What My Broken Truck Window Taught Me About Marketing

[TRANSCRIPT]

0:00:03 - (Jared Erni): This is the four Impact podcast, the destination for impact driven entrepreneurs striving to live life on their terms and create a ripple effect of positive impact in the communities they serve. Where we put your success stories center stage, dissecting the lessons learned and sharing insights and ideas that will help you amplify your impact. And now, here's your host, Jared Ernie.

0:00:38 - (B): Welcome everyone to another session of our live event. This today is Wednesday. We usually do this on Friday, but we're doing a little different because I'm going to some training on Thursday and Friday this week. It'll keep me out of pocket. I still wanted to be available for anyone who would like to join the Q and a this week. But while we're getting into it and while people are joining, I'm going to give you a little bit of a lesson I learned just this week, actually, last week.

0:01:06 - (B): So let me start with this. Anyone here has ever had it like a car or a truck that you just love? Like, you know, it's, it's you. You were able to go away from, from driving something that's practical to actually driving something you love, and then now you just take care of it like a baby. But here's the challenge with it. Anytime it gets a little scratch or door thing, it just drives you nuts. Well, that's how I am with my truck. And last week I lent it out to someone to use and he left it in a seemingly safe parking lot downtown Atlanta.

0:01:42 - (B): But when he came back, the window had been busted out and he had to call me at midnight and say something happened. He's doing a police report. It was a petty theft, nothing big, but broken window. And I was fuming mad because this was my truck he drove. Not only that, but he drove it back to me at 03:00 a.m. in a torrential down like rainstorm. And it was soaking wet on the inside by the time he got, got back. And, you know, bless him, he wasn't the one that did it. But I was just so mad at the situation.

0:02:12 - (B): And, you know, after I cooled off, you know, I didn't sleep at all that night. But the next day, I was talking about just how mad I was. And my wife reminded me how despite unexpected setbacks, there's always a positive opportunity. And I sat on that and realized, you know, there's a lot of things I could be complaining about, but this is not one of those because they're far worse things I could be going through than this little setback.

0:02:39 - (B): But it just reminded me of some things that I've seen through my own growth in marketing and in business, and some of the clients that we've also seen, we all come across setbacks in our business. This is actually reminded me about one example was James. He ran a basement waterproofing business. He built this business on the back of traditional SEO, scaled it to over $100,000 a month. He was the one showing up in the marketplace really well. And when people searched for basement waterproofing services in his area, but then all of a sudden, there was an algorithm change and calls practically stopped.

0:03:15 - (B): He couldn't figure out why. Tried everything to fix it. But all of his SEO over the work had just come crashing down in his business with it. He'd been struggling for six months trying to figure out how to fix this problem, and his revenue was about a third what it was before. And he was in the red, like, just trying to hang on and not go out of business. We started working together and started focusing on the frameworks you learn here in local search academy and that I share and teach with you.

0:03:43 - (B): But we focused on his Google profile. We complemented that with an incredible offer strategy, you know, what we call the irresistible offer, and used a sales funnel to facilitate that offer. In about ten months, he'd been able to recover his business. He'd been not only recover it, but he got his business into a position where it became sellable. And he got an offer and successfully exited his business so he could then move on to the next phase of life in retirement.

0:04:09 - (B): And that was so cool to see him go through that process, because it really is an illustration that we all come across unexpected setbacks in our business. We can either complain about them or, or be mad, kind of like I was with my truck, or we can accept it and look at what is the opportunity that I have here and shift quickly. A great coach and real good friend of mine, Alaric. Heck, maybe some of you have seen Alaric and some of the things that I talk about, but he's been on the inc. 500 twice and is only 26 years old.

0:04:45 - (B): He's an incredible person and incredible businessman, but he talks about how you can redefine the word failure to mean something else, because failure is really an opportunity to learn. When you look at it that way, and Nelson Mandela says, I never lose. I either win or I learn. And I just love that. So today, most businesses are, most small businesses are struggling with marketing in some aspect. And it's largely, in my opinion, because of the amount of competition for attention today, the old traditional methods just don't cut it like they used to. And so the new opportunity today is how do you cut through that noise and look for those ways to do it?

