Creating Easy Content

Rob Winters: [00:00:00] This is the PodOps Media Podcast where we dive into marketing tips, tricks, and trends for entrepreneurs and small businesses. I'm your host, Rob Winters. Today's topic; Creating Easy Content.

[00:00:13] Not all of the content you create needs to be an enormous white paper or research project. You can provide bite-sized pieces of content that will appeal to prospects at the top of your sales funnel.

[00:00:24] This can include content simply around terms and definitions in your industry. There are always insider terms people are trying to understand. As an expert, share your knowledge through a simple blog post. Provide a checklist on how to create ABC or execute on XYZ.

[00:00:40] It may be high level, but for the individual who is doing initial research, they are more likely to engage with this type of content than a document that you may spend hundreds of hours researching and crafting.

[00:00:52] Consider creating a simple guide or book on how to DIY something in your industry. This can also be a great way to get prospects to share their email addresses in order to unlock content.

[00:01:02] Have you experimented with easy content? What has or hasn't worked for you? Share your thoughts in the comments of this episode at PodOpsHost.com/Tips.

[00:01:11] Thanks for listening. Be sure to subscribe at PodOpsHost.com/Tips to keep up with weekly marketing tips.