Try a Pop Up to Reduce Bounce Rates

Rob Winters: [00:00:00] This is the PodOps Media Podcast where we dive into marketing tips, tricks, and trends for entrepreneurs and small businesses. I'm your host, Rob Winters. Today's topic; Using a pop-up to reduce your website bounce rate.

[00:00:13] If you're running a new marketing campaign or pay-per-click ad campaign, it's not uncommon to experience a high bounce rate. A bounce is when a visitor comes to your website and exits without interacting with any of your content. When a user bounces from your site, it's unlikely they'll return.

[00:00:29] Creating a pop-up that is triggered when a user is preparing to exit can help reduce your bounce rate. This works a little differently with each website platform, but in general, when there is an intent to exit such as a user's mouse motioning towards the navigation bar, a pop-up can be triggered. This pop-up is your last chance to grab the user's attention.

[00:00:48] Provide them with a download that is high value or a critical piece of content that is going to wow them. You can decide if you want to simply have a pop-up that offers a click to download or requires an email be entered first. If an email is required, your results may be lower. Converting users with this call to action. You can also A/B test your pop-up to see which options work best before committing long-term.

[00:01:11] What strategies have you implemented to reduce your website's bounce rate? Share them in the comment section of this episode at PodOpsHost.com/Tips.

[00:01:20] Thanks for listening. Be sure to subscribe at PodOpsHost.com/Tips to keep up with weekly marketing tips.