The Number 1 Mistake Small Business Make In Marketing

[TRANSCRIPT]

0:00:03 - (Jared Erni): This is the four Impact podcast, the destination for impact driven entrepreneurs striving to live life on their terms and create a ripple effect of positive impact in the communities they serve. Where we put your success stories center stage, dissecting the lessons learned and sharing insights and ideas that'll help you amplify your impact. And now, here's your host, Jared Ernie.

0:00:38 - (B): I'm excited to dive into some good questions today. We've got a little bit of group who's registered here, so hopefully we can dive into some good q and a here after. And while people are joining, I'm going to go ahead and share a few thoughts that I've had that I think would be helpful for everyone here as well. We go. You know, I've had some interesting conversations this week has led me to really kind of thinking back on how much the marketing out there that we see just marketing.

0:01:09 - (B): Most small business marketing just stinks. It really does. And there's probably a lot of different reasons why that's the case. But I think it's too, it's so common for us to look at what everyone else does and model that and not realize that we're actually modeling bad marketing ourselves. And there's so much wasted opportunity and wasted money when it comes to marketing. Even with all the new tech and how things changed and the dynamic environment we live in, with marketing evolving, most of this hasn't really changed for the better. In fact, most business owners are even more confused and more overwhelmed when it comes to their marketing.

0:01:48 - (B): So I wanted to share. What I look at is probably the number one mistake when it comes to our marketing, and that is marketing to the wrong people. Most marketing is not really directed to any one person, but it's more directed to just everyone. If you think about like, you know, the, the old classical method of printing flyers and then putting them on windshields in a parking lot, I've seen people still do that.

0:02:16 - (B): You're, this is like flying an airplane and just throwing a handful of flyers out and hoping that one or two land in the person's hand that is looking for what you have to offer. It gets a lot of waste and that's what we see in marketing today. But it also lacks a clear understanding on who you are actually trying to target. Here's the rub, though. Unless you have extremely deep pockets like one of these, you know, national or international corporations, you can't market to everyone.

0:02:48 - (B): You have to change. Now, I was reading this, I know I've shared this a few times. This book, $100 million offers by Alex Ramozi. It's really good and he uses an illustration here. One of the best ways that you can better target and focus your marketing is creating an offer designed or framed around a very specific person that you're trying to reach. This is a really good illustration because he says, if you were to create, let's just say, a product like a course, a time management course, you could sell that for probably $19.

0:03:19 - (B): But if you niche that down and create a course specific for time management for sales professionals, you could probably sell that for $100. Even further, time management for outbound b two b sells. That's probably more of a $500 product. And then time management for outbound b, two b power tools and gardening sales reps. You have a $2,000 program and you can see not only do you get very not only do you get more clear and concise with the marketing when you create an offer and niche down, but your value begins to increase, even if it's really the same thing, your specialty.

0:03:58 - (B): That's why specialists get paid the most, right? When you specialize, you are worth more. The easiest way to refine all your marketing is to create an offer that clearly resonates with the ideal customer that you are trying to target. And so you want an offer that is so good it makes people feel stupid to say no to. And you can only do that when you are very clear in who you are trying to target and create an offer that speaks and resonates to that specific person rather than to everyone.

0:04:28 - (B): Another really great book is magnetic marketing by Dan Kennedy. He says at any given point in time, only about 5% at best are intellectually, emotionally, practicably and financially ready to act on or make a buying decision about your product, service or proposition. Inevitably, that means that 95% of most advertising falls on deaf ears. This makes it imperative to hit the bullseye with the 5% by narrowing your focus. And the best way to do that is to, one, get very clear on who your ideal client is and number two, create an offer for that person that's so good. We call this an irresistible offer. So good that they would feel stupid to say no to.

0:05:11 - (B): Now, in local search academy, we actually teach you how to do some of those things. You could use our offer training to create an offer out of anything that you do that increases more perceived value versus decreased price. We don't want you to compete with price. That's the wrong way to go. That's more of, you know, positioning yourself as a commodity rather than actually creating per se higher perceived value.

