Automated Email Series

Rob Winters: [00:00:00] This is the PodOps Media Podcast where we dive into marketing tips, tricks, and trends for entrepreneurs and small businesses. I'm your host, Rob Winters. Today's topic; Automated Email Series.

[00:00:13] Email is a core component of digital marketing. As a way to save yourself time and engage your audience effectively, consider ways you can implement email automation. A great way to get started with automation is to implement a welcome series. A welcome series is a series of email messages, often 2 to 3, that are automatically sent to individuals over a predefined amount of time, such as when they sign up for a list like your newsletter.

[00:00:38] These messages are created with relevant content about your business that your new subscribers can utilize immediately. This can include important blog topics and podcasts you've released, special offers for new customers, as well as ways to connect with you via social media.

[00:00:52] Many popular email services such as MailChimp, Constant Contact, and Klayvio come with tools to help you easily set up email automation with pre-configured templates. All you need to do is create the content, add your logo, and appropriate links to ensure that when someone receives the email they can act based on the provided content.

[00:01:12] How have you handled email marketing for new subscribers in the past? Share your experiences on this episode at PodOpsHost.com/Tips and join in the conversation.

[00:01:22] Thanks for listening. Be sure to subscribe at PodOpsHost.com/Tips to keep up with weekly marketing tips.