5 A.I. Powered Tools for Better Video Creation. - Teacher: Karl Yeh

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Useful Content - Content Creation & Strategy Podcast for Marketing Teams
5 A.I. Powered Tools for Better Video Creation. - Teacher: Karl Yeh
Jan 25, 2024, Season 1, Episode 15
Juma Bannister & Karl Yeh
Episode Summary

5 AI Tools business owners need for better video creation

In this episode of the Useful Content Podcast we have a converstion about the evolving world of Artificial Intelligence (AI) in video content creation. The discussion showcases various AI-powered tools that can help enhance video quality and streamline workflows. These tools range from Adobe's Audio Enhance for sound quality improvement, Autopod for automatic video editing in Premiere Pro, to Haygen for language translation and Opus Clip for producing short video clips from long formats. Karl Yeh, a video content creator and strategist, highlights the rapid advancement of AI and its application across multimedia platforms. He urges creators to view AI as a tool of augmentation, not replacement, to enhance creativity. However, he also expresses concerns about the misuse of this tech, copyright issues, and the potential of deep fakes, indicating that despite AI's impressive capabilities, there remains a premium on content that builds human connection.

00:00 Introduction to AI in Video Creation
00:49 Interview with Carl Yeh: AI Strategist
01:50 The Gap in AI Education and Usage
03:04 Transitioning to AI and its Impact on Business
04:29 AI Tools for Enhancing Video Content
05:10 The Role of AI in Creative Processes
07:07 AI Tools for Improving Workflow
07:16 The Power of AI in Audio Enhancement
10:05 AI for Efficient Video Editing
16:10 AI for Creating Short Form Content from Long Form Videos
20:29 The Magic of Veed.io: Eye Contact Made Easy
21:30 Breaking Language Barriers with Haygen
22:54 The Challenges of Language Translation
24:10 The Limitations of AI Language Translation
28:08 The Future of AI in Video Content Creation
34:37 The Human Element in AI Content Creation
37:39 Final Thoughts and Contact Information

Karl Yeh is our teacher in this episode.

Connect with Karl:
Linkedin: https://www.linkedin.com/in/karlyeh
Tik Tok: @nextlevelaibusiness 

Thanks for listening.

Produced by Relate Studios:
www.relatestudios.com
Music by Relate Studios

Host: Juma Bannister
Connect with me on Linkedin and follow me on X (Twitter)
Linkedin: https://www.linkedin.com/in/jumabannister/
X (Twitter): https://twitter.com/jumabannister

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Useful Content - Content Creation & Strategy Podcast for Marketing Teams
5 A.I. Powered Tools for Better Video Creation. - Teacher: Karl Yeh
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00:00:00 |

5 AI Tools business owners need for better video creation

In this episode of the Useful Content Podcast we have a converstion about the evolving world of Artificial Intelligence (AI) in video content creation. The discussion showcases various AI-powered tools that can help enhance video quality and streamline workflows. These tools range from Adobe's Audio Enhance for sound quality improvement, Autopod for automatic video editing in Premiere Pro, to Haygen for language translation and Opus Clip for producing short video clips from long formats. Karl Yeh, a video content creator and strategist, highlights the rapid advancement of AI and its application across multimedia platforms. He urges creators to view AI as a tool of augmentation, not replacement, to enhance creativity. However, he also expresses concerns about the misuse of this tech, copyright issues, and the potential of deep fakes, indicating that despite AI's impressive capabilities, there remains a premium on content that builds human connection.

00:00 Introduction to AI in Video Creation
00:49 Interview with Carl Yeh: AI Strategist
01:50 The Gap in AI Education and Usage
03:04 Transitioning to AI and its Impact on Business
04:29 AI Tools for Enhancing Video Content
05:10 The Role of AI in Creative Processes
07:07 AI Tools for Improving Workflow
07:16 The Power of AI in Audio Enhancement
10:05 AI for Efficient Video Editing
16:10 AI for Creating Short Form Content from Long Form Videos
20:29 The Magic of Veed.io: Eye Contact Made Easy
21:30 Breaking Language Barriers with Haygen
22:54 The Challenges of Language Translation
24:10 The Limitations of AI Language Translation
28:08 The Future of AI in Video Content Creation
34:37 The Human Element in AI Content Creation
37:39 Final Thoughts and Contact Information

Karl Yeh is our teacher in this episode.

