Chareen Goodman [00:00:04]:

Welcome to the Crack the Coaching C.O.D.E.™ podcast, where every Thursday, coaches from all over the world can tune in to get a dose of good info to help them crack the coaching code in their coaching business. On this podcast, you will get what you need to make your coaching business a true dream business sense. Whether that's a short learn-to-earn knowledge session or a full-length interview conversation with some of the most interesting, influential, and impactful people in the industry. This podcast will give you the inspiration, motivation, but above all, the encouragement you need to get you and keep you building and growing your own coaching practice. So welcome to episode 20 of the Crack the Coaching C.O.D.E.™ podcast. I'm your host, Chareen Goodman, Business Coach and visionary Founder behind Crack the Coaching C.O.D.E.™.

Today we have an incredibly thought-provoking episode lined up for you as we dive into a topic that's shaping the very landscape of the coaching world. In this episode, I had the privilege of sitting down with the remarkable Jacqueline Napier, and together we unravel the intricate web of ethics of using AI artificial intelligence. Jacqueline brings a wealth of insight and expertise to the table, shedding light on the profound implications of integrating AI into our lives. Generative AI, in particular, has taken center stage and is reshaping the way we interact with technology. It's not just limited to content creation, but with great power comes great responsibility. And as AI becomes increasingly woven into the very fabric of our lives, especially as coaches, questions of ethics arise, what are the implications of relying on AI for tasks that were traditionally within the realm of human expertise? Well, Jacqueline Napier delves into these thought-provoking questions, offering us a glimpse into the intricate interplay between technology, ethics, and human values. So sit back, relax, and join us in this enlightening conversation as we explore the dynamic landscape of AI ethics with Jacqueline Napier and specifically addressing the question, Am I Stealing Somebody Else's Stuff When Using AI?

Jacqueline Napier [00:03:04]:

Thanks, Chareen. Wow, that's a good introduction. I appreciate that. And I want to let your listeners know what makes me qualified to talk about this topic. So I want to give a little bit about my background, about myself. I studied at Northwestern and got my undergraduate degree in communications some years ago, and I also did graduate work in instructional design. In my younger days, I called myself a communicologist something because I'm always communicating and I've made it my business throughout my career to be the bridge between technology and the everyday person who needs to understand it. Needless to say, it has changed dramatically in my over 30 years in the profession, and yes, I own it all. I've been fortunate enough to be recognized by the training industry and the communication industry as an award-winning contributor to the profession. I'm currently consulting as a Senior Instructional Designer, and that's a wonderful field because I get to work with many companies. And fortunately for me, the last few years I've got to work with advanced technologies at a major technology company where I got to actually get hands-on working with the exciting tools of today. And that gives me a chance to look at how it applies not only today but where it might go in the future and some of the pitfalls that users might encounter when they're using the tools. And I'm happy to talk to you and your audience today because artificial intelligence is the hot topic of the season. People are talking about ChatGPT and AI and wanting to know more about it and how they can use it.

Chareen Goodman [00:05:03]:

Awesome. And I appreciate that because for the past couple of episodes, I've done a lot of talking about AI and specifically ChatGPT. Because I think it is truly reshaping the coaching industry, coaches, consultants, and entrepreneurs. But specifically, I believe that it is a power tool for coaches to help them to work smarter and not harder. To really kind of give new insights and perspective to content, to even what they're thinking about in terms of or helping them to really shape, I would say more of what they do in terms of marketing, in terms of business perspectives, et cetera. So I really love the use of AI, but I do know and it's very interesting because right now I'm running our Business Differentiation Mastery program that is all about leveraging AI and ChatGPT. And one of the key questions that comes up is, okay, using this tool, am I using it ethically? Do I have to be concerned about using this from an ethical perspective? And I think a lot of people have that concern. So that's why I'm really excited about this conversation with you today.

Jacqueline Napier [00:06:22]:

Well, I'm glad we're having that conversation because it is something that we need to consider. Not everyone is an ethical person or what I say, a person of integrity. And they may do it unwittingly, they may use someone else's material not knowing that they're doing so. Artificial intelligence has many advantages. First of all, people think they know what it is. But what it is is really it's a program that makes your computer think and learn on its own. And it simulates human intelligence, which is great. And the thing is that's why it's artificial. It simulates us, which means it can't be like us. So no matter how hard those tools work, they can never replace a human. So you're encouraging your listeners to use the tool and that is great. But they have to remember that it is a tool and they need to put their own touch on that tool to make it a valuable asset for them.

