Tell Your Brand Story

Rob Winters: [00:00:00] This is the PodOps Media Podcast where we dive into marketing tips, tricks, and trends for entrepreneurs and small businesses. I'm your host Rob Winters Today's topic; Telling your brand story.

[00:00:13] For any business, it's critical to connect with your target audience and have a distinct brand image. Telling your brand story can be an excellent way to achieve this. Brands that have a good story about how they came to be can create a long-lasting impression that resonates with people. It's important to be honest and authentic. Avoid embellishing or adding to your story.

[00:00:33] One brand that consistently nails this is Burt's Bees. Every chance they get to tell their story of how they came to be, they do. It's a simple story of boy meets girl. They fall in love and create something that will live long after they're gone. They even separate the About Us section and the brand story on the website. They include major milestones from the founder's lives and the brand's history. They even go as far as to include photos and videos to make the content that much more compelling and making it easier for the consumer to digest the content.

[00:01:03] Are you telling your brand story today? Share your story in the comment section of this episode at PodOpsHost.com/Tips.

[00:01:10] Thanks for listening. Be sure to subscribe at PodOpsHost.com/Tips to keep up with weekly marketing tips.