Episode 18 Transcript

Chareen Goodman [00:00:04]:

Welcome to the Crack the Coaching C.O.D.E.™ podcast. where every Thursday, coaches from all over the world can tune in to get a dose of good info to help them crack the coaching code in their coaching business. On this podcast, you will get what you need to make your coaching business a true dream business. Whether that's a short learn-to-earn knowledge session or a full-length interview station with some of the most interesting, influential, and impactful people in the industry. This podcast will give you the inspiration motivation, but above all, the encouragement you need to get you and keep you building and growing your own coaching practice. Hello, coaches, and welcome to Episode 18 of the Crack the Coaching C.O.D.E.™ podcast. The podcast that empowers coaches to thrive in the competitive marketplace of coaching. I'm your host, Chareen Goodman, Business coach, and Founder of Crack the Coaching C.O.D.E.™.

Chareen Goodman [00:01:21]:

Today, we're gonna be diving into a topic that I believe can revolutionize your coaching business. And that's the topic of specialization and expert positioning. This is a topic that comes from my business differentiation mastery program. and it is a hot topic. As coaches, we understand the challenges of standing out in a crowded market. That's why we're exploring the power of specialization and expert positioning. 2 dynamic principles that can take your coaching business to unparalleled success. In this episode, we'll unlock the world of specialization and expert positioning.

Chareen Goodman [00:02:14]:

Uncovering their incredible benefits and equipping you with actionable strategies to establish yourself as an authority in your field. So get ready to amplify your impact. and unlock the secrets to success through specialization and expert positioning. Grab your favorite beverage, pen, and paper, and let's crack the coaching code together. Let's kick off our first segment delving into the very essence of success for coaches. And that is the importance of specialization in coaching. So what exactly is specialization? And why is it a vital element for coaches in today's competitive landscape? Well, let me break it down. specialization in coaching refers to narrowing your focus and expertise to a specific niche or area within the coaching industry.

Chareen Goodman [00:03:39]:

And let me tell you coaches, this is more than just a buzzword. specialization enables you to be a master of your craft. When you focus on a specific niche, you become a magnet for those who resonate with your expertise. Your ideal future clients are seeking someone who understands their unique challenges and their aspirations. By positioning yourself as a specialist in their desired area of transformation, you're not just attracting clients but you are attracting the right clients. Those who are genuinely invested in their growth and who are ready to make significant changes. and by the way, are willing to pay. Okay.

Chareen Goodman [00:04:30]:

Let's try to bring this concept of specialization to life with some examples. Successful coaching specializations can vary widely from career transition coaching for mid-level professionals seeking to up-level in their careers to mindfulness coaching for business executives aiming to achieve work-life balance, health and wellness coaching, leadership development coaching, and even niche coaching for specific industries like creative entrepreneurs. Believe me, the possibilities are in fact endless. But I can hear you asking. How do I identify my own area of expertise? Great question. Here are a few guiding principles to consider. First, think about your passion and what truly excites you. Do you know what kind of work truly lights you up? What topics make your heart race with such enthusiasm? Aligning your specialization with your passions will not only keep you motivated, but will also shine through in your coaching sessions helping to create a profound impact on your clients.

Chareen Goodman [00:05:52]:

2nd, I want you to assess your strengths and your experiences. What are you really, really good at? What unique skills and knowledge do you possess? Draw from your personal and professional experiences to carve out that niche, one that reflects your authentic expert And finally, I want you to listen to your audience. Listen to your ideal future clients. pay attention to the needs and challenges of your ideal future clients. Conduct surveys, engage in conversations, and gather feedback to understand what they truly seek in a coach. This valuable input will guide you toward the right specialization that resonates with your ideal future client. So, coaches, I want to encourage you to start embracing the power of specialization.

