Episode 21 Transcript

Chareen Goodman [00:00:04]:

Welcome to the Crack the Coaching C.O.D.E.™ podcast, where every Thursday, coaches from all over the world can tune in to get a dose of good info to help them crack the coaching code in their coaching business. On this podcast, you will get what you need to make your coaching business a true dream business sense. Whether that's a short learn-to-earn knowledge session or a full-length interview conversation with some of the most interesting, influential, and impactful people in the industry, this podcast will give you the inspiration, motivation, but above all, the encouragement you need to get you and keep you building and growing your own coaching practice.

Chareen Goodman [00:01:27]:

Hey there coach. Welcome back to another episode of the Crack the Coaching C.O.D.E.™ podcast. I'm your host, Chareen Goodman, Business Coach and Founder of Crack the Coaching C.O.D.E.™ And today we have an exciting topic lined up for you. If you're a coach out there running your own coaching business, you've probably experienced the end-of-summer slump. You know, that period of time when people's focus shifts from leisure activities in vacation mode to preparing for the upcoming fall season, which can lead to a decrease in demand for coaching services. Ugh. It's important for coaches to recognize, however, that the end-of-summer slump is a natural and temporary phase of the yearly business cycle. By understanding the challenges associated with this period, you as a coach can proactively develop strategies to maintain momentum, overcome the slump, and set yourself up for a successful fall season, not to mention having fun and doing self-care in the process. So fear not. In today's episode, I'm going to share some top tips to help you overcome this slump and maintain momentum as you transition into the fall season. So let's dive right in.

Chareen Goodman [00:03:12]:

You so what do I mean by the end of summer slump? The end-of-summer slump refers to a period in business where there is a noticeable decline in activity, motivation, and momentum as summer comes to a close. It's a natural end-cyclical phenomenon. During this time, clients and even potential clients may be busy with back-to-school preparations, family schedules, and other seasonal commitments, resulting in fewer inquiries or bookings for your coaching services. You may even find as a coach that your own motivation or energy levels wane as you navigate the transition from the relaxed summer atmosphere to the increased pace of the approaching fall. The end-of-summer slump can be challenging for coaches as it can dampen motivation and create uncertainty about the future. Because as clients become preoccupied with other activities such as vacations or transitioning their kids back to school, this can create a slowdown of client engagements and overall business growth. This is also a time to enjoy the remaining summer days for yourself, where you can engage in self-care and spend quality time with loved ones. By finding a balance between work and relaxation, coaches can recharge, rejuvenate and return to their coaching businesses with renewed energy end focus as they approach the rest of the year. So don't look at the end-of-summer slump as a bad thing. It is essential to recognize that this slump is temporary and that you have the opportunity to plan, manage and overcome this slump when you apply the right strategies and have the proper mindset. Now let's jump right into it with some actionable tips for beating the end of summer slump seven, to be exact, that you can try and test for the next seven days.

Chareen Goodman [00:04:50]:

Okay, tip number one maintain business momentum. As with any business coaching experiences, natural shifts throughout the year. And one such shift is the end-of-summer slump, where things may slow down and motivation might just dwindle. But don't let the end-of-summer slump slow you down. The key is to do a little forward planning so that you can stay consistent with your efforts and continue taking strategic actions to keep your coaching business moving forward. It's very tempting to relax during this time, but staying proactive will help you not only navigate this transitional period, but also set a solid foundation for the remainder of the year. So tip number one... maintain business momentum during this end-of-summer slump period.

Chareen Goodman [00:06:32]:

Tip number two embrace the fun. There are still a few more weeks before summer officially ends, so while conquering the slump, don't forget to have some fun before the summer ends. Take breaks to enjoy the sunshine, engage in outdoor activities, and participate in the events that bring you joy. Balancing work and play will rejuvenate your spirit and energize your coaching approach. So tip number two is to remember to prioritize fun and joy by taking advantage of the remaining weeks of summer to indulge in outdoor activities, participate in events that spark your interest, and spend valuable time with your loved ones.

