How to use AI for Customer-First Content Creation - Teacher: Christine Mclean Lewis

If you're not making content that is about the customer, then you're making the wrong content.

But how do you find out what your customers want? Where do you start what is that process like? And how can AI be used as a tool to enhance your content creation? Today in our lesson we answer all those questions. And we look at proven methods as we seek to make you a better equipped business owner when it comes to creating customer centric content. Here we go. 

Hello and welcome to the Useful Content Podcast, and today we have a new teacher in the useful content classroom. Christine McLean 

Lewis. Hi Christine. 

Hi everybody. I'm so excited to be here. 

The last time we won a podcast together, you were just Christine McLean.

So Things

have changed. slightly. 

things have changed Things have changed. 

Great. 

and I'll have a ring on it. 

That's, that's good. Ring on. It is good. And it's so, it's so great to have you back. I, I recently was on a, a live stream with one of my, one of the people I like to live stream with and I mentioned you but not my name. And I said that you are one of my favorite content creators on LinkedIn. And I, I follow a lot of people with hundreds of thousands of, of followers, but even though I do that, I think that you are still heavily underrated in terms of the value you provide. So it's good to have you 

back on the show.

thank you so much and I really appreciate you saying that. I'm humbled. 

Excellent. All right, so let, let's share with the people, how you help your clients make useful content and what you, you do 

for them. 

All right, so I help my clients make useful content by focusing on the customer first. And I know that seems like something that's very obvious, but when I speak about focusing on the customer first, I really build. Content strategies and content based on an understanding of who the target customer is, what their problems are, and how the content can help them address those issues. So I focus on customer research a lot. I speak to actual stakeholders in whatever industry you're in, and get feedback from them about the challenges within the industry. Speak with their existing customers. I look at reviews, I do as much as possible to understand your customer and figure out how content can help them achieve their goals. So that's how I create useful content for my clients. 

It's interesting because you are a content strategist And you believe in customer first, content So how would you define, I know you just talked about it a little bit, but how would you define customer first content? 

All right, so customer first content is. any type of content that you create, whether it's a blog post, a YouTube video, or podcast episode, whatever the content medium is, that content is based on empowering your customers to become their best. Sales to achieve their goals. And in doing that, you're not necessarily pushing and promoting your product, first of all, but you're paying attention to the needs of your customers first and foremost, and helping them to achieve what they would like to achieve. 

and the work that you've done with your clients. Have you seen cases where people are just not interested in what the customers have to say or what they think?

I've found that. Clients sometimes have this perception that what? That they know all. So like they have their internal conversations and they figure that, okay, this is the best thing to do because this makes sense. And you know, based on our thoughts or our ideas, we think that this might work and we think that this, um, is the best thing to do without actually speaking to people within the target audience.

So I found that there are clients who are like that, who go based off of their assumptions and their own gut instincts. About certain things rather than speaking to the customer first to find out what the customer really wants. 

All right, and in your experience, what are some of the bad outcomes that can happen when somebody ignores the customer? 

Totally.

So when someone ignores the customer totally, um, I'm sure that you can, you can have a, an idea of what would happen when you ignore the customer. Totally. You end up not having the messaging, the right messaging for that target audience, so you're not attracting the type of people who you want to be. As part of your community, as part of your, target, your targeting to your particular customer, so you end up attracting the wrong people.

One, you are not speaking their voice and their language, so you become unrelatable to your target audience, and it just comes across as you just wanting to sell, sell, sell, sell, sell, without having any value being brought to the customer. 

So it's highly likely that if someone ignores the customer that over the long term that their strategy will fail.

Yeah. 

Yeah. Okay.

likely. 

Could you share in a little more detail some of the ways that you make your content. Customer centric just an overview of how 

that works for you. 