0:05:27 - (B): That's why I am so passionate about Google Business profile, because this opportunity is huge for you, because statistically, 92% of businesses that set up their Google profile never really touch it again. And there's never been a channel on Google that has been easier to win in than Google Business profile today. So just wanted to share that with you guys as we're going into this live q and A, and let's turn it over to some questions. Now, if anyone has joined that has a question I can help support you with today, just put your hand up. We'll answer those questions right now.

0:06:08 - (B): Hey, Don, it's good to see you. It looks like Don might be trying to unmute, so I'll start with Don and then we'll go to junior with the hand up there. No, not able to unmute it. All right. If you want, Don, you could type a question into the chat as well and I'll be able to answer it there or figure out the mute button. We'll jump over to junior while Don's working on that. Hey, Junior.

0:06:39 - (C): Hey, how you doing?

0:06:41 - (B): Good.

0:06:41 - (C): How's it going, Jared?

0:06:42 - (B): Thank you. Doing very well. What can I help you with today?

0:06:45 - (C): Yes, wanted to get your sense on what you would advise to companies that are small, local businesses. What are the steps that they should be taking? You mentioned Google Business profile. There's local services ads, there's guarantee, you know, Google guaranteed ads. There's. What else do we have? You know, SEO, local SEO for local businesses. What are the, what's the path that you recommend for. For companies?

0:07:18 - (B): Yeah, so sometimes it. Great question, by the way. Sometimes it depends on like, the order of this will be somewhat dependent on their specific situation. But for most that I see, I think there's no, you know the saying when is the best time to plant a tree? Yesterday, but the next best time is today. Right. So hopefully I didn't mess that one up. But. But Google Business profile is going to be a really great starting point if it hasn't been something that they've been active in, because it takes very, I would say, relatively small effort to have good success with your Google profile. But it does take a little time to develop, too, depending on where they're at.

0:08:01 - (B): So depending on what they need in their marketing right away, I would say Google Business profile, start today, get active with it. If you need more immediate results, though. And by the way we see results happening with Google Profile in as little as two weeks, I would say most of the time, give it 30 days to measure those results. So you have a little bit of Runway there. But that's far better than six to eight months where most people are going to say that's what you need to expect for SEO to kick in.

0:08:28 - (B): And so Google profile can serve you really well that way. Google Profile is the alternative to traditional SEO that we use for local business, the alternative for paid ads that allows you to scale faster. So if this is someone who needs some more immediate business right now, then you could look at local service ads or. Excuse me, I said that wrong. Local search ads as a way. Yeah, as the way to help fuel that.

0:08:56 - (B): Now, this gets a little confusing, and so I also fumbled on my words there for a minute. So I want to create some clarity here. There is a thing called local service ads, which I usually use the term Google guaranteed for, and this is a pay per lead program that Google offers. If once you get verified through that process, it's a great way to get the phone ringing right away for certain businesses, but it's not applicable to all.

0:09:22 - (B): And in some marketplaces it can be a little saturated, but it work. It's like an alternative to, say, angie or thumbtack for pay per lead. Yeah, got it. The local search ads is actually a type of pay per click campaign. But what you're doing is you're actually, instead of just running the normal search ads that go up on the top of Google that you typically see, that's where everyone is competing for.

0:09:48 - (B): You're actually going to do something that most people don't know how to do, which is first create an asset out of your Google profile in your ad account and then attach that targeting to your campaign so that you're actually targeting a radius around your Google business profile. When you do that, you will actually show a sponsored position in the map section, which has more trust in local search, which allows you to target more specifically different. You can actually target areas a little more specifically or more keyword types of targets where sometimes your listing may not be showing up as strongly for some of those keywords you want to.

0:10:27 - (B): And you'll also be able to win the top position in the map section when you do this. And I don't want to give the impression that when you set up this type of campaign, you're only going to show up in the map section because that's not true. You will alternate depending on a lot of different variables between a traditional search campaign and then the map section. But because there's far less competition doing that, this becomes your next opportunity to scale with ads getting more rotations, better cost per click, and leveraging the higher level of trust people have in maps. So the two big, that's the benefit of.

0:11:01 - (B): So you've replaced maybe traditional SEO with the map section organically, and now you can actually come in and replace traditional pay per click with a different kind of pay per click campaign that most people are not doing, which is the local search ads. Those are going to be really good in serving you.

0:11:18 - (C): Okay, now I will go ahead.

0:11:21 - (B): Oh, go ahead. Sorry. You can ask that question and I'll have one other thing to add to it.

