Episode Transcript

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Chareen Goodman  0:03  
Welcome to the Crack the Coaching C.O.D.E.™ podcast, where every Thursday coaches from all over the world can tune in to get a dose of good info to help them crack the coaching code in their coaching business. On this podcast, you will get what you need to make your coaching business, a true dream business. Whether that's a short learn to earn knowledge session, or a full-length interview conversation with some of the most interesting, influential and impactful people in the industry. This podcast will give you the inspiration, motivation, but above all the encouragement you need to get you and keep you building and growing your own coaching practice.

Welcome fellow coaches to a special episode of the Crack the Coaching C.O.D.E.™ podcast. Hey there. I'm your host, Chareen Goodman, business coach and founder of Crack the Coaching C.O.D.E.™. And I'm excited to have you here today. Today, I want to do something very unique. I want to take a few moments to share something truly transformative with you. Everybody ready? Do you have a notepad and pen ready to take some notes because I think it's going to be a really informative info session about this, about this program. All right, so let's just do a quick rock and roll for this info session. And again, I'm going to be trying to do my best to multitask here. I do have Jim my co-pilot here and we'll get him going in just a moment. But if everybody is good and ready to go, let's start the show. So I just want to first just start with you know, we're gonna go with a quick little video,

Intro Video  2:09  
Are you a coach, consultant or entrepreneur ready to up your game and drive tangible business results. Well, look no further introducing our game-changing seven-week Business Differentiation Mastery program. In this dynamic program, we're here to mentor and guide individuals like you in harnessing the full potential of AI and chat GPT to develop a comprehensive and executable game plan that will future-proof your business twice a week. For just one hour, we'll dive deep into the world of AI and chat GPT helping you unlock the transformative power of these cutting-edge technologies. We understand that your time and money are precious resources. That's why we've meticulously crafted our program to provide you with tangible and transformative value using AI and check GPT tools. Throughout the program. You'll gain invaluable insights and hands-on experience leveraging AI and chat GPT technology to drive specific and measurable business outcomes. Our expert mentors Chareen Goodman and James D. Feldman will be by your side every step of the way, guiding you toward uncovering new opportunities, refining your strategies, and unleashing the full power of AI and chat GPT to take your business to new heights. Imagine having a customized game plan tailored to your unique business objectives, helping you gain a competitive advantage attract your ideal clients, and dominate your market, all backed by the intelligence and expertise of AI. With the unwavering support of our mentors, Chareen and James, you'll learn how to optimize your marketing efforts generate high-converting leads, reduce or eliminate the need for hiring extra staff and unlock scalable growth opportunities. Plus, every week Chareen And James will be available during open office hours to provide personalized assistance, helping you tailor your marketing efforts for maximum impact. And here's the best part. You'll never get this much value at such an incredible price again, just two hours a week to gain invaluable insights, strategies, and practical advice for your business. So why week, investing in our seven-week Business Differentiation Mastery program equips you with the knowledge strategies and tactics needed to thrive in a rapidly evolving business landscape. Seize this golden opportunity to unlock your business's full potential and secure a competitive advantage. Don't miss out. Sign up today. If you have any questions, drop us an email at coach@crackthecoachingcode.com. Let AI and chat GPT be the catalyst for your success.

