Paid Ads That Work In Today's Competitive Google Channels

[TRANSCRIPT]

0:00:03 - (Jared Erni): This is the for Impact podcast, the destination for impact driven entrepreneurs striving to live life on their terms and create a ripple effect of positive impact in the communities they serve. Where we put your success storyies center stage, dissecting the lessons learned and sharing insights and ideas that'll help you amplify your impact. And now, here's your host, Jared Ernie.

0:00:38 - (B): Well, I guess it's morning for some. It's noon, where I am looking forward to going live in the group today. We've got probably a few minutes where people will be joining and coming on, but this is our live q and a where you have an opportunity to join me, or sometimes it'can be members of my team to go into some of the questions you have about local search academy, maybe specifics about your, your specific situation or some of the things you're seeing that you, you haven't been able to kind of like execute on.

0:01:08 - (B): This is where you get that live support and some direction to keep the momentum. And that's why we've created more of a community around this to be able to provide that kind of opportunity for everyone. So as we are getting people joining. Oh, good. It's good to see you guys on there coming on. Great. I'm going to give you guys a little bit of a glimpse in what we're seeing here because we recently redesigned local search academy to simplify it, make easier wins out of the modules. And I've gotten some good feedback from people largely around, you know, how we're dripping the camp, dripping the training.

0:01:47 - (B): We've done that to simplify it, make it so you only have one little thing to focus on each week, and it gradually builds on each other. So your wins keep compounding as you go through the program. We've had some people just ask, can you unlock everything for me? And I've tried to look at being able to do that, but the way that the platform is structured, I can't unlock it for some and not for others. And so I'm trying to figure out the best way to serve you. But if you have any thoughts on that, I'd greatly appreciate that, too.

0:02:14 - (B): One of the things I wanted to lead with before we go into the live Q and A's is a couple things that we've seen with some clients recently that I think will help you see a bigger picture here with Google Business profile. Ron has started working with us. I think it's been a little over 30 days, not that long, but Ron is in the business of doing patios. What do you call them walkways, brick masonry type of things, hardscape stuff.

0:02:42 - (B): And he has shared with us that over the past years of his business, he's never seen the type of and the number of calls coming in from anything else he's paid for. He's just been implementing the Google profile strategies and he's been getting a big increase in the call volume coming through, which is so great to hear. Now his is happening within 30 days sometimes for you guys. I don't want to give the false impression that this happens in two weeks or immediately.

0:03:10 - (B): There's some businesses that require about three months of being consistent with activity to really get to that point. Everyone has a different Runway. There's other factors that we cannot control when it comes to your Google Business profile, such as seasonal search volume, your marketplace conditions where you're located, the saturation of competition. There's a lot of layers to this that we can't control. So we're going to focus on the things we can control.

0:03:35 - (B): And what I can tell you is if you do this, you will see results. It might be faster for some and more gradual for others, but it will always go in the right direction for you. So just want to say that. And then the other thing is, we had another company working with us. I was on a call with him earlier this, this week, Vince. He does mold remediation, and he shared with me that in the past with his ad campaigns.

0:04:02 - (B): And I'm going to talk about some paid ads here for a second because I'll tie this in. Why? Why I'm doing this. But with his paid ad strategies on Google Ads, he used to get leads for close to $100, like $100 a lead. And he was happy with that. But over time, it continued to go up to 200 and $300 a lead. And it was just like the pay per click costs going up, up, up, up. But when he implemented the paid strategies that we've shared with him, his cost per lead is now around five to dollar a lead.

0:04:33 - (B): He is crushing it and he couldn't help but get on and share that. He's had the best week in business ever using this strategy. And I say this because that is a paid element. One of the reasons we can see tremendous results and the things that will magnify your ability to really scale your business. It's not just Google Business profile. There's a lot of layers behind that or that that amplify the results you get through Google Business profile. But Google Business profile is your gateway to get that.

0:05:07 - (B): And so some of the things we see is that there's a threshold in how much you can get out of your Google Business profile just based on other market conditions you can't control. But to get beyond that threshold, then you go into some paid strategies that will help you amplify that. And that's one of the modules that we'll unlock later on in this program, is how you can do that and be able to take your business profile and sponsor an ad in the map section.

0:05:34 - (B): This is something most people don't know how to do, and you see it now and then, but most people are like, I've never known how to do that. That's why you can win easier there. When you do something like that, you get a leverage. The higher level of trust people have in the Mapion, you get to, you get more rotations better because there's far less competition and you get to target based on specific geographic areas and keywords as well. So that's coming up in the training as you continue through the process. But wanted to just share a few of those things. So you can see kind of a bigger picture here.

0:06:08 - (B): We're going to give you the tools to really amplify your business in local search academy. It's not just traffic, it's what happens after the click that matters to. We're going to talk about that in coming lessons about offer strategy that will really be game changing as well. So let's open this up to. We've got several good people on here to chat with. And so let's open this up to a live Q and a. If you want to raise your hand or open up your mic, let's go ahead. And so, just so you know, in the control bar, you see a little hand raise hand icon there. You can click on that and I'll jump over to helping you with any questions that you have today.

0:06:43 - (B): All right, perfect. We've got on the screen, I see Lt. Oh, Larisa, I see your name.

