How to make Content (When you can't) - Teacher: Daniel Kading

Hello and welcome to useful content 

And today we have a brand new teacher our useful content classroom Daniel 

Kading. Hi, Daniel.

Hey, thanks for having me. Appreciate you, uh, bringing me on and giving me your platform to, uh, spread some knowledge and good vibes.

Yeah, Daniel. So before we started here, we were having a

bit challenges, things we'd never had

on the podcast, but 

it's always good. 

It's always good to work through 

those things together 

and

figure them out.

So

good 

to go now. 

And uh, we 

a good talking about some interesting content things that you want 

to, to bring to the people But before we do that, 

could you share a little bit about yourself and 

how you help your make 

useful content? 

living in Colorado in the U. S., uh, started writing in high school. That eventually blended into a career in marketing and that transcribed into me eventually becoming a ghost writer and working on LinkedIn. Start building my agency and creating, crafting stuff on LinkedIn.

And it's just been a blast. I've, I've met so many people. I'm meeting you right now. Uh, you know, a long time ago, I remember looking, looking up to your content, the consistency, the level of, production value. Like we just, I just witnessed with you, you know, I'm definitely impressed with your desire to make sure it looks good, which is awesome.

Right. What I do with my clients to help them create content much more easily, cause I've moved more into like a overall social media role, as opposed to just being a ghostwriter. try to make sure that they have systems in place that are easy to do that Don't take up a ton of time.

I worked for a couple of agencies that just wasted so much time with the client. And it's like, we could do this in a much more hands off way. That would take only one hour per month, as opposed to like six hours. And it would be way less weight, way less hassle. And so eventually I left those agencies and I started my own because I just wanted to do things my own way, you know?

Yeah. 

Yeah. 

been writing since, well, I mean, like uh, since about the age of 

age of 17, you were in high school. 

Yeah. 

So I looked at 

your LinkedIn posts and 83. 6 percent of them are either 

text or and 

a text. 

Um, yeah, and so this, this, that's the start and you see you're by and large 

writer.

Yeah.

Yeah? definitely. I say so. I like to mess around with video and, uh, people have told me I'm good with video, but I, at my core, I'm a writer for sure.

So 

how has it been transitioning from being a freelancer trying to 

build an agency Has that been challenging?

Super challenging. Like, let's be honest. Yeah. Freelancing, you kind of get a pass. It's like, Oh yeah. You know, like you're just sort of figuring this out. It feels more like that. Or there's like the. You know, the Peter Parker with, uh, you know, the guy in the original Spider Man, he's just like, yeah, freelance, you know, it'll be great for a guy like you. And, uh, but there's like that vibe to it, you know, and then like you're building an agency and it's like, you know, like you really, in my opinion, it brings a lot of pressure of like, you gotta have your systems down. You gotta really bring something extra, you know, like there needs to be set up system from the point they pay their invoice to the point that their first piece of content goes live. And those expectations need to be set and met and you can't be as aloof about it, I feel, but, but yeah, I feel that it's challenged me in the right ways and I've enjoyed it.

I'm still growing. I'm still learning. Uh, and, and so as much as I'd love my agency to be bigger, it's still kind of small right now, you know, but it, I'm getting to that place where I'm hopefully going to grow a little bit more. And, uh, and take it to that next step. So I'm sort of in that transitionary period of like trying to figure out my legs as an agency operator, as opposed to just being the freelancer. But yeah, it's been a lot of fun and I've learned so much. 

that's great.

Good stuff. Having that 

transition, especially 

when you 

think about having to, let's just suppose hire other people and set up all these systems, it's it's 

a massive difference. 

It's a massive difference from being 

somebody who freelances to somebody who has an agency and has all these different responsibilities.

You really do need help. Like you just can't do it on your own. 

You do need help. 

And I know you're big on that in 

terms of getting help 

from other people. 

So 

let's, kind of go into some 

of the stuff 

we 

came 

talk 

about today. And it was interesting when you sent me this, this topic, because I had no idea what 

were about when 

you said 

creating 

in when 

you literally 

can't.

And so, could you expand on that? What does that actually mean? 

And how did you arrive 

at 

discovering 

how to create content

in way? 