Chareen Goodman  4:41  
Well, thank you for taking a moment to watch our little three-minute commercial about this. I think it helps set the context for what it is that we're going to be talking about. But let's really talk about what our goal is here for this simple session. And it's really to just unveil our seven-week Business Differentiation Mastery program that is really about guiding you on developing and mastering your unique differentiation, helping you to refine your specialization, and even enhance your target marketing with strategies. So at the end of this program, you have a real strategic game plan that you can execute over the next six to 12 months. So that's our goal for this simple session. But I want to kick off by this number. I just saw this number real recently. Does anybody have any idea what this number means? Has anybody seen this number recently? If so, pop it in the chat. I'd be very curious if you know what this number stands for anybody? And if you don't, no worries, but I think it's a big important number. And so what this number means I was looking actually, I saw this, you know, online, a number of the amount of people that have been recently laid off primarily highly professional people, people in technology. These are this is the number since the beginning of 2023, over 200,000 people had been laid off for their jobs. But what does this really mean for you? Well, it means that they turn into coaches, consultants, and entrepreneurs. When people get laid off, that is exactly what they do. They turn into coaches, consultants, and entrepreneur. And so what does that even mean? Now, even based in this context, and in this conversation, it means increased competition. That's it in a nutshell, as professionals, as professional consultants, as professional coaches, and even as entrepreneurs, whether online or offline, we are seeing an increase in competition in the marketplace. And that fundamentally means that you must differentiate yourself in order to grow your business. How many people can really agree with that? Like that makes so much sense since right? That as in competition increases, I have got to differentiate my business, I have got to stand out. So I don't lose out. And so with that context set, you might be asking what makes this info session different? Well, I believe that, as we present this program, you're going to be popping like popcorn, you're going to be ideally seeing that this is something you should be a part of, and something that you need to do for yourself and for your business. And I want to ask you, I want you to keep this in mind. What do you see for yourself in your future? Are you future-proofing your business right now? Are you creating your unique competitive advantage, your competitive differentiation in the marketplace, I want you to start seeing something good as we walk through this also encourage you to take a moment just to visualize a new and better future for yourself and for your business. For those that do not know me, my name is Chareen Goodman. And I have been a consultant and coach strategies for a long time, right. I have been in this game for a long time. I am a certified Project Management Professional, I love all things project management, even when it comes to building plans and strategies for business. Former I shouldn't say former because I do so much training right now, but an instructional designer and trainer, and I'm the founder of Crack the Coaching C.O.D.E.™ and Crack the Consulting C.O.D.E.™. These are two frameworks that I work with when I'm working with my clients. Now I have had the profound opportunity to work with some amazing companies doing what I do help them to solve their business problems by putting together strategic game plans that they can execute to get results. And that's what I still do today. So I want to say thank you for showing up to this simple session. And now I want to introduce you to you my colleague, James Feldman, and I know a lot of you know him. He is my partner in success for this program. So James wanted to take it away and tell people about you.

Jim Feldman  9:32  
So I've been a serial entrepreneur since I was seven years old. I have written 16 books. I have nine certifications. I am someone that loves to learn about new things because it keeps me young. It didn't help me grow any hair but it does keep me young. The truth of the matter is I've had the good fortune of working with very large corporations associations, Solo Entrepreneurs startups. So I talk about being an advisor as opposed to being an expert, because an expert is typically very focused on one very narrow area. And an advisor has a broad range of experiences. And so as chat GPT and AI started to evolve, I was an early adopter. I was on this, studying it, learning about it, since before it went public several months ago. With that, we're going to be your shepherds, we're going to be the people with the roadmap, we're going to be the people to help guide you. Because everything that we're doing, we're going to be doing for you, targeted to your business targeted to your outcomes, targeting to your objectives, we're going to hold your hand, and we're going to make sure that you do what you say you're going to do, we will help you achieve those goals and reach those objectives. So with that, let's kind of dive in.

Chareen Goodman  10:58  
Awesome. So thank you. So here's what we're going to walk through today, we're going to give you an overview of the structure of the program is. And I think that structure is so important. You know, when I think about what I coach on, and what's so important in business is really having systems strategies and structure. And so we're going to talk about the structure of the program, we're going to talk about the key modules that we're going to go through every week in the program, the topics, we'll be covering the benefits that you can expect. And then really a call to action, how to enroll, how to get this thing started for yourself and for your business. And then we'll open it up to some questions. Sound good?