All right, so. When I am developing a content strategy, the first place I start is with customer research. And what that customer research entails is speaking to the company's existing customers, their best customers, their former customers, as many customers I can, as I can get, my. Space my hands on, I speak to them. And from those interviews, it helps me to understand the customer journey, like what brought them to the company, what challenges they were facing that led them to the solution and you know, essentially what they were looking for that brought them to where they were and or where they are now. So. Using that information, I'm able to then figure out, okay, so these are the challenges that the customers were facing. How can we create content that addresses these challenges so that customers like them can find our brand and experience our content and become paying customers eventually? Right? um, I Also listen to sales calls. 'cause sales calls can be very insightful and I try to be a part of some of them too, if I can. Like, as, as I fly on the wall. Um, sales calls are very, very insightful, so I really do recommend people be a part of them and listen to them. And I also, if there are any existing reviews that the company has, I will look at the reviews as well. And I'll look at competitors' reviews too, just to get a holistic view of what customers. Are looking for what challenges they face. And with all of that information, as I was saying, I will then figure out, okay, what content can we create to address these points, address these challenges, and the content discussion also has to focus on the content mediums as well. So what. Types of content would work best for appealing to this particular customer group.

Where should the content be distributed? Where do these people engage with content the most? Um, I have to look at all of those things. Then once I've done that, the, the aim then is to ensure that. The strategy is linked to, yes, the challenges that the customers face, but also the goals that the business wants to AC wants to accomplish in the short term and the long term. So with, for example, let's say that the business needs to generate 60 leads within a month. How can the content that we create help them generate those 60 leads? And some of the things that we can do to, to address that need is to create content specifically for the sales team. For example, we can create, guides and email sequences that the sales team can use. So nurture the existing, um, prospects they have in their pipeline. That's one way that we can create content that specifically addresses that goal. Another thing that we can do is really reframe the brand's positioning on social media to speak to that particular customer. So, like, for example, with the company that I work with, um, now, one of the things that I did when I started was to, to first get case studies from customers.

'cause they didn't have any case studies at all. So I got case studies from customers to really give that social proof to show that, okay, this company knows what it's doing and is able to achieve these results for customers. And I posted the case studies on the website, but I also repurposed them for social media so they, you get value out of them then. I started to create podcast episodes for them and video podcast episodes at that because video podcasts on YouTube have far greater reach than audio only podcasts because of, you know, YouTube's robust search engineer and stuff like that. So I created video podcasts for them and through the video podcast, again, we we're not forgetting the challenges that the customers have expressed that they're facing. So with the podcast. I'm addressing those challenges that customers have highlighted, but I'm also connecting the brand with experts in the industry who fits their target audience as well. So through making those connections, it's a way of building trust within the industry and also helping the company eventually gets get leads.

They're getting them closer to those 60 leads that they need for the month. And then in creating those video podcast episodes, I'm able to repurpose that content even more because videos can be, can be repurposing into snippets. They can be repurposed into image posts, they can be repurposing into text posts, they can be repurposed into LinkedIn articles, into blog posts.

There's so much that you can do with the content and in repurposing it and putting it out there on the various social media platforms where these people engage. It creates, uh, a different look and feel for the brand. 'cause the brand is now being positioned as something that has a solution for the audience that they're trying to attract. So, 

Mm-Hmm. 

um, 

creating that positioning for the brand helps them not only to get closer to those 60 leads for the month, but helps them in the long term to attract. The customers that they're looking for. that's how, that's one of the ways that I, I create the customer-centric content. And I know that SEO is a big thing.

Search engine optimization is important because it's important to do SEO, right? So that your content can be seen in search engines. It's very important, but. Through starting with the customer research first and then linking that research to the keywords that you want to target. Even with the customer research, you're able to find the actual terms that those people use in their industry and use those terms for your keyword research so it's more targeted.

that's one thing, and even if you're not able to do that, it helps you to better understand. What keyword groups you should use, what keyword phrases are most important to this group, and then you can build your content with the right keywords so that you're, you're ranking for the right things and your. SEO becomes very targeted to the type of people you want to attract. It's not just general and broad brush and attracting every Jack and Jill out there. It's really speaking to who your customers are and and what they're trying to accomplish. And I will say as well, that. With creating content for customers, we, we talk a lot about search intent in the content marketing world, so you want to ensure that you're creating content that speaks to each level of search intent.