Okay, let's tell a good story, right? I got into school for writing. I wanted to become a novelist. This was well before content and social media had taken off. There weren't a lot of jobs out there, right? So, I got my start in creative writing and I had a teacher who inspired or a professor that was like, you should get a recorder and you should bring that with you, put it in your back pocket. Whenever you have a good insight, you can record your thought. And then like I had this clunky laptop, I would go home and plug it in and then I would take that, that, you know, I would very slowly take that stuff off of there over a period of time. And so, I found that when I had this transcription, you know, transcription tool, I would, uh, I would record stuff into it and I would actually save things and I would bring them back and use them. But it was a huge hassle. So once I discovered this AI tool, Otter AI, I was like, cool, I can just use this transcription tool in my meetings.

Number one, that's great sales calls. I can just pull, I can go through sales calls and find really insightful things I can use in my content. Uh, or just even networking calls and coffee chats, you know, like there was so much stuff I could take from those transcriptions and turn into content, which is a great use of that tool But I discovered they have the app and so originally I was recording my phone coming home playing that on my computer here and doing a little like in between and then I discovered the app and so now I just use the app Anytime I'm driving or I'm going somewhere, I'm a, I'm a stay at home dad.

I, for most of my daughter's life now, she's back, she's in school. She's six years old, but I've been a stay at home. Dad been doing a lot of support at home, just driving all over the place. And so I I'm always in my car and there's just something about being in my vehicle that just makes me start thinking about stuff.

like having that Otter transcription tool talking into it. And like, you're driving, no one's. Really paying attention to you. The audio is good. You know, like it's your own little moment, right? You don't have to look at anything. You just click the button and start talking. And so like, I have written weeks and months of content. With just insights I get while I'm just going throughout my life and I find and going back to that creative writing class or in college, my teacher was like, uh, insights are, uh, insights always strike. Basically the message was allow the interruptions and allow the insights to strike when they want to.

And don't stop yourself from those creative moments because usually those are the best things that you're going to come up with. And so now we have all this awesome technology and we can do that. So I'll take those otter transcription insights and I'll just stack them. And then whenever I'm going to write my content for the week, I'll jump in there, pull those out. then obviously I can use this stuff with my clients too, but this is. I'm mostly talking about my own creative process at this point. But yes, that is a little insight into how that works.

I love to hear 

the creative 

process of

people,

things allow people to be more productive, to content as more relevant.

It seems like

me, 

my time, when I get

most and a lot ideas is when I'm out

in the morning walking my

I I generally on Saturday mornings, I do a 12k walk.

And, um, I know you're into walking too. That's like one 

of the you do 

as well. Um, well, I mean, at

least I used to.

I need do more, but yes. 

yeah. he used to, at least he used to. I was about to 

add that, and 

And I, I get pretty inspired, like ideas 

at 

at that And everybody

um, they can create a space in which they are 

inspired.

And your current

inspiration space is your when you're driving about. You know, you of Or was that by happenstance you day it was like,

Oh,

I get in the car and start to drive, things awesome. I was trying to use some sort of like voice transcription thing, uh, with my notes app or something. And it worked horribly. And I was just, I was so tired of it messing up my words.

So I just started videotaping myself and then people were like, Oh, you should use the video content to create videos. And I'm like, ah, no, the audio is not very good. So I was doing that and I was filming myself all the time, but I was just taking up so much space on my phone and the video was basically useless, right? So I could use the video. I could have turned it into something. I could have plugged in my, my mic and like made it into something, but then it's like, I'm driving, right?

Like I'm just trying to get the insight. And then if I want to take it from there. You know, like when you start to think about these things in a more wider reaching way, you can take what you've written and you can easily turn it into a, uh, into a teleprompt and put that on your phone and read that out. So it's not that, that, that vocal thought that you had can't be like, turn into a video later. I I'm just a big, big fan of like, you know, hooks are written in moments where lightning strikes like that. And, and if you don't do something with it, It could be gone. And I, and I, I'm very neurotic like that. I'm very like scared, you know, like, uh, very tense.

Like I don't want to lose that, that jolt, you know, that's that writer in me where I'm like, okay, allow the interruption, allow that to happen. Um, and then even if I don't, even if I can't expand on it, just like, even just saving that quick idea and being like, okay, talk about this later. Now it's sitting in my Otter AI, it's waiting to be messed with. But I think there's just so much area to scale from there. You can take those insights and turn them into emails. You can use AI to help you do that. You know, you can, uh, you can do so much more with it.