Jim Feldman  11:44  
I was trying to explain Chet GPT and AI to somebody and they were like, look at me, like, What are you talking about? I said, Well, let me let me ask you a question. If you ever been to Costco, yes. You know, the hotdogs are $1.50. Yes. You buy the rotisserie chicken. Yes. So I was recently with someone who went, the cost goes and she said, I'll go get hotdogs. I came out she had two hot dogs and four drinks. And I said, Why do you have for drink, she says, Well, I bought you a drink. And I said the hot dog comes with a drink. She goes, I didn't know that. And that's kind of what Chappie tea is all about. You don't know what you're gonna get until you have somebody that's walk in front of you. So when you're going to cost scopes, you go with a very laser focus, I'm kind of hungry, I'm gonna get hotdog. And I'm gonna pick up a chicken just in case I need something for later. But then something very strange happened. Boom. Look at all this stuff. And you start walking down the aisles and you get kind of the deer in the headlights, you get shiny pennies, and you start filling up your shopping cart with all kinds of stuff. And then you get home and you go, what did I buy that for? I don't know what I was going to do with it. I think everybody's nodding their head going, you know, you go to Costco spin 510 bucks and somehow walk away spending 150 bucks. And then you got a big thing of oranges. And the big thing is shrimp and so forth. Well, what if costumes, said Call this number and we're going to send a ship over to look at what you bought, and help you prepare the meat and show you step by step by step by how to use the limits, and the cilantro and the shrimp to make a great dish. So while we are here for you, you are going to establish at the very beginning, what is your end objective? What is it that you hope to gain from the seven weeks, somebody said to me the other day Jim seven weeks or this program seems like a long time and I said that's because we're doing it in bite-sized pieces. We're going to have a two hours, one on a Tuesday, one on a Thursday, so that you can go and try these new tools so that you can practice so they overcome the hurdles. As some of you seen programs that say, for this amount of money, we're going to give this every to you we're gonna do this for you in seven hours. And you walk away seven hours later, like you had just gone to Costco is without a shopping list. Without a budget. You came home with stuff you didn't know why you bought it. But it seemed like a good idea at the time, until you realize that you don't have a freezer big enough or you don't know how to fix this stuff. We're gonna go step by step by step and hold your hand. And that's why it's such a different way of helping you do this.