So awareness content. consideration content and then content that leads closer to a purchase. You need to have those types of content within your content strategy as well. 

Alright, great. So, so we've spoken a little bit about that and today we want to connect that whole customer-centric focus to how you use that in a AI powered world.

And we know artificial intelligence in all of the rage right now and, um, especially since. Now they are even creating videos from text prompts now, which I have recently looked at, and they're getting better. It's, it's, it is in, it's interesting. As a video creator, I'm like, oh, I'm looking at it, you know, as we say in the Caribbean QAI I am looking at it and saying, 

Mm-Hmm. 

Hmm, this thing is developing fast.

Right. And I know that you believe that, um, that content that delves deep into the problems your customers face in helpful ways is the type of content that will bring long lasting results. So you, your position is that even with the advent of ai, even with those things that exist, are the only way you can give your customer.

Long results is by delving into their needs. Expand on that and tell us why you 

believe that. 

All right, so I believe that AI is amazing. As you just mentioned, there are so many AI tools out there now that can help people create content and that can really. Support the content marketing process. And I just want to highlight that point that even though AI is awesome and it can do all of these great things, I believe that AI is more of a support than the end all and be all of content creation. And why I believe that is because one, AI is basically a tool that. Pulls in information from multiple sources and creates something, right? So it's not based on, although you can, like with some of the image generating tools, for instance, you can create something completely new and exciting using the different prompts, but at the same time. It's all based on information that it's, it's picking up from what already exists, so it's not completely original and completely new. that's one tool with chat, GPT and all of these tools that people are using to actually write blog posts and those types of content. There are, there are, there's a lot of sameness, so a lot of the content ends up looking the same and sounding the same. And. You can't tell when something is written by an AI tool 'cause it just sounds very generic and very, um, it doesn't have the depth that it needs to have in order to be useful. Right. And even with the blog posts that are created using, using ai, a lot of the times they pull data from sources that are inaccurate. I wouldn't even say a lot of the times, but there are times when there, it pulls data from sources that aren't accurate. So you pull, you'll produce something that is not accurate and will, give you a a bad reputation, and that's not something that you want. Right. 

Mm-Hmm.

So, um, I believe that AI is a good supporting mechanism. It's something that you can use to give you a foundation for creating your content, a foundation that's helps you to do things faster with your content marketing process. And once you have that foundation, you need to put your thoughts and your creativity and your input as a human to develop and enhance that content to really appeal to the needs of your target audience to really appeal to, to what makes your brand stand out in your industry. So for example, I use chat GPT at times to create blog posts outlines. To give, um, title ideas. So some of the prompts that I would put in would relate to. the, the pain that I know my customer is feeling and the keyword that I want to target. And then asking chat GPT to give me a, a basic outline of an article that I can create, um, based on that pain and that keyword. And then from that outline, now I will then develop the content that I want to, to highlight in each heading. For instance, the content that I would want to speak to an expert about in order to get their expert opinions to enhance the article, for instance. so again, it's about using AI as a foundation or the fundamental, the fundamental pillar for your, content strategy.

Using, using it as that, and then building from there, adding your creativity, adding your human insights. 

And that's great. That's a, that's a really, um, great overview of how to approach it. And, um, it was Bla Eir Enns, Blair is a creative, I follow, he wrote The Win, the Win Without Pitching Manifesto. Pretty good book. And so he has a podcast. And on the podcast he was, he was talking about, um, AI as well.

And uh, he was basically saying that in order for you to develop

any point of view. One of the things he believes you have to do is write. You have to write for yourself. You have to put things on, on paper. He mentioned that when he writes he, in his mind he is saying, I. I am saying something that these large language models can never say.

So the AI is motivating him to do the opposite of what,

they are doing. And and I kind of agree with that, and I think that's probably what you're saying. You're saying that it's a tool, um, but there's a human element of originality, of experience of. Being able to talk about things in a way that is not an aggregation of all this information, but is a unique 

Right. 

And, and you are saying that in order for us to get the best out of our content, we need that human element we could also use the AI as a tool. Is that what 

you're saying?