You can turn it into an article, you can turn it into a Twitter thread. You can turn it into a series of individual tweets, you know, whatever. So, so much you can do. I can geek out for days. 

All right. So let's, let's talk a bit 

more 

in detail about 

what happens you record it 

into

otter 

ai

you the 

transcriptions you said earlier

that to it with your regular 

video recording and then 

convert that and then put 

into otter. 

ai. But now they have the app 

and so you'd record directly into 

the And so you back, you can that then

something. 

So what 

does that 

process look like? Because I know sometimes when you speak to yourself, 

it 

might be perfect, but then there might be parts of it 

that 

have to adjust. have 

and tweak. Maybe points are not 

cohesive.

Maybe you repeat yourself. 

does the process 

look like after you do 

that 

recording and you get back home with this on your

app? 

it'll come back and it'll sit for a bit, or I'll, or I'll be like, I'll say at the beginning of the transcription, this is an email idea or something like that. This, or this is an article idea, or this is a LinkedIn post idea. Or this is a short form video idea. And then I'll start talking so I can kind of tell right at the beginning what I was, what I was going for and where this should, where this should ultimately go. And It'll sit. Uh in that spot until I'm ready to pull from it because sometimes you are thinking through something while you're transcribing and that is Obviously not the best written stuff at the end.

So

want to clean it up quickly You copy, you copy it from Otter. They have a quick copy button. You come over and a chat at GBT. You give the prompt based on what industry you work in. You give it a little bit of love, right? You know, like you don't want to just say, rewrite this. You give it some prompting based on what you do and what you're looking for.

you say, remove all the filler words, remove all the stuff that feels unnecessary. Break it down. And I always try to tell it like, don't completely change it, right? Like change it 20%. I'll give it like a percentage so it doesn't go full ham and then I'll have it cleaned it up for me. And also indicate to keep the tone to not change the language too much and then I can pull from there and I got a pretty written, I can even prompt it to write it like an email, right?

So then I can prompt from there. I can take it over into my, into my word doc, and then I, or my Google doc, and I can clean it from there and make it pretty, uh, and then do whatever I want with it from that point. I think that there's just so much opportunity to break that down. Uh, I did used to work with a guy for a little bit.

I had him going into that doc and pulling each individual insight that made sense and putting it into another doc for Twitter, and then I could schedule those as individual tweets. then I could also take those screenshots and put them on to Instagram in the form of three second clips as reels. And I've been getting crazy reach from that too. So you're basically saying like you're taking what was transcription is now become an email. That email can also become an article little side note, but then you're also creating an entire week of X content. And then you're also creating real content.

And that stuff doesn't take a lot of time. Like if you have a social media manager on that, or even an assistant, it's very, very quick and easy to do with a Canva account and just. Some simple back and forth, right? So, and that's just the, that's just the tip of the iceberg. I feel like there's just so much you can do.

And I literally am talking about something that was a throwaway moment while I'm driving in my car. And I can do that times 10 every month, 

right. So when you get these ideas 

and you take it and 

you, 

you then, so you you described the entire process, Well, let's get a little bit you are taking this idea. 

You 

out of auto AI, 

when you record 

thing for you, let's talk about you. And then 

we'll of 

chat about how you do it for your clients.

And you take that, uh, transcript 

and then you start to use it in ChatGPT. Now this ChatGPT is the paid version or is it 

the 

free version or any one will work?

Free one. I am not paying yet. I'm still getting good value out of it. So I started paying.

Okay, great. 

So then the free version is fine. So people can take that and you can tell, Well, then you 

to learn how to prompts. Is that 

something that

have it I think so. I think you should learn a little prompting, right? Or just to add a few details. Yeah. But yes, you do need to know how to prompt.

Right. And so 

you take that and you 

put it into chat GPT, 

and then you can tell it 

based upon the 

idea. You can tell it to. 

Remove the filler words

remove

So you said 

the 

filler words and remove what else?

Anything that feels unnecessary towards the overall idea. Sometimes I'll prompt chatGBT to think about it. Uh, I love using it for clerical stuff like that. You know, analyze the keywords and tell me which hashtags I should use for this post. Or whatever. Like, it's like I don't want to read that whole thing and like Think about it myself.

Like that's the perfect thing for a robot to do. Right.

Yes Yeah

um, but yeah, that's just a few examples, but yeah, I'll, I'll have it do that. And then afterwards you can come back to the post and say, please read through this and give me five points that may need more context, you know, so, they'll give me the five points and they'll tell me why.