Connect with Karl:
Linkedin: https://www.linkedin.com/in/karlyeh
Tik Tok: @nextlevelaibusiness 

Thanks for listening.

Produced by Relate Studios:
www.relatestudios.com
Music by Relate Studios

Host: Juma Bannister
Connect with me on Linkedin and follow me on X (Twitter)
Linkedin: https://www.linkedin.com/in/jumabannister/
X (Twitter): https://twitter.com/jumabannister

These days, artificial intelligence is everywhere. But how can a business owner use AI to make better video content?

today in our lesson we explore AI powered video creation tools. We look at five tools that can enhance the quality of your video.

Help you to repurpose the short form video with little effort.

And we're going to look at one special piece of software. that can help you speak a language you never learned. Here we go. Amy.

Hello and welcome to the Useful Content Podcast. And today we have 

a new teacher in the Useful Content 

Classroom, 

Carl Yeh. Hi, Carl.

Hey Jeeva, how's it going?

It's going 

pretty well, man. I'm 

glad to have you on the podcast today. And I know we've been on LinkedIn 

together 

for a little while. Actually, uh, I know you as a video content creator and strategist on LinkedIn, but you are involved in some new 

things these days.

So could you please tell the people what you're up to 

these days, how you help your clients and the 

people you 

serve with, with useful content?

I

made the transition from, I 

guess, like marketing and video 

marketing to AI,

AI artificial

and really helping businesses strategize on how to use, 

implement.

AI operations

and really how to integrate it into their 

business. And because I think there 

is a, 

for 

me, I believe there's a widening gap.

that

is a cause for 

concern 

between the 

people who use artificial intelligence frequently, and that includes creators and those who don't. And as that gap widens and a couple of reasons why that gap has happening is because the technology. Is moving so fast 

that 

education, 

like 

People can't get educated fast enough that there's something else 

that replaces it or something else new 

or some new feature.

And as 

people are trying to learn it, 

it just keeps iterating and evolving so fast. And sometimes 

it's very difficult for people to catch up. And then from a creator side, us creators, especially the AI creators, 

we're 

creating a lot of content around the newest tools, why it will change the world. Where I think the gap is, we need to be able to teach people 

how 

to actually use it in a business context.

Not just use it, but 

actually use it that it'll impact, 

you know, 

their 

day to day, be more 

efficient, be 

more productive. Also impact, like, how do we do it to impact business goals and objectives?

Right. So, so you would have transitioned of, uh, late 2022 strongly into AI. I was around that time.

Yeah, so, like, I've always, I've 

AI 

since about 2016. And, but it's more about like, 

Hey, these are all these neat use cases and you 

can kind of see where it potentially is going. But just like everybody else, you didn't expect it to actually blow up until like, you know, late November, 

2022, when chat GPT exploded and just enabled so many people 

because AI is, 

is in 

everything that we.

We use, right? So the Google algorithm, you know, social media algorithms, 

you know, what we see on 

Netflix, 

how it propagates our, 

you know, here's a recommended video 

based 

on all these videos that you watched before, our phones that we use. 

There's 

a lot of AI in there, but nothing that we actually can use.

And 

that's actually 

good. Like for a long time, if you've ever seen some 

of 

the old AI programs. 

Yeah, they can generate this stuff while you're 

wanting, but. It was pretty terrible, but now if you, you know, we all can see all the things that it's helping generate and it, for me, I think it's really helping creators really be able to enhance their work.

Right. 

And so you are marrying, uh, your love for video creation. I know that's something that you, you like to do and the use of these AI tools that you're interested in together. 

And, uh, and that's what 

we're going to talk about today, how people 

that could use AI in 

order to enhance. 

Uh, their 

video marketing, their video strategy, their video production.

And, uh, and that's what we're going to touch 

on today. 

