Episode Fourteen: Experiential Marketing- What’s Next for Pickleball Trade Shows and Business Events
The Business of Pickleball - Pickleball Brief
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| podcast@pickleballbrief.com | Season: 1 Episode: 14 |
# Show Notes - The Business of Pickleball Podcast
## Episode Title: Experiential Marketing- What’s Next for Pickleball Trade Shows and Business Events
### Hosts:
- **Robert Allen** - Co-host and Publisher at Pickleball Brief.
- **David Feldman** - Editor-in-chief at Pickleball Brief.
### Key Discussion Points:
1. **Introduction**
- Overview of the podcast's purpose: Providing insights, information, and interviews with industry leaders to help pickleball businesses thrive.
- Introduction to today's episode focusing on event programming for club owners and scaling business strategies for manufacturers and service providers.
2. **Pickleball Brief Business Summit**
- Announcement of an upcoming virtual B2B event scheduled for October 17th and 18th.
- Features over 13 expert presenters addressing common challenges in the pickleball business landscape.
- Registration details: [summit.pickleballbrief.com](http://summit.pickleballbrief.com).
3. **Event Recap & Industry Insights**
- Robert Allen shares experiences from attending PickleCon in Kansas City along with team member Erica.
* Positive aspects: Central location, experienced production team, good exhibitor turnout, integration with NMP event.
* Areas for improvement: Enhancing experiential elements beyond traditional trade show setups.
4. **Future of Event Marketing in Pickleball**
- Discussion on evolving event formats to better engage attendees:
* Importance of having a clear intent behind events – understanding what both organizers and participants aim to achieve.
* Need for immersive experiences rather than just conventional booth setups.
5. **Challenges Facing Club Owners & Manufacturers**
* Strategies for effective programming management within clubs as competition increases.
* Importance of excellent execution in keeping members engaged amid growing market saturation.
6. **Experiential Marketing Tactics**
* Leveraging human-to-human interactions even amidst technological advancements like AI bots which might lose novelty over time.
* Emphasis on real conversations leading to meaningful business relationships.
7. **Entrepreneurial Journey & Honest Self-Evaluation**
* Encouragement towards continuous learning from both successes and failures within entrepreneurial ventures.
* Highlighting honesty about what's working or not working as crucial for growth.
8. **Closing Thoughts & Future Directions**
* Reinforcement that entrepreneurship is challenging but necessary for driving innovation within the pickleball industry space
through strategic planning based off honest evaluations backed by data-driven decisions aimed at thriving not just surviving .
### Upcoming Events:
- Mentioned future plans including potential expansion into more ambitious events series under “Pickleball Brief”.
---
#### Call To Action:
Stay tuned! Mark your calendars now so you don't miss out!
Visit [pickleball brief dot com](http://pickleballbrief.com) for further updates!
Download a FREE copy of our latest Briefing [briefing dot pickleball dot com] (https://briefing.pickleballbrief.com)
---
SUBSCRIBE
Episode Chapters
# Show Notes - The Business of Pickleball Podcast
## Episode Title: Experiential Marketing- What’s Next for Pickleball Trade Shows and Business Events
### Hosts:
- **Robert Allen** - Co-host and Publisher at Pickleball Brief.
- **David Feldman** - Editor-in-chief at Pickleball Brief.
### Key Discussion Points:
1. **Introduction**
- Overview of the podcast's purpose: Providing insights, information, and interviews with industry leaders to help pickleball businesses thrive.
- Introduction to today's episode focusing on event programming for club owners and scaling business strategies for manufacturers and service providers.
2. **Pickleball Brief Business Summit**
- Announcement of an upcoming virtual B2B event scheduled for October 17th and 18th.
- Features over 13 expert presenters addressing common challenges in the pickleball business landscape.
- Registration details: [summit.pickleballbrief.com](http://summit.pickleballbrief.com).
3. **Event Recap & Industry Insights**
- Robert Allen shares experiences from attending PickleCon in Kansas City along with team member Erica.
* Positive aspects: Central location, experienced production team, good exhibitor turnout, integration with NMP event.
* Areas for improvement: Enhancing experiential elements beyond traditional trade show setups.
4. **Future of Event Marketing in Pickleball**
- Discussion on evolving event formats to better engage attendees:
* Importance of having a clear intent behind events – understanding what both organizers and participants aim to achieve.
* Need for immersive experiences rather than just conventional booth setups.
5. **Challenges Facing Club Owners & Manufacturers**
* Strategies for effective programming management within clubs as competition increases.
* Importance of excellent execution in keeping members engaged amid growing market saturation.
