Are you feeling the Summer Slump? Don't let those sunny days slow you down! Instead, overcome the Summer Slump by transforming your LinkedIn presence into a client magnet through practical strategies for differentiation, leveraging AI for content creation, and building authentic relationships.

Welcome to Episode 36 of the Crack the Coaching C.O.D.E.™ Podcast, your source of inspiration and strategies to elevate your coaching or consulting business. Hosted by the dynamic Chareen Goodman, this episode is all about giving your LinkedIn profile a vibrant summer makeover to help you stand out, engage meaningfully, and attract your ideal clients with your unique X-Factor. Learn how to turn slow months into growth opportunities and discover why standing out on LinkedIn is crucial for your business success.

In this episode, Chareen dives deep into the power of differentiation on LinkedIn, revealing why standing out on this platform is crucial for your business success. You'll discover actionable insights and strategies to elevate your LinkedIn profile from ordinary to extraordinary.

Tune in now and crack the coaching code with Chareen and make this summer your season of growth and success! 🎧

Episode 36: Transcript

Chareen Goodman [00:00:04]:
Welcome to the Crack the Coaching C.O.D.E.™ podcast, where every other Thursday coaches and consultants from all over the world can tune in to get a dose of good info to help them crack the code in their coaching or consulting business. On this podcast, you will get what you need to make your coaching or consulting business a true dream business, whether that's a short learn to earn knowledge session or a full length interview conversation with some of the most interesting, influential, and impactful people in the industry. This podcast will give you the inspiration, motivation, but above all, the encouragement you need to get you and keep you building and growing your own coaching or consulting practice.

Chareen Goodman [00:01:29]:
Welcome back to another exciting episode of the Crack the Coaching C.O.D.E.™ podcast. I'm your host, Chareen Goodman, Business Coach, Founder of the Crack the Coaching C.O.D.E.™ and Crack the Consulting C.O.D.E.™ Business Building Frameworks and the creator of LinkedMinded™ Using AI. It's so good to have you here. In episode 36, we're diving into the power of differentiation on LinkedIn. We'll explore why standing out on this platform is crucial for coaches and consultants like you. Now you might be thinking, LinkedIn, really? Yes. Really. Trust me. Blending in on this platform is not an option. Today, we're uncovering why standing out on LinkedIn is an absolute game changer for your coaching or consulting business. You're not alone.

Chareen Goodman [00:01:58]:
Before we dive into our main topic, let's address the midsummer slump. Are you feeling it? Trust me. Many coaches and consultants experience a dip in sales during these warm, sunny months. But instead of letting it bring us down, let's flip the script and turn it into an opportunity. Summer is all about fun, relaxation, and recharging. Right? But why not bring that same vibe to your LinkedIn marketing efforts? Imagine turning these slow summer months into a period of incredible growth and engagement. Sounds amazing, doesn't it? Imagine using this time to transform your LinkedIn profile into a client magnet. Here's a secret. Blending in is the fastest way to get overlooked. We don't want that for you.

Chareen Goodman [00:02:44]:
We want you to shine, stand out, and be irresistibly magnetic. Well, that's exactly what we're diving into today. We're going to explore how to give your LinkedIn presence a vibrant summer ready makeover that attracts clients and drives your business forward. Whether you're a seasoned pro or just getting started, I promise you'll walk away with some fantastic actionable insights. So grab your coffee and plug in your headphones. You'll need pen and paper, and get ready to kick start how to differentiate and distinguish yourself on LinkedIn. Let's jump right in and ignite that summer spark as we crack the coaching code together. Welcome everyone to our first segment.

Chareen Goodman [00:03:37]:
Today, we're diving into something that can really change the game for you on LinkedIn. It's all about the power of differentiation, why it matters, and how you can leverage it to stand out on LinkedIn. Today, standing out on LinkedIn isn't just a nice to have. It's your ticket to success. But first, let's address the elephant in the room. Yep. You guessed it. It's that summer slump.

Chareen Goodman [00:04:05]:
It's that time when everyone's at the beach sipping cocktails, and business feels like it's hit pause. What if I told you this slump is actually your golden opportunity? According to LinkedIn data, engagement on the platform can see a 10 to 15% dip during summer, but here's the kicker. Those who stay active get a whopping 20% more visibility. So while others are taking a break, you can take advantage of this downtime to amp up your LinkedIn game. Think of it as having the LinkedIn playground all to yourself while everyone else is lounging by the pool. Use this time wisely to shine brighter. Now let's bust a big myth when it comes to differentiating yourself during wallpaper at a party. You may be there, but no one notices.