I know for sure that you 

transitioned 

into. Video because you were into marketing before 

and you wanted to kind of touch 

any more creative parts of marketing 

When you started to discover ai, 

what was the thing about AI that made, made you feel that you could be creative with AI as well?

think 

the, the ability, 

not just, so the, 

to, to me, I see the content creation 

from a video perspective, you know, pre production post production, right? There's a lot that goes into, 

as 

you know, and as a lot of creators, like 

video creators know. Before you actually 

start filming, before you start actually hitting record, you 

know, there's the 

scripts, 

there's 

the 

strategy, 

there's like all the things that go into. 

The actual process of filmmaking and then after the fact, 

all the things that surround it to actually get from, you know, your SD card, your SS, your, your 

CF 

express card, whatever that is to actually 

published on whether it's a company's website, 

whether it's on, on social networks, wherever, or even like 

the big screen, wherever that's going, there's a lot of process in there, but then you can see a lot of the.

Okay. AI tools can elevate, enhance, and improve the efficiency, both 

pre production and post production. 

And then on top of that, 

you see all these other tools that can enhance the actual film itself. 

So there's so many different things, both from like, oh, as a filmmaker, 

I can produce films quicker. 

It can enhance 

my work.

I can improve

my workflow get my 

out to people faster, but also it can also 

elevate 

what I think creatively and things that I thought 

only big movie studios could do. Now I could do as well, 

which just opens 

so many doors.

So that's the democratization of ai. Well, 

it's the, the use of AI to democratize 

video 

creation. What are some of your, your favorite tools for video content creators? Right now.

the one that I 

think I love the most 

and 

it's actually the simplest one is Adobe's, what they call 

Podcast Enhance. 

Now, for the longest time, you know, when you're setting up to film anything, you know, with your phone, with your camera, whatever it 

is, obviously everyone's 

thinking about sound, audio, audio design, you know, 

is the setting.

Can we hear anything? 

Like, is there an echo? Like, how could we, we, we put so much emphasis, even home studios, into acoustic paneling, 

like, even putting blankets around, 

rugs on the floor, to ensure that the highest quality sound. 

For both 

of us, I can see 

in your background, 

there is Audio, 

you know, audio paneling, I have 

it right in 

front.

I think though this tool, which 

is, it's just a drag and drop 

has 

simplified my workflow because I don't necessarily have to be 100 percent precise with my, 

you know, setting up my audio for, for, for shoots. 

thing can take something that is 

like, if you could, if you're filming outside, it's really windy.

And you don't have a, uh, like a sound cat or, or you, you, you didn't set up your lapel mics 

correctly and you're picking up a lot of sound. 

That's a 

lot of hours 

in the studio and in post production for you to fix that audio. But with this thing, it's just a quick drag 

and drop, drag, drop. And the quality of sound that comes out of that is 

amazing.

You know, something that would have taken me 

30 minutes, an hour of audio design because I screwed up in, in, in filming, or there was too much, you know, ruffling or whatever it 

is. It cleans that all up. And it sounds like as if 

you're in a studio, is it a hundred percent 

perfect? 

No, but 90 percent of the way, it's pretty good.

And most of the stuff I film now really. 

You know, short vertical videos, I just drag it, drop it, and it makes us sound amazing.

Yeah. And you know, 

here's the interesting thing is that Adobe has this tool. I 

discovered that exact tool last week and, uh, and I began to use it now. Prior to this, I was using audacity and they have a noise removal tool, which 

one 

could say is kind of like AI, but it was never touted as that.

The tool that I use the most 

frequently to 

edit and to create my content, which is Descript, they do have a studio sound tool as well, which 

makes your phone audio sound like it was recorded in a studio. 

And so, yeah, I can agree with you that those tools really do help 

your workflow. So let's just 

talk about workflow a little bit.

What are some other things that AI does for video creators 

that could help them enhance? Their workflow,

So, unfortunately, I'm a DaVinci and Final Cut editor, 

and there is a tool, 

By the way, are you a, are 

you in Premiere? Are you a Premiere editor?

no, 

no, my company uses final cut.

Final cut. Okay. 

First of all, I don't know why Apple 

keeps 

ignoring final cut. Like, please, Apple, could you 

make some sort of edits or something for final 

cut?

Because we've been asking for it. For a long time. And it's like, there's no but there is this tool called autopod 

in premier and all you need to do is it's a 

plugin. You drop your, your, your very raw files 

and it will cut it for you. So say you have an hour long interview, 

an hour long 

podcast.

