Most entrepreneurs guess their prices, and it’s costing them big. In this episode, Jack Smith breaks down the powerful psychology behind pricing strategies that make people want to pay more.

You’ll learn:

• Why pricing is marketing, not math

• How the anchoring effect makes your offer feel like a steal

• The “decoy trick” that guides buyers to your premium option

• When to use charm pricing vs whole numbers (and why it matters)

• Why lowering your price is not the answer and what to do instead

If you're tired of underpricing and ready to turn your offer into a profit machine, this episode will flip the script on everything you thought you knew about pricing.