Episode One: What IS Pickleball Brief?

Alright. So we are here to capture a conversation about the pickle wall brief. It's just called... It's just called pickle ball brief. It's not the pickle ball brief.

It's not pickle brief. It's pickle ball. It's brief. And the brief because people don't have a bunch of time to sit around on reading, you know, a hundred page publications anymore, 200 page publications anymore. They want everything in 240 characters are less, we're not gonna able to accomplish that.

That being said, our our content will be... Synced and focused. And, you know, when you make the attention investment in it, of of your time and awareness, when you're done, when you when when you take the nuggets that are in your brain that are meta, you'll say, wow, that that was supports my time and my energy. Yeah. So that's...

That's the overarching intent of this piece. But so Dave, do you wanna describe what Pickle ball brief actually is? Yeah. I think it's gonna be a very concentrated, a very concentrated brief, like you mentioned that really provides a lot of value for business owners in the pickle ball industry, business owners and professionals. Because there are a lot of there are a lot of newsletters.

There are a lot of articles. There are a lot of blogs out there. That most of them, I would say are customer facing, a few of them are business facing, but they're still just so fluff up. I would say I would say worthless information for the most part, not to be Call, but just worthless information for a business owner that's running a club or somebody that's trying to put together a tournament or, you know, anybody that's passionate in the industry that's a coach that's that's trying to stand up a, you know, a pickle ball, you know, pickle ball court at their local rec center or something. We need people...

Are we're catering to people that not only are passionate about the business, but passionate about being successful on the business side of Pickle ball. And so everything is gonna go through a filter of is this adding value to the business owner in the pickle all space. Is this information that they would wanna know? Is this information that's gonna help them make better decisions. Is this information that's gonna help them be more successful?

Whether they're trying to build a brand, start club. It's gonna be very concentrated information in a short amount of time that they can read and walk away like you said, with some really valuable information and and, you know, have that on a couple times a month. Indeed. Indeed. 1 1 thing I wanna say about that is you.

So we'll get into how you and I came together on what our backgrounds are on and stuff eventually. But 1 thing we both agreed on and why we kinda decided to to tackle this project is that we each have kind of our own favorite set of newsletters that we get on a regular basis that we can't wait to read. Like, we... We're excited to see what what they're gonna put out next. And that's what we're gonna do.

That's what we're doing. And again, to your earlier point in your description. This is... So if if people are familiar with the term, b versus b to b. We are exclusively b to b.

So we're not gonna we're not talking about, you know, the latest power release, while we made in a different way, but we'll talk about it from a the business lens. We can talk about what those things will be down the road, but we're not covering tournament play. We're not covering... You know, we're not a we're not more of a bubble gum type. Pickle ball content producer, which a lot of the main the main bigger players are right now.

We are very focused in B2b b. So if it has to do with the business of Pickle ball, you know, administration, operations, hiring, sales and marketing, you know logistics, manufacturing, distribution. We could go on and on. We're gonna have a, you know, pretty good palette of, areas to cover, and we will. And and we're gonna get the best.

The cool thing is it's a very vibrant marketplace right now and there's a lot of people that are very passionate about what's taken place. And so where other industries that are kind of dying on the vine or having trouble finding interest from potential contributors and stuff like that. We have people reaching out to us, saying they wanna do stuff with us all already. So the... It's just a different approach.

And why I'm mentioning that is it, You know, this whole thing is So in the past, you know, you you you can still see them there's there's relics out there in the industry. And there's disease. Giant publishing groups that bought up the trade publications and trade shows. And then of course, there's industry associations that have their own trade shows and they attempt to be in publishing. And, you know, they're juggernaut, they were juggernaut and and a lot of them are losing their grip now trade the industry and the way people are doing business is forcing them to their needs to change and to optimize.

And so we're doing that out of the gate. Like, we're starting with a light nimble focused potent set information that you guys can take and read and then get action on it, like actually taking and applied in your business and eventually be able to network with people that are like minded and and be able to be connected with those folks too. So that's the modern that's the modern twist. We're not printing. We don't have...

Don't have a, you know, a press in the back, printing out. Stuff or not doing it that stuff. It's a digital newsletter. We're gonna have a online resource guy and we'll build out a community or membership situation where people can get what they want, and then engages with it that way. The last thing I was mention about that is, you know, we run a call yesterday with these guys over in Europe.

You're not I've talked about specs anything like that. But I just... You wanna speak to the fact that there's, like, a massive international interest in those too. Yeah. The pickle ball is growing extremely fast, especially in the United States, especially within a few regions within the United States.

But it's it's still to your point, it's an emerging sport and it's a blue ocean for entrepreneurs and people that are business owners. Franchisees, owners, people that want to jump into this. It's still blue ocean in America. And we literally talked to the guy yesterday, in the Uk who built basically was responsible for building the first 2 and currently the only indoor, like publicly available pickle ball courts in the entire Uk. They it it just hasn't reached there yet, but there there is a passionate community over there.

And, you know, anybody that's looking to jump into that game over there that wants insights on that sort of thing, you know, the pickle ball brief I say the pickle wall brief, but the pickle ball brief will be a valuable tool. That they can use to, you know, get insights domestically internationally. But, you know, I think will primarily be focused on the Us, but there's there's definitely... Wherever there's opportunities, you know, think of us like your, you know, your your bird dog. Like, we're out there just finding opportunities for people presenting the data, presenting the information, gathering it, conglomerate it into 1 place where you can just open it up, read it in 5, minutes and just be on top of your game, every conversation you have with your suppliers with, you know, your broker.

Whoever you're working with, your investors, you'll have a lot of information in your back pocket. Simply because of the pickle over. Yeah. Alright. Cool.

1 last thing I'll just say about that because we're still... The topic of what is pick about. So there will be a freemium model. This is out of the gate, and we are... This is based on feedback that we seeing our initial conversations.

So we will chart... So there'll be a 7 day free trial to to these check it out and see if you like it. And then at the end of that, you can convert to either monthly or an annual subscription. I'm not gonna get into pricing it because we're still finalizing that, but we have a general sense but that'll be you will pay for the resource. We also will have sponsorship and and marketing opportunities depending on, you know, the level of which you decide to get involved with us.

We wanna to support industry that we get industry to support us. And so we'll talk about that. We'll will have a sponsorship page, which will just give you some high level information. It's being organized right now, and we'll also have a, like, a media kit you can get. Alright.

So that's what you wanna say anything about also about that? That's in my mind. I think get read what think about reasons? I just wanna say... 1 thing I just wanna say and we haven't officially, you know, released the pricing.

But 1 1 thing I wanna see in that area is that the value that you're gonna receive compared to the price is at least I is in my mind unbelievable. If there's people that go out and pay literally hundreds of thousands of dollars, tens of thousands, hundreds of thousands of dollars, to, you know, to consulting firms, to stand up a team of, you know, data analysts or whoever you know, a bunch of interns, what people on their team that try to find this information, the information that that you're gonna get in the pickle ball brief. And so, I just wanna... I'm, you know, maybe I'm throwing out a little self promotion, but I just think I I can I can already see from the articles we've written from the from the? From the few people that have got a sneak peek into what we're doing.

They already know they can already see the value immediately from and, you know, I'm just saying, bringing again. You're you're gonna get you're gonna get literally like, massive amounts of value for a fraction of what somebody should be paying for it. Yes. I agree. Okay.