It'll cut that thing in less than what, two minutes 

and the edits. Are actually 

outrageous, and they're very good. 

Like, you 

may have to tweak it, but instead of spending 45 minutes, an hour, on like your first cut edit, 

this 

thing will do it in like a couple minutes. And that is huge. That is, that is, saves so much time on a workflow.

Yeah. Okay. So let's go back. So the 

first tool we talked about with the audio enhancement, 

what was that called again?

It's Adobe Auto, um, 

Podcast Enhanced, I think that's what it's called.

Adobe auto podcast enhance or just

Uh, so it's a called, so it's Adobe, let me try to find this, um,

I love this. We can Google while we're, we're podcasting, 

which is great.

uh, podcast, podcast 

So 

the official name is called, 

yes. 

So I call it 

Adobe Podcast Enhance, but they call it Adobe Audio Enhance.

Right. 

Okay, great. So that's the one to turn your terrible audio into podcast quality audio using AI, 

right? And the second thing we spoke 

about, which is a plugin 

for premiere 

pro, which is an Adobe product as well. Uh, 

it's called, it's called what

It's called AutoPod.

Autopod,

auto pod. Okay, great. And, and when you say it cuts it, what do you mean by it cuts the, audio?

Let's say you have, let's make this complicated. Let's say you have multiple cameras 

for an interview, right? And you're, and when a person speaks, 

ideally when you're cutting the video, you have 

to cut, you're doing multi layer, multi cam edits, and you know, Selecting when the person speaks, when the other person speaks, and then you're switching back and forth between cameras, right? And you're doing those edits, 

and then cutting all the ums and all the breaks in between. This autopod 

does this all. 

All of it. It automatically switches cameras, automatically cuts all those 

breaks and ums. 

It does it all. Within minutes 

of let's say an 

hour or two hour interview 

or a podcast or a 

video podcast you did it does it in a couple minutes 

It's one of the most amazing tools I've seen

Yeah, I, I think, you know, I, across the board, I think these tools are becoming very amazing because 

here's the truth. The truth is that when we finished talking here, 

right, right 

now we're recording on Squadcast. Squadcast 

squad

is a, now a, a Descript company. So it's a, this is an all in one 

tool, you might be aware of this.

And, and so I have local recording, which is high quality. 

And 

then what I would say is that I would click on the Descript button and say, open in Descript, it will open up a multitrack sequence. 

And then when it opens the multitrack sequence, it will transcribe it. And then it will tell me, 

uh, focus on 

speaker.

And 

it will, it will do the cuts for me. 

It will cut a scene

hmm. 

for when everybody speaks. So when you speak and it's so, you think about it, it's 

so clean. It, what it does is that it gives you kind of a J cut so you can hear your voice 

talking while it's transitioning 

and it 

does that back and forth. And I think it's amazing.

The first time I discovered it, I was like totally amazed by 

what it did. So I guess you're talking about something similar 

that, 

uh, Adobe, uh, Premiere pro can do with Autopod. 

Yeah. 

And this is specifically for video podcasting.

it's 

specifically for video 

specifically for editing it's Yeah, 

when I first saw it, I was like, do 

they have a plugin for Final Cut and do they have a plugin for DaVinci? But they don't. I'm hoping, like, there's enough want 

and need 

for it. 

They'll do something similar. It's just, 

especially for like, 

now where a lot of 

people are doing interview style.

And especially for any filmmaker who does like corporate 

work where you have people 

speaking, speaking to each other, speaking to multiple 

people, that just speeds up 

your workflow so fast. And the script can do the

script can, can do

exact 

same thing. I just feel with the script, I have so many plugins. And all these things that I don't want to keep going back and forth, like, I'll just edit everything in one place, 

Yeah, that makes sense. Makes sense. 

I mean, whatever your workflow is, 

it makes sense. I guess the whole point of this 

thing now having AI tools is to make your life easier,

Yes.

uh, to make your 

life easier, to make it faster. You can get the 

content out faster, get to their clients faster. Are there any other 

major tools 

that you've seen 

emerge that makes a massive difference in the workflow for video creators?

Yes. 

So, 

as you know, vertical video is pretty big, 

right? So, YouTube Shorts, TikTok, Reels. 