0:06:48 - (C): Yes.

0:06:49 - (B): All right, Lara, how can I help you?

0:06:53 - (C): Hello, everyone'. Thank you for taking my question. So my question is, we do not have a brick and mortar business, as you like to say, but we do have a storage facility where're brand new and we having trouble to make our phone ring. And I was wondering if your program could help this type of business. And when we build our business was like, it seemed like we didn't have enough of the storage units and now we're done and it seems like everybody is having those storage units and we're having a hard time to get anybody in.

0:07:38 - (B): Is this like self storage or what kind of storage are we talking about?

0:07:42 - (C): We, we have a self storage, we have a rv, boat storage. We have it all. Yeah, big, big stuff and a lots of money and just like ah, people.

0:07:55 - (B): Sure. No, that makes sense. So great question. So the answer to this is yes. But even though you might not be a brick and mortar, like a physical brick like location that people go inside or necessarily or I don't know how your units are displayed, but technically for Google Business profile, you're considered brick and mortar because clients are coming to your specific location to be served. Right? Is it?

0:08:20 - (C): Oh, yes, I do.

0:08:21 - (B): Okay.

0:08:21 - (C): Yes.

0:08:22 - (B): So for that technicality, you are considered brick and mortar and Google Business profile will serve you really well. Let me ask this. Do you have a different, is it a different business name for like the boat storage versus the self storage or.

0:08:36 - (C): No, no, it's only one. It's only one rivers edge rv and self storage. It's one big name.

0:08:44 - (B): All right, gotcha. And how well do you feel like you've leveraged Google Business profile up to this point?

0:08:52 - (C): U I started to do your training and it looks like I started to post the pictures every day and I didn't go through Tuesday of your training, but I think we're doing well.

0:09:08 - (B): Okay.

0:09:09 - (C): Better than like other, like as you said, like some people just post once and never touched again. I m checking it like every day doing something.

0:09:20 - (B): If you've ever been frustrated with some of the paid strategies you've used out there that have not ye before.

0:09:28 - (C): O yeah. Google Ad.

0:09:30 - (B): Yeah.

0:09:31 - (C): Just like crazy. Like ah why we're paying money for one paper, one click cost us like a hundred. Finally it's with, with a payment for the person who is doing pay per click for us.

0:09:46 - (B): Yeah, yeah.

0:09:47 - (C): So we paid her, we paid for Google Ads and each click costs like $200 and that doesn't worth it. And it's, it is frustrating. Yes.

0:09:58 - (B): So one of the reasons why pay Perclicick is so expensive, especially in your space, is because there's so much competition fighting for those same keywords. And I know self storage is a very popular business model. You've got a lot of venture capitalists just buying up these they conglomerates buying up locations and they've got deep pockets to run pay per ad, pay per click campaigns too. So that's really hard to compete with.

0:10:25 - (B): And I like to use the analogy of moneyball if you've ever seen the movie. But it's like when Brad so just to set the stage for some of you who haven't seen it, that's where Brad Pitt plays. Billy Bean, the manager of the Oakland A, and he's tasked at rebuilding this team on a shoestring budget. And he comes in and they're all fighting about who they're going to trade, and they got to do this because the Mets and the Yankees did that.

0:10:49 - (B): And he slams his fist on the table and says, guys, we have to think differently because if we play by the big bo, big boys rules, we're going to lose. We can't afford that. We've got to think differently. And that's exactly what we need to do with our own marketing, too. Because if we try to model what the big box stores are doing, will always run out of budget, run out of Runway, and never get the traction that we need.

0:11:11 - (B): So your best, your best friend is going to be your Google Business profile right now for organic traffic. It's going to be far better than traditional SEO. The idea of trying to rank your website on the first page of Google, Google profile, if you put in the right strategies in place, will be easier, faster and more efficient for you to get on the first page of Google and start winning. But you're also competing probably against.

0:11:35 - (B): There's a lot of these locations out there. So the other element that's going to help you tremendously, and this is a training that we'll unlock a little bit later, is getting into your offer strategy. Because right now, most self storage, I would look at it as more or less a commodity, similar service for similar price. I just need to find one that's convenient to me.

0:11:57 - (D): Right.

0:11:58 - (B): And so when you get traffic coming to your Google profile and they click on your website to kind of check you out, the first thing they need to see is a really great, irresistible offer to win them over. And I'm going to go into depth. If you haven't got to that part yet, it's okay. I know that's a lesson that unlocks a little bit later, but I keep doing what you're doing with your Google profile, that's going to help you get more momentum with it. So that once you get into the training on offer strategy, you're going to unlock a new way of converting that traffic that's coming now into more leads and sells for your business.

0:12:35 - (B): And that's one of the layers of magnifying your results here, is by having a good offer that you can facilitate with the traffic you're generating. Does that make sense?

0:12:46 - (C): Yes. Yes. I just don't know what to offer to offer.

0:12:50 - (B): Okay, well, I'll give you a little bit of a preview on what this looks like because most people think price discounts and promotions and things like that, we don't want to compete on price. We want you to charge what you're worth and what you should charge. But what we're going to do is show you how you create more perceived value in the way you structure an offer. We call this an offer stack. So one way to do this is to put three bullet points with your offer.