Chareen Goodman [00:06:59]:

By narrowing your focus, you will elevate your coaching impact attract your ideal future clients and set the stage for remarkable success in your business. Alright. That's a wrap for Segment 1. But don't go anywhere as we have more remarkable insights coming your way in Segment 2. on establishing yourself as an expert in your niche. I

Chareen Goodman [00:08:03]:

n this segment of the Crack the Coaching C.O.D.E.™ podcast, we're going into a topic that can truly transform your coaching journey. And that is establishing yourself as an expert in your niche. So why is expert positioning crucial for your success as a coach? Again, a great question. So let's explore this together. Establishing yourself as an authority in your niche serves as a guiding light and illuminating the path for your coaching business. It shines a bright spotlight on your expertise and knowledge, making you a trusted source of guidance for your ideal future clients establishing yourself as an x also makes you the go-to expert in your chosen field. someone with unparalleled knowledge and insights. This positioning is a key differentiator. that sets you apart from other coaches and earns you a prominent spot in the hearts and minds of your ideal future clients. Now let's talk a little bit about credibility and trust. As coaches, these are the pillars of our relationship with clients. Wouldn't you agree? Well, expert positioning enhances them both. When you showcase your expertise consistently and confidently, your clients perceive you as a reliable source of guidance. This in turn instills trust in your coaching abilities, creating a strong foundation for transformative coaching partnerships. If you wanna think about it this way for a moment, Would you trust a coach who claims to be a generalist or one who positions themselves as an authority in a specific area? Exactly. By being recognized as an expert, you build a sense of confidence in potential clients making them more likely to invest in your services. And the benefits of expert positioning are even more vast. For starters, you become a magnet for your ideal future clients.

Chareen Goodman [00:10:16]:

Those who seek top-tier coaching and are willing to invest in as clients are willing to pay a premium What's more, expert positioning will help expand your influence beyond 1 on 1 coaching. It opens the doors for speaking engagements, guest appearances on podcasts, writing opportunities, and collaborations with other industry leaders. Through expert positioning, your voice and expertise will reach a broader audience amplifying your impact and elevating your coaching brand. So coaches, expert positioning is not just a badge of honor. It is a strategic tool that empowers your credibility and earns trust. So embrace this, as I said before, with confidence overcome challenges with resilience and watch as your coaching business thrives like never before. Okay. So that concludes segment 2: Establishing yourself as an expert in your niche. Get ready for segment 3. Where I'll give you a few strategies for positioning yourself as an expert.

Chareen Goodman [00:11:44]:

Welcome back, coaches. In this segment of the crack the coaching code podcast, we're gonna be unlocking the seekers to expert positioning with some strategies that will sky at your coaching business. So how can you, as a coach, effectively communicate your expertise to your ideal future clients? The key lies in clear and consistent messaging. You've got to craft a compelling story that highlights your journey, your experiences, and your unique approach to coaching. Your website, social media, and marketing material should all align with this narrow tiv, leaving no doubt in the minds of your audience about your expertise, knowledge, and the value you bring.

Chareen Goodman [00:13:03]:

Now, let's talk briefly about content marketing. Content marketing plays a monumental role in expert positioning. You might ask, how do you do it? Well, you wanna start by sharing your knowledge generously through blogs, videos, and podcasts like this one. offer valuable insights, actionable tips, and thought-provoking content that showcases your expertise. By consistently delivering high-quality content you position yourself as a go-to resource in your niche and thereby attract a loyal following. Now, this doesn't happen overnight, but it will happen over time through consistency. But let's go a bit further. Let's explore the power of social proof testimonials, and case studies.

Chareen Goodman [00:14:14]:

These elements serve as compelling evidence of your impact as a coach. Clients love to hear success stories and sharing testimonials from satisfied clients can be a game changer for you. as it will help showcase your authority. Additionally, case studies provide in-depth glimpses into your coaching process and the transformative effects you help your clients get. Thus, further solidifying your authority. Good stuff. Right? So here's the deal. Social proof can come in various forms from those glowing testimonials on your website 2 LinkedIn endorsements and reviews on your coaching platforms.