0:05:33 - (B): The other way to win, though, is create higher perceived value. So we use a three point offer framework that teaches you how to increase perceived value with what you do. That's going to put you on the right track. And we also have some lessons on how do you determine who. How do you get really clear on who your ideal client is? So those will be helpful for you if you haven't gone through those yet or if you would just want to refresh. They're all lessons in local search academy that we can help you with.

0:05:57 - (B): So that's what I wanted to share today, but we'll open it up for a live q and a session as well. And anything on your mind, you can go ahead if you. I see actually a couple here. Wolf, good to see you here. Wendy, good to see you as well. I think we had a couple others that kind of popped in to listen and then have left already. But anything I can help you guys with today? All right, it looks like I've got. Wolf has a hand up.

0:06:34 - (B): Wolf and. Oh, and Wendy, too. Okay, so we'll start with Wolf, and then we'll go to Wendy. Wolf. You might just need to unmute.

0:06:44 - (C): My song yet.

0:06:45 - (B): All right. There we go. How can I help you?

0:06:49 - (C): So, yeah, I just wanted to. I don't really have too much of a question, but I want to show you in chat my latest offer, and maybe you can give me some feedback on that.

0:06:59 - (B): Yeah, cool. All right, let's do it.

0:07:01 - (C): Yeah, hold on.

0:07:11 - (B): And, wolf, I'm trying to remember, but I think you're in Austin. Is that right?

0:07:15 - (C): Yes, sir. That's right. Yeah. Did you make it down here yet, or are you still on your way?

0:07:19 - (B): I'm going to be coming to Austin next week, so.

0:07:21 - (C): Nice.

0:07:22 - (B): If I can break out, it's going to be kind of a fast trip back and forth. So I'm not sure if I'll have much time to kind of go out, but if I can, I'll definitely hit you up.

0:07:31 - (C): Yeah, man, that'd be awesome. Okay, so I sent a thing in chat. I think that's the right link. I can't really click it from here.

0:07:38 - (B): That's all right.

0:07:40 - (C): Okay, cool. So basically what I've done is I've gone to the Google Maps page and I've made this my link. I know it's not the best of the best, but I have noticed, though, that a lot more people are signing up and sending me text messages, phone calls, and signing up on the. What do you call it there? The appointment schedule what's on? Trying to say. Yeah, sorry. I'm still working on my coffee, so.

0:08:12 - (B): That'S quite all right. Hey, well, that's, first of all, congratulations for taking action. And now you're seeing some good leading indicators because of that action that you've taken.

0:08:21 - (C): So thanks.

0:08:21 - (B): Good job.

0:08:22 - (C): Thanks. Nice. Yeah. If you close that. Close that little sign up thing on the front there.

0:08:27 - (B): Okay.

0:08:28 - (C): Yeah. So the first thing you see is. The very first thing you see is call now. And then there's a little bit of information about how other businesses trust me to use my services and they refer other people to me and this and that. And there's a schedule link, and this is free about 30 times. So that's kind of where I'm at with my offer. Part of that. And there's a place for them to sign up. And then if you keep scrolling, there's more call now, more book appointments, and then, you know, a lot of information about the business that they may or may not want to read and some other things and whatnot. But I need to make this more.

0:09:04 - (C): I guess magnetic might be the right word.

0:09:06 - (B): Hey, great. Well, awesome for. Thank you for sharing this. You're doing on the right track, too. You don't have to say free as much as you are, but I know that catches attention and I know what you're doing here. One of the things that you could probably do is, and I think you're looking at, like, adding a lot of these bullet points to try to increase the perceived value that they're having. But also with an offer and you, it might just be a matter of testing this a few different ways, but also less can be more.

0:09:37 - (B): And so in cases. Here's an example. Domino's used the 30 minutes or free guarantee. 30 minutes or free guarantee. Right. They built an empire on this statement alone. That was a really incredible offer. So they didn't need like, too many line items, I guess, in there. The reason for that is because if your offer isn't digestible in about 3 seconds, if someone looks at it and in 3 seconds they still trying to figure out what they're going to get, then it might not be simplified enough for someone to make a decision.

