Chareen Goodman [00:00:04]:

Welcome to the Crack the Coaching C.O.D.E.™ podcast where every Thursday, coaches from all over the world can tune in to get a dose of good info to help them crack the coaching code in their coaching business. On this podcast, you will get what you need to make your coaching business a true dream business. Whether that's a short learn-to-earn knowledge session or a full-length interview conversation station with some of the most interesting, influential, and impactful people in the industry. This podcast will give you the inspiration, Motivation, but above all, the encouragement you need to get you and keep you building and growing your own coaching practice. Alright, coaches. Let's dive right into the juicy stuff. Welcome to another episode of the Crack the Coaching C.O.D.E.™ podcast. It's always such a joy to have you here with me, and I hope you're as excited as I am for today's episode.

Chareen Goodman [00:01:16]:

I'm Shireen Gutman, your host. And if you're new to the podcast, A warm, extra special welcome to you. In this part of our Crack the Coaching C.O.D.E.™ podcast episode on crafting irresistible Black Friday offers. We're delving deep into why having an irresistible offer is absolutely, Positively, without a doubt crucial. So let's roll up our sleeves and dig deep into the Part of crafting irresistible Black Friday offers. Now you might be wondering why all the fuss about Having an irresistible offer. Well, trust me there's a good reason and we're about to unpack it. Imagine you're prepping for Black Friday.

Chareen Goodman [00:02:07]:

You've got your coaching services ready to go, but here's the thing, So does everyone else. The market's buzzing with deals and discounts. And if you want to stand out, You need something that's not just eye catching, but irresistibly magnetic. I get it. You may still be wondering. Hey, Shireen. I got my coaching services And I'm already gearing up for Black Friday. Why do I need an irresistible offer? What's the big deal? Well, let me tell you my friend.

Chareen Goodman [00:02:46]:

It's a big deal. I mean, We're talking about the secret sauce that can take your Black Friday campaign from, meh, to o m g. First off having an irresistible offer is like having a magnet for your ideal clients. It grabs their attention. It pulls them in. And it makes them go, woah. I need this in my life right now. Think about it.

Chareen Goodman [00:03:21]:

During Black Friday, The market is buzzing with offers, discounts, and deals. To stand out, you need something that not only Captures but holds your potential client's attention. Think of your offer as a bright, shiny lighthouse In a sea of marketing darkness, an irresistible offer is that beacon that guides your ideal client straight to you. It's like saying, hey. Over here. I've got something that's going to change your life. So let's take a quick moment and put this in a coaching context. Imagine you're a relationship coach, And your Black Friday offer is a personalized deep dive coaching package to reignite the spark In long term relationships.

Chareen Goodman [00:04:18]:

It's not just another deal. It's a lifeline for couples seeking reconnection. Having an irresistible offer guides your ideal client straight to you like I said before. And when they find something irresistible waiting for them, it's truly a win win. But it's not just about attracting them. It's also about keeping them engaged and invested. Irresistible offers don't just open a door. They invite your potential clients to step inside And explore your coaching world further.

Chareen Goodman [00:05:00]:

You see, when your ideal clients find an offer that speaks to their needs and desires, it creates a connection. It says, hey, I get you. And I've got exactly what you're looking for. Now let's talk about real-world impact for a moment. I want you to picture a career coach who crafts an irresistible Black Friday offer centered around career transformation coaching. By offering a package that includes, let's say, career assessments, resume revamps, and interview coaching, This career coach is not just attracting job seekers, they're creating career-changing opportunities for people. Their Black Friday campaign not only boosts their revenue, but also empowers their clients to land their dream jobs And transform their professional lives. And again, my friend, that's the magic of an irresistible offer in action.

Chareen Goodman [00:06:07]:

So there you have it. The importance of crafting irresistible offers that are like magnets for your ideal coaching clients. Irresistible offers go way beyond just attracting. They engage and they inspire Your potential clients into action. Now stick around my friends. We've got more Black Friday offer wisdom coming your way in the next segment. Thus far, we've covered why irresistible offers are essential. Now let's dive into some strategies to create those Offers that make your ideal clients say, I can't resist this one.

Chareen Goodman [00:07:06]:

The first step in crafting an irresistible Black Friday offer is to understand your ideal coaching clients inside and out. You've got to get into their shoes, feel what they feel, And know what keeps them up at night. So let's imagine you're a health and wellness coach. You know your clients struggle with time management when it comes to their fitness. So your Black Friday offer could focus on a personalized fitness plan that's doable Even for the busiest of bees, once you've got your finger on their pain points, It's then time to be the superhero they need. Your offer should be a solution to their problem. A guiding light through their biggest challenge. So now let's explore some strategies to make your offer are truly irresistible.

