When considering who you want to target and market your podcast to, you need to consider your content. Are you telling stories? Are you providing business advice? Are you creating a platform for advocates? It doesn’t matter your genre, it’s your content and how you promote your podcast. The average podcast gets around twenty-seven listeners per episode. The top 1% receive nearly thirty-two hundred listeners per episodes. And then there are those rare podcasts like the Joe Rogan Experience, with millions of listener per episode. The moral here: Define your listener personas and where they spend their time online (Instagram, Spotify, Tik Tok) and tailor your marketing efforts to them and where they are.