Yes. That's essentially what I'm saying. And an example came to mind while you were speaking. I know that a lot of people have been seeing the new LinkedIn, um. I don't know what they call it. The LinkedIn Thoughts Leadership, right? Collaborative articles. Right. So LinkedIn, it's a genius idea. They've been using AI to generate these articles, but when you look at these articles, they're very, very, basic, very blunt.

They don't have any, any form of richness. In any form of deep value. But what they're doing is they're getting experts on LinkedIn to come in and add their expertise to the articles and, and it, it shows that even though AI can generate this content, you still need that human element to bring, as you were saying, the expertise, the knowledge, the creativity, the things that the AI tool can't do on its own. 

Yeah, that's so true. And I, as somebody who has contributed to these articles, I have discovered that I, I was excited to contribute to like one or two. And after I read two or three of them, I'm like, this is, this is a little strange. You know? It doesn't seem like anybody human wrote this. And you could tell after a while, as you said, you could kind of pick up, and I know this is the worst AI is gonna be.

It's going to get better. But at the same time. It's not gonna have my story, my values, my expertise that it can pull out of in order to create that content.

that's, that's great. That's great. That's wonderful. Alright, so, so let's talk a bit more now about, we can use these things in order. To create good content.

So how we can use the data we gather from interfacing with customers in order to create content. And I know you, you talk a bit about how Google's latest, algorithm,

uh, what is it called? Is it called the 

Helpful Update.

right, the 

helpful content Update. 

Update. And they have done some stuff to their algorithm that actually.

Identifies, what is AI generated and what is not? Could you explain what that is, 

what that update is? 

All right, so the Google Health content update basically is Google's way of. Ensuring that the content that is produced in the search engine is actually of value to customers. I keep going back to that word value. So they, they don't want, they want to be able to distinguish between AI content and human made content, and the value of the human made content that is produced. And the helper content update is based a lot on the ee. Framework. Don't know if you've ever heard about it, but Google uses this framework to assess, um, pages on the web. And what EE AT stands for is experience, expertise, authorit, authoritativeness, and trustworthiness. So it's going to look at whether your content is actually being created by someone who has author in the space to speak about it. Whether the content that is on the page is actually, I. including Expert Insights is actually based on a brand's unique perspective, those types of things. It's going to look at those things and use that as part of the criteria for ranking your posts. So with the helpful content Up update, Google is really trying to ensure that what people are creating is really helpful content and not just something that's pushed out by artificial intelligence tools. 

Could you repeat the acronym again? I think I may have heard it before, but say, say it's for 

the people so that they could hear it.

Sure. It's EEAT. So E with an extra E at the beginning. 

Right. And it stands for.

Experience, expertise, authorit and trustworthiness.

Right. So it's interesting. So Google wants us to create content that falls under the category of these things. And um, and so it is essentially saying, and you can correct me if I'm wrong, is it's, it's essentially saying that the opposite of that is AI content created content.

And so if we want to be recognized by them, then we have to do it this way.

Uh, so then how can someone then create content that is under that E-E-A-T-E,

I'm not sure of the acronym. 

T. 

Okay. How can someone create 

content like that? 

Sure. Um, before I even answer that, I, I know that there's a little bit of controversy surrounding the EEAT framework still though, because I saw posts the other day by somebody on LinkedIn who was saying that the EEAT framework, even though it exists, Google is still rewarding websites that are using keywords strategically and are very keyword heavy. So, um, 