0:11:25 - (C): Sure. Thank you for letting me interject here. So the, there's a difference you mentioned between local service search ads, excuse me, local search ads based upon your Google Business profile versus your website. Right. So if you're using the Google Business profile, you can, if you have that optimized, it's going to do a better job of finding ads for you at a lower cost than if you try to do it with your landing page or your website.

0:12:00 - (B): I'm not sure I totally understand how you're, the way you're describing it left me a little bit unclear what you're looking at.

0:12:09 - (C): Yeah. So a lot of times companies will, well, a lot of times they just have an ad go to their website, which is a mistake. Right.

0:12:17 - (B): Gotcha.

0:12:18 - (C): I mean, most of the websites have too much information on them. So that's, that's, that's a problem with a lot of ads for local ads. I understand. The second thing is that people will create a landing page. Right. That's specific to the adjustment, which does better than sending them to your website. And then the third thing you just mentioned was instead of having the information that Google's using to locate good customers for you or Facebook or. Let's just stay with Google, you're saying you submit your Google Business profile as that's what you would use as your main landing page, if you will, for the ad.

0:13:05 - (B): I get where you're going and so let me add a little clarity to that as well as that's actually where I was going to go into next thing that I wanted to add. So, because most people think it's a traffic problem only and it's not, it's also a conversion problem. And so we've seen some people doing really well with traffic, but they think their campaign's not working because their conversion isn't working.

0:13:31 - (B): But that's not where their mind is. So the conversion is gonna come from. What is your offer? Is it a good offer? Is it different? Does it create good, high perceived value? Cause that's gonna move people forward. Is it unique? And then your sales funnel, which is another term kind of, for landing page, but funnel is a little more than a landing page. A funnel is truly facilitating the steps or process that someone goes through to get them from point a to point b.

0:13:59 - (C): Got it.

0:13:59 - (B): Whereas a landing page might just be just that kind of web information that gets them to the next step, but doesn't really move them through, if that makes sense.

0:14:07 - (C): I see. Yes, it does.

0:14:08 - (B): And a website will typically be a bunch of pages, like an information highway that they could explore, but it never really gets into that. One thing that they want to do, we want them to do, which is become a lead or buy your thing. So I like to use a sales funnel process and put that into my website. So now it becomes a sales funnel.

0:14:30 - (C): Okay, got it.

0:14:32 - (B): We throw these terms, website, landing page, sales funnel. Sometimes I use them synonymously because it means the same thing to me. It's more about the psychology behind it that you implement behind it. But you can make any website a sales funnel, can make any landing page a sales funnel. It's more about the strategy.

0:14:47 - (C): Okay. Yes. Thank you very much for that. That helps clarify it for me.

0:14:51 - (B): Oh, good. Okay. And then I will just say, also, I didn't mean for your Google profile to be the landing page for your campaign, but what happens is in the map section, when you're doing a local search ad, you will see your Google profile show up at the top. When you click on it, that will move people to your landing page funnel from there. So that's where you really have the offer. You can't put the offer very well into that ad. It's going to look like your Google profile, which, you know, they're going to see it and click on it, and that's going to take them to the offer where you can then convert moving forward.

0:15:26 - (C): Okay, thank you very much. That's great. Appreciate it.

0:15:28 - (B): You're welcome. Well, thanks, Junior. It's been great to have you on here. And if there's anything else we can do, just let us know. All right. Moving over to Don, were you able to get the mute button fixed? No. Okay. Well, don, we. I think we're going to be talking anyway this afternoon, so I'll be sure to answer those, those questions that you might have later as well. Anyone else have a question that we can talk about.

0:15:59 - (B): Oh, it looks like Steve.

0:16:01 - (D): I do.

0:16:01 - (B): If you can hear me, Steve, how can I help you?

0:16:05 - (D): Yep. Yeah. So this kind of piggies back off of what you guys were just talking about with Junior. I believe what you said, and maybe that's where the confusion was coming from, because I was confused, too. In order to get to the top of the Google map with your search ads, you had said, tie it back to an asset from your Google, my business profile. And I guess that's what I'm trying to figure out is.

0:16:33 - (D): Okay, well, what is that asset? Is that asset like a product or a service that is on our Google business profile or. I guess that's what I need more info on.