Chareen Goodman [00:15:09]:

But you've got to embrace this proof, proudly toot your own horn and watch how it enhances your credibility. Now, let's take just a few moments to discuss networking and collaboration strategies. Building meaningful connections within the coaching community and related industries can open doors to new opportunities. attend conferences, webinars, and workshops where you can share your expertise and learn from fellow experts. collaborate with influencers and thought leaders to co-create content or host joint events. allowing you to tap into their audience, expand your reach and enhance your visibility. Something you may want to consider, however, if it works for you, it's partnering with complementary businesses or organizations.

Chareen Goodman [00:16:16]:

Your expertise might just align with their goals. And together, you can create powerful initiatives that benefit both parties while amplifying your authority in the process. But make sure the relationship is a fit beforehand. When it comes to expert positioning, Remember that your online presence matters. Engage actively on social media. join relevant groups and participate in discussions. Let your voice be heard. Becoming a valuable contributor to these platforms boost your visibility and positions you as an industry expert, a niche expert and that's the goal.

Chareen Goodman [00:17:06]:

So, coaches again, embrace some of these strategies to help position yourself as an expert and communicate your expertise clearly. use content marketing, leverage social proof, and explore networking and collaboration opportunities. taking these steps with intention will propel your coaching journey in an amazing way. Well, that wraps up segment 3. In our final segment, we'll conclude with powerful takeaways to empower you and your expert positioning journey. Follow me over there. Welcome back to the final segment of this enlightening episode of the Crack the Coaching C.O.D.E.™ podcast.

Chareen Goodman [00:18:12]:

Thus far, we've explored the transformative power of expert positioning. And now it's time for some powerful takeaways that empower you on your expert positioning journey. So as we conclude today's episode, I want to remind you of the incredible value you bring to the coaching world. Always keep that in mind. So, it is important for you to embrace your unique expertise and never underestimate the impact you can make on the lives of your clients. The first takeaway is to embrace the journey of specialization. identify your passion, strengths, and your target audience, or as I like to say, your ideal future clients. narrow your focus to a specific niche and become a master in that area.

Chareen Goodman [00:19:11]:

Remember Being a specialist allows you to shine brighter than a jack of all trades. 2nd, On your position as an industry expert. Be confident in your knowledge and skills and communicate your expertise clearly to the audience of your ideal future client. Consistency is key. Use content marketing to showcase your insights and build trust with your audience. 3rd takeaway centers around social proof and credibility. Collect those testimonials and build your part Folio of case studies from satisfied clients to demonstrate the transformative power of your coaching leverage social proof to validate your authority and attract more clients who resonate with your expertise. and lastly, embrace the possibility of collaboration and networking.

Chareen Goodman [00:20:18]:

Build meaningful connections within the coaching community and beyond. Partner with other experts, thought leaders, and businesses to amplify your reach and impact. Cool. Right? Okay. Now, before we say goodbye coaches, remember that the journey of expert positioning is an ongoing process. It doesn't happen overnight. but it will happen over time. Discontinue to learn and grow.

Chareen Goodman [00:20:54]:

Stay updated with industry trends and always be open to refining your expertise. And with that, We've reached the end of this episode of the Crack the Coaching C.O.D.E.™ podcast. I hope you found valuable insights and strategies that will elevate your coaching business to new heights. Remember, you have the power to make a profound difference in the lives of your clients and becoming a leading authority in your niche, becoming that expert in positioning yourself, will do just that. I'm Chareen Goodman. Don't forget to join us for our next episode, where we'll continue to crack the coaching code. In the meantime, if you have any questions or would like to learn more, please visit our website at sharengutman.com. And if you enjoyed this episode, don't forget to subscribe and leave us a review on your favorite podcast platform.

Chareen Goodman [00:22:11]:

Until next time, my friends, keep coaching, keep growing, and most importantly, keep cracking the coaching code. Blessings.