Episode Eight: Exploring the Intersection of Pickleball Business and Technology with Dr. Gordon Jones
The Business of Pickleball - Pickleball Brief
| Pickleball Brief | Rating 0 (0) (0) |
| https://subscribe.pickleballbrief.com | Launched: Feb 23, 2024 |
| podcast@pickleballbrief.com | Season: 1 Episode: 8 |
Title: Exploring the Intersection of Pickleball Business and Technology with Dr. Gordon Jones
Summary: In this episode of "The Business of Pickleball," hosts Robert Allen and David Feldman sit down with tech guru and pickleball enthusiast, Gordon Jones. With a rich background in health administration and technology entrepreneurship, including ventures into blockchain and AI, Gordon brings his expertise to the rapidly growing world of pickleball.
Key Points Discussed:
-
Introduction to guest Gordon Jones who shares his extensive experience in healthcare technology, entrepreneurship, blockchain, cryptocurrency education, and how he got involved in pickleball.
-
The concept of creating digital identities for players that transcend different platforms within the sport.
-
How AI can enhance relationships between clubs/facilities and their members by personalizing experiences based on individual preferences.
-
The challenges club owners face when integrating various technological systems (e.g., court scheduling vs. point-of-sale) and how AI could streamline these processes.
-
Details about Pickle Zone's vision - an ecosystem where players can find matches easily across any platform or location while managing schedules, scores seamlessly integrated with a rewards system using crypto tokens.
-
The future potential for facilities to use advanced tech like facial recognition for personalized interaction without requiring mobile devices at all times.
Insights from Gordon:
-
Tech should serve as a bridge between facility operators (akin to doctors) and players (akin to patients), enhancing interactions rather than being a barrier.
-
Adoption across generations hinges on leveraging commonly used technologies such as mobile devices while also considering other forms of identification like digital identities.
-
A decentralized approach using blockchain ensures data integrity for player ratings/scores which instills trust within the community.
-
Gamification through reward tokens incentivizes play regardless of win/loss outcomes – already operational via NFTs representing token ownership set to integrate into ecosystems later on.
Final Thoughts: Technology is not just reshaping how we play sports but also revolutionizing management aspects behind-the-scenes at clubs/facilities. As pickleball continues its upward trajectory in popularity, embracing innovative solutions will be key for sustainable growth both locally at clubs as well as globally throughout the entire sport's infrastructure.
Call-to-action: To learn more about integrating cutting-edge tech into your own club or simply curious about joining the next wave of technologically enhanced sports communities? Stay tuned for further discussions on our monthly briefing dropping soon!
More on Dr. Gordon Jones...
- Website: Play Pickleball Earn Rewards | Picklezone
- LinkedIn: Dr. Gordon Jones | LinkedIn
SUBSCRIBE
Episode Chapters
Title: Exploring the Intersection of Pickleball Business and Technology with Dr. Gordon Jones
Summary: In this episode of "The Business of Pickleball," hosts Robert Allen and David Feldman sit down with tech guru and pickleball enthusiast, Gordon Jones. With a rich background in health administration and technology entrepreneurship, including ventures into blockchain and AI, Gordon brings his expertise to the rapidly growing world of pickleball.
Key Points Discussed:
-
Introduction to guest Gordon Jones who shares his extensive experience in healthcare technology, entrepreneurship, blockchain, cryptocurrency education, and how he got involved in pickleball.
-
The concept of creating digital identities for players that transcend different platforms within the sport.
-
How AI can enhance relationships between clubs/facilities and their members by personalizing experiences based on individual preferences.
-
The challenges club owners face when integrating various technological systems (e.g., court scheduling vs. point-of-sale) and how AI could streamline these processes.
-
Details about Pickle Zone's vision - an ecosystem where players can find matches easily across any platform or location while managing schedules, scores seamlessly integrated with a rewards system using crypto tokens.
-
The future potential for facilities to use advanced tech like facial recognition for personalized interaction without requiring mobile devices at all times.
Insights from Gordon:
-
Tech should serve as a bridge between facility operators (akin to doctors) and players (akin to patients), enhancing interactions rather than being a barrier.
-
Adoption across generations hinges on leveraging commonly used technologies such as mobile devices while also considering other forms of identification like digital identities.
-
A decentralized approach using blockchain ensures data integrity for player ratings/scores which instills trust within the community.
-
Gamification through reward tokens incentivizes play regardless of win/loss outcomes – already operational via NFTs representing token ownership set to integrate into ecosystems later on.
Final Thoughts: Technology is not just reshaping how we play sports but also revolutionizing management aspects behind-the-scenes at clubs/facilities. As pickleball continues its upward trajectory in popularity, embracing innovative solutions will be key for sustainable growth both locally at clubs as well as globally throughout the entire sport's infrastructure.
Call-to-action: To learn more about integrating cutting-edge tech into your own club or simply curious about joining the next wave of technologically enhanced sports communities? Stay tuned for further discussions on our monthly briefing dropping soon!
More on Dr. Gordon Jones...
- Website: Play Pickleball Earn Rewards | Picklezone
- LinkedIn: Dr. Gordon Jones | LinkedIn
Welcome back to the podcast with Robert Allen and David Feldman, who's also our in-house pickleball expert. Today we have Gordon Jones from Pickle Zone joining us. He has an extensive background in health administration and technology, including creating a web interface for physician billing systems and working with blockchain technology.
Gordon got into pickleball after being introduced to it at a wedding and quickly became involved in the sport. Despite his tech background, he found joy in playing pickleball locally and competitively. Now certified as a coach, he saw the need for more coaching resources nationwide.
With Pickle Zone, Gordon's goal is to enhance player experiences by making it easier to find matches, schedule games, track scores using blockchain for trustworthiness, and reward players through tokens that incentivize play across different clubs. This system aims to integrate various technologies within club settings while keeping strong relationships between facilities and members.
The conversation turns towards how AI can help personalize member experiences even further by recognizing preferences like equipment or food choices without needing constant staff training due to high turnover rates.
Lastly, Gordon emphasizes the importance of digital identity that goes beyond devices—a concept he believes will revolutionize interactions within sports communities like those of pickleball enthusiasts.
Imagine walking into a pro shop and an AI greets you, offering personalized advice. This isn't far off; it's already happening in pickleball with digital coaches like the cloned voice of Scott Moore, a world champion enshrined in the Pickleball Hall of Fame. At picklezone.com, players can interact with this AI to improve their game.
Innovative apps like Swing Vision and PlaySight are transforming how we play sports by capturing video data during matches. This data includes every detail from paddle position to player movement on the court. Pickle Zone plans to use this information for skill development by feeding it to our AI coach who could then provide real-time feedback through an app or even directly to your smartwatch.
The future holds more than just advanced coaching tools; technology will enable us to identify talented young players early through video analysis — much like professional soccer scouts do today. As pickleball grows in schools and clubs, tech will be crucial not only for player development but also for managing club operations effectively.
For new club owners entering the space, understanding that there's a "tech ladder" is key — start simple with basic operational software before exploring more complex options like AI coaching or fully automated facilities. It’s about taking one step at a time towards integrating technology that suits each stage of business growth.
To learn more about these innovations or connect further, visit picklezone.com or reach out via LinkedIn under Dr. Gordon Jones as well as attend upcoming events where these topics will be showcased live.