0:16:50 - (B): Sure. Well, great question. One of the things that will probably be really helpful is one of our later lessons in the training. If you go into the training part, you'll see a section dedicated to local search ads, and I'll walk you through exactly how to do what you need to to set it up. For some of you, it might be locked because you want to have the right foundation in place. So we drip fresh, like new lesson material. Each week we'll open up new segments that gives you the path to do in the right order and gives enough time for you to execute it really well before and without getting overwhelmed. So if it's locked and you need it now, just let me know.

0:17:30 - (B): You can shoot me a message later and we'll see what we can do to unlock that for you. But know it's coming. You can definitely see it in the place now. So that will help. But to try to answer your question without, like, actually doing a little bit of the technical screen sharing and all of that, if you go into your Google Ad account, there's a place where you create assets. Now, I look at your, your campaign as like a tool belt that you wear, and assets are like the tools you put in all the pockets for Google Ads.

0:18:06 - (B): And so there's lots of different kinds of assets you can create for a campaign. One is your phone number, one is your location, one is are called call outs. And there's a variety of other assets you can add to a campaign. So when I say create an asset, what you're doing is you're going into that section of your Google Ads campaign and you're creating an asset out of the location. But I show you in the video how to actually do it so that you can attach your Google profile as that asset.

0:18:40 - (B): And then when you go into your targeting, you're going to want to make sure you're targeting a radius around your Google business profile. So it's kind of two different steps. It's not very intuitive and that's why most people don't do it, but that's why it's an advantage for you. So. Right, you're going to cut back on the amount of competition for this particular ad campaign when you do that. I don't know if that was clear. Does that help a little bit?

0:19:07 - (B): Oh, we might have lost him. It looks like he's not in there anymore. This will be recorded and reposted. So he had a little bit of. I could tell a little bit of his signal was lagging. So maybe he just lost connection. Darn it. I wish we could make sure he got the answer to that. But anyone else, though, was that a little more clarity on that or would it help if I gave maybe another explanation? So if you want to look at that section, it'll be down into the training called local search ads, and we'll walk you right through it. Oh, it looks like Steve's back.

0:19:50 - (D): I got. My phone got cut off for a second.

0:19:54 - (B): No problem. I wasn't sure when it dropped off exactly, but do you want me to re explain that?

0:20:00 - (D): No, I think I was gathering it. In other words, the assets you put in on the backside. So that makes more sense. And like you said, there's. It's probably further in the course than what I've gotten so far. And that's just me wanting.

0:20:17 - (B): Yeah.

0:20:18 - (D): You know, impatience. So, one other thing, if I. If I could ask while I got you. So, you know, I'm pretty competitive industry. I'm a real estate professional here in central Pennsylvania.

0:20:32 - (B): Okay.

0:20:33 - (D): You know, so I've been trying to put, like, you know, I've got plenty of photos up there now. I've been trying to do. It was once a week. Now I'm trying to get to almost like every day putting, you know, an update, you know, like a photo and a write up, sometimes with a button, sometimes without, on my Google business profile. And again, maybe it's buried in the course somewhere. But, you know, besides just using that as, like, I don't know if you want to call it a mini blog or like, you know, a Facebook type post.

0:21:08 - (D): What. What else should I be focusing when doing those updates? Or do those updates even help get my profile found more?

0:21:20 - (B): Yeah, great question. So they do help, but it's not, you want to think of it a little bit differently than, like, what you'd maybe post typically on Facebook or a blog, because the purpose of a blog is to get viewers to read it. The purpose of a Facebook post is to get people to engage. The purpose of this has less to do of getting the attention of people and more about feeding the algorithm metadata so that you become more relevant so you don't have to spend as much time thinking about what to write here.

0:21:54 - (B): One of the things we have is, and you'll probably find more of this in like the marketing weekly marketing tips if you go through them. But every now and then we're going to post some ways that you can use chat GPT to generate a lot of content for you to utilize in posts. And you can be very specific around the keywords that you're using. But this becomes important because in Maple pro you can look at the keywords you're showing up for and then identify keywords that you want to rank more for that maybe you aren't, and those are going to be the kind of keywords you want to start building content around to help you create more relevance around them in your Google profile.

0:22:35 - (B): And the other thing that I would mention is there's a really great lesson in our training on categories. This is more of a one time optimization where creating a post is more of like the ongoing process. But a lot of people miss the opportunities on adding secondary categories to their business that would be highly relevant. And so if you use a little plugin that's free to use called GMB everywhere, we should have a lesson on exactly how to do this.