0:13:16 - (B): The first bullet point is going to focus on selling the transformation. It's not just the service that you provide, it's the transformation they fil or they receive because of that. So, you know, freeing up more space, trusting your boat is secure, whatever it is, right. You're going to sell the transformation. The second is going to be selling an emotional benefit. How are you going to feel? Because most people don't touch on that at all. But 40% of a buying decision is based on the emotion.

0:13:43 - (B): So how are you going to feel by having us serve you in this way. And the third is going to be a value add on something you can do to over deliver in an unexpected way right from the start. And you can get creative. Our training will help you unlock some creative ideas on this, but one of the best ones that I love so much was a flooring contractor we were working with. That said, when you get your new floor installed by us, we'll give you a free roomba vacuum to keep it clean every night.

0:14:09 - (B): Like, no one does that and you know it doesn't. That kind of thing might not be what you need to do for your situation, but the idea here is that if you can create offer that focuses on convenience, quality and value, the price is irrelevant and you're going toa get way more business and better clients for that stuff.

0:14:30 - (C): Okay. Thank you so much.

0:14:32 - (B): You're welcome. All right, we'll move on to the next. And let's see. I think I see lt here. But that was, I think that was, we already spoke with you there.

0:14:45 - (D): I don't have a hand to raise.

0:14:48 - (B): Oh, you don't?

0:14:49 - (D): Oh, okay. Put that in the chat. I don't know how to raise my hand on my phone.

0:14:53 - (B): Oh, gotcha. Okay, so. Oh, I see there we have two lts'in here. Okay, cool. So I think I saw a hand on. Who's this one? I'm trying to see. There's a way for it to show up for me. I think it was Tom. Is it Tom? Do you have a question.

0:15:09 - (C): As a girl in the yellow jacket, she was talking. She doesn't know how to raise a hand, but it's in the middle of this cre o.

0:15:17 - (B): Got it. Okay, so that is, I'm sorry, I don't.

0:15:23 - (D): Stephanie.

0:15:24 - (B): Okay, thank you. I'm sorry. For some reason, the names aren't showing up for me. How can I help you today?

0:15:30 - (D): I have a couple things now. I came in when you got me in. I thought I heard you say that you can't unlock the things early.

0:15:37 - (B): Yeah. So I've had some requests of like, how can we unlock the modules sooner for people? We, we've, we used to have it structured where you could just get to any part in the program you want, but it created overwhelm for a lot of people. And we started seeing people jump ahead to things that didn't serve them when they didn't have the right foundations in place first.

0:15:59 - (D): So, but when you, when we purchased it, it was like nine something for like 30 days. So if we're, if we have to wait, like, I'm almost to the point. I just purchased this two days ago, but I'm almost at the part where it's locked.

0:16:12 - (B): Oh, gotcha. Yeah. So you're trying to get done before you have to commit to staying in the program, is that right?

0:16:18 - (D): No, I'm trying to, well, that part of it, but I want to make sure it works so I can let my partner know so we can continue to stay in the program. I can't because I have to make, we've been trying so many different things like Facebook and stuff that we really don't have the money to keep. But if this is going to work, and this is what I was trying to show him, it's gonn work.

0:16:36 - (B): Sure.

0:16:36 - (D): But I can't even move forward now. I did buy something extra that cost me something extra. I guess it's a posting algorithm or something.

0:16:44 - (B): Oh yeah. So it sounds to me probably like the AI prompts that we gave you.

0:16:49 - (D): Okay.

0:16:50 - (B): May writing the content. Yeah. So this program is not, and managing your Google profile is a process. It's not a once and done kind of thing. And so we've structured this program to provide value as an ongoing community and training and resource for you. And so while we've done that, we've also decided to just make sure modules are opening up every week to pace you at a good point so that you can get the progress. If you can focus on the one week's module and really execute that well, then the next module builds on that versus trying to jump ahead to all of those things. But what you can do is look at what's coming up.

0:17:26 - (B): So, you know, understand, oh, yeah, we're getting into offer training or we're getting into sales funnels or we're getting into retention or whatever it is. So you see that the value there is programmed and will be coming. But your success with Google profile may not happen inside of a 30 day window. So it may take a little more time and Runway earlier. You probably didn't catch the beginning of this. I was explaining that because we've had some people come in and go, hey, I made all these changes in two days, but I haven't seen the results yet.

0:18:00 - (B): Everyone starts at a different place and there's a lot of market factors that can affect the results of your Google profile that we don't have control of. So we focus on the things you can control and over time you will see success. We've seen people go from ranking 20 to 18 to number two and one in just two weeks. We've seen others that required now like 40,000, 560 get the kind of results that they were hoping to see, but they just needed to build that consistency and keep going at it. So I guess I'm wondering, is the question here that you want to get a preview of everything so you know what's there or you're trying to see if it's going to work first before you commit to staying in the community?

0:18:46 - (D): Well, no, I know that it's going to work. I actually already kind of have my Google profile set up. So this is kind of like me just doing everything. Like I've already passed this point. I just, I m take, I literally like to learn. So I'm learning everything from start to finish, especially because my business is a credit repair and business formation slash marketing business. So this stuff is not just going to benefit me, it's going to benefit my, my other clients as well.