Chareen Goodman [00:07:26]:

I just want to echo know when I think about using artificial intelligence, using AI, using ChatGPT, I always say don't let the AI drive you, but you drive it. Don't let AI lead you, but you lead the AI and bring your skills, expertise, knowledge, and experience to the AI. That way. I would say that that's what makes it uniquely you. Even though you have this artificial intelligence helping you, but when you add your secret sauce to it, it makes it you.

Jacqueline Napier [00:08:03]:

That's exactly right, and you have to look at it from that perspective. AI is a tool, and it has many advantages. It helps us reduce errors, it boosts productivity, it reduces risk, and it helps just help things run smoothly. So if you've got a repetitive task that you need to do, artificial intelligence can take care of that. And although it does all those things, it cannot perform as a human does. It can't bring the human touch to the table. And that's something you have to consider when you're putting your secret sauce on it. You have to think, well, I'm using ChatGPT, and it's great, it's getting me started, it's generating all this content for me. But you need to remember that the tool scrapes the Internet. It goes out and it ferrets out information from everywhere to give you what you need. And it pulls in all kinds of content, but it's not a human. So it may pull in some stuff that's just flat-out wrong. If you put it in terms of, like, using that text-to-speech or your autocorrect when you're using your phone, it'll get 90, 85, 90% of the information right, but you need to check it before you press send because it doesn't get everything right. One of the biggest things I'd like to talk about with it is one of the things that it can't do is think. People believe that artificial intelligence, intelligence is wonderful, and it can do all these things, and it can do whatever we tell it. As a result, it isn't neutral. AI is biased, and it's biased because people are biased. And because it is biased, it puts a spin on all types of on all the content that it develops. There can be inaccuracies, there can be discriminatory outcomes that are embedded into your content simply because the world is biased and the tool learns from us. So we have to be diligent, very diligent, on editing the work, just as we edit our own copy, just as we edit something that we would write to make sure that to make sure that we're not spreading any misinformation. And that could be very dangerous. Whether it's marketing content, whether it's website content, whatever it is, we want our information to add value and not bring harm to whoever encounters our information. I want to change topics here since I talked about checking the information and I talked about scraping the information from everywhere and pulling it together into your documents or into your listeners' documents or content that they're developing, and the potential for spreading this information. This is such a concern that the European Union in April of this year, April 2023, they proposed a new copyright rules for generating AI content that would require all companies to disclose any copyright information, copyrighted information used to develop their AI tools and content. And that's important because we want to give credit where credit is due. It's easy just to take the information that the tool provides to us and just use it. I got it so quick and fast and I have it there. But the onus is on us as content developers to make sure that what we're doing or what we're adding to our sites or to our content or whatever we're developing is original for us. And if it isn't, it's easy enough to give credit where credit is due. Make sure you note, just as you would if you were writing an academic paper, that you will note who or where you got the information from.

Chareen Goodman [00:12:40]:

So, just to clarify, when you talk about content developers, I think about being content creators. And so are you saying that again? How do you really know that what ChatGPT has pulled together is copyrighted?

Jacqueline Napier [00:13:02]:

Well, there are tools available that we can use. There are AI tools and companies that check the content that you've created, such as AI Content Developer, TurnItIn, and Educraft, those are just a couple of companies and I'm not plugging any of them, but there are quite a few that will check and companies and places that will check. For example, the University of Kansas developed an AI detector that can detect Aigenerated content in academic papers with a 99% accuracy. So it can pull that content out and say, hey students, you're plagiarizing this stuff, which is a big red mark these days. I think it can get you kicked out of school. So I'm sure that people around are searching and looking around to make sure that their content isn't being used. So it's best if you check your materials yourself. It is your responsibility as a content creator to make sure that your content is accurate. You.

Chareen Goodman [00:14:25]:

Want to think about coaches and again, using this amazing power tool to really help in their content creation process and to ensure that they're not stealing somebody else's stuff as they're using it. Maybe you can shed some light on. So we understand that there are tools that they could use to help in the plagiarism, right, that they're not plagiarizing stuff. But are there other simple things that you believe that they can do once they get their content? How to make sure that it is their own creation? Is there anything that you can talk about around that area?