And one of the things that creators can do is, you know, you have a long form 

piece of content, long form interview, long form video podcast. 

Now, most of the time you 

still have to cut clips from that to post on, you know, the vertical 

shows, vertical channels, 

something like video or opus clips.

Automatically does that for you. It cuts, you know, and it's based on their AI algorithm on what 

potentially could go viral 

and it'll cut the clips, add the captions for you too. And 

what I've seen it do. 

And I'm still testing it 

out 

again. It's another time saver because instead of me having to find the clips or working with, you know, the person saying, Hey, you know, between 

two 25 

to 22 dot 52 and, you know,

2347,

this clip 

because we really like well. Now we have a tool that can give you 

10 potential clips that it's already cut. It's added the captions 

for you and it's ready to 

go. 

And you can still do a little bit of edit, but at the very least it's there. It's ready.

Right. And that's again, to save so much 

time.

right. 

And so we now introducing Opus Clip. So we talked about the long form content, getting, 

uh, you have your multicam 

suite sequence, if you're doing interview style, 

and then you have the audio being fixed and then possibly possibly if you haven't added captions to the long 

form. or Premiere Pro can do that as well 

and so can Descript.

And then now you're going to take that long form content and you're going to export that and then you're going to run it 

through Opus Clip and it will 

spit out, um, uh, multiple short 

form pieces. When you use Opus Clip, can you define, well, I want the clip to be 

Only as short as 

15 seconds and only as long as 90 seconds, you can do a lot. 

Yeah. You can set the. thing from like under 30 seconds, between 30 and 60, between 60 and 90. And then 

when it comes back with the clips, 

you can further edit 

the clips to be longer or shorter or take a 

different 

section that you think, Oh, 

this didn't capture what I wanted to capture, but I, but it's close enough that I can start.

You know, adding to it. 

So 

there's a lot of flexibility, 

but for those who don't want to 

do any more editing, it's providing you the, 

the, the clips 

that you would have, you know, it 

would taken you, either you cutting it a long time, or you sending 

it to your editor and, 

you know, asking them to find clips or you having 

to find the timestamps for it.

Yeah, I, I, I think that's great 

because trust me, I've looked at timestamps already. It's very, very 

difficult, especially when you 

have already started the edits and the original timestamps same as the edited timestamps. And then the client gets it and 

say, this doesn't line up. I'm not 

seeing the place that you told me you're going in here.

I mean, it could be messy. at the end of the day.

Of course, of course, yeah,

all right. So, so we've talked about 

how we 

can help with audio. We've talked about taking that long form content and making it into something that you can use for video podcasting 

or interview style with 

YouTube and things of that nature. 

And, uh, we've spoken 

about taking those, 

uh, that long form video and.

Using AI to cut it up into short form clips. And are there any other things inside of 

work, your workflow as a video creator 

that 

will also enhance or cut time down that AI provides?

there's 

like 

these, these peripheral 

things that I haven't tried yet. Now, 

there's one tool, I 

believe it's in Veed, Veed. io, 

that if 

somebody is, let's say, Not looking at the camera 

and looking at their 

notes and you know reading a script 

You know 

how hard that is 

sometimes to film 

somebody 

Make 

them look at the camera have them memorize a section go back and look back and you know All the stuff around that there's a tool.

I think it 

I VEED 

where All you do it automatically shifts the eyes from looking at the script to looking directly at the camera 

Hmm. 

naturally 

that to me is amazing to me is amazing 

and when 

I saw it, I was like, that is 

crazy. where I don't 

even need my subject if they're reading, 

you know, to have 

a teleprompter.

I can just have them 

look somewhere else 

and it automatically bring 

their eyes directly back.

Yeah.

the, oh, and there's one thing that I actually use 

and 

it's a language translation. It just came out. It's a tool called Haygen, 

where let's say, 

for example, 

you were interviewing somebody or 

somebody, you know, that, that interview is in English, this tool can now 

with 

the same accent and having their lips move, be able to translate that into say

French, Portuguese, 

Hindi, 

Japanese, like a whole list of languages.