0:19:13 - (D): And then another thing is, and, but I understand what you're saying as far as needing it to unlock. I just wanted, if I could, in the first 30 days, if I get two clients, that's more than what Facebook and Instagram.

0:19:24 - (B): Oh, sure, sure.

0:19:26 - (D): So that's what I'm trying to just prove to him that this is worth it. Also, I am a go high level. Um, I use go high level, but I don't use it to the extent that it needs to be used at. And that was another reason that was actually my, until I heard what you said, that was actually reason for wanting to ask a question. Um, or have high level.

0:19:49 - (E): Okay.

0:19:50 - (D): And I've set it up, but I'm not, like, a lot of people are getting. Getting results that I feel like I'm not getting. And I don't know how to really use it or set it up the way that it needs to be done. Do you offer anything with setting the high level part up? I know that you have a. Where you do it yourself. I mean, where you guys can do it for us. I don't want anybody to do it for me. I want learn in high level. Getting high level on the phone. They don't give you that much time.

0:20:21 - (B): Yeah.

0:20:22 - (D): To learn anything. They, they don't give you enough time to help. So I don't know what to do. Especially because I also, also wanted to offer it like you offer it. I'm pretty sure you offer it to your clients.

0:20:34 - (B): Yeah.

0:20:35 - (D): Yeah. So that, that's my, that's one of the things I want have. Like, I even have a page already on my website to market it, but. And I have it set up for the most part, but I don't quite know how to use it that well.

0:20:47 - (B): Gotcha. So let me take a look at your account access here. To answer your question. Okay. To answer your question about high level, we do. I love high level. Absolutely love it. It's one of the best marketing ecosystems you can have as a local business owner for your marketing. Because it's not just a website or a landing page builder. It becomes a whole CRM with automations. We actually build AI right into it. So every lead gets texted immediately and nurtured and answered their questions.

0:21:26 - (B): It creates a lot of, it creates systems that you can scale with, but it can get technical, too. So one of the things we used to have was, in our training was, you know, how you could build sales funnels and high level and all of this. We've since taken that out because that is where most people get stuck and need personal help to get that done right. And we only offer that in our higher level coaching and mastermind right now, where we'll build the whole system out for you, install it into the business, and then teach you how to maintain it so you get the fastest possible results.

0:22:00 - (B): But that's not what you're looking for either here. So I don't know how you feel on the technical skills. If you had some video guided lessons that kind of walked you through some things, but, but if that, do you feel like if you had some videos that showed you how to set it up, that that would help.

0:22:16 - (D): Oh, that would definitely help. I'm pretty good with videos. That's why I have your. That's why I buy your video. That's why I bought your videos, because I prefer to watch them like this.

0:22:23 - (B): Okay. So what I did for you is I unlocked our old local search academy training in your system. So if you go into the members area and just refresh it, you'll see LSA old, and you could go into that program that will have some sections that will be specifically around high level for your situation. It gets a little more technical, but I think that could serve you.

0:22:46 - (D): I see it. I see it. Thank you.

0:22:49 - (B): You're welcome.

0:22:50 - (D): Oh, that's awesome.

0:22:51 - (B): All right, now, if you have any other questions, come back on another live as you. As you go through that, and we can give you the more guidance as you need.

0:23:00 - (D): Okay. Thank you.

0:23:01 - (B): You're welcome. All right, next. I see. I think it was Tom. Let me see here. Tom, how are you?

0:23:08 - (F): Hey, how's it going?

0:23:09 - (B): Good. How can I help you today?

0:23:11 - (F): Well, we talked to. I don't know if it's been a few years or a couple years, but I am a mortgage broker. My wife's the realtor.

0:23:19 - (B): Okay. Yeah.

0:23:20 - (F): I'm also trying to help other realtors with their Google business profile as well. You know, some of the things that we're coming up against, like one last week set up a profile, but I couldn't view it for some reason on my computer. I tried different browsers. She couldn't view it. And then finally I can view it, but I don't think she can still view it. Do you know what causes that?

0:23:46 - (B): Hmm. Okay. Maybe a little more context will help me. So, this is a Google business profile for a client or for your.

0:23:53 - (F): For Realtor who's together. So I'm just trying to help her grow her business.

0:23:58 - (B): Okay. Gotcha. And she recently set it up. But do you know if she had completed the verification process?

0:24:07 - (F): That. That's good question. I don't know that part. It did finally show on my phone, and in my review did actually, I was able to do a review for. So that part worked itself out. But I need to get back with her. But that's just one of the issues that keep, you know, some sometimes pops up. The other one is, I've had it happen. My wife's had it happen where someone's done a review and it doesn't show in Google, but they screenshot it and they can show me clearly it was in Google, and her actually, her uncle did this a year ago and he just reposted it yesterday and it worked.

0:24:47 - (F): You, have you heard of that also?

0:24:49 - (B): Yeah. So let me touch on the first question, then I'll get question. So the first question is someone set up a brand new profile. We were trying to find it, couldn't find it, but then all of a sudden we could on one device, not on the other. And I think the question, the, what I'm probably kind of leading here is it's likely that she hadn't completed the verification process in place. When you set up a brand new profile, they do want to go through verification and sometimes it's visible, but it's very limited until you continue on through the verification.

