Episode Thirteen: Branding, Innovation, and Controversy in Pickleball Manufacturing - OM Pickleball's Bold Marketing Strategy
The Business of Pickleball - Pickleball Brief
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In this episode of The Business of Pickleball, hosts David and Robert chat with Johnny, founder of OM Pickleball.
Johnny shares his journey into pickleball manufacturing and discusses the sport's rapid growth over the past five years. He explains how his hands-on experience, rather than traditional research, shaped his approach.
The conversation highlights OM Pickleball's innovative internal racket frame concept and their unique branding strategy that positions their product as a 'racket,' sparking debate in a saturated market.
Johnny also covers their high-end market focus, direct sales strategy, and partnerships with premium clubs. Tune in for key insights on product design, marketing, and community engagement in this insightful episode!
EPISODE SPONSOR: Pickle Pro Advisors > Pickle Pro Advisors
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In this episode of The Business of Pickleball, hosts David and Robert chat with Johnny, founder of OM Pickleball.
Johnny shares his journey into pickleball manufacturing and discusses the sport's rapid growth over the past five years. He explains how his hands-on experience, rather than traditional research, shaped his approach.
The conversation highlights OM Pickleball's innovative internal racket frame concept and their unique branding strategy that positions their product as a 'racket,' sparking debate in a saturated market.
Johnny also covers their high-end market focus, direct sales strategy, and partnerships with premium clubs. Tune in for key insights on product design, marketing, and community engagement in this insightful episode!
EPISODE SPONSOR: Pickle Pro Advisors > Pickle Pro Advisors
In this episode of The Business of Pickleball, hosts David and Robert speak with Johnny, founder of OM Pickleball, who discusses his journey in pickleball manufacturing and the sport's rapid growth. He shares insights on OM Pickleball's innovative racket frame design, unique branding strategy, and focus on high-end markets through direct sales and partnerships with premium clubs. Tune in for valuable insights on product design, marketing, and community engagement!
In this episode of "The Business of Pickleball," hosts David and Robin welcome special guest Johnny Jabbour, founder and owner of Home Pickleball. Johnny shares his unique journey into the pickleball manufacturing world, highlighting the surge in popularity of the sport over the past five years. Rather than relying on traditional market research, Johnny immersed himself in the game, playing for seven hours straight to inform his business decisions. The conversation shifts to Home Pickleball's innovative approach to paddle design, focusing on their internal racket frame concept. Johnny discusses their branding and marketing strategy, which leverages controversy to position their product not just as a paddle but as a distinctive ‘racket’. The episode also explores the community impact of creating two genres within pickleball—paddle versus racket—to foster engagement and growth. Additionally, Johnny explains why Home Pickleball chose high-end positioning for sustainable growth, drawing comparisons to Apple’s simple marketing style. The go-to-market strategy emphasizes direct sales and exclusive partnerships with upscale clubs, reflecting tactics used by companies like Tesla and Peloton. Key takeaways include the innovative product design aimed at tennis converts, leveraging controversy in marketing, and focusing on clear value propositions for consumers. Join us for this insightful discussion and discover the trends and strategies shaping one of America's fastest-growing sports!