0:10:14 - (B): The more information we give them, the harder it is for them to make a decision. But you're getting more, better results from this already. So that's great. What you could do is create a different version or angle and split test that and see if that performs even better. But I also have one other thing that I think could really help in how you position this. Let me pull up an example here. Okay, so this is an example of a client we have as well.

0:10:44 - (B): And what you can see immediately here is compared to your site, there's a little bit of scrolling that has to happen to get down to this offer. I would love it if it could be the first thing people see. And sometimes simplifying that offer makes it a little bit easier to position above the fold, too. Just, you know, text wise and space wise. But you can see he's got a great offer right here and a personal video.

0:11:10 - (B): And that's one thing that I think is really powerful because, Wolf, I've seen you on camera. I like it. The ability for you to create connection is going to be really important for someone to trust that they're doing business with a real person, not just this website and business name that they see online. People want to do business with people they like, know and trust and having a personal video just kind of walking through the offer, getting them to know you, maybe. What I would highly recommend is telling your story and why you're doing what you're doing.

0:11:40 - (B): And that's going to connect with people on such a deeper level that you're going to get a lot more people to convert because they're connecting with you through the power of video. So those are the two things I'd recommend. Find a way, if you can, to push this offer a little higher up so I don't have to scroll down. Maybe try simplifying a different version of this offer in a different way. And then if you add a video, I think that could be really powerful as well.

0:12:05 - (C): Sure. Yeah, that works. Yeah. There are other pages that I have videos on. Like I think maybe the paint page has it or something like that. But then I have a whole other website where I do actually put a bunch of videos. But it's more to the point of what is on the page more so than trying to sell them on the product. Right? Yeah, it makes sense. I like the idea of basically telling people who we are and things like that. So, yeah, that makes a lot more sense.

0:12:35 - (B): And I'll just reiterate how important it is to tell your story. People will connect to your story and your why so powerfully? I actually had a person join our higher level program because I told him my. Because I was actually on a kind of like a live workshop and I just got vulnerable and I told him about the struggles that I've had and he related to it and so he was. Because you've gone through that that's actually what made me interested in talking to you more and started working with him on a higher level. So those stories can be really powerful, but it also shows people that you're human and you're a real person. You're not just a business and.

0:13:15 - (C): Right. Yeah. And I won't take out too much more of your time than anybody else's, but, yeah, actually, to relate to that, there's a customer that I'm trying to close for my white label guitars business, and the white label guitars business is very new. I don't have a whole bunch of clients. I don't have a lot of things to show and things like that. And this guy's like, well, who are you? Who are you working with?

0:13:38 - (C): How many guitars are you putting up per month? Like, all these qualifying questions? Like, well, I can't really answer that. You know, it's kind of a new business, this and that, blah, blah. But, you know, started literally just relating to the guy, and I'm like, well, you know, here's my Google reviews from my other business. You know, you can see who I am, show them my instagram, all these things, and it's like, you know, this goes all the way back to 2017, so.

0:14:01 - (C): So pretty much able to land that deal.

0:14:04 - (B): Good for you. Congratulations. Anything else I can help you with, Wolf?

0:14:10 - (C): I think I'm good for now, man. Hit me up if you're. When you're in town, if you have time.

0:14:14 - (B): Yeah, I sure hope I can. I'll definitely do it.

0:14:16 - (C): Yeah, absolutely. Thanks, man.

0:14:18 - (B): Thank you. All right, wendy, you're up. Oh, I think you're still muted. There we go.

0:14:25 - (D): Try this this time and see if it's. Is it equity?

0:14:29 - (B): A little bit. Not bad. How are you doing?

0:14:32 - (D): Trying pretty good. So I've been going through the. The classes, I guess. The courses, and, I mean, I think I'm really understanding the whole concept of a lot of it. So I just am trying to make it work for my business. And, I mean, I feel like a lot of the smart way to go about a business is to get really good at one thing and to be selling mostly one thing. And I think that helps when you land on a landing page, for one thing.