0:25:23 - (B): Once it gets verified, I don't know how quickly it gets fully indexed and propagated through all of Google's servers. So there could be a little bit of time.

0:25:34 - (F): Like I just, I just, I'm on my other screen here. I googled her name and Realtor and it doesn't pop up in the map pack at all. Actually, I think I found it. She's like number five or six. So is that just a. She needs to just keep working on her profile type deal, even for her own name.

0:25:55 - (B): So the good news is it sounds like she's been indexed. Now it's about following this strategy and being very active with your profile, because the more activity you are you create with your profile, in particularly the more content you're publishing to it. They're feeding the algorithm to view you as more relevant because Google's not going to show you every business out there. That, and there's thousands of realtors, right? Everyone knows a realtor around the corner, my neighbor, you know what I mean? So there's a lot of market saturation for realtors, especially.

0:26:27 - (B): And so what you need to do is tell, tip, train Google that you're more relevant. And Google wants to show the most relevant businesses to people who search. So the more you do that, the better she will rank and the more you will and the easier you will find her.

0:26:40 - (F): Okay.

0:26:42 - (B): Yeah. Oh, and then the other question.

0:26:44 - (F): Yeah.

0:26:45 - (B): About reviews. That is one of the common things we see about reviews. Sometimes they publish immediately, sometimes they don't. Sometimes they don't ever get published. Usually though, if they don't ever show up, it's because the algorithm has somehow kind of, there's something fishy about that review or something may, it may be completely legitimate, but the algorithm didn't like it, so it kind of blocked it.

0:27:10 - (B): The reason that Google does this, though, is so that they can build a platform that people can trust is credible. And not just anyone can spoof and like create fake reviews and make them look better. What? Than they really are. And so sometimes when there's a delay, it's just a review process before that review gets published.

0:27:30 - (F): Well, unfortunately it was one of my best reviews and it hadn't showed us three years now. I wasnna go back to her and see if she could, see if she could repost it, but we'll see. I've built my, I'm over 116 I think, now.

0:27:45 - (B): Oh, fantastic.

0:27:46 - (F): Okay, so I've done everything I think I can do other than maybe the geo tagging or geocoded pictures. And I asked you the other day and, and you one of your webinars. I'm ranking number one and two, typically for mortgage broker Dallas oay. How do I rank, like for first time homeuyer grants or first time home buyer programs or something like that.

0:28:17 - (B): So that is a keyword specific thing that you're looking to try to rank better for. And the best thing that you can do is find ways to build those keywords into the content that you are publishing. Probably the best area for that is going to be in posts. And having a series of posts, especially if they are programmed to recur with those kind of keywords in place, will help you do that. The other thing that I think you'll want to look at is in our training around categories, being able to do research with a tool that we share that allows you to look at what other, your competitor, what categories your other competitors are, are connected to with their profile.

0:28:57 - (B): Because when you connect to other profile, there's a lot of categories that we should be connected to that we usually aren't. And so this, that training will help you find those, but it will unlock services under those categories. And now you can actually start putting more information about those services in place. In particular, first time home buyers.

0:29:15 - (F): So get, I have all that, you know, so I've paid a company, they worked on it for maybe two or three months. I got unverified because we changed our company name and address. Yeah, that, that was a major hassle. Took me two months to get reverriified. Finally had that happen, and then I started ranking in the background. They were doing backlinking and I don't. Is that a backlinking from my website or from.

0:29:44 - (F): Is there another way to backlink?

0:29:46 - (B): Well, well, most of the time when you hear backlinking, that's more of a traditional SEO strategy for your website to help your website get ranked more than your Google profile.

0:29:58 - (F): Well, so how did I get ranked? How did they rank me in the top three of the map consistently for that one term mortgage broker, Dallas?

0:30:07 - (B): I don't know. I don't know what they did.

0:30:09 - (F): I mean, is there stuff in your training that could help me with different terms?

0:30:14 - (B): Yeah, there's, there's a few ways and now there's also just a lot of market conditions that we can't control. But in map leads pro, you can actually get a real breakdown on the keywords you're ranking well for and see how, and track how you're ranking for first time homeuyers. But that's, there's also a lot of competition for that too, especially in the paid ad strategy. So here's one thing to think about. If you're trying to do what you can to rank your profile organically for that, and it's just not getting where you need to be, we have another training coming up that's unlocking that will be around local search ads.

0:30:52 - (F): I was going to ask about that.

0:30:54 - (B): Yeah. Local search ads are a way where you can instantly start ranking in the map section for the keywords you want to show up for.

0:31:01 - (F): But I don't think they have mortgage yet.

0:31:04 - (B): No, not local service ads, but local sponsor ads. So yes, these are the sponsored Google profile. Okay. Exactly. Yeah. So that can actually help you with a little budget, help you actually get in the map section for that particular keyword more. And that's why earlier when I was saying Google profile is your gateway, but it's not the silver bullet for your business. It's a helpful thing, but what you really want to do is build diversity in the way that people find you.