And so if 

your business or your client requires something that. Needs to 

be translated or 

can go maybe further. Now you have the tool to do it just using one video. So instead of having to shoot, you know, like 

some 

one in 

Japanese, one 

in Portuguese, one, one in French, or getting a French actor, if for businesses, 

like it's so, this is so time 

saving and, and like cost effective 

to just 

do one video and be able to make it look like 

as if that person can speak in that 

native language.

Yeah, I agree. I, I, 

I work with a global organization and one of the things that we had set up over the years, uh, translation hubs around the world. So 

it would get 

recorded. The videos would get recorded in the Caribbean and then we'll send it out to, um, to the Middle East, uh, 

to France, to Japan. And you, and what you have to do is get actual people.

To look at the video, 

suppose let's say the video is 45 minutes 

long. They sit, they look at 

it and they translate it 

in 

real time. And then they have to do a voiceover. 

You get the transcript. I mean, it's, it's a process. So if, if, if you want to, if you 

want to get a video out, let's just 

suppose in a couple of days, that means the team 

generally would have to work.

Overnight in order to, to get it done. And what you're saying is with that tool that you described, what is, what is it called again?

It's called Heijin.

With Haygen, 

you're saying that you 

feed it one piece of a video in whatever native language that is. And it literally recreates 

the, 

this person, any person's voice. I would, I would think.

Speaking the native language and, and I suspect it might also be done in a natural way and not in a robotic way.

So here's the 

limitation so far Let's say you don't speak French. You don't speak Hindi. 

You don't speak Mandarin so you so when let's say you translate it it looks it sounds exactly like 

You know someone speaking Hindi someone 

speaking Mandarin 

but if you 

take it to a native speaker 

the comment I 

usually get is a It's not the, it's missing some of the, 

I guess, 

colloquialism or like the slang 

that 

a lot of people use because it's very formal.

So, no one, 

so 

yesterday I was talking to a friend of mine and she said, because I showed her, um, someone who was speaking Hindi that doesn't, she's like, 

you know, 

that sounds, Accurate. 

And 

that person is actually using language that 

is like 

very, very proper, very formal. 

And 

that would be the, 

that would be the 

downside because as you know, like 

whoever's native speaking 

and 

if 

you go 

back to English, we can kind of, you can kind of listen to it and say, no one really speaks like that in real life.

It's very 

proper, very formal, and that's where I think right now it's being trained on the 

formal 

use of the language, but doesn't take into account 

how regular 

people would 

Yeah. Yeah. So it's accurate, but not natural.

Exactly. It's, it sounds natural to somebody who doesn't speak the language, 

but for 

native speakers, it's a bit too formal.

Yeah. Yeah. I would see that that could be a problem and a challenge because you've been, you, you, need to actually train it on people, regular people speaking. And, um, 

and I guess the challenge with that is from 

area to area, province to province, state to state, town, town to town, city to city, you're going to have different things about language.

Language is a hard one for AI, I think. Um, 

tough. It's tough. And like, 

so for example, there was a, so 

our company has like, 

um, we have an office in France 

and then, so 

we did, we did this French like version, people there were like, 

it 

sounds Quebec French, not. Local dialect French. I can't get the 

difference but I 

think it's but they do and I think that's important 

to recognize too because 

right there's French 

native to France and there's French native to Quebec French and there are, 

I don't know, but there are differences that both 

groups can really pick up 

up on.

yeah, I would suspect that that would 

be the case for any native language that is 

spoken 

in different 

countries, that 

we will have our own. nuance. So like 

where I'm from in 

Trinidad and Tobago, they often say that we are very sing, sing songy in the way we speak. Now I'm speaking with you and I know you're from, from Canada, from Alberta.

Yeah. 

Yes. 

Right. 

I know that. 

So I would not 

speak the way I speak with you 

as I would speak with a native speaker, because then. 

You know, it gets really where you wouldn't understand, you know, And 

Yes, for sure.

I said, I think there's a big challenge. Um, 

but I think he is doing a great job and I guess you would agree 

that 

he is doing a great job thus far based on where it's at right now, just in doing the translations and things of that nature.

Um, 

what I would ask is. 

I know that, that 

these are all tools we've spoken about, 

right? 

And for you, where do you see these tools taking us in the future? And where do you think these, these tools will go 

in the future 

when it comes to creating video content?