0:15:18 - (D): But I, you know, I have a aesthetics business, and I do more than one thing, basically. So permanent makeup is a really high end. I mean, it's expensive. That is my highest ticket service. But you're not going to be able to. At this point or at this point in my business, I'm not able to run it entirely on that. So I have to have facials and lash extensions and all these other things and most people come in for those things and then I sell them on the higher ticket item.

0:15:58 - (D): Some people have actually found me through Google, which is great for PMU directly for the higher ticket item. I guess my confusion is I don't really know what to put as my offer because PMU, the high ticket thing, does require a consultation. So I have a free consultation and I have a free phone consultation which does usually help get people in, but people don't want a consultation for getting a facial or getting lashes done. And I, you know, and it's just me, I don't have like a salon, it's like a walk in.

0:16:38 - (D): I don't know what to do with that exactly. Do you have any?

0:16:41 - (Jared Erni): Yeah.

0:16:42 - (D): Do you see what I'm saying?

0:16:43 - (B): I do, yeah, I think you have. So I kind of think of like this example of a dental office in this case too, because they do a lot of wide variety of things. Some are hired ticket, some are low ticket. And what you said earlier is that like most people will come in for a lower ticket service but then ascend to your higher ticket service largely because you've been able to kind of consult and direct them and go oh, well, you know, present some things to them and they've built, you've built some trust and rapport with them, which goes a long way to a higher ticket sale as well.

0:17:24 - (B): And so because of that, what you've done is you've essentially have a value ladder you're working with and a value ladder is just different services that are created into steps. And the more value you create, the higher your price will be. But you can send people up that value ladder. Not everyone has to take the same step up to the top. Not everyone gets to the top either. But like your highest ticket service is that, you know, permanent makeup service that you have.

0:17:54 - (B): What I would do is look at if you're getting, you know, traffic to your homepage, I would look at what is the thing most people are interested in and create a really great offer around that. So you can bring more people in on that low ticket and then use that to fuel the value ladder going up the other steps. Does that make sense?

0:18:16 - (D): It does. And I have, I have increased the traffic. So I get quite a few people to the website and I have a, it's a, it's a beautiful website, but I don't think it's a converting website, which you've gone over and I've been kind of waiting to make that change because I didn't quite know what to. What to direct people towards. But, yeah, I think. I think I had been, you know, wanting that higher ticket. I want to be known for that more.

0:18:52 - (D): So I kept wanting to go, sorry.

0:18:54 - (B): I'm getting a little feedback here. Oh, there he goes. He's muted.

0:18:58 - (D): Yeah, I wanted to go directly to that. I kept wanting to, like, make that my offer, but I think that I need to back off and go. I think you're probably right. Go with something smaller. The thing that most people do tend to come in for. It's the thing I have the most pictures for. It's. It's the lash extensions and then just work it from there.

0:19:21 - (B): Yeah, I can understand kind of where you come from, where you want to have that thing that moves the needle most, be the thing you want to market. I can almost promise you, though, your best clients will come from the clients you currently have ascending to it versus cold traffic and trying to sell them on, you know, this thing that's a bigger step for them to take without having done business with you before.

0:19:50 - (B): So. Yeah. And I'll tell you one other thing, though, you can market that directly later on. But I would start by getting really good at that low ticket, bringing people in and then sending the right people up to that higher ticket off. But if you had another landing page specifically around this, this higher ticket service, and you created a really great offer around a free consultation, not just free consultation, but like created the higher perceived value of why they should choose to have that consultation with you, you could even have just a very simple quiz, we teach it how to do this, but like it's very simple quiz of see if you qualify for a free quantum consultation, which is kind of cool to angle because it signals you don't work with everyone, which makes them feel more exclusive and very cool way to, you know, kind of get people to move forward. But you can have a landing page for that high ticket offer and do a local search ad specifically to that landing page because you can target those keywords towards your high ticket service. So you aren't just not getting in front of people who are actually looking for that service online. You still have the ability to do it.