0:31:35 - (B): And so we like to build a program that's structured around Google profile for organic traffic and then amplify that with some of the paid strategies that most people are not taking advantage of today. So now you actually have a full system of traffic, and not just right, it creates a, a safer long term business. It's like a, like a financial portfolio. When you diversify that, you become safer and stronger. So it's kind of like looking at your traffic and diversifying that. So I think between, if you feel like you've maximized what you can do for the keyword on your Google profile, just keep consistency going on. If you're regularly posting post with that, that's going to help.

0:32:12 - (B): But it might just be like you've kind of hit the threshold and what you can do there. And so now doing a layer of local search ads is going to take you to the next level.

0:32:20 - (F): Okay, perfect. Thanks.

0:32:22 - (B): Yeah, you're welcome. All right, we, let's see who is next here. I've got, I don't know why the names aren't showing up for me today. We've got 1 second here. Let me change the view, see if the view. Oh, you know what I should do? Maybe it's the audience here. Ah, here we go. All right, now, now I've figured it out. Let's do Raphael. How you doing Raphael? You available or you might need to unmute your mic.

0:33:08 - (B): All right, maybe he's tied up. I think we got Joseph. Joseph, are you there?

0:33:22 - (E): Can you hear me?

0:33:23 - (B): Yep, I got you loud and clear. How can I help today?

0:33:26 - (E): Excellent mobile detailer, eight years in business. I got 400 and some reviews. Pictures are geotagged, keyword rich updates every know three or four times a week. But I have two questions, please. First is if my review frequency decreases, is that a big problem with the algorithm? I suspect it probably is, but I don't know if there's a point of diminishing returns because I feel like I'm really pressing people hard to get reviews that's working, but I want to ease up on that a little bit. And then the second question is, I'm good to go with pictures and geotag and everything like that, but if I add videos, is that going to be a big plus in the algorithm? Is Google going to like me more if I have more videos on there because of feing content?

0:34:09 - (B): Yeah. Great questions. So let's touch on the first one about if you were to taper off your how much you push for the Google reviews. What I really like to do is to create more of an automated system as much as possible so it just works behind the scenes for me and I don't have to make that conscious effort necessarily. I think this could be done in a couple ways. Have you gone through the review training that we've shared in the program?

0:34:40 - (E): No, I haven't gotten to that portion of the training yet.

0:34:43 - (B): Okay, so one of the cool things about that is there's some ways that we teach you how to automate the review request a little bit there and it can be a little technical when you get into some of the automation. So I try to keep it super simple. But the other way is to also do a video feedback quiz as well. And this is a strategy that you can actually see in person when you go through that training. And then I give you the template on how to do it and it will automate everything for you. And it, it's a, if you have to push to get a review, that's a lot of effort. But if you can do it, if you can show up for that person in the most unique way, you can capture their attention better. And that's what the video response or video feedback quiz allows you to do.

0:35:32 - (B): And then that will lead to more Google reviews for you. So I don't know if I've got data that really says, you know, if, if your review frequency tapers off a little bit, how that your prof. But I would just look at how can you make it a consistent thing by making it either simpler or more automated so that it's just always working for you and then just know that, that that's being handled. Now on the other question, hopefully that gives you what you need. But on the other question about.

0:36:10 - (C): ##Utete doesn't talk, it'just so disturbing.

0:36:13 - (B): I think we got some mics going off that we need to.

0:36:16 - (C): Yeah. Can everybody mute themselves so we wouldn't dist, leave?

0:36:23 - (E): So the other question was adding video. I'm feeding Google a lot of content in geotagged photos, but if I, so I've got a four year old Android phone. It works for me. I'm not looking to be fancy. So adding video is going to be a step that's going to be challenging. So I'm wondering, is that a huge plus factor in the algorithm? If I have, I've already got a few videos, but if I continue adding videos, does that matter?

0:36:49 - (B): Yeah. So I think you could play a better game on the photos than video kind of strategy there because just, I'm curious. We still get a lot of feedback. I think it might be coming from your side. Joe Joseph.

0:37:04 - (E): All right, let me mu myself. I block, I'm a block back from the ocean detailing a vehicle right now. So's wind.

0:37:11 - (B): That's probably it. All right, perfect. So this is a great question. So when you read the policies on Google Business profile, Google seems to give a lot more weight on the photo side of things versus video. The video section is very, very small. And one of the things about video is that they are now limiting video to about 30 seconds based on the policies. It's not a lot of time. So if you're really creating a video, you got to think through, like what is the purpose of this video here?

0:37:39 - (B): And Google doesn't give you a lot to go from with the policy. So the way I've always read into it is that Google really just puts more weight on the photo side. Videos will help. Sure, you can use the videos if you have a video that's longer than 30 seconds and you upload it and it goes, goes live, awesome. But I think photos are more of the kind of content that Google is more interested in and it will serve you better. But the beauty is photos are much easier to acquire to. So to keep things as simple as possible for you so that you can be consistent, just stick with the video or, excuse me, with the photo side of things and you'll do just fine.

0:38:15 - (B): You won't miss out.

0:38:17 - (E): Excellent. Thank you, sir.

0:38:18 - (B): You're welcome.

0:38:19 - (D): Welcome.