0:23:03 - (B): You can research competitors and research and see what categories they're in and identify potentially categories you're missing. But also look at other suggested categories and all of a sudden you'll start to see like not that long ago I was on a call with a dermatologist and she was basically, her main category was dermatology. I said, well, we need to add more categories here because you could be found in a lot of different ways.

0:23:29 - (B): So we went through this process that we show in the lesson. We identified 15 subcategories under dermatology that would apply for her and added those to her Google profile. Here's the kind of hidden trick behind it. Number one, all these categories are indexed in Google. And now you've got 15 new ways for Google to understand your business. But about ten minutes later, Google is going to look at these categories and go, hey, if you're categorized under here as a secondary category, you may also add these services to your listing.

0:24:00 - (B): And these services may not all be relevant, but you'll go through and approve the ones that are. And all of a sudden all these services that Google has suggested are also really indexed in Google. Well, so rather than making up all your, you can create custom services, but now you're also using the services Google has already indexed and you can add a 300 character description to all of those services.

0:24:22 - (B): And now it just kind of like cascades and compounds all of this data that you typically you didn't have before that your Google now has from you.

0:24:30 - (D): Okay. Okay, thank you. That's good.

0:24:34 - (B): One other thing I think would be really great. I'm going to post a link here to all of you. This is something new that we're going to be releasing here in the next week. I've been talking about this a little bit. You may have heard me talk about it if you were on this before. This is called local IO and we love Mapleds Pro. It's been our program that we've used for several years, but there's always new and better things that come out. And the reason I'm using this is Mapleez Pro. We built Mapleds Pro back when we needed. There wasn't a lot in the Google profile management space for software.

0:25:05 - (B): We saw an opportunity to build something and then use that with our clients. But over the years, I also started realizing I'm not a software, this is not a software company. It's not what we would do and nor do I really want to be a software company. So it's been difficult for us to keep up with the development of constant changes that Google makes. And so we're working now in partnership with local IO in a much better platform for an experience. So you can manage your Google profile even better.

0:25:33 - (B): And one of the things you mentioned was, you know, you're posting new photos daily. That's a really great habit to be in. But if you want to automate that part, you can actually use local IO, batch a whole bunch of photos and automate posting them. So you don't have to do that every single day. It will do it for you. It'll automatically respond to reviews. It actually gives you a heat map, which Maples Pro doesn't right now. So you can grade kind of how you're ranking in the local area.

0:25:56 - (B): It's a really great tool. I left the link here for you if you want to check it out. Cool. Well, thank you, Steve. Anyone else have a question that you'd like to touch on today?

0:26:10 - (E): I figured that out. How to turn on my mic.

0:26:12 - (B): Hey, Don. All right, I just pulled my screen up a little bit.

0:26:15 - (E): Yeah, I just have I just had some questions, too on that subcategory and a g. I looked at that last night and I couldn't. I just have some questions on that. I seem like all I can come up with, my type of work, you know, the cabinet refinishing is just painter trying to come up with some other subcategories. It wouldn't let me change them if it wasn't in its suggestion. So I was wanting to figure out or how I could go about, you know, going into the g, the GNV everywhere and getting those implemented into my platform.

0:26:54 - (B): Yeah, that's going to be Don. That's going to be something that we can work really well with you individually on. And probably this Q and a probably isn't the best place to do it, but we'll work with you on that, either one on one or on one of our group calls, because Don actually just joined our coaching program where we work personally in helping them execute this. So that's actually going to be something we'll help you really well with because I know you're kind of one of those niches that is going to be a little harder to identify because of how niche down you are, but we'll make sure that you've got this fully optimized. In fact, our team will do a lot of the heavy lifting for you on that.

0:27:34 - (E): Okay.

0:27:35 - (B): Yeah. And we're still good for 03:00 today, right?

0:27:38 - (E): We sure are.

0:27:39 - (B): Awesome. Perfect. Well, good. Now, if anyone else is interested in talking to us or our team about what it would look like to work together and actually help us personally, helping you put all this framework together, doing a lot of the heavy lifting and helping you scale faster, like. Like Don was. There's actually a link you could click on to apply for our coaching program if you're interested. No high, no pressure.

0:28:01 - (B): You can talk it through with us. If it's not good fit, no harm. No, you're going to walk away with a lot more value. But if it is good fit, we can talk about those details. So just a little plug for that. Any other questions?