I think what I 

wanted to say was 

when you were saying, you know, 

all the cool things that we could do, and what some of the limitations are, 

you know, I've heard from multiple people, 

and they've always said this, they 

had the sayings that, 

especially a lot of like top AI AI. AI. You know, 

experts and influencers, people like Ethan Mollick, people like, 

you know, 

the 

the leaders in those 

major AI companies that 

this is the worst that AI is going to be today, 

because every tomorrow, next week, the week after, it's just going to get better and better and better.

So all the limitations that we talked about today, 

they could be gone in three months. 

That's how fast the pace of innovation and the pace of evolve, 

like evolution of these things 

are going. So, 

but when you talk about the creativity factor, you know, I 

don't know if you're, 

you were 

paying attention to, or 

you were looking at 

Adobe's 

release, 

especially their generative AI tool for video.

Yes, I 

have.

I, 

I, I, don't know what that means. All I know 

is. If I have the ability, like say, for example, if you take all these 

tools in combination, 

I want, if I use, 

let's say, 

ChatGPT or another large language model to, hey, write 

me a script similar to Quentin Tarantino about, you know, whatever a premise 

that you wanted to film, like, 

you know, capture or film, it'll give 

you one.

And then, you know, with 

your experience, let's say you're an experienced filmmaker or even just starting out, you can 

apply your experience and create something in the, in the same vein 

as Quentin Tarantino, all the way down to, you know, how,

how,

like how to tell a story using B 

roll, how to tell a 

story using lighting, how to 

tell a story using composition, all those different elements 

you can really Thank you.

drill and dive 

deep. 

Then what you can do is you can film, but now have the capabilities 

like 

a Hollywood studio to, you know, maybe add CGI 

into it. 

I can see 

a day where you can actually take an actor's face if you pay for, let's say, a license. 

You can create movies with young 

Tom Cruise, or young Bruce Willis, or old Bruce Willis.

Like, 

you can 

manipulate it to the fact. So you can have actors 

that there's 

no way, you know, indie filmmakers would ever have access to, put them right 

into your film. 

And then take 

it even further, you know, all the tools we talk about post production, 

but even like. 

You know, being able to manipulate backgrounds, being able to manipulate all these things.

Let's 

say you never had a budget. You couldn't, you don't have a budget to have your film shot in, I don't know, the Sistine Chapel. But now you can with 

being able to generate these backgrounds. 

That everyone has access to

to that

formerly either 

you had to film there and spend millions of 

dollars or have amazing editors and CGI that you 

couldn't afford either.

Now it's all possible. So, and that's just a small example, like, 

and we're just talking film, like imagine animation, imagine, you know, all that. 

And then like virtual reality is coming, 

you know, augmented 

reality. I think it's, 

it's a little scary, 

but you, I will really believe there's going to be a new rise of the creator class that's going to take advantage of these 

and just run 

with it and 

really push their creativity.

And it's going to 

make some for some really weird, but also really amazing new things that. People will consume

Yeah, that's great. I agree. 

And I for one welcome all AI

overloads

overloads.

I, I'm a little, I, you know, the one thing though, I, I, I think that all the things around copyright, all the things around, you know, deep fakes, that is a concern, right? Cause you don't know what's 

real 

anymore because any, everyone can create anything. Everyone can create scenes of anything that can happen.

And you're 

just 

like, 

is that real? Is that not? 

and and I don't know how to solve that. And I think that's. It's going to be a one issue going forward that, you know,

Yeah. 

I'm 

not sure how you can solve that.

Yeah. I think I do think it's 

problem with how 

people are going to use and or misuse the technology. 

And, um, when you get something good, people are going to try their best to find a way to, 

uh, 

Exploit 

the thing, 

um, for whatever means 

and, and, you know, uh, it's again, it's 

it's all a human thing. It comes back to what human beings are willing or not willing to do.

Um, and hopefully the good outweighs the bad when it 

comes to AI and we're 

able to, to use 

it just on a pure business level. Let's not talk about changing the world now. Let's talk about changing your own business 

on a pure business. Uh, making your business better, serving your clients better level. Um, I think it's...

it's,

I am skeptical to, I was skeptical and 

I still am 

skeptical to some degree, but I 

think I'm more skeptical about the human component rather than the tech technology itself. 

and so 

What are your thoughts on how people should think about AI and how, 

and 

whether or not they should 

seek 

to use it now, or should they wait?