0:38:20 - (B): All right, I think, Raphael, you had a question earlier. I'm not sure we got to you. Are you there? Maybe not. Okay, well, cool. Any other questions from anyone else? If not. All right, it sound, sounds like we had a good productive call. It's great to have you all on here. I do have a question for you guys though. A couple questions. Number one, how many of you would be interested in an affiliate program where you could share this program with others and make a commission from it too?

0:38:59 - (D): I definitely would be down for that.

0:39:01 - (B): Okay. Okay, awesome. That's great to know. So I have opened up a brand new affiliate program for this. And if you go into the member section, you can see affiliate. Let me see what it says. Actually, it says affiliate or something. Let me see.

0:39:16 - (D): Says become an affiliate.

0:39:18 - (B): Yeah, become an affiliate. All right, perfect.

0:39:20 - (D): Under support.

0:39:21 - (B): Yep, yep, that's right. There you go. Thank you so much. So when you click on this, you will have the opportunity to sign up as an affiliate for this program. And we're going to pay 40% every single month of those members that you bring in. The idea here is, for me, it's not about the money, it's about the impact that we're creating through this and really helping local business owners who often get overlooked with good marketing. And so I want to spread this to as many people as possible, but I also want it to be worthwhile for you. And I think this makes that happen where you can actually with three clients, this becomes a free program for you if you shared it with three businesses, but you're also making money from it at that point, and it can be an additional income stream to just help support you even more.

0:40:05 - (B): So I wanted to give that as an opportunity. I'm glad to know that some of you are interested in that.

0:40:09 - (D): So you said that this strategy works for realtors as well?

0:40:13 - (B): 100% it.

0:40:14 - (D): That's crazy. I'm a realtor as well, I just't want to throw all the stuff out there, so I'm going to use this strategy. But I know there's a lot of newbies in my office that would probably like to do this. Is there a marketing material that you offer to your affiliates?

0:40:30 - (B): Well, that's a great question. I don't have a lot developed on that yet, but we will be working on that. So if you join as an affiliate, the first thing that you can do, which really is an easy way to sell, is if you use your link to share it with them, they're going to get access to the Mifkei that I presented. The most incredible free gift ever. Remember, probably when you join, it was the $9 for the t shirt and everything that you do just pay the shipping and you got access to everything for free, everything else for free.

0:40:59 - (B): And so when people join off of that, it's almost a no brainer. And then they get a chance to see the value that they're going to get process. And then when they keep, if they keep part of the community, then you get those, the 40% commissions off of that. So.

0:41:13 - (D): Okay. Okay.

0:41:15 - (B): We'll be working on some content that, that you guys could actually repurpose. It's just a little bit later in the pipeline for us.

0:41:23 - (D): Okay, that sounds good. We well save anything that's working for you on your facebooks and all of that stuff. Do you guys use Facebook at all?

0:41:30 - (B): We have some Facebook strategies, but our focus has been more on the Google profile, Google strategies, and, but also offer strategy, sales, funnel strategy, and then the paid ad strategies behind it. And here's the big reason. Facebook has been a default for a lot of businesses, because it's a great way to connect and build awareness. The problem, though, is that it's not where people go to look for your service.

0:41:53 - (B): So when you are on there, it either takes a lot longer to really nurture these people into converting or you just get a low intent to buy or a low quality lead from it. And so where I've seen thegest, the biggest impact happening is when people can put the right directional marketing in place for the people who are actually looking for them right now. And then Facebook becomes a supplement to that to help expand on the awareness you're building in the community.

0:42:22 - (D): Okay, that makes sense.

0:42:25 - (B): Yeah, great question.

0:42:26 - (D): Yeah, because I've been having issues with that. I wasted money on Facebook.

0:42:30 - (B): Yeah. Yeah. Now I'm not saying I actually have a really great friend who specializes in Facebook ads and scales contractors to multiple millions of dollars. A year using social media. But those contractors have always built a really good directional marketing system in place first, and then they scale beyond that with Facebook. When you're just trying to start with Facebook, there's a lot of challenges if that's your only source right now in terms of intent to buy, lead quality, things like that.

0:43:00 - (D): Okay.

0:43:01 - (B): Yeah, good question. Raphael, I saw your hand jump up.

0:43:05 - (D): Oh, ok. Could he be typing into the chat?

0:43:14 - (B): Oh, let me check. Oh, yeah. Would like to ask, can you hear me now? Oh, I see. Sorry about that. I was not paying attention to the chat. Raphael, I'm not able to hear you yet, but I don't think I saw your microphone get unmuted. Do you know how to unmute your microphone? Raphael? If you want, you could just chat your question in here and I can maybe address it that way too if you're having some trouble with the microphone thing.

0:43:54 - (D): Depending on the kind of computer he has, he may not have one. And sometimes because if you're using an older one, they don't all have the built ins or anything.

0:44:03 - (C): So it's a little.

0:44:04 - (B): Right, right. Well, I'll wait for just a second if he's typing that in. Any other questions I can help with while we're waiting?

0:44:17 - (E): Nop?

0:44:18 - (F): I'm going to go watch some basketball, so. Thank you.