And then I'm like, Oh, interesting. Then I can perplexity, which is another tool. Which helps me research, you know, perplexity AI. And I can literally plug that question into perplexity and then say in the month of August in 2024, give it a specific timeline. So then it doesn't screw up, you know, doesn't give me something that's six months old because marketing is moving so fast.

Right. So then, um, I'll take that little snippet of detail and I'll bring it back in to add more context. I'll even save the source so I can come back. If someone's like, what are you talking about? You know, like. You're so full of it. I can, I can come back in and I have the actual thing saved in my doc and I'd be like, here you go, here's the source.

But yeah. Um, that's just a few examples, but yeah. 

So you refer to this as something that's 

infinitely scalable Um, so 

describe how that 

works and how, when you're talking

clients that you, you

them is they should use it or. Over and over

over again, what 

does that exactly mean? 

Infinitely scalable.

Yeah

So I find it to be very infinitely scalable for myself. And I think that's because you're, you're testing the content in different communities too. So if you're going from voice transcription, To LinkedIn, for instance, and you're posting that content, you know, if it's going to be something that's decent, if, if it takes off even slightly, if it does well on LinkedIn, you get some feedback, you get, you get it rolling, even if it doesn't does.

Okay. You can sort of assume that that might do in a video, or if it does really well, you can definitely assume it would do well in a video. So now you're getting a little bit of confidence. a little bit of motivation, a little bit of audience feedback. So then I brought those really good, really high performing LinkedIn posts that really seemed to leave a mark. I'll bring them over to TikTok or I'll make a short form video and I'll do that teleprompting thing I just mentioned and I'll teleprompt it and I'll make it and I'll bring in gifts and whatever fancy video that I can do. I'm, I'm not that good. I'm learning, I'll, I'll do that. And then from there, now you have just like. or five X, how far you can take that post. Now you can go over to Instagram. You can share it there. You can now share it on Tik TOK. You can share it on even Pinterest. I believe you can share it on Twitter X. You can share it back on LinkedIn. So now you can come back a couple of weeks later and say, Hey, you remember that post that you really loved?

Check it out. It turned it into a video. And so now you're kind of just like involving your audience. Like you guys gave me good feedback. I wanted to make something special for you. So here's the visual of it, whatever, you know? And so from there. videos, uh, can go to like five different places and they can even come back to LinkedIn.

You can then take those concepts. If they do really well on those platforms, you get even more great feedback. You know what? This might be something that belongs on YouTube. Maybe I need to do

So instead of just teleconferencing, I will send it off to a YouTube video. then YouTube video can become an email,

it can become a blog Simply by that video that you just produced, and

it can come back to create this show anyways, I, I, feel like it's really important to rethink your ideas

test new products in multiple places and bring about

experiences I can't not, it won't come back.

you're allowing yourself to repeat your ideas, to test them across multiple places with multiple communities, with many different perspectives, something does really well on Twitter or X in the land of pirates and hooligans and, and mean people, good chance it'll do well. On the place where people high five, they fist bump, they're all about camaraderie. So, I'm a big believer in, in sort of just like, feeling it out. And, I know that's very specific to my process, but I would hope that people can hear what I do and sort of think,

I can do that in this way, and in my own way.

Yeah. 

I think that's what people want to hear. Like what works and uh, what has brought you success with your 

content. I want your opinion on something. Um, 

so, you know, recently LinkedIn started their, 

uh, their TikTok style feed. All 

right, It's swiping 

a field. I know you're a person who firmly believes that text posts are probably the best performing posts, or maybe you have data to support that, 

because LinkedIn has started this new feed, has that changed 

your mind as to your approach with content at all for both you and your clients? Or do you still think that text is the way to go when 

you are 

sharing content on LinkedIn?