people who are creating like these thought leadership pieces that don't really focus a lot on the keywords, they're still not getting the visibility that they'd like to see in the search engines. So there's that debate around whether the EEAT is really doing what it's supposed to do to. Get the content that should get the visibility that it needs out there. But with that said, despite that controversy with the EEE AT framework, uh, lemme just run through what each of those things means so that I can then explain how you create that type of content. So, with e, the first E it's experience and with experience, what Google is looking for here is firsthand or life experience on the topic. So if you're able to share your stories and share, for instance, how your brand was able to achieve a particular outcome for a client, like through a case study, I guess, um, you can include that information in the content that you create to show that you have firsthand experience on the topic, or if you have experts. Within your, your company who have firsthand experience and who have these stories to share about things that have happened to them, um, that have helped them to gain the experience that they have now, and they can share these stories within the content that they create. That's something that Google looks for. Then expertise, does the author have topical expertise in the area? So that means the knowledge, the qualifications, and the credentials required to give valuable content. So Google will actually look at like your author bio on particular pieces to really see if this person Has the expertise to speak about this particular topic. All right. And then authorit, your overall reputation in the industry. And with Authorit, it's, it's closely linked to backlinks or off-page, SEO. So the amount of backlinks that you have from quality websites signals to Google that you are an authority in the era, because obviously people aren't going to be linking to your website if. You're not sharing something valuable and something that that people are finding to be worthwhile. So that's one of the things that they look for in authoritativeness. Then T is trustworthiness. So with trustworthiness you need to be clear about who. Wrote your content, edit for factual accuracy. Cite trustworthy sources and avoid hiding content behind a wall of ads. So you want to ensure that your content builds trust with your target audience, and you're not just writing a whole heap of fluff or a lot of fluff. In your piece, what you're actually bringing value, bringing things that will help people to achieve their best outcomes. So with the EEAT framework, like for example, there's a client that I have now who I've been working with for over a year and how I create content for that brand because they don't have internal experts within the company. I interview people within the industry who have the experience. And I use their thoughts and their insights to create podcast episodes to create, um. Can't create blog posts. So I will use quotes from them in the blog posts. I will repurpose the podcast episodes that I have with them into blog posts, into social media posts, and do all of these things that showcase that, okay, we're, we're actually communicating with experts in the industry and these are what, these are the things that experts have to say, and based on what these experts have to say, this is how you can implement strategies that will help your business and your brand achieve success. So that's one of the ways that you can, you can showcase the expertise and the experience of your company, even if you don't have experts within your company. 

That's a great point. I mean, and I have been thinking about that more and more and more. Um, the whole idea of

borrowed authority, uh, or authority by association where you may not have a particular expertise internally. And it's of course if you're selling something or you're offering a service. You have to be able to, um, provide that service and and do it well.

iT's the same thing as if you read a book, right? When we read a book, we're reading someone's thoughts, we're reading about someone's experience, but then we. adopt that to ourselves and we start to quote that person. So for example, uh, every brand strategist would know the quote from Marty Neumeyer, talking about a brand is a gut feeling.

they didn't come up with that. He came up with it, but then they own it as if it's theirs. And then they talk about it and reference it, obviously giving him credit as if it were theirs. And so they build. Their authority based on his experience and his authority. it's the same strategy that's being used where internally you might not, not have this breadth of authority in your industry, but what you're doing, you're bringing in experts who.

Have had the experience, who have built the authority, and you're having conversations with them. And even in that process you learn the person who is conducting the interviews, the internal team learns from them and then they're able to quote, say things reference. And because it's it's collective experience, people have, not everybody has all the experience.

So we are boring people's authority. We are calling on the experience in order to validly make this content and share it with our audiences. 

That's what's some of what's happening. 

Right, exactly. Exactly. You said it perfectly 

Okay, great. Excellent. And so I, I think it's a good idea to do that. Um, and it's a good idea to build out authority in that way. Have you found that talking with these experts.

Gives you an even broader perspective and the ability to create and generate content on your own.

yes. It, it really does help with adding. Fresh perspectives to our discussion, especially in the space where I am working now or in the, in the industry that I'm working in now for this particular client. There's not a lot of conversations in the space about how to do what my client does really well. Um, so having these conversations with these experts based on what they've gone through in their own companies or, or along their own career journeys. It really helps us understand what the real issues are and how the conversation within the space needs to be structured so that people can understand how to do what they do well, if you understand what I'm saying. So it really, it really does help bring in fresh understanding, fresh perspectives that enhance the conversation around particular topics within the niche. 