0:44:20 - (B): Yeah. Awesome. All right, perfect. All right, let's see. Raphael says, I'm discerning to rename my profile or add a location. Raphael, I think I remember your question on that actually popping up on the radar here. So it sounds like, are you trying to decide whether I change my profile name or start a new profile? Is that what you're saying?

0:44:51 - (D): He said yes with his head.

0:44:53 - (B): Oh, okay. Thank you so much. You're such a good moderator for me. So. All right, so the challenge you might have if you change your business name is you're going to get asked to re verify your business, but it's always much better for you to get through that and keep the profile that you've already currently established. If you're rebranding and go through that verification process instead of starting from scratch, you'll just have a lot longer Runway if you start from scratch.

0:45:27 - (B): Okay, so created a dBA. The new location is better area and so are you. Also, let me ask this, are you moving locations and changing the business name or just changing the business name? It would be a secondary address. Okay, got it. So if that's. And are you still going to keep the other profile active if you have a new profile? Okay, got it. All right, then starting a new one is going to be the best way for you to go forward with this.

0:46:11 - (B): You'll still have the impact of the old one that you can draw from, but you'll want to rebuild this and you won't have the hurdles of having to go through a reverication process and losing maybe some of the impact that you've currently had. Until that's refverrified with the other one. Just start with a fresh one from new. And the review process, I think they're getting better and better and better at it. But largely we're seeing most people are going to have to go through a video review now versus the older method of a postcard. We've even seen some where it's an email review or phone call review.

0:46:43 - (B): Those are so nice. But usually that's when you've been more established and Google kind of knows your business. Maybe your profile has existed for some time, but you haven't claimed it yet. So you're probably going to have to do the video review here. But if you get snagged on anything about that, it's not that terrible of a process, but some people have had a challenge with it. So if you get snagged on it, just let us know, see if we can give you some guidance on that. But that's what I would do. Start a new profile for that.

0:47:14 - (D): Jared, I did have one more question.

0:47:16 - (B): Yeah. Okay.

0:47:17 - (D): So I know we discussed the unlocking of the videos, but I was just wondering if I could create a suggestion. Maybe. Maybe if.

0:47:25 - (B): Yeah, please.

0:47:26 - (D): Okay, so if you see people are going through the modules and they got to the end and it's time, could they email your support and maybe the support team could just not unlock them because that's going to unlock for everybody. But maybe you guys have like um, a week, one like that you can email to somebody. A week, two of videos you can email to somebody. I'm just saying if they can prove that they finished the first because it says you can go in there and see what videos a person's on.

0:47:53 - (B): Yeah. So you know what's interesting about how circle communities built this app? I get a percentageh of how much you've completed, but it's. I don't actually, you just gave me an idea. If I view your profile as you, then maybe I can see where you left off in the lessons. So what I was going to say is like on our admin panel, we can't really actually see which lessons you've completed or not. We can just see a percentage bar of completion.

0:48:20 - (B): But I think the answer to your question might be handled where I unlocked the older training that we had, which covers the same principles, maybe some different ways of teaching it, but you can actually jump to whatever section you want in there. I unlock that for you. So you could have access to the high level part. Yeah, and I don't want to do that for everyone. If they don't have high level, it's going to just add complexity and stuff to everyone.

0:48:47 - (D): We're high level.

0:48:48 - (B): Yeah, but. But for you, I think that's going to serve your need. And maybe we can figure out a way to just kind of do that if it's as needed basis to create it in a place where people can just jump ahead if they need to.

0:49:00 - (D): Okay. All right. Thank you.

0:49:01 - (B): Yeah, you're welcome. Well, I've got a run. It's a top of the hour, but it's been awesome talking with you guys. If you have any other questions, shoot us a message to support, but I look forward to seeing you on the next one. I've got to get my schedule lined up so I can make sure the others. I have another question, though. How many of you guys would be interested if I were to invite certain guests that specialize in things? For example, I have a contact who specializes in emails for local business.

0:49:28 - (B): Would that be a valuable, like, event to you guys? To come on board and be able to have a Q and a with someone who specializes in other ways, amplify.

0:49:37 - (D): That would definitely, that's a big value.

0:49:39 - (B): Okay, well, good, great feedback. That's what I've been kind of thinking. So I'm putting some stuff together where I think that that could be really cool to bring on some other experts outside of what we do. To come in and actually provide even.

0:49:52 - (D): More value and impact to the marketing is not easy. And that, that would definitely help. I know that would help a lot of people I've been doing. Trying to get business like this just with AI being invented or actually being available to us has made things a lot more, a lot easier. But to know that we have somebody to tell you how to structure it would be awesome.

0:50:10 - (B): Awesome. Perfect. Well, thank you so much. I appreciate it. Have a wonderful day. See you next time.

0:50:16 - (D): Bye bye. Thank you for your help.

0:50:22 - (Jared Erni): Thank you for tuning into the for Impact podcast where we're all about driving positive change through entrepreneurship. Remember, your impact matters and your journey matters. If you found inspiration in today's episode, please subscribe, rate and le ##ave review. Your feedback fuels our mission to empower impact driven entrepreneurs like you. You can stay connected with us on social media and go to forpactodcast.com

0:50:54 - (Jared Erni): to take our impact marketing challenge. Keep pursuing your dreams, making an impact, and living life on your terms.