Chareen Goodman  14:43  
Awesome. Thank you. So let's get started on that because I think that that's so crucial. A lot of you might have been on a number of things about programs or webinars or so forth around chat GPT and you probably was water hose, you probably were overwhelmed. But at the end, just like the Costco story, you probably didn't really know well, how does this really apply to me because for me as an entrepreneur, it is all about business growth, it is all about sustainability, it is all about staying competitive, and being able to sustain my business, no matter what changes. COVID was a prime example of something that hit so many small businesses, entrepreneurs, coaches, and consultants, that a lot of them really just were challenged the same thing. I think now with this new disruptive technology, I say it is a disruptive technology, but you don't need to get disrupted by it. So let's dive into what this whole program is about and how it really can, I believe benefit everyone that's on this call. The problem is, how can I align my skills, expertise, and values to create a unique competitive advantage in the market? As a business owner? Let's say that, do you find it challenging right now, with all the competition out there, to really distinguish yourself to really stand out in a market that seems to be overcrowded, and new people coming in every day, especially as a result of layoffs? Do you have that experience, you don't have to share? But I just want you to figure out like Man, am I really differentiating myself to stand out in my field? It is so disheartening to see that, because you have all of this, this skill set this expertise, but yet, people just don't know about it, you're just fitting in rather than standing out. So this is the first thing that we we will deal with, in this program, establishing your unique competitive differentiation. Again, think about what we just talked about that big number in the beginning, you have to differentiate yourself. And nobody can do what you do better than you do. But do people know about it? Do you even know enough about it in order to create that distinction for yourself. And so again, week one is where we establish this, this is where you start to work. This is the basic understanding the importance of competitive differentiation, being able to identify, first of all, and then articulate your unique value proposition, your unique value that you bring to the marketplace. Also, now again, here's where we start to get into the chat GPT stuff using chatty PT AI technology, to really conduct a competitive analysis and do some market research. You know, I think you will be blown away to see some of the information that can come up for you as you start to use this tool. And our goal by the end of week one is that you will have at the very least a well-defined unique value proposition for your business, having some insights into a competitive analysis, a well-defined ideal client avatar or profile, who are you going after differentiation is key. Remember, you are in the business of selling your applied expertise and knowledge. As a coach, consultant entrepreneur, that is really the name of the game, you're selling your expertise and knowledge to help your quote unquote ideal client solve the problems that you can help them solve. But are you seeing as the authority or expert in your zone of genius, this is huge. If people can't see what you bring to the table, because maybe you don't know really how to articulate it or or say what you what you bring to the table. It is hard to stand out. People don't hire you just because you say you're a coach, or because you say you are a consultant or even an entrepreneur, they hire you because they see you as somebody who can help them solve their problem achieve a specific result. What does that mean, you must be seen and positioned as an authority brand, as an expert. And so, and we too, that's what we're dealing with specialization and expert positioning. You want to be able to stand out understanding what is the benefit of being a specialist in what you do, being able to solve that problem for your ideal clients, determining where you want to specialize. I know there are a number of people that have so many different skill sets and things that they can do. But can you pick out carve out one area that you know, you can go to work on and do very well. I talked to my clients all the time, you got to figure out where do you want to be? What zone Do you want to be in? So what you'll get by the end of week two is an understanding of the advantages of specialization. and expert positioning when it comes to marketing, positioning is everything how are you going to be positioned in the minds of your ideal future clients? What do you want to be seen as known for all those things as part of this week to in our program? And then here's the deal, right? What are some innovative approaches or strategies I can employ to reach and connect with my ideal target client, my ideal market, my target market, my target audience. Targeting right now is so important. Why because people are more sophisticated. People want personalization, people want to know that you understand them that you know them. And so this is going to impact your lead generation is going to impact impact how you attract the right clients. But here's the deal, what I find when it comes to target marketing, and trying to find that ideal client that aligns with your zone of genius, and what you have to offer, is that most people do this. Instead of really targeting they fish in the ocean. They're trying to pull up all these different types of fishes. And man, there are so many different types. How can you know whether or not you're pulling up the right one, stop fishing in the ocean? You might say, Okay, well, no, I fish in a lake still big one, Lake Michigan, Lake Superior. Okay, all these different type of fishes there, that you might decide that, okay, I'm fishing in a pond and gets a little bit smaller. That's great, a lot smaller than a lake with plenty of fish. But the ideal way to fish for your ideal client for your target audience, I say is fishing in a tank, fishing in a barrel. They're all the same type of fishes, they have the same terror characteristics, they have the same demographics. And that's really key in order to differentiate yourself and saying who you're going to serve. And so that's what we're going to be covering and we three, target marketing and lead generation, like what are once you understand your differentiation, once you understand your expert positioning and specialization. Now, who am I going after? What strategies can I use around this? Right? How can I explore the tactics such as LinkedIn, LinkedIn is a goldmine for trying to find the right clients, but you really need to be clear on who it is that you're going after. And so by the end of week three, you should have some familiarity with your client acquisition strategy, understanding some tactics and strategies for how to you use target, targeted outreach, and ideally, list building. This was one thing that came up for me during COVID. Right, I was on a number of conversation, number of calls about companies who didn't have an online strategy, like building an email list. This is so important too, but you want to be building it towards your targeted market targeted audience. And so now after that, you have some information, you building your differentiation, you understand your specialization, you now understand who you're targeting, and how you're going after. But now, how do you really leverage your unique selling proposition, your value proposition into a marketing strategy, marketing is everything you have to market before you can sell. People need to know you before they will buy from you. And so being able to develop a marketing strategy is what we're going to cover in week four, building a marketing plan and a strategy, understanding the fundamentals of targeted marketing, targeted planning, identifying the key marketing channels, even though you might be on social media, branding, you might have peppered out prospects around that. But you should have a real focus, like a real, real channel that you're going to be focusing on in order to look for your ideal clients. And then by the end of week four, we're gonna you should have a clear understanding and your marketing plan set up defining what your marketing channels are figuring out how it is that you want, again, to be positioned in the minds of your ideal clients. So that's what we're going to be covering in week four. And then, overall, you want to start asking yourself, if you aren't asking yourself already, how can I align my business objectives, my business goals with what's really going on currently, in the economy? What are the challenges that are out there, you need to be able to shift and have some kind of plan that you can strategically execute, understanding what's going on in your domain or in your realm, right in your industry. So the fifth week, we're going to be putting together helping you put together a strategic game plan Now it's one thing to have a business plan, that's probably general high level, there's another thing to have a strategic game plan. Why? Because you have taken the time to figure out what your focus is what you really want to focus on for the next six to 12 months. And so to me, this is the ultimate of what you're going to get coming out of this program, a strategic game plan built around your differentiation, your expertise, and positioning, your targeted marketing and lead generation, and your marketing plan. So when I think about that having a game plan like this is really going to help you to navigate what's going on, but really with a clear direction and a clear focus. Those are the first five weeks and I think they're they are really the most intensive weeks where work must get done. Okay, you got to do the work in order to get the outcome, right to get the results. The last two weeks, we're going to be focusing on really optimizing. So the six weeks, we're going to be here to optimize work on optimizing your competitive differentiation, we're going to be saying, Okay, here's some things that you need to change. Here's some things you might want to look at. Right? Because optimization is key. Think about this, I was looking on LinkedIn. And I saw that Wharton has a CEO program. They're promoting a nine-month I think CEO program for $20,000. Now, this is an accelerated program, we understand that people don't want to spend nine months trying to build out a strategic differentiation game plan. We also understand they don't want to put $20,000 into it. But understand, it's going to take something it's going to take time it's iterative. It's not just a one and done. It is not just though, I put it out there I've done and it's I call it a day. No, you really want to be optimizing your plan because you're going to be learning something new each and every week. So Week Six is us is the opportunity to really look at your plan, look at your differentiation, where do I need to make tweaks? What do I need to optimize? You know, where do I need to go test it in the market, all these things will come into play in week six. And then week seven. What we're looking for is for you to present your strategic game plan for execution. And to me, this is where true masterminding comes into play. So for everybody that's in this program, there's an opportunity to work together to get feedback to get input. And so here is where we're going to be having you present. And it could be a hot seat and go like, Okay, I'm having a problem here, I just isn't coming together. Well, we're going to mastermind with you in week seven, as you present your game plan, so that you can feel very confident in what you're putting out there and what you're ready to execute. With that. I'm going to turn it over to Jim, and he's going to tell you more about what you're gonna get with this program.