Do 

is headed. And what I just mentioned a second ago speaks to why that's so incredibly important, you know, like you're taking what was a text idea and you are moving it into a short form format, and now you can put it everywhere. You know, like you can't do that with text just on LinkedIn and people who are just posting texts on LinkedIn are limiting themselves in regards to that. The fact that like the second I turn that into a short form clip, I can now move it to all these other platforms is the reason that I'm so, you know, pulled towards it. I also find that when I have like a, a phone set up like I have here and I can repurpose the short form stuff that I'm doing within a podcast setting and I use something, a tool like Descript. So to make it super easy to clean that up and to repurpose between my phone and all that, uh, that's super easy to use too. So to answer your question, I am definitely trying to do more video, even if I don't really want to, and I wish I could just write until the end of time. And what I love is that my writing abilities make my videos better. And I, I'm happy that I've spent so much time on all these other platforms. The thing that drives me nuts is when people are like, Oh, I've been creating on LinkedIn forever. And now this video features here and I'm going to go ahead and start creating video. And then they just do the most cringe thing ever.

And it's like, I really am a big believer of like walking before you run. My wife, when I started doing Tik TOKs like four years ago, she was just like, you should probably go spend a little time on the platform first. I was like, nah, going to reread my LinkedIn post, you know? And she's like, not going to work. She's like, it's not going to be good. And she was so right. It was terrible. You can go back and go all the way to the bottom of my Tik TOK feed. I kept it there. It's so bad just so people can see where I came from. But yeah, it's, uh, that, that is so true that you should do a little research ahead of time because you can always tell when someone has not spent enough time on a short form platform to really understand like what makes a good video.

Right. 

So, that's my, uh, my little wise. about, about short form content something you 

of of 

that you had was that one of the cringiest types of posts that you, 

Ever 

could see is the shout out post.

Right. And, um, 

I could you expand on that? I laughed at it. Could you expand 

on what a shout 

out 

and why we shouldn't be any that on LinkedIn? Yeah, um, you know, in the beginning of LinkedIn, it was like we were all just sort of trying to network with each other. And I felt, I feel like our engagement maybe mattered a little bit more as well. The, the entire like point of a shout out originally was to like mention the top five to 10 people that actually have really helped you a ton people.

Like I have a whole list of Rolodex in my head of people who showed up early on when I was a nobody. And I had nobody talking to me and they start commenting on my stuff and they really do matter to me a lot. And so that was cool, right? That was wholesome. Um, but now it's like, here are the top 10 gurus, you know, they use language like that.

Here are the top 10 LinkedIn gurus that you need to follow. And then they'll, you know, take a really like not well made screenshot and then just put them across a carousel and then they'll tag them in the description of the post. And then they won't really say anything about what they did or why they did it.

And it's so obvious what's being, what's being done here. And then you look at the comments, all the creators are like, Hey, thanks for the shout out, appreciate the love or whatever. And it's like, you can tell they don't actually know each other. And so it's like, I'm just, I'm a big fan of doing that stuff.

If you actually know the person, you actually have had them really help you and you're not just doing it to chase clout because we all know that's what's happening. We all know that you're just trying to get that person to comment on your stuff. So then LinkedIn will start showing it to more people. You know, it's a decent enough strategy, right? But I think with time it just starts to become very obvious what people are doing and then they get used to it and that's all they do. And. I saw a recent creator who was just so authentic. So like themselves in the beginning, just doing things their own way.

And now all I see them doing is these same types of posts. And it's like, Oh man, you know, another one bites the dust. You know, like I just, I want people to stick to what they are, feel good about who they are and it's like, don't allow the algorithm to start dictating what you do and how you do it because that's ultimately what happens on a lot of platforms, right?

And it's the people who stake core to what they do and they, and they don't go down the gimmick. The, the hallway of gimmicks and cheap, cheap tricks. They, they, uh, they can usually stay. I just feel like it stays longer. It feels better and it stands out in a more, in a more impactful way.

Yeah I agree with you. When I 

saw 

you mentioned that I, I, 

thought about how I would 

interact type of posts And the fact 

that 

I 

think about it a thousand 

before tag anybody. 

Me For 

I don't want it to

across as 

trying leverage

your 

audience or your reach

to

in a better position or even for it even to appear 

that way.

I think 

the way 

in which I. Kind of do it is if I say, okay, 

this is 

from, from a position of genuine gratitude for somebody having helped you, or maybe 

it's, 

um, they some new knowledge that 

causes 

a 

shift.

and you just want to give them 

thanks. how 

they've

helped.

And for me, 

that has 

to happen

like

20 before I

even

want to say it.

cause 

one off is fine. And one off will happen. A lot of people help you one time,

But if is consistently delivering

quality advice 

and 

you with content, helping you become better. 

at some point, you're going to be like, this is, this 

is awesome. 