Jacqueline Napier [00:15:05]:

Well, I want people to remember that this artificial intelligence is a tool and it's not capable of independent thought or creativity or originality the same way that humans are or neither. Can it come up with any insights on its own. That's something only humans can do. So to make sure that your content that you've created adds value to the people who are listening to it, to the audience who receives it. It's imperative that you take a look at your information and add your touch, the perspectives that only a human can add to your materials. Because of those things, I have no fear that AI is going to replace humans. It'll come in and it's going to be like the Jetsons or Star Wars or something like that. We're just not there. And we may not be there because we are unique individuals and we bring our own perspective to everything. Each one of us has our own brand, our own style that we put on something, and these tools can't do that. That's for us to do. So I want you to remember that you have to bring your own unique perspective that only you can capture. And I just want to repeat again that it is your responsibility to make sure that your work is plagiarism free. And you mentioned earlier about brand and voice, each person has to make sure, or it's up to them to make sure that their brand and their personality shines through and everything that they produce. The tool is a good jump start. It's a great tool. The more we use it, the better we'll get at giving it prompts to give us what we want it to have and the easier it will be for us to use. But only you can speak to your target audience. So no matter what you get, you got to put your fingerprint on it. You have to make it yours. I think those are some of the big points that can help people avoid the issues that they might encounter using artificial intelligence.

Chareen Goodman [00:17:28]:

Awesome point. And I believe that 100% when I think about my Crack the Coaching C.O.D.E.™ framework, the first portion of that is getting coaches to recognize they are the art of their business, that you bring such uniqueness as a coach to your practice. And I think the same art needs to be applied when using a power tool like Chad GPT or any. And you know, it's funny, I have a saying that in terms of our ability is the ability to think. Powerful thing that we have and that we bring to the table is our own ability to think. And I love when you talked about that. Even though we have AI, we have things like ChatGPT, it cannot give us the insights, it can give us what I like to call a straw man, right? It might give us something, but then it is our ability to think, to figure out what the insight is that we get from the tool. And that is a human feature, I would say, that only humans have. And I think that is so key for us to remember that the AI is simply an artificial tool, an artificial intelligence that cannot compete with human intelligence. And so as coaches I think that we are to embrace that like the new buzzword. Embrace. Embrace that we have such uniqueness in our ability to think, in our capabilities to think and gleam the insights that artificial intelligence can give us. Nothing can take away our uniqueness.

Jacqueline Napier [00:19:18]:

Always remember that with every platform, it highlights what you are internally. As coaches, as developers, we want to be people of integrity. The Oxford Language defines integrity as the quality of being honest and having strong moral principles, and moral uprightness. If we take that and apply it to what we develop and do our best to do that in our everyday lives, we would avoid many, many issues that could come up just by adding integrity into our work.

Chareen Goodman [00:20:02]:

So, you know, this has been very enlightening. Jacqueline, I really appreciate all of your insights and all of your knowledge here. And I think that anyone who is listening to this there are so many nuggets here. I know this is going to be a repeat, a repeat, a repeat to gleam them all, but I do want to just express how important it is to just be consciously aware of the content that you're using that has come from AI and from ChatGPT. On one of my episodes, I said, you don't want to become lazy with it. It's an amazing power tool. And I call it a power tool. It's an amazing power tool. But again, we have to lead it and not let it lead us. And not to become lazy and not do our due diligence when it comes to the content that's been generated. And to do our due diligence by giving it whatever the content, whatever has been generated, giving it our unique personality and our unique brand voice.

Jacqueline Napier [00:21:15]:

Very well said. And that's one of the fears. Many people are afraid of using this tool. They think that it's going to take over and boot everybody out of their jobs or take over their minds while they sleep or something. That is not the case. That's not going to happen. Our brains are such wonderful machines, so powerful, that we haven't even tapped into all the things that we can do. If we think of it as another tool, like a hammer or anything else, it allows us the ability to use more of our brain power to do other things. We have to change with the times so we won't be outdated. And this tool helps us change with the times and use the tools available to us so we can put our fingerprint, our thumbprint, our secret sauce on it to make it work. It's not going to kick any of us out of the realm of making money or creating our art using the tools available to us. It gets us going, but that's just it. It gets us going to be the top performer or to be the head of your profession. You've got to put your own spin on it and make it work for you.

Chareen Goodman [00:22:43]:

Okay. Now, hasn't this been extraordinary? I think this conversation has been absolutely amazing. But, you know, Jacqueline, tell our listeners what you have on the horizon.