Yeah. Yeah, that's good. And I, and I think that's a good thing ' nobody has experience and then just keeps it all to themselves. Once you're creating content that will come out and you, you kind of hope that people share the thing that you

have come up with or share your experiences, you hope that that happens because it becomes the owner of the people.

Who listen to it and who are wanting to find out how can I do this thing? And they reference you as an expert. So, so that's a good thing. All right, so let's talk a bit more about the AI tools, 'cause I know one of the things that you, have said before is that the AI should be used as a, a support or tools to enhance.

Certain aspects of the content marketing process. And you referenced it earlier with chat GBT, but could you tell us some of the other ways that you use AI tools to enhance your content 

making process? 

Sure. Even in some of the tools that we know and love, for instance, Canva, I'm always using Canva to do designs because I am not a designer by any stretch of the imagination. So I use canva's magic tools. I. At times that are tied to their ai, um, features and stuff. I use those tools to create better designs.

So I use them to get template suggestions. I use them to help me to better structure, um, whatever writing I have on the template. Um, so that's one example of a way that I use ai and a lot of the tools that we love, as I was mentioning earlier, have these little AI features attached to them Now. That make the content creation process process easier. Um, there's also Adobe Podcasts and although I'm not a video, I'm not the editor and full video creator, my husband is, but he uses Adobe Podcasts to clean podcast audio. So he'll put the podcast audio into the tool and it cleans it up and makes it sound like something magical So I really find that tool very, very helpful. And there are other tools that I haven't really used myself, but I know that there are, there are great tools. There is GI app. I think GI App is supposed to be a tool that helps with images, so it helps you to create images, um, that you just put a prompt into the tool and it creates the image for you. I've been seeing a lot of Instagram reels about Adobe adding this AI tool to Photoshop that allows you to just put a prompt in and you can. Edit photos with ease, so you don't have to go through the tedious process

of, um, using Adobe Photoshop's tools to do the editing for you. You can just put the prompts in and it'll do the editing for you, but it does take a bit of training of the tool to get it right, but I'm sure that over time it'll be perfected. Um, and that's one of the things that I find to be useful too. So those are some examples. Of some AI tools. I mentioned chat, GPT earlier. I use chat GPTA lot. Um, and with chat GPTI use it to create blog posts, outlines, get topic ideas. I use it to even summarize customer call transcripts. 'cause you can put a call transcript into chat GPT and ask you to summarize it, 

pull out the top three points from it and it'll actually do it for you. So I find that to be helpful. Um, chat. GBT also can help you to write cold emails, can help you to write email sequences, give you the foundation to start with the email sequences. There's a lot that you can do with chat GBT and that's a tool that I use a lot. 

Right. 

Yeah, those are some examples.

Yeah, because you are, you are, you're primarily a writer, 

right?

Pri primarily,

Primarily Right. 

although I do do content

marketing overall, what's Yeah. Primary there, 

Right. That's, but that's your strength, I guess. Like how video might be my strength. I'm not primarily a writer. I, I adore writers. Writers are skilled. 

Right. Um, 

Thank you. Thank you. And I add a videographer, 

So I, I think, I think, okay, so the thing you were referencing earlier, so we know that there are, \ many different places that you could go to get AI generated images.

Magen

Dali, Adobe Firefly was the kind of the one. And then there is, um, Adobe generator fill, which is I think what you were referencing earlier on where. You can have an image and you could select just the edges of the image and ask it to fill it out. And that actually when it first came out was really great.

And it's even getting better. 

Mm-Hmm. 

that's something that, that creators of images and is being even used in video now, which is interesting. Uh, the question I want to ask, and I know you talked about the ways you can use chat, GPT, what is the wrong way to use chat? GPT?

as I, as I've been mentioning to support your content marketing process, You don't use it to create a blog article and call it a day. Like you don't just, you can't put a prompt into chat GPT and say, write a 500 word blog post about this topic, and it will do it for you, but you need to. Add the human element to what you're doing and you probably need to, not probably, but you do need to tailor your prompts to be very specific. I was looking at a post by, um, Chima, um, I can't even pronounce her name properly, but she's one of the leading content strategies. Um, in the world, and she was saying that how she uses chat, GPT, she basically puts all of her ideas into the prompt, whatever those ideas are, to, to formulate the blog post. And once she puts in that very specific prompts about what she wants and the blog post is produced, she then uses that as the foundation to build out an entire. Expert filled, um, content piece that, that brings value. So you use a chat GBT as a starting point and put in the right prompts and give it very detailed information about what you need. And then you work from there. You don't just use it and say, oh, that's, that's it. That's the end of the day. I'm done. Use it as a starting point.