This is great. This is so great. This person is, and so they've proven themselves as somebody who you can now 

talk 

about.

So even if you think about, even though they're a bigger creator

than you,

if you think about your reputation and

think about

you're going to 

with audience, Then it will slow you down to

you, who you, uh,

Share with the people 

who you 

share 

as

somebody who a voice authority,

as to if you are tagging every 

week, you're just tagging a, a ton of people who have a bigger creator more engagement.

That for me kind of rings 

untrue. for me personally. Yeah.

I completely agree. Yeah, and uh, I think there's a there's good ways to do it too. And you can look at it from a selfish point of view too. If you tag people and they don't respond, they don't comment, they don't do anything. I think Richard Vanderblom tested this and uh, you know, Yeah.

If they don't do anything with the first hour, first hour and a half, they don't, they don't react and they don't comment. That post is going to tank. So like, even if you do tag, then there's a good chance they may not see it and they may not see it quickly enough. And so you could just think of it from a selfish point of view.

Like I, number one, don't want to be seen as a cloud chaser. And number two, I don't want this post to tank. And if you are truly. If you're truly in the network of somebody that has been helping you, then you're connected and you should be able to send that DM. If you're not able to send them a DM with that post and say, Hey, I mentioned you, you can mention their name.

Just don't tag them. And if you want to come back in the future, a few days later and hit edit and tag them, maybe do it then, but don't do it right away. And then I would just mention their name and then send it to them in a DM and say, Hey, I mentioned you in this post. If you want to check it out, feel free.

Uh, and then that takes the whole edge off. You don't have to worry about the algorithm shafting you and you don't have to worry about that person thinking you're a clout chaser. And then you can also go down to the bottom and comment and say, did you guys notice how I didn't tag so and so that's because I'm not a cloud chaser. I'm the real deal. You know, you can go down there and brag about it and then would be like, Hmm, Maybe I shouldn't do that either. You know, I just think it's a way more respectful way to go about it and, that person's going to appreciate it. And then you're also going to start up a conversation and they're going to start seeing your content more often too.

So there's a lot of benefits.

Yeah. Yeah. I agree. I hadn't thought about it that way. And 

in terms of sending them a DM first 

and 

telling them 

that assumes 

that obviously you're connected to the 

person. Um, because if you're not, then

it's,

it's. a 

really helped You

yeah yeah,

really helped you.

If you haven't had a DM conversation, I mean, probably, right. But like. Maybe it's not the time then. Right.

yeah,

or, or if anything, you send them the connection and then you send them the post, but whatever, you know, I just think being holistic about it, really thinking about how things come off is, is the new like fashionable way of handling things, right.

But yeah, there are people who actually exist like 

that, who, uh, who do things for the real reasons.

And not just because they want to, 

I know, we kind of going off on

a 

tangent but it's that really bothers me, um,

About LinkedIn, 

when

see I don't talk about because I don't think it's worth talking about, but it's something

bothers me in terms of 

if you want to manipulate the

system,

there is a blueprint as to how 

to do

that.

Uh, 

if you wanted to things to go a certain way for you could do exactly that way. In 

order to the and many you be.

And I 

don't know if people I think people realize that but it's just a lot of work And then it's very tiring 

because then you are not building in a way that is 

genuine to you

and you're being who you're supposed to on the platform.

You into else for the sake

of

getting

for sake of reach, 

for sake of being, 

um, 

your name is being called in this group of people. And so you kind of betray the reason you're there in the first place, which is to help people. people 

who 

genuinely attracted to how you 

can help them. I see people do 

it 

as you said, you described someone earlier, the sacrifice, the authentic way of because they 

taking too long or, 

do that I think that's something that really bothers me a

lot. 

Yeah. Or just, you know, start sharing memes and gifts all day long, which, you know, I mean, it's a strategy. Uh, but at a certain point, it's like, I saw a guy the other day post something that was not a meme and was not a gift and I didn't even feel like reading it.

Yeah

priming your audience to expect something from you, right? And so if you get, you know, like if you get started with descript and you're clipping out every single last pause in between your sentences, if you bring over a normal video where you have some pauses and you don't have those, there's a chance they may slip off because you prime them to be used to you being super fast and super quick. So I think, you know, we, people. Uh, become used to what you offer and how you do it. And, you know, there's certain people like, uh, Todd, I can't think of his name, but he's, he's

Closer closer Yeah Yeah

he, does these long form Tik TOK videos that I would never get away with, right?

