your field. Keep in mind that LinkedIn and marketing on LinkedIn is not a 1 size fits all approach. It requires continuous learning, testing, and refining based based on what works best for you and your audience. With these few simple LinkedIn strategies in your arsenal, you're well on your way to making LinkedIn a powerful tool for growth in your coaching or consulting business. Yep. You've learned a lot about LinkedIn marketing strategies, and now it's time to translate them into action.

Chareen Goodman [00:28:06]:
To get started, this is where my engaging LinkedIn content templates will come in handy for you. Remember, these ready to use templates will guide you in creating compelling LinkedIn posts that resonate with your audience. The value of these templates increase your reach and engagement, leading increase your reach and Goodman, leading to more client conversions. And here's the best part. These game changing templates are available at a special 4th July offer for just $19. Why wait? The holiday weekend is the perfect time to jump in and get going. Grab your templates and start turning those connections into clients. It's time to maximize your reach and make your LinkedIn marketing efforts count.

Chareen Goodman [00:28:59]:
Grab your pack now. Thanks for joining me today. I hope you found these insights valuable and are excited to put them into action. Don't forget to check out those content templates. And as always, feel free to reach out with any questions or feedback. Finally, I'd love to hear from you. Have you been using LinkedIn to its full potential? What are your thoughts and experiences with LinkedIn marketing? DM me on LinkedIn and share what is going on with you. Until next time, keep connecting, keep growing, and keep shining.

Chareen Goodman [00:29:35]:
This is Chareen Goodman, signing off from the Crack the Coaching C.O.D.E.™ podcast. Have a fantastic and safe holiday. And that's a wrap, my friends. Thank you for joining me for today's episode of the Crack the Coaching C.O.D.E.™ podcast. Don't forget to join us for our next episode where we'll continue to help bring greater success to your coaching and consulting business. If you have any questions or would like to learn more, make sure you check out the Show Notes for this episode for more resources, and please visit our website. Be sure to subscribe to the Crack the Coaching C.O.D.E.™ podcast so that you don't miss out on any of our episodes. Until next time, my friends, Blessings. 💛