6. **Experiential Marketing Tactics**
* Leveraging human-to-human interactions even amidst technological advancements like AI bots which might lose novelty over time.
* Emphasis on real conversations leading to meaningful business relationships.
7. **Entrepreneurial Journey & Honest Self-Evaluation**
* Encouragement towards continuous learning from both successes and failures within entrepreneurial ventures.
* Highlighting honesty about what's working or not working as crucial for growth.
8. **Closing Thoughts & Future Directions**
* Reinforcement that entrepreneurship is challenging but necessary for driving innovation within the pickleball industry space
through strategic planning based off honest evaluations backed by data-driven decisions aimed at thriving not just surviving .
### Upcoming Events:
- Mentioned future plans including potential expansion into more ambitious events series under “Pickleball Brief”.
---
#### Call To Action:
Stay tuned! Mark your calendars now so you don't miss out!
Visit [pickleball brief dot com](http://pickleballbrief.com) for further updates!
Download a FREE copy of our latest Briefing [briefing dot pickleball dot com] (https://briefing.pickleballbrief.com)
---
🎧 **Experiential Marketing- What’s Next for Pickleball Trade Shows and Business Events** 🎧
Are you struggling to elevate your pickleball business? This episode is for you!
Join hosts Robert Allen and David Feldman as they dive deep into the world of event marketing within the pickleball industry.
Key takeaways:
- The importance of experiential marketing in today's competitive landscape
- Insights from Kansas City's PickleCon and its impact on the industry
- How private clubs can use events as a strategy to retain members
Don't miss out on this valuable discussion that could transform your business strategies.
Tune in now...
Welcome to the Business of Pickleball, the insider podcast that keeps you ahead. If you're running a pickleball business, this is your go-to for insights and interviews with industry leaders building successful ventures.
Ready to dive in? Let's start today's episode with hosts Robert Allen and David Feldman.
Club owners, are you struggling with programming for members or securing sponsors? Manufacturers, finding it tough to scale in a competitive market?
The Pickleball Brief Business Summit on October 17-18 offers solutions. This virtual event features 13+ expert presenters tackling your biggest challenges. Gain actionable strategies from industry leaders—register now at summit.pickleballbrief.com.
Another episode begins! I'm Robert Allen with Pickleball Brief alongside David Feldman, Editor-in-Chief of Pickleball Brief.
Today’s agenda includes discussing our team's visit to PickleCon in Kansas City and current trends in event marketing within pickleball.
We've always aimed to create impactful events as part of our platform's framework. The explosion of interest in pickleball means many new events are emerging alongside legacy players from tennis trying their hand at it too.
Executing an event well is incredibly challenging but crucial for success. RA's background includes trade shows and experiential marketing where technology was just beginning to measure engagement effectively—a game-changer back then. Fast forward through COVID times; face-to-face interactions remain irreplaceable despite technological advances like AI or bots which may lose novelty over time because humans prefer human interaction when making decisions about partnerships or purchases.
Our conversation today delves into whether traditional B2B events still hold relevance amid changing consumer behaviors similar perhaps even dying American malls unless they adapt creatively offering more engaging experiences beyond mere transactions ensuring value retention among attendees thereby standing out amidst competition...
While many are thriving, others struggle, but we can learn from those who succeed. The initial excitement of starting a club often gives way to the reality of running it daily. This involves various phases and skills.
Opening a club requires thorough preparation—understanding your market size and needs is crucial. For example, when RA was approached about starting a private club in Bowling Green, Kentucky, I asked if there had been any customer development conversations. It turned out no one had done proper research. So we went to public courts with questionnaires to gather significant feedback for decision-making.
Many overlook these steps and assume there's demand without verifying it through data collection and analysis. It's essential for business sustainability to know what people want and are willing to pay for.
Running a successful club means creating an exceptional experience that competes with free public alternatives like sunny days at open courts managed by tax-funded government orgs.
Our goal is comprehensive support across marketing, HR, technology, branding—all areas critical for gaining competitive advantage in this industry.
To summarize our event experiences: We support all event promoters working hard in the pickleball space—people like AJ from Pickle Minds Symposiums or Carl's World Pickleball Expo events in Vegas have set high standards with their initial efforts/versions.
Pickleball Brief has organized an online event coming up on October 17-18—the Pickleball Brief Business Summit—with expert speakers covering topics such as sponsorship procurement strategies or commercial real estate pitfalls which could sink clubs financially if not handled correctly.
This summit will provide practical content delivered efficiently over two half-day sessions so you can still manage your work while attending valuable presentations live or via recordings later on-demand access options available too!
For more details visit register.summit.picklebrief.com & subscribe at briefing.picklebrief.com
