Leveraging User Reviews

Rob Winters: [00:00:00] This is the PodOps Media Podcast where we dive into marketing tips, tricks, and trends for entrepreneurs and small businesses. I'm your host, Rob Winters. Today's topic; Leveraging user reviews.

[00:00:13] When is the last time you made a purchase online and didn't at least glance at the reviews? Reviews provide social proof that you're a reputable well, whatever you are. It doesn't just apply to businesses selling products or individuals selling services. It applies to everybody who's putting content or products online.

[00:00:31] As a content creator, you're selling yourself to the public. You want them to read your blogs, maybe stream your podcast. You want them to like your photos. As you're building your audience, ask them for reviews.

[00:00:42] If you have a website, ensure that you have a section for your visitors to leave reviews and another area where they're prominently displayed. If you're listening to this podcast, you may have noticed at the bottom of my podcast there's a section for reviews. As a podcaster, you want to collect reviews on every platform you can, from Apple to Spotify to your hosting service, and we're making it that much easier for you on PodOps Hosting. It's right on every podcast episode page.

[00:01:09] Every positive review is proof that you can deliver on what you're offering, be it a service, product, or content. And if you get a bad review, think of it as an opportunity to grow and learn. Nobody's perfect, right?

[00:01:21] How have you utilized reviews in your own self-promotion efforts? Let me know in the comments on this episode at PodOpsHost.com/Tips.

[00:01:28] Thanks for listening. Be sure to subscribe at PodOpsHost.com/Tips to keep up with weekly marketing tips.