Create a Marketing Package for Guests
( Full Episode, Season: 1 Episode: 35 )
Brittany Brown and Rob Winters Aug 15, 2022 Webpage

PoDrops
Create a Marketing Package for Guests
Aug 15, 2022, Season 1, Episode 35
Brittany Brown and Rob Winters
Episode Summary

When a guest comes on your show, one of the goals you should have is for them to cross-promote the episode through their social media channels. Creating a marketing package is very helpful in making this happen. You can deliver this to your guest post-interview, once you’ve completed production of the episode, via email. Share the episode, the podcast episode cover, a digital soundbite, an episode player if you have one available, and the social posts you’ll be sharing and when they’ll be published. Don’t forget to include your social media handles in the email. Recommend to your guest when they should share out the episode. We typically ask a guest to share a week after we’ve done so to gain maximum reach. 

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Create a Marketing Package for Guests
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When a guest comes on your show, one of the goals you should have is for them to cross-promote the episode through their social media channels. Creating a marketing package is very helpful in making this happen. You can deliver this to your guest post-interview, once you’ve completed production of the episode, via email. Share the episode, the podcast episode cover, a digital soundbite, an episode player if you have one available, and the social posts you’ll be sharing and when they’ll be published. Don’t forget to include your social media handles in the email. Recommend to your guest when they should share out the episode. We typically ask a guest to share a week after we’ve done so to gain maximum reach. 

When a guest comes on your show, one of the goals you should have is for them to cross-promote the episode through their social media channels. Creating a marketing package is very helpful in making this happen. You can deliver this to your guest post-interview, once you’ve completed production of the episode, via email. Share the episode, the podcast episode cover, a digital soundbite, an episode player if you have one available, and the social posts you’ll be sharing and when they’ll be published. Don’t forget to include your social media handles in the email. Recommend to your guest when they should share out the episode. We typically ask a guest to share a week after we’ve done so to gain maximum reach. 

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