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Jim Feldman  28:11  
So guys, if you think about this, you're sitting there thinking to yourself, well, how much is this going to cost? Do I have enough time, etc. But the truth of the matter is, oh, Shireen and I have done this for years and years with our clients. Typically, they've paid us a lot of money, but we've also gotten them really big results. My number, since I started in consulting and advising is that I've contributed $1 billion to the bottom line for my clients. Now those are their numbers, not mine. So it's not like you're talking to somebody that hasn't been in the center of gravity, you're not talking to somebody that hasn't been on the firing line, we bring a wealth of experience that we're going to leverage onto your business. And candidly, the big companies pay us a lot of money for this. But they also get huge results. And your investment is going to be tiny compared to the big results. So as you're listening to this, you got to ask yourself a very simple question. If I invest seven weeks, and I invest X dollars, and I got a 10x return or a 30x return, is that going to be worth it? And the answer shouldn't be absolutely positively. If it's not, then maybe this program is not for you. If you're not willing to put in the time, if you're not willing to stay up to date with it. It doesn't work for you. But we're so sure that it's going to work that we're going to guarantee it. We're going to talk about that in a little bit. Chareen, and I started listing all the things that we're bringing to the party, bring it to the table. We talked about coaching in the offices and in the hot seat and everything else. And believe it or not, guys, we didn't have a total in mind. When we started and we got to the bottom, it was almost $50,000. And this is not numbers we pulled out of the air. This is what Chareen And I have been charging what we've been paid overtime for doing exactly what we're going to do with the people that are here. But we need your help. This is a pilot program. Chat, GBT is brand new. So if you come down this path with us, we're gonna want feedback from you what's working, what's not working? What didn't you understand? What can we make better. And so we're going to substantially reduce to this pilot program, your investment, because it's going to be a given to all of you of running a business, all of you got insights, all of you got perspectives that you've never seen before. As I said, when I was explaining chat, GPT to somebody, they didn't get it until I came up with the cost goes. And I said, sure written this morning, I just got back from a group of coaches, speakers, and consultants, I want to put in the Costco story. Quite frankly, two days ago, I didn't have the Costco story. I came up to him when I was talking. And I actually got a standing ovation from the group because suddenly they got what it meant to go to what cost goes. And you guys don't have the time. You just want somebody who says Just point me in the right direction, telling me what works for me. And I'm a happy camper.

Chareen Goodman  31:31  
Yeah. So before we go on to the next one, what you know, when I think about this particular slide, and what we're presenting and what we've talked about already, it I think it's really, really important to think about, where am I going over the next six to 12 months? And I think that that's a deep question to ask yourself, Where am I trying to go over the next six to 12 months? And what am I going to do to achieve that wherever I'm going. So when you think about it, Brian already thinks that everything happens in the course of a day of a week, maybe a week, 40 hours a week, right? It takes a lot, especially as business owners to really give your business thought. And when I think about this, this program, it is your opportunity to work on your business, not necessarily in it to work on your business. For two, let's just say for live for two hours a week. But really with intention. With focus, there are so many things that's going on right now. But can you give yourself the room, the opportunity to really focus and work on your business that's going to help you over the next six to 12 month grow your business? And so again, I just think as we before we move into the next portion, to think about this, where am I going in the next six to 12 months? What do I want to accomplish in the next six to 12 months? What do I need to accomplish in the next six to 12 months in my business? And when you can answer that and say, Okay, well, what's missing? Do I have a clear competitive differentiation? Am I really positioned rightly, in the minds of the people that I want to serve? You got to ask that question, you have to be honest with yourself on that. Do I have a marketing plan that actually is in alignment with all of that this is what this program is really all about. And really leveraging the power of AI and chat GPT is going to be a big game changer for you. Here, Joe. Okay, case in point.

