With 64% of podcasts having ten or fewer episodes, being an active podcast means you need to be releasing episodes with frequency. A super listener is someone who listens to twenty or more hours of content per month. Typical listeners are consuming 6.5 hours of content per month. If you are just getting started, I recommend targeting a release of at least one episode per week. An effective roll out strategy is to record a number of episodes, or an entire season prior to release and then push content live over the course of several weeks. When you follow this strategy, it makes it easier to release two or three episodes per week. Create realistic goals from day one. Define how many episodes will be in a season, your target episode release per week number and if you plan to maintain or grow that over time as you move into future seasons.