Yeah. 'cause I, I, I saw, like, when it first was launched, well, this is just me being a little, a little mischievous now. One chart, GPT was first launched, there were people on LinkedIn who are not posted in two years. They suddenly, they started to post these long, extensive lists and articles, and I'm like saying, come on man.

I, I, history posted a selfie.

A, year ago, 

a a year ago, right? And then now these full articles, like, like three times a week, these full things. And I'm saying to myself, I know, I look at, I'm looking at the structure of it. It is just like copy and paste, one prompt, copy and paste. of course you could tell because they're not referencing what they did for a client and they're not referencing personal experiences.

They're not referencing any things like testimonials. They're not referencing, Anything that would personally tie them. Maybe the intro, they might say their name or something like that, but it's not really inside. It's not woven into the content. And you could always tell when it's woven into the content and you could see how people actually, I.

Use their experience, their expertise, things that they have done or things that they've learned and passed through their own thoughts. And now they are putting it back out in the way that they understand, which is also valid. Uh, they have done it that way. You could tell the difference between that and someone who just went to any of those large language learning, models and just tightened a prompt and got something from it, you know?

So it's, it's a massive, massive 

massive difference.

It's well as you, as you mentioned earlier though, before I go to your next point, this is as bad as AI is going to get right now. So I'm sure over time, over the next couple of years, we're going to see an explosive development in ai. So I think one of the things that we should really do as content marketers and content creators is not. Not shy away from AI completely and not bash it completely, but try to learn how to use it in the best possible way and keep, keep on top of the developments with ai, in other words, and learn how to become a prompt engineer. Learn how to do things that will help you to further enhance your content marketing capabilities. 

I agree. I 100% I agree with that. 'cause there are valid use cases for ai. it's just people have been using it in the lowest hanging fruit sort of way. And that will happen. Any, if any new technology is, is released, people will flop to it and they begin to, um, use it in the easiest way possible. But over time you find that people.

they, they look into what could be done with it and they start to find innovative ways to use it and ways that are beneficial in much deeper ways. So, I agree with you, this is the worst it's gonna be, and we should, and I like that whole term. You call 

it a prompt engineer 

Yeah, it's an actual thing. It's an actual career 

that, that's interesting.

That career didn't exist a couple of years ago. 

Exactly. 

It didn't exist. I find that amazing. That's so, so amazing. 

Mm-Hmm. 

That's a beautiful way to bring us in for a close, talking about customer-centric content it first starts in a customer, obviously. It starts in what their needs, desires, their wants are the things that you that can help them.

And then of course, we use the AI tools to enhance those things, enhance the way we communicate and create that content. This has been a really great conversation, Christine. Thanks so much for being on today. Could you tell the people where they can find 

you online? 

Sure, thank you for having me Juma. And you can find me on LinkedIn at Christine McLean Lewis. You can also find me on YouTube, can type in CEM writing services and you'll find me on YouTube. Those are the main channels that I use right now, and you can also visit my website, www.cemwritingservices.com.

Excellent. Excellent. Then. Uh, so thank you so much students for joining us in a useful content classroom today to learn about customer-centric content and about how AI can be used to enhance that so we'll see you again in a couple of weeks. Thanks again for coming. Useful content. Classroom dismissed. And we clear, I don't dunno what 

just happened there, 

Yeah, I just saw, 

my, my brain is froze for a second.

Like, what am I gonna say next? Oh my goodness. Um, from time to time. Thanks so much, Christine. Uh, 

thank you so much for having me. 

You are most welcome. Lemme stop this recording