0:28:17 - (F): I got r1, quick. Jared.

0:28:18 - (B): Hey, Brent. Yeah.

0:28:20 - (F): Uh, yeah. Um, and maybe you already answered this because, uh, I've been. I'm trying to listen while I'm doing some other stuff, but curious about that local IO, is that, uh, does that work in conjunction with the Maple pro or is it replacing it or something like that?

0:28:35 - (B): Yeah, great question. I'll let you decide. If you'd like to just make the leap over to local IO. It is going to be something that we would use instead of Maple Pro because it, otherwise it's kind of like doing the same thing. But I believe local IO will give you a better experience than Mapleds pro will and do some things. One of the, one of the things that map leads pro has always struggled with is uploading photos through that platform to post to your profile.

0:29:02 - (B): It's great that it's there. I've just always taught people to do it straight from your phone. It's almost easier anyway. But the one thing that I really love about local IO is the ability to schedule photos to be published. So now you can automate almost everything about your management. So if you're smart about it, your photo posts will now be automated. Your posting strategy on a daily basis will be automated.

0:29:28 - (B): Your review responses will be automated and just allows for you to not have to have a daily touch points, but you can set it up. So it's doing it for you.

0:29:39 - (F): Okay, so what do I do if I want to transfer over to that? I'm in your, one of your lower level, you know.

0:29:47 - (B): Oh yeah, it's so, it's so super easy. If you are paying for Mapleds Pro right now, you can just downgrade your license to essential and you'll still have the free license because that's something I wanted to give everyone who joined this program. And you can come back to it if you ever want to get the insights or the review data or keyword data, things like that. All you need to do is click on the link that I sent you in the chat. For local IO, you just basically kind of similar to Maple Pro. You're going to give it permissions to sync to your Google profile.

0:30:19 - (B): It will draw in the information you currently have and then you could start executing on it. It'll give you a free trial as well on that. It's also going to be a little more cost or a little more affordable than map leads pro. I think I've, I'm actually, I'm a little premature on this. I'm signing paperwork with the company today, actually. But you can actually join for, I believe it was 20, $19 a month, I think. And then any additional Google profile you add to it will be at the price, $15 a month.

0:30:52 - (F): Okay. Are you saying though that Maple Leeds Pro has like different, like reporting Map.

0:31:00 - (B): Leads Pro has a. So there's actually a lot of different kinds of reporting that you could look at. Mapleeds Pro, what we usually look at is a grade and then there's other insights that it can offer for reporting purposes. You'll also see a similar thing in local IO where they score your profile, but I think they use more data touch points to create that score. And one thing that they're going to do is also look at how you're indexed in other sites as well, which I think is really cool.

0:31:30 - (B): So if you wanted to do, you could actually use them to run a one time citation update to a whole bunch of directories out there to make sure all your business information from your Google profile onto all of these other directories is consistent, which is then you do have the option to do really great reporting inside of local IO.

0:31:53 - (F): Okay, I'll check it out.

0:31:55 - (B): Yeah. If you have any questions about it, just shoot us a message, let me know. But we're going to be building some training around it here very, very soon.

0:32:02 - (F): Oh, cool. Thank you.

0:32:04 - (B): You're welcome. All right, anyone else have a question? All right, well, sounds like, sounds like we answered them all for today. Thank you for joining today, you guys. Normally we do this on a Friday, so I kind of want to say have a great weekend, but we're not quite there yet. Have a great hump day here in the week. If you have any other questions, feel free to post them into local search academy community thread or email us@supportractoscale.com we're here to serve you and we'll see on the next live.

0:32:36 - (B): Oh, and just a plug for the next live. We're going to be actually interviewing Bill Hurling, who's the CEO of Humming AI, on how AI is working with ads today to make your life a lot easier. So that'd be a really cool one to to join next week. Take care, guys.

0:32:57 - (Jared Erni): Thank you for tuning into the four Impact podcast where we're all about driving positive change through entrepreneurship. Remember, your impact matters and your journey matters. If you found inspiration in today's episode, please subscribe rate leave a review your feedback fuels our mission to empower impact driven entrepreneurs like you. You can stay connected with us on social media and go to forimpactpodcast.com

0:33:29 - (Jared Erni): to take our impact marketing challenge. Keep pursuing your dreams, making an impact, and living life on your terms.