What is your, what are your thoughts on that?

that? 

So there's two, I guess, 

paths 

I want to take that question. The 

first 

path 

is, you 

know, for, for people who want to 

use 

it, who, who, you know, are a little bit hesitant or have, you know, really strong opinions of. Of

of, of

a, I think 

you should try some of the tools, whether it's something as simple as using a, a model to help you build a script, 

maybe use.

Adobe podcast enhance just you know, fix your audio try some of those tools But here's 

where I think as creators we really need to think 

about with the demo democratization of content creation 

video content creation, you know image 

content creation text content creation 

anybody That has 

a computer can create anything can create all this content 

and 

create it so fast, which means we're going to be in the age of, and 

if it's 

not already all this AI generated content, which 

means 

there will be a premium 

on content that builds human connection and human experience.

So 

I think this is where we should 

really zig while everyone zagging or. Vice versa. 

So, you know, when people are so excited about creating that, those AI tool using AI tools, because it, it makes it easy. I think this is where 

creators who, who, are experts in their 

craft can. 

Yes, leverage AI tools, but think about, can you actually increase or build human 

connection or human experience?

And we're seeing a little bit of this where, you know, attendance and in real life events is up 

because at the end of the day, 

we as humans, as a society, as people want to connect with real people. Yes. So you're going to have people who want to talk with, you know, like. Tools like character AI or AI generator or the things that meta created which is really weird Like it 

looks like Kendall Jenner, but it's not or 

it looks like Tom Brady But they named him Chad is very strange 

stuff, but I think 

there is an innate Need for us to connect with people 

like 

on a 

human 

to human 

level.

So as creators I really believe hey think about using AI tools to to augment 

but also 

if you can create that Human element 

Where are those opportunities? I would lean into that 

while everybody else 

is creating like AI content 

because I think that'll be a premium that'll set you apart

And that's, that's a great way 

to wrap everything up and 

to, to kind of 

summarize what we've 

talked about 

today. That's, that's really 

excellent, Carl. Carl, 

where can people find you online if they want to 

kind of inquire 

about 

how you can help them with AI and video content creation?

For sure, you know connect with me on linkedin probably the the best way and i'm also on tiktok um 

your next level AI business, 

uh, if you want to check that out or Or or 

find it on tiktok. 

Um, yeah, 

those are probably the two best places to reach 

me

I saw that video on TikTok you made, 

I think it's your biggest video on 

TikTok. It's basically 

testing to see if they could recognize ChatGPT, um. Uh, uh, AI generated content. It's interesting that that one was 

the, the biggest one that you, that you have trying to 

figure out, figure out, figure out whether it's AI or 

not. So yeah, you can check them out 

on check out on, 

on Tik TOK 

as well. They have some good content across there. So it's great talking with you 

today, Carl, about AI and video. production. All right. This is where we've had a bit of a more flowing 

conversation. Normally we like 0. 1, but I felt 

for the, for the benefit of the people, we could talk about the tools and just talk and have a general discussion about AI and video production.

And so it 

was great talking 

with you. Do you have 

any last nuggets to drop before we sign off?

um, 

I don't, 

I think 

for any creator who is, who is listening to this or watching this, I would say just go out 

and test and 

don't think about it as 

something that's coming to replace you. Think about it as another tool in your tool belt to really enhance what you're doing already 

and take your creativity to the next level.

Excellent, 

beautiful 

beautiful words to end off the, 

this, um, discussion about AI and 

video. And so I want to thank all of the students for joining us here in the Useful Content Classroom. 

Useful Content 

Classroom,

dismissed.

And we're clear.

Awesome. 

Well, thank you so much for having 

me.

Yeah,

most 

welcome. Thanks. Thanks for coming on. Like I don't usually record any nights 

and my kids 

are making 

so much noise outside.

No, I didn't hear them. I didn't hear them too 

They're making 

so much noise 

outside. I'm 

like, I'm muting and I'm unmuting the mic and I'm hearing those being slammed. 

Oh, it's so late. 

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