0:21:01 - (B): But I think where all of your organic traffic is coming from, Google profile and the other traffic sources you have, they're coming to your main website, lead with a low ticket offer, something that most people are interested in looking for and that will help fuel your business much better.

0:21:17 - (D): I have one other quick question then about what you're saying there, and I need to go back into the course and kind of listen again to make sure where it is. But I am a little confused about landing page versus website. It could be like, especially if I have a separate landing page. Can you. Is that like one of the pages in your website? Is it a whole different domain name? How do you do that? Is that in the course? Better that I missed it?

0:21:47 - (B): Kind of. There's some terms that kind of get thrown around and to give you a little more clarity, there's website, there's sales funnel, there's landing page. The reality is all of those things are all websites. They're just websites designed with specific strategy and psychology to them. So a traditional website that usually doesn't convert too well because it's designed to look nice and contain a lot of information.

0:22:09 - (B): And most traditional websites just have a lot of page links. So you're actually kind of like an information highway, sending people down different rabbit holes of information, but not actually to the one thing you want them to do. That's why when you create a sales funnel and you can do that, create a sales funnel out of your existing website by getting more targeted on the psychology and the strategy so that people convert better and it actually facilitates the process of generating lead, nurturing that lead, getting them booked and becoming a paying client.

0:22:39 - (B): So it's really about facilitating the process. And a landing page is just a simplified version of a page on your website. So you can use any page on your website and turn it into a landing page. When I say simplified version, what I think of as a landing page is basically a one page website. Basically it has a great offer on the top, it goes into supporting content, below goes into social media or what do you call it? Social proof testimonials. And then it reframes the offer at the bottom.

0:23:10 - (B): And that way you never have to lose someone because they clicked a page and gone down a different place on your website. It's all on one page. Directing them to that one thing. Does it make sense?

0:23:21 - (D): And that's what I thought I was getting from the, from the course too. But what I'm wondering is, are people going to think that you're not, that you're kind of shady? Are they going to see more than one website?

0:23:31 - (B): You know, you don't have to publish it on a different domain. You can do it on your main domain. We don't. If you do it right, it doesn't need to look shady or, you know, sketchy, you can publish.

0:23:45 - (D): I just mean more like they say, oh, is that your website or is this your website? You know what I mean? So you're saying put it all in one.

0:23:53 - (B): You can. So there's a couple ways to do it. You could just have it published as a page on your main website that facilitates the landing page of that campaign. And the people that find that or go to it are typically coming from some sort of campaign. So they're looking for permanent makeup. They land on a page just about permanent makeup. It's very congruent. Right. Or there's another way where you could do it. You could build this on a separate platform, but host it on what's called a sub domain.

0:24:23 - (B): So let's say your domain. Well, like, for attractive scale, it could be offer dot attracttoscale.com. and then that way, when you create a subdomain, this gets a little technical. So I hope it's not, like, confusing anyone, but this allows you to actually have a whole different website platform built on. It's the same domain. It's just a little sectioned off. It's, you know, kind of server wise. You can do a lot more with it like that. But the simplest way is just use another page on your website to be a landing page or for.

0:24:59 - (B): For your offer.

0:25:00 - (D): Thank you. That makes sense.

0:25:01 - (B): Yeah. Okay, good. You're very welcome. Anything else, Wendy?

0:25:07 - (D): That was it.

0:25:08 - (C): Thank you.

0:25:08 - (D): That was a lot.

0:25:09 - (B): Okay, good. All right, perfect. I've got Johanna, and then I thought I saw Wolf's hand go back up, but it's down now. But let's go. Joanna, how can I help you today?

0:25:20 - (D): Hey, good.

0:25:21 - (C): Yeah.

0:25:22 - (E): So I have a quick question. I've been trying. So we got a bunch of pictures to be able to post into the Google business profile. But the challenge right now is that we forget about posting every day.

0:25:34 - (B): Okay. Yeah.