Chareen Goodman [00:05:02]:
Wallpaper at a party. You may be there, but no one notices. On LinkedIn, if you're playing it safe, you're missing out. For coaches and consultants, differentiation isn't just important. It's crucial. You're selling expertise, your brand, and trust. You need to shine. You need to be seen, and you need to be positioned as an authority in your niche.

Chareen Goodman [00:05:29]:
Sure. You might be great at what you do, but if you're not showcasing your unique value, you're just another profile. According to LinkedIn, there are over 1 billion users. That's a lot of noise. So how do you cut through it? Think of it like this. You're a lighthouse guiding ships safely to shore. If your light isn't bright, ships, in this case, your potential clients may never find you. Your unique value proposition is your bright light.

Chareen Goodman [00:06:05]:
It's what draws your ideal future clients towards you while the rest drift aimlessly. Your insights, success stories, and authentic content become the lighthouse, guiding your ideal clients right to you. So here's your challenge. Don't blend in. Stand out. Use this summer to ramp up your LinkedIn game. Be that lighthouse with the brightest beacon. Make your presence known. In the next segment, we'll dive deeper into specific strategies to enhance your LinkedIn profile and grow your network. Stay tuned and remember differentiation isn't just a strategy, it's your super power on LinkedIn.

Chareen Goodman [00:06:35]:
Welcome to segment 2. Now let's go to work elevating your LinkedIn presence from so so to wow. Buckle up because we're diving into the secrets of standing out on the world's largest professional network. Now let's unlock the secrets to standing out on LinkedIn. It starts with identifying your unique X-Factor. What is it that sets you apart from over a 1 billion users? Whatever it is, your X-Factor is what makes you, YOU!

Chareen Goodman [00:07:33]:
Imagine you're a superhero. Your X-Factor is your superpower. Maybe you're a data wizard who can turn boring numbers into captivating stories or a networking ninja who can turn strangers into lifelong connections. Own it because it has value. Next, let's talk just a bit about the psychology behind differentiation. Here's a nugget for you. Humans are wired to notice things that are different. We crave novelty.

Chareen Goodman [00:08:10]:
When you showcase your unique skills and experiences, you become that shiny object in the LinkedIn feed because our brains are wired to notice what's different. And here's a juicy tidbit. According to LinkedIn's own data, profiles with personalized elements receive up to 21 times more profile views and 36 times more messages. People are drawn to what makes you different, not what makes you blend in, so make that profile pop. Now imagine LinkedIn as a massive cocktail party. You wouldn't stand in the corner mumbling generic phrases. Right? You'd share your unique stories, your highs and lows, your personal journey. This approach makes you memorable and relatable.

Chareen Goodman [00:09:02]:
Okay. Last point I wanna make. Let's talk about consistency. Consistency is key. Building a consistent LinkedIn strategy to help you differentiate yourself on the platform is like planting seeds in a garden. The more you nurture them, the more they grow. That means share valuable content regularly, engage with your audience regularly, and be authentic in all that you do. Posting regularly keeps you top of mind.

Chareen Goodman [00:09:37]:
You can do this by writing and sharing thought leadership articles, writing posts, and commenting on other people's posts, ideally those of your ideal future clients. LinkedIn data shows that users who share content regularly are 5 times more likely to receive increased profile views and connection requests. So engage with your network like you're tending a garden. Regular watering, i.e., interaction leads to beautiful blooms, i.e., connections. So there you have it. A simple road map you can follow to stand out on LinkedIn during the summer slump. Remember, you have a unique X-Factor. Leverage the psychology of differentiation and stay consistent with your content and engagement. Always remember that your LinkedIn profile is your digital handshake. Make it firm, friendly, and unforgettable. You're not just another coach or consultant on LinkedIn, you're a standout star.

Chareen Goodman [00:10:36]:
Before we head into our next segment, I wanna take a quick temperature check. So where are you right now? Are you feeling inspired, but not sure where to start? If that's you, I want you to take a deep breath, because I've got you covered. This summer, why not take the leap and schedule a complimentary LinkedIn Clarity Call with me? During this call, we'll chat about your unique LinkedIn challenges, and I'll give you some personalized advice tailored to your specific business needs. Together, we can turn your LinkedIn profile into a lead generating powerhouse.🙌 Click the link in the Show Notes to schedule your call now, and let's get started.