Chareen Goodman [00:08:08]:

One tried and true approach is bundling. For instance, throwing in a free ebook or a bonus coaching session can really amplify your offer and make it Incredibly enticing, especially for Black Friday. Another strategy is to consider offering limited-time bonuses. And don't forget about personalization. This is a key strategy Where you tailor your offer to your clients' unique needs. By addressing a Pressing need and offering a solution-centric offer, you're not only attracting clients, but you're also setting them up For success. Okay. There you go.

Chareen Goodman [00:09:01]:

Some strategies for you to grab hold of In order to create offers that your ideal clients simply can't resist, remember, It's about understanding their needs, being solution-centric, and using smart tactics like bundling, Bonuses, and personalization to create the most enticing offer you can imagine. Now let's keep the irresistible offer train rolling. We've got more Black Friday offer wisdom coming your way in the next segment. So join me. Alright. We're on a roll here. We've already talked about understanding your ideal clients and creating offers that speak to their pressing needs And their desires. But what about the price tag? How do you make sure your offer's price Feels like a no-brainer to your clients.

Chareen Goodman [00:10:16]:

Let's dive in briefly into why pricing is a crucial part of Crafting your compelling Black Friday offer. Your price isn't just a number. It's a statement of the value your clients will receive in return when it comes to working with you. But when it comes to pricing, it's not about being expensive. It's about being worth every penny. The price you set should reflect the transformative journey your clients will experience with the offer you are selling. To justify your price, highlight the tangible benefits of your offer. This is important.

Chareen Goodman [00:11:11]:

Now, let's get inspired. I want you to picture this career coach, who offered a Black Friday package for job seekers. She didn't just slash the price. What she did was showcased the value of her offer By including a personalized resume makeover, interview coaching to help her clients land a job, And a success guarantee in her offer. In fact, one of her clients landed their dream job Within a month of purchasing the coaching package. This success story is simply an example of how the price Was a small investment for such transformational career growth. So you see, Pricing your offer is not about lowering your price, nor is it about charging a high price just for the sake of it. It's about aligning your price with the incredible value you're delivering.

Chareen Goodman [00:12:25]:

When you do that, You create such a win-win situation for both you and your client simply because You have created an irresistible offer and priced it right. Now hold steady. We're not done yet. I want you to stay with me because we're on a mission to level up your Black Friday offers. And in the next segment, we'll uncover more Black Friday offers secrets. Let's get to it. Okay. We're back.

Chareen Goodman [00:13:15]:

And we're diving head first into an exciting part of our Black Friday offer crafting journey. As part of my new series, Effortless Black Friday, using AI to simplify and succeed this holiday season. This segment is all about generating urgency and exclusivity. 2 magical ingredients that can take your offers To the next level. Let's kick things off by talking about the power of urgency. I want you to picture this. It's Black Friday, and your coaching offer is out there. But you want to light a fire under your clients, so that they take action now.

Chareen Goodman [00:14:06]:

So imagine you're a productivity coach. And your Black Friday offer includes a time management course. To create urgency, you could have a limited number of spots available, Or you could even create a discount for the 1st 24 hours on Black Friday only. Or even as a pre-Black Friday on Thanksgiving, before Black Friday officially starts. There are so many ideas and ways to create urgency with your offer. Now let's talk about the magic of exclusivity. Exclusivity Is that feeling of being part of a select club. And it can make your offer even more irresistible.

Chareen Goodman [00:15:02]:

So imagine you're a mindset coach, and your Black Friday offer includes exclusive Access to a VIP mastermind group. By making this group invitation only, And limit it to a select few, you're creating a sense of exclusivity that's oh-so compelling. But how do you create that sense of urgency and exclusivity that truly motivates action? Well to be quite frank, it's about setting clear deadlines and communicating them effectively. For example, imagine that you're a business coach, and your Black Friday offer includes a business strategy workshop. You could have a countdown timer on your website or landing page, reminding potential clients that the offer ends at midnight on Black Friday. No exceptions. You could also create urgency by emphasizing that only a limited number of spots are available. These tactics can help you get your clients and prospects to jump at the chance to secure their spot, Knowing they are part of an exclusive group.

