#261 Kristin Zhivago - Putting on the Buyers Hat

Welcome to 261  of The Today's leader podcast. This week, it is with great pleasure that I welcome Kristen Zhivago to the show. This was a recent chat where Kristen shares her experience leading the charge on being a revenue coach and helping businesses generated more leads and revenue.

This is a conversation not to miss. While this conversation is being had in many different spheres, Kristen genuinely walks that talk.

Some of the key points we dive into.

- Understanding the state of the mind of the customer when they want to buy

- The consumer is no longer the prisoner and has many avenues available for them when they commit to buy

- What does "putting on your buyer hat" really mean?

- What is the jerk test?

Connect with Kristin on Linkedin: https://www.linkedin.com/in/kristinzhivago/

The Zhivago Partners Website  is: https://zhivagopartners.com/

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