Chareen Goodman [00:11:44]:
Remember, your next big client or business opportunity is just a profile update away. Now, on to our next segment. We're going to dive into how to build meaningful relationships on LinkedIn in that can transform your coaching or consulting business. So let's keep this momentum going. See you over there.

Chareen Goodman [00:12:28]:
Welcome. In this segment, we're diving into the nitty gritty of transforming your LinkedIn profile to make it a client attracting magnet. Think of it as turning a plain, nondescript storefront into a bustling, irresistible shop that people can't wait to visit. Or try imagining your LinkedIn profile as a blank canvas. Right now, it might look a bit bland, like a painting of a foggy day. But with the right steps, we can transform it into a vibrant masterpiece that attracts clients like bees to honey. Let's put theory into practice with real world strategies. Start by identifying your unique X-Factor. It's your secret sauce, the special something only you bring to the table. Whatever it is, flaunt it. Here's a quick exercise you can do to identify your unique X-Factor.

Chareen Goodman [00:13:09]:
Take a moment to reflect on your professional journey. What are the standout moments? Ask colleagues or clients for their input. Sometimes, we're blind to our own strengths. We are the masterpiece in the frame, and sometimes it's helpful to get an assessment of our brilliance from someone else's perspective. Highlight these in your headline, summary, and experience sections. Sections. Paint a picture that's unique to you. LinkedIn data shows that profiles with detailed descriptions receive up to 29 times more profile views, so don't skimp on those details.

Chareen Goodman [00:13:51]:
For example, instead of saying project manager, you could say project manager with a knack for turning chaos into well oiled machines. During my project management heydays, I was the project manager that turned around at risk projects for Fortune 500 companies. Next, let's dive into the magic of AI. I must admit, I love the power of AI, and I make it part of all my coaching programs, teaching clients how to harness the power of AI to create tailored content quickly. My friends, artificial intelligence isn't just for sci fi movies or tech giants. These days, AI should be your new business bestie. It's a powerful tool right at your fingertips.

Chareen Goodman [00:14:46]:
The trick, however, is to have your personal assistant, which is your AI, to create tailored high quality content quickly. And then you bring your unique X-Factor, flair, expertise, and humanness to put on the finishing touches. AI tools like Grammarly, Taplio, and even LinkedIn's own content suggestions can help you craft engaging posts without breaking a sweat. Imagine having a personal assistant who writes compelling posts and even analyzes how well each post performs. And here's something to consider as you add some spice to your content. According to LinkedIn, did you know that posts with images get twice as many comments as text only posts? AI can help you create these engaging visuals in no time. Tools like DALL-E, Lumen5, or Canva, powered by AI, can transform your ideas into captivating posts that resonate with your audience. Each of these tools are part of my AI dream team.

Chareen Goodman [00:15:58]:
Now here are the steps to jump start your process for using AI for content creation. Choose a topic relevant to your targeted audience. Think of pain points, challenges, goals, and aspirations. Use an AI tool to generate a first draft. Again, think as if you had an assistant and you wanted them to write the first draft. This is how you should envision using AI. Give it the instructions. Next, you've gotta clean and polish the draft by adding your personal touch, such as your brand voice, your experiences, your stories, and your insights.

Chareen Goodman [00:16:39]:
So for instance, if you're a digital marketing coach and you wanna talk to your targeted audience on why it's essential to build an email list, use AI to draft a post on the latest trends about email marketing and list building, then sprinkle in your own experiences, insights, and opinions into the content. Then push the button. Get it out there. And post consistently because LinkedIn stats show that posting weekly consistently can double your engagement. Now let's talk about engaging authentically with your network. Remember that bustling cocktail party I mentioned? Well, let's go with that. Now at this cocktail party with drink and plate in hand, you wouldn't just shove your business card in someone's face. Right? You'd first work to strike up a conversation, show genuine interest, and find common ground in order to start building a relationship.

Chareen Goodman [00:17:38]:
Right? At least, I hope that's what you would do.🤔 Remember, LinkedIn is all about building relationships. It's not just a platform. It's a community of professionals seeking to do business with other professionals. When you engage genuinely, you build trust, and trust is the currency of good business. Here are a few practical tips for authentic engagement. 1st, comment on posts with meaningful insights. Don't just say things like great post.

