Try a Pop Up to Reduce Bounce Rates
PodOps Media Marketing Podcast
Rob Winters | Rating 0 (0) (0) |
https://www.thepodops.com | Launched: Jan 31, 2023 |
rob@thepodops.com | Season: 1 Episode: 29 |
Using a pop-up can be an effective way to help reduce your website bounce rate when running a pay-per-click or new marketing campaign.
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Using a pop-up can be an effective way to help reduce your website bounce rate when running a pay-per-click or new marketing campaign.
Rob Winters: [00:00:00] This is the PodOps Media Podcast where we dive into marketing tips, tricks, and trends for entrepreneurs and small businesses. I'm your host, Rob Winters. Today's topic; Using a pop-up to reduce your website bounce rate.
[00:00:13] If you're running a new marketing campaign or pay-per-click ad campaign, it's not uncommon to experience a high bounce rate. A bounce is when a visitor comes to your website and exits without interacting with any of your content. When a user bounces from your site, it's unlikely they'll return.
[00:00:29] Creating a pop-up that is triggered when a user is preparing to exit can help reduce your bounce rate. This works a little differently with each website platform, but in general, when there is an intent to exit such as a user's mouse motioning towards the navigation bar, a pop-up can be triggered. This pop-up is your last chance to grab the user's attention.
[00:00:48] Provide them with a download that is high value or a critical piece of content that is going to wow them. You can decide if you want to simply have a pop-up that offers a click to download or requires an email be entered first. If an email is required, your results may be lower. Converting users with this call to action. You can also A/B test your pop-up to see which options work best before committing long-term.
[00:01:11] What strategies have you implemented to reduce your website's bounce rate? Share them in the comment section of this episode at PodOpsHost.com/Tips.
[00:01:20] Thanks for listening. Be sure to subscribe at PodOpsHost.com/Tips to keep up with weekly marketing tips.