0:25:35 - (E): So is there any automatic solutions? Anything that I can get to be able to grab it from the folder that we have already into the profile?

0:25:46 - (B): Yeah, actually there is. And I'm going to send a special link into the chat for you and everyone else who's joining, because this is something that is new. I'm going to be releasing it here very, very soon. But all of you are familiar, probably, with Mapleads Pro, our software that we use to manage Google profile. And we built this at a time when there wasn't a lot available in the market specifically for Google Business profile. So it filled our need and then we started using it with clients and sharing it and whatnot. But what I've learned over the last several years is that we're not a software company, nor do I really want to be. And so keeping up, especially with a very dynamic, ever changing environment like Google, made some big changes over the last 18 months with Google profile.

0:26:35 - (B): You know, it causes us to have to like catch up. And there's some things about Maple Pro I want to change, but we just haven't been able to. We're not a software company and it's not our specialty. So I've been talking with the CEO of local IO and they are a software company and they're very, very good. And he's created a platform I absolutely love. But one of the things I've always wanted to have in Mapleds Pro but haven't done yet is the ability to schedule photos to be published.

0:27:04 - (B): So you can set it up once and it automatically does it for the rest of the month for you. In local IO you can do that. It also offers heat maps. So like, you know how sometimes we pull up a map and it shows all the pinpoints of how you're ranking for certain keywords? Maple Leach Pro doesn't have that capability, but you can do this in local IO. So I've worked out an arrangement. We're actually just finalizing things I think today on this, but you already, I'm already able to share with you a special link to get you access to local IO if you click in there and start up a free trial. The good news is if you pay for the subscription, it's less than paying for Mapleds Pro.

0:27:42 - (B): Saves you a little bit of money, but also offers some amazing features like what would help you here? Being able to pull public schedule photos to be published.

0:27:53 - (E): Oh, that's awesome. I'm happy that I give you a sideway into that. And then my other question. So this is what happened. I probably, I don't know if you noticed my post. So we had an issue where we changed. We needed to change the main phone number on the account.

0:28:09 - (B): Okay.

0:28:10 - (E): And Google completely said, oh, I will not try to do it. And finally they said, forget about it. We are just going to ask you to re verify from scratch. So that's what we're going through right now. Actually, I want to be working on it this afternoon. Any advice on what can I do to make sure, like, I do things the right way? Like is there any tips, tricks?

0:28:32 - (B): Yeah. So just for context, Google's become more and more stringent on re verifying and verifying and things like that. But one of the big shifts is it used to be the postcard method. And I think in this case, they're probably asking you to do a video. Is that right?

0:28:50 - (E): Right, but that's. Yes. So I guess I'm a little bit confused there, because, I mean, we do everything from a home office. It's more a service that you will go into people's houses. I mean, we can show them maybe one of our projects, but it's not a situation where I can show them a physical store. Right.

0:29:09 - (B): And they understand that, too. So I guess my next question is your Google business profile. Is it lit? Is it set up as a business, as a service business, or.

0:29:19 - (E): It is.

0:29:20 - (B): Okay, good. All right. So they're going to understand that, and it would be a lot harder for you to re verify if you've got it listed as a brick and mortar business. So I think this will work for you. Do you have a truck or van or work vehicle with, like, signage on it?

0:29:39 - (E): Not really. I mean, do you think. I guess we can figure something out if that's what it needs now. But no, I mean, we just use our truck, and there's some marks, so.

0:29:49 - (B): Okay.

0:29:50 - (E): Yeah.

0:29:50 - (B): So sometimes they want to see some sort of signage to validate that this is a legitimate business. And so my recommendation would be look at the details they want on the video, and it's going to kind of break down what you need, have ready, so you're ready for it, and just kind of map it out, plan it out, maybe practice run it. Because the best thing to do is create this with it under, like, under 30 seconds. Just gonna be, like, 29 seconds of video.