Chareen Goodman [00:16:25]:

Okay. So how's that? The power of urgency and exclusivity in your Black Friday offers. By creating that sense of urgency, and making your clients feel like they are part of an exclusive club, You can truly supercharge your Black Friday success. Armed with this information, You're now ready to wield the power of urgency and exclusivity in your offer like a pro. But hold on tight, because we're not done just yet. I've got more Black Friday offer advice coming your way. And, hey, if you're enjoying this conversation, don't forget to hit That subscribe button. Now on to our next segment.

Chareen Goodman [00:17:34]:

Alright, my fellow offer crafters. We've journeyed through the intricacies of Black Friday offers From understanding your clients to creating that sense of urgency and exclusivity. Now it's time for the icing on the cake. I wanna give you some practical tips and advice that you can put into action right away. Let's start with some practical, actionable tips that you can start implementing today. Remember, the devil is in the details. And these tips can make all the difference for you and your offer.

Chareen Goodman [00:18:20]:

Tip number 1. Tailor your offer to your unique coaching niche. Here's the thing, my coaching friends. One size doesn't fit all, ever. Your offer should be as unique as your coaching niche. Let's say you are a nutrition coach, Specializing in plant-based diets. Your Black Friday offer should revolve around that niche. It could be a bundle of personalized meal plans, recipe books, and weekly coaching sessions tailored Specifically to plant-based enthusiasts.

Chareen Goodman [00:19:08]:

Tip 2. Effective communication with your target audience is critical. So now let's talk about communicating your offer Effectively to your target audience. Clear, concise messaging is key. Consider this example. Imagine you're a career coach targeting recent college graduates. Your Black Friday offer might include a kick start your career package. Your Black Friday messaging should focus on how this offer will help them land their 1st dream job right out of college. And tip number 3.

Chareen Goodman [00:19:53]:

Highlight the transformation. Highlighting the transformation your offer brings is essential. Let's say you're a mindset coach again offering a Black Friday package For personal growth. Don't just talk about the features of your offer. Paint a vivid picture of how it will change your clients' lives. Perhaps share stories of past clients who Transform their mindset and achieve their goals with the help of your coaching. To tailor your offer, You could provide resources specifically designed to help your prospective clients with their mindset, such as Quizzes, assessments, guides, and exclusive access to a private group on either Facebook or LinkedIn. So there you go.

Chareen Goodman [00:20:51]:

A few practical tips and advice to supercharge your Black Friday offers. Remember to tailor your offer to your unique coaching niche. Communicate it effectively. Well, my amazing listeners, we've reached the end of yet another fantastic episode of the Crack the Coaching C.O.D.E.™ podcast on this topic about crafting irresistible Black Friday offers. But before we say goodbye, let's do a quick recap of the pearls of wisdom we've uncovered today. We started by understanding why having an irresistible offer is absolutely crucial for your coaching business. It's not just about attracting clients. It's about engaging them deeply in inspiring action.

Chareen Goodman [00:22:05]:

Then we dived into the art of creating compelling offers that resonate with your coaching clients. We explored strategies, highlighted the importance of understanding client needs, and learned how to justify the price point with Value. We also delved into the power of urgency and exclusivity and then wrapped it all up with practical tips and advice that you can apply right away when it comes to creating your offer. You know, we've only just begun this exciting journey into creating your very own Black Friday campaign. Throughout this brand new series, Effortless Black Friday, using AI to simplify and succeed this holiday season, We'll be immersing ourselves more in the world of AI-powered strategies that will revolutionize your Black Friday campaign. Today's episode was just the beginning. But here's a quick sneak peek at some of the topics we'll be exploring. Building an effective sales funnel for your Black Friday campaign, setting up your email marketing and social media strategy, And launching a successful Black Friday campaign.

Chareen Goodman [00:23:31]:

So don't miss out because We've officially kicked off the series today, and there's a wealth of insights and discoveries awaiting you in the episodes to come. So stay tuned because this series is your key to effortless Black Friday success. And one more thing I wanna share before we part ways today. I wanna express my deepest gratitude to each and every one of you for Tuning in. Your support and enthusiasm are what makes this podcast possible, And I'm truly grateful for your presence. So until next time, my friends. Go out there, Craft those irresistible Black Friday offers, and get ready to make this holiday season your most successful one yet. Don't forget to join us for our next episode, where we'll continue to crack the coaching code.

Chareen Goodman [00:24:31]:

In the meantime, if you have any questions Or would like to learn more, please visit our website at ChareenGoodman.com. And if you enjoyed this episode, don't forget to subscribe and leave us a review on your favorite podcast platform. Blessings.