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Joe  33:46  
So, just a comment, you know, to follow up on, on what we're talking about our use chat GPT every day, I use 4.0. I pay for the premium, and it's well worth it. What they're talking about. I'm generating content every day. I've spent some time, it's probably a day, maybe a couple of days to train Chechi GPT, who I am what I do all of that talk about my tonality. And when I'm doing generating content, or I'm creating a communication, I believe Intel it uses tonality persuasive. I want to be persuasive in his communication. And I can confirm what they are talking about today. That is the most impressive and important tool. Even from a leadership standpoint if you know or if I was still sitting in the C suite that has given me the ability to really on a timely basis. Create content and uses too I even have it on my iPhone, they have an app on the iPhone. So if I'm wanting to respond to a text or create a text, maybe I don't feel like I have the right reply, I can, I can tap, that resource, but the 20 bucks a month, well worth it, and invest the time. And it, it will blow you away. So I can confirm everything that they're talking about.

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Jim Feldman  35:29  
And for those of you that know me, I talked about shift happens. And this shift is going to happen for you constantly, it's going to help you accelerate your business is going to help you take a different perspective is going to help you not only look forward, but look backward. And we also wanted to make this collaborative. So if you have a friend or a colleague, and you wanted to come together, we have a special pricing. If you want to upgrade to the next level, where you get very focused one on one coaching with Chareen. And I, we have another upgrade for that and a very, very, very ridiculously low price. We wanted you to be committed, but we don't want to break the bank. So as we talked about it, and we put our own dollars and cents against it, we said to the people that are here that are early adopters who are willing to walk the path for us, we wanted to make a special offer, we decided it would be 2496. And it $2,497 for seven weeks, for 14 hours of instruction. For another set of hours of another seven hours of private coaching, and all the tools and everything that goes along with it, it's a steal, you're going to walk away with something that will give you in our belief, several times ROI, we will work with you to try to discover what that is, we're not going to make any promises saying well, everyone's gonna get a 10x ROI, because we don't know that. But rest assured that we're going to understand that you've invested your time you've invested your money, and it doesn't work for us, if it doesn't work for you.

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Chareen Goodman  37:19  
That's a good point, right and to when you if you just stop and think about it right now. So again, it will go back to this slide. But not only are you giving getting seven hours of pure training, you know, or that every week, you're getting trained on something. But you're also getting the opportunity to ask question, when you think about being in school and why we call it summer school, right accelerated program is because when you were in summer school, you were in the front row trying to figure out something maybe you didn't get during the year. And now you get an opportunity to ask the questions. And the way that the program is designed, the training happens on a Thursday, which then allows you time to work over the weekend, do the work, do the work. Because when you do the work, I guarantee you questions will come up. But when you do that you do the work. Now you have a list of questions. I need answers on this. I don't know how this is AP, maybe my prompt wasn't right. I didn't really get the result that I was looking for. I didn't really get the output chat GBT didn't really give me where I needed to go. So now when you come armed with your questions, you have the opportunity to get your questions answered. And to really again, I said it's an iterative process, go back and redo it, go back and look at it and see, did it elevate? Did it go up? Did you get something better? Are you now armed with more information that will make a difference for you and your business?

Jim Feldman  38:55  
We talked about this at great length. What was the value proposition? What would be the sweet spot? What would you walk away with? We said well, what if somebody needed some really, really serious one on one time with us. And so we decided that we would do an upgrade for roughly $500 And you're getting us for four hours. That's in round numbers $125 an hour. And I can tell you that my clients have added a zero to that. Night consult with them. So again, I'm not trying to push anybody up for another couple $100. What I am saying is that alone is worth the value proposition of what we're talking about.