Chareen Goodman [00:18:14]:
Remember, you are a coach or a consultant with good stuff. Your post should reflect your thought leadership. Next, share your own stories and experiences. Authenticity breeds connection. Let people see what you're about. Because we are in an online world, I love using emojis in my content to give some sparkle, fun, and expression, and I find this is just me. I love emojis. Finally, if you can, send a personalized connection request, an InMail or a direct message that mentions something specific about their profile or a mutual interest.

Chareen Goodman [00:18:56]:
This strategy can be a real game changer when you get the messaging right. But whatever you do, do not pitch or try to sell something to someone you don't know. Build the relationship first. Be a value. So are you ready to turn your LinkedIn profile from mediocre to marvelous? Well, then I encourage you to take this info and go sprinkle some magic on that profile and use AI for your content and watch the transformation. This is your moment. Take these strategies, apply them, and watch your LinkedIn world expand. Just remember that LinkedIn is a professional community.

Chareen Goodman [00:19:47]:
The more genuine you are, the more you'll attract the right people. Alright. We're about to wrap things up. As we do, I want you to picture your LinkedIn profile, not just as a resume, but as a living, breathing representation of your professional persona as a coach or consultant. Embrace your X-Factor, leverage AI to keep your content fresh, and engage with your network like you're building business friendships, and not just connection. Let's head over to our final segment.

Chareen Goodman [00:20:45]:
Thanks for hanging out with me, and welcome to our final segment. Let's wrap up with key takeaways for LinkedIn differentiation. First, embrace your unique X-Factor, that special something only you can bring to the table. What makes you stand out in a sea of other coaching and consulting professionals? Lean into your quirks, passions, and unique skills, experiences, and expertise. Overcome the fear of standing out. Don't let the fear of striking out keep you from playing the game. And yes, that is a line in a movie, but it fits.🤣 In other words, don't let the fear of judgment hold you back because magic happens outside your comfort zone. Don't shy away from being different. Lean into what distinguishes you from other coaches and consultants.

Chareen Goodman [00:21:37]:
Be bold, be brave, and let your true self shine. The right opportunities will come knocking when you dare to differentiate. Next is where you get to have fun and geek out a bit. I'm talking about making AI tools your best friends. Use AI tools to maximize your LinkedIn impact, from creating engaging content to optimizing your profile. During the summer slump, take practical steps to transform your LinkedIn presence. Work on your profile, craft a captivating headline, and tell your story in your summary. Showcase your expertise and engage with your network authentically.

Chareen Goodman [00:22:29]:
Remember, LinkedIn is a professional community. The more genuine you are, the more you'll attract the right people. As we close, I wanna leave you with some final thoughts. The best time to act is now, not tomorrow, not next week, today. Your dream connections, clients, and opportunities are just a click away. This summer, let's chat about transforming your LinkedIn profile into a lead generating powerhouse. This is your moment to shine. So take me up on this exciting invitation.

Chareen Goodman [00:23:13]:
Schedule your complimentary LinkedIn Clarity Call. During this call, we'll chat about your unique LinkedIn challenges and explore personalized advice tailored just for you. Click the link in the Show Notes to schedule your call now. And there you have it, my friends, key takeaways to differentiate yourself and supercharge your LinkedIn game during the summer slump. Finally, I'd love to hear from you. Are you using LinkedIn to its full potential? What are your thoughts and experiences with LinkedIn marketing? DM me on LinkedIn and share what is going on with you. Until next time, thanks for tuning in. Keep connecting, keep growing, and keep shining. This is Chareen Goodman signing off from the Crack the Coaching C.O.D.E.™ podcast.

Chareen Goodman [00:24:19]:
And that's a wrap, my friend. Thank you for joining me for today's episode of the Crack the Coaching C.O.D.E.™ podcast. Don't forget to join us for our next episode where we'll continue to help bring greater success to your coaching and consulting business. If you have any questions or would like to learn more, make sure you check out the show notes for this episode for more resources, and please visit our website. Be sure to subscribe to the Crack the Coaching C.O.D.E.™ podcast so that you don't miss out on any of our episodes. Until next time, my friend, this is Chareen Goodman signing off. Blessings! 💛