Jacqueline Napier [00:22:59]:

Well, thanks, Chareen. I do have something coming up very soon here. Well, I'm going to be presenting at the Chicago eLearning and Technology Showcase August 22 at the Northern Illinois University campus in Naperville. And my topic there is going to be boost learner engagement with artificial intelligence. Avatars. I'll be talking about ultimately how to create videos, but using avatars, those pieces that folks have been concerned about using as deep fake, those types of things, but how to use them and how to use them responsibly. And then selecting the right avatar for the type of information that you will be delivering to your clients, and then adding some spice to it, making it interactive, putting some music behind it, or some motion to make it very interesting for the person who's consuming that information and then finally considering the ethics of it all. So that's what I'll be discussing at this upcoming event. Thanks for asking.

What’s next Chicago eLearning & Technology Showcase
    August 22, 2023
    NIU - Naperville, IL  8 AM to 7 PM
    Topic: Boost Learner Engagement with Artificial Intelligence Avatars

Chareen Goodman [00:24:04]:

Yes. So can people still get tickets to that? And if so, how? Is there a website?

Jacqueline Napier [00:24:11]:

Yes, they can. People can get information by going to http://chicagoelearningshowcase.com.

What’s next Chicago eLearning & Technology Showcase
    August 22, 2023
    NIU - Naperville, IL  8 AM to 7 PM
    Topic: Boost Learner Engagement with Artificial Intelligence Avatars

Chareen Goodman [00:24:22]:

I will put the link to Jacqueline's event in the show notes. All right, Jacqueline, thank you for sharing that information with our listeners today. And as we head into the final segment, can we just do a recap of what you talked about, what you shared here today on what our listeners can do to avoid the issues of stealing somebody else's stuff, empowering themselves to use ChatGPT, but being responsible in their use?

Jacqueline Napier [00:25:02]:

Yes, I just want people to know that ChatGPT or any type of artificial intelligence tool, I mean, down to Grammarly or any of them, they are your friend. You can use them easily. They simulate human behavior, but they can't replace you. So we want you to just know that there are advantages to using them, but there are challenges and pitfalls that you want to avoid. So to avoid that, you of course need to check your work and avoid plagiarism. And you can do that by using tools that are available that allow you to check to see if your content is belonging to someone else. Tools like AI, content Detector, Turnitin, and Educraft, just to name a few, and verify your information before you send it out. So remember also that the information included in the ChatGPT or the tools that you might use are not updated real-time because they don't have access to real-time information unless you're paying for that. And then remember also that the best thing you can do is to remember that you have to bring your own content, your own flavor, your own thought, your own ability as a human to your work. ChatGPT will give you a straw man, will give you a structure to work with, but you have to make it your own. You have to put your own brand on it. You have to make it sound just right for the audience you're trying to reach at that particular time. And the only way you can do it is to edit, edit, edit, edit, edit, because you can't just take it at face value. And then remember also that it's your responsibility, shall I say that again? It is your responsibility to ensure that any work you produce using this tool is free of plagiarism and that it produces original work for you. And just know that any brand information that you have can only come from you. Your brand is what you have to embed into your work. And be careful that you are diligent about checking to make sure that you make it sound like your voice because there's only one you. Everybody else is already taken.

Chareen Goodman [00:27:38]:

You know, Jacqueline, it sounds like that it's not complicated to use AI these power tools if you're a person of integrity.

Jacqueline Napier [00:27:49]:

I'd like you to put the word ethically in there. Chareen, the bottom line to all of this is, when using AI, just remember that it isn't complicated to use artificial intelligence or AI ethically if you are a person of integrity.

Chareen Goodman [00:28:09]:

Mic drop. Thank you, Jacqueline. Okay, so that's a wrap for us today on this episode of the Crack the Coaching C.O.D.E.™. And I just want to thank all of my listeners today for tuning in to hear the wisdom from Jacqueline Napier on how to use AI and ChatGPT ethically and with integrity. Don't forget to join us for our next episode, where we'll continue to crack the coaching code. In the meantime, if you have any questions or would like to learn more, please visit our website at chareengoodman.com. And if you enjoyed this episode, don't forget to subscribe and leave us a review on your favorite podcast platform. Until next time, my friends. Keep coaching, keep growing, and most importantly, keep cracking the coaching code. Blessings.

To reach Jacqueline Napier
Napier Communications