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Chareen Goodman  39:46  
You know, I want to say something to just on that one and I want people to really kind of get this. People pay a lot for one on one private coaching because it's focused only on them when they're doing one on one coaching And that's really what this upgrade is. And so when I think about the VIP upgrade, if there's something very specific, that I really need to know, how do I really use this, maybe the upgrade the VIP upgrade is what you need in order to figure out what the assessment is, and have those two one on one private calls to figure out, this is the direction this is what you need. Some of you have very specific industries that you're working with. And so maybe you need that sounding board or that collected brain trust between you, me and Jim, to help you figure out okay, where's this going? What should I be looking at. So what it is encourage you to really consider if you need that special one on one, if you need a little bit more, if you need to be elevated a little bit more, consider the VIP upgrade.

Jim Feldman  40:52  
And then we said, maybe they want to bring a friend, maybe they want to collaborate, maybe it's a company that's got several people that would like to join. So we came up with a substantially reduced pricing even off of the $2,497, it works out to about $1,835. So for $1,800.07 weeks, all of the things that we've been talking about, I would think you'd want to bring a friend, I think maybe a couple of consultants with showing each other to try to do this because then you've got a buddy system. And you can do things together to sort of bounce your ideas off one another.

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Chareen Goodman  41:33  
Yep, accountability, find a friend bring a friend. So I've just got to say we have tried our very best to make this a no-brainer. For those that are serious about future-proofing your business, really coming up with your new unique, competitive differentiation to stand out in the marketplace. To really position yourself in your zone of genius and let people know that this is who you are, we have done our very best to really want to give you the best through the training, through the live q&a coaching calls through the hot seat sessions that we're going to do through the resources, you know, templates, swipe copies, you know, worksheets, all this stuff, the prompts that we're going to be giving you to help you really think through your business to create this strategic game plan that you're going to execute over the next six to 12 months, we have done our very best to really make this an amazing program for you. And I hope that you are seeing this as we continue through this info session.

Jim Feldman  42:42  
Let's talk about guarantee. Pretty straightforward. First week, that would be two sessions two hours, you must be in attendance. This is not I'm too busy, etc, you've got to be there for those first two. If at the end of those first two sessions for any reason whatsoever, you say this program is not for me, this is not what I thought it was going to be, I don't see the benefit, I don't see the value, I don't want to invest in my business, we'll refund 100% of your money. We're not here to try to collect money from people that came to see if it was going to work for them decided it wouldn't, which certainly could be time constraints and any other things. And well, we'll refund. Because once we finish with those first two sessions, we're going to be starting to give you so many tools and so many other references and so many other things, there's really no way to make the refund or recapture everything afterwards. So we thought, here's your two hours to kick the tires to see if you're getting everything we talked about. And if you decide it's not for you, we'll give your money back. But we're pretty confident that nobody's going to ask for it back. But you never know. Start asking yourself a couple of questions. So here's the first question. What about discovering your unique competitive differentiation? Wouldn't that be worth the investment? I mean, ask you another question. What if you could strengthen your specialization and your expert positioning so that you could charge what you think you are worth, not what your client thinks you are worth? Would that be worth the investment? Another question, what about targeted marketing and lead generation strategies? How good are you at finding that customer, that client that wants to use your product or services? We're going to help you do that and we're going to help you do that. We'll chat GPT tools and show you how to use those two and then how to integrate the use of AI into your business.

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Chareen Goodman  45:03  
So here's the other question, the biggest question I think you need to ask yourself if all this program did was to help you to develop a strategic game plan that you can execute over the next six to 12 months, would it be worth the investment? Would it be worth the investment? This is the key question. I've seen so many, there were one or two major Fortune 500 companies, that they would just not have a plan in place that they could execute effectively, in order to get the result and outcome that they were looking for. And believe it or not, I see it with the clients that I work with. They need a game plan, you need a game plan that you can execute that you can follow your roadmap that takes you to the desired result that you're looking for. So this is a question that you really want to ask yourself. And if your question is, it's worth it, that I encourage you right now to click the link and figure out which one is right for you. Is it the VIP? Is it that standard? Once again, do you have a buddy that you want to do this with an accountability partner that you want to work work with on this? Those are all positives. There's nothing negative about that when you decide that your business is important, and you want to engage in it. So again, just think about these questions. If all this program did for you, would it be worth it? Thank you for joining me today. And thank you for being a part of this amazing community. If you enjoyed this episode, be sure to subscribe to our podcast and leave a review. Your feedback helps us tremendously to improve and reach more coaches. So until next time, my friends, this is Chareen Goodman, keep coaching, keep growing, and most importantly, keep cracking the coaching code. Blessings.

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