Chareen Goodman [00:07:59]:

On to tip number three nurture relationships. By investing time in nurturing relationships, you're building a foundation of trust, understanding and collaboration. This can lead to new opportunities and partnerships that you might not have anticipated otherwise. A simple catch-up, coffee with a former colleague, or a thoughtful check-in with a longtime client can rekindle connections and open doors you didn't even realize were there. It's crucial to recognize that life and business can pull us in many directions, but the end-of-summer slump is a valuable time to reach out to the connections you might have inadvertently led. Slip Away reconnecting doesn't have to be a grand gesture. It can start with a simple message expressing your interest in catching up. So tips number three is to spend quality time with those who are important to you, both personally and professionally. Strengthening your relationships with clients, colleagues and loved ones can lead to new opportunities and partnerships. And here's a side note remember to show gratitude and acknowledge the people who have supported you throughout your coaching entrepreneurial journey.

Chareen Goodman [00:09:19]:

Tip number four... reflect and plan as the end of summer approaches, it's an ideal time for reflection. End planning. Take this time to review your goals and assess your progress. Are there any adjustments or refinements you need to make? Look back at your goals and accomplishments so far this year and reassess your business trajectory. Use this period of relative calm to realign your goals and set clear intentions for the fall. Use this opportunity to evaluate your marketing strategies, set new goals for the upcoming months, and make adjustments to your coaching approach if needed. So tip number four is to spend some time reflecting and planning for the remaining months ahead.

Chareen Goodman [00:10:38]:

Now for tip number five prepare for a successful Fall season. The end of summer is a natural pivot point, signaling a shift in mindset, priorities, and even activities. This means that as we wrap up the summer season, it's crucial to prepare for a successful fall. The end of summer acts as a transition point towards the fall season, which is often a time of increased activity and demand for coaching services as people look to finish the year strong. By acknowledging this transition, you can position yourself to capitalize on the fresh energy and the renewed focus that often accompany the arrival of fall. Use this time wisely to prepare yourself and your business for a successful fall season. This might include things like preparing for Black Friday and Cyber Monday. After Thanksgiving, set specific goals, outline your marketing plan, and update your website and social media profiles to reflect any changes or new offers. So tip number five is about embracing this time and using it as an opportunity to meet the unique challenges that the fall season may bring.

Chareen Goodman [00:12:14]:

Tip number Six prioritize self-care in the demanding world of coaching, where you're constantly guiding, supporting, and inspiring others, it's easy to overlook your own well-being. However, prioritizing self-care isn't just a luxury it's a necessity for maintaining your effectiveness. Resilience and overall satisfaction as a coach, self-care is not a selfish act. It's an investment in your ability to give your best to your clients, colleagues, and loved ones. In a nutshell, self-care is paramount in maintaining your well-being and resilience. That means taking time to rest, recharge, and take care of your physical, emotional, and mental health. Try to engage in activities like meditation, exercise, and other hobbies that bring you peace, joy, and relaxation. By prioritizing self-care, you'll be better equipped to handle challenges and boost your business performance. So the 6th tip underscores the critical importance of self-care. When you prioritize self-care, you're not just benefiting yourself, you're creating a positive ripple effect that extends to your coaching practice and those you work with.

Chareen Goodman [00:13:19]:

Finally, tip number seven seek balance. Strive for work-life balance as you continue to grow your coaching business, finding a healthy balance between work and play is crucial in maintaining your overall well-being. It allows you to recharge your batteries and prevent burnout, ensuring that you can show up as your best self for your clients. Incorporating enjoyable activities and moments of leisure into your schedule each day will not only benefit your personal life but also positively impact your coaching business. Remember that success is not solely about professional achievements, but also about leading a fulfilling life. So tip number seven is to maintain a healthy equilibrium between work, personal relationships, and self-care to avoid burnout. End sustain long-term success in your coaching business.

Chareen Goodman [00:14:50]:

And there you have it, my coaching friends. Seven practical tips to overcome the end-of-summer slump in your coaching business. Remember that the end-of-summer slump is temporary and with the right mindset and applying these tips, you can navigate through it successfully. Remember, too, that this period is a valuable opportunity to reflect, plan, and prepare for the exciting season ahead. By applying these seven tips, you will not only overcome the slump but turn it into a peak.

Chareen Goodman [00:15:58]:

Well, my friends, thank you for listening to the Crack the Coaching C.O.D.E.™ podcast. Don't forget to join us for our next episode, where we'll continue to crack the coaching code. In the meantime, if you have any questions or would like to learn more, please visit our website at chareengoodman.com. And if you enjoyed this episode, don't forget to subscribe and leave us a review on your favorite podcast platform. Until next time, my friends, keep coaching, keep growing, and most importantly, keep cracking the coaching code. Blessings.