0:30:18 - (B): Sounds like a very short time to put in everything you need, everything that they want. Right, right. So I see a lot of people, like, here's my work. Here's my work truck. If you had signage, here's the signage, whatnot. Here's what you need. Here's my documentation. You could walk them into the home office where you're doing the business, make it look professional or whatnot, and say whatever else you need to in that video. But you could do it within 30 seconds.

0:30:43 - (B): That would be optimal. If they come back and it doesn't get approved, the next step would be probably just get, like, a magnetic logo sign that you can put on the truck. That might work a little bit better.

0:30:54 - (E): Okay. Gotcha. The other thing that I'm concerned about is that because of all of this happening now, when I run the profile through Maple pro, it gives me, like, of course, it downgraded. So now I'm worried, like, okay, like, what do I do? Is it going to go back into the same, you know, we were doing it at b and I'm feeling like I'm now I'm going downhill. So once I do that, is it going to pick that where I left it off and.

0:31:23 - (B): Yeah, everything that I'm doing, I think so. Just give it a little time. It's probably not going to be instant, but I think when you go into reverification, it really does limit the traffic that you're going to be getting to your profile. And one of the components on grading your profile is on just its performance in terms of traffic, impressions, things like that. So you may be doing everything right, but some of the elements that are outside of your control are affecting your grade right now.

0:31:49 - (B): Once you get it verified, you should start seeing that go back up.

0:31:53 - (E): Okay. Okay. And then something else. I was trying to just last question, I was trying to sign up for the advertising. Then of course all of this happened in the middle of it. So now they're also wonder verification piece. Should I do all the verifications at the same time or should I wait for the main one to be done with and then deal with the one for advertising?

0:32:19 - (B): It's not connected really, even though it kind of feels like it might be based on the circumstance. The advertiser verification in the ads platform is a different process than with your Google profile. And usually you can do that pretty quickly too. So you can decide whether you try to tackle it all together or just get one done and then work on the other is fine either way. One thing that I have seen a little bit easier to do when you go through that verification process as an advertiser is to select doing it as an individual versus doing it as a business or organization.

0:32:55 - (B): Because if you do it as a business or, or organization, you're going to be required to give them all these documents, like your articles of incorporation or license or things like that. And I have seen sometimes businesses get hung up on it, but I went with a business who tried and submitted the documents and it can't, they couldn't validate or whatever. We just did it a different way. We just said verify as an individual.

0:33:20 - (B): You just had to take a snapshot of your driver's license and it was almost instantly. So gotcha.

0:33:27 - (E): There is options, right? So we'll say, are you a business owner? So I need to select the one that says I'm an individual, right?

0:33:34 - (B): Yeah, you could set, you can still say you're a business owner, but there's one part in that process. If it opens up that option where it says verify as if as a person or personal or something like that, or verify as an organization. You still want to make sure your business information is in there, but there's a one step there that will give you the opportunity option between the two. Just choose personal verification if you can actually.

0:33:57 - (E): Okay. Thank you.

0:33:59 - (B): You're welcome. All right, any other questions today? Oh, oh, that was Johannes hand. All right, cool. I saw another hand go up and Wolf's question, he said that was an accident, putting his hand up. But if there's no other questions, it's great. Guys. Thank you so much for joining today. I'd love any feedback you have on what we can do to improve local search academy and serve you even better. So if you have any thoughts or ideas, shoot me an email. I'd love to hear those. And one other thing. I had an idea today, talking to Wolf.

0:34:34 - (B): I think we're just actually creating some new videos about how to create good video content for your funnel. And I think we're going to add that to the training because I think that's one element that is not in there that should be so. That definitely be helpful for some of you, too. All right, guys, have a wonderful weekend. We'll see you next week.

0:34:56 - (Jared Erni): Thank you for tuning into the four Impact podcast where we're all about driving positive change through entrepreneurship. Remember, your impact matters and your journey matters. If you found inspiration in today's episode, please subscribe, rate, and leave a review. Your feedback fuels our mission to empower impact driven entrepreneurs like you. You can stay connected with us on social media and go to forimpactpodcast.com

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