Like, and he will just sit there and just. Talk and talk. And his comments are always like, dude, get to the point or whatever. And he's like, these videos are about insight and context and detail. Get used to it. And I love that. I'm like, and he's, and so now I'm like, cool, I will totally watch a Todd video for a minute plus, because I know he's funny.

I know he's insightful. I know he's got the credentials and I trust him. Right. So I think if we had that trust established, our, our, uh, the attention that we pay. All of a sudden becomes worth it, right? Because we know we're going to get an outcome that is worth something. And people know when they read my stuff, I'm going to make them laugh. I'm going to make them think about something. I might even make them feel a little called out. And they also may get to the end and be like, you know what? I don't even care because that was enjoyable. And now I want to comment or hopefully, you know, or even if they just go about their day. Right. But like, I know that I was able to hold their attention and even if your reactions are not growing and your comments aren't growing, you know, that ghost audience is showing up and engaging with it. 

And so now let me go back to the question I was 

asking earlier, now that we set all this context 

to 

be authentic on, 

on LinkedIn. And 

I'm wondering if 

you more to what you were delivering to your ideal client,

if you were that your engagement 

was going down 

did it the end that can 

see help 

the 

business

I struggle to know how to answer that question. Um, but, but I think that overall it has helped. I think it has helped a lot because I used to have a lot of terrible sales calls. Like I used to have, I used to get in sales calls with people who had no idea what I was doing. They had no idea even what I was doing. Was so I think I've gotten to a point where like I've educated my audience enough to that point where they know what to expect from me. And I've also honed like my Calendly tool, you know, like I have several questions in there. They're meant to vet people so they don't sign up if they aren't that person. Um, so there's some other, other like structural things I've done. But yes, I have become. sharpened and part of me feels somewhat sad about that. I'm like not as many people see it, but the right people I feel are seeing it. And when I check my demos and I see my percentages in my LinkedIn posts, I know that I'm speaking to the right individual and they are seeing it. And I think that's sort of like the, the crux of content. It's like, Once less people start showing up, you know that you're not just talking to everyone. And I was definitely talking to everyone like 80 percent of the time. It was all tofu content, top of funnel. Now, like I think like 60 to 80 percent of my content is bottom funnel, Bofu and like middle funnel talking to like other networking people who are building their businesses. And then just a little bit I'm bringing in that tofu. But, but yeah, I, uh, I think it's changed a lot. I can't say for sure if it's the best because I do miss those days, right? I do miss those days of really viral or more viral content. I can't say it's viral, but more, more engagement and more reach. But I think LinkedIn has changed too a lot.

Right. So, and we have to change with it and. than sitting here and throwing my fists up, I, I, I'm doing more video, I'm always doing more podcasts, I have an email newsletter now, you know, like there's always other stuff going on that I'm trying to integrate into and figure out. Yeah, I think people have to be honest themselves and be to admit

uh that, 

you know, okay, so here's the deal, right? Here's what 

I think, right, 

And I'm happy you 

said that. 

think sometimes, we the 

numbers 

it actually matter to us, personally. 

Like when

we,

you if we post and it's getting like 200 engagements 

300 

engagements, and then 

we do post and it only gets 10, 

that 

that is a significant drop off in our 

brains.

And we, we get affected by that. 

We're running. 

What did we do wrong? Was it the topic? Was it the way I said 

it? it the of day? begin 

to analyze all of these 

things 

about the posts because 

we are chasing that 

particular 

result, outcome.

and, over the years in 

Over the years in LinkedIn, 

cause I remember there was a time I was looking through my, my old posts and I was looking at what got the most engagement ever 

turns out it was a personal 

post, 

right? And if 

I wanted to get more engagement, 

I 

literally up 

with 

this personal post Now the post I did was about 

my wedding anniversary. And there was story 

about it and all those different things. 

Oh yeah 

I, decided I'm 

just never 

to do that again. 

I'm just never going to do it. 

anniversary last month. 

Um 

Um,

and 

so people 

tend chase, chase the of 

this of engagement 

or what could be publicly seen as engagement, but they throw away the goals of what is 

my content really supposed to 

be doing for my business. 

And, um, and I think 

of how 

of how LinkedIn has changed, as you mentioned, 

doing, 

know, 

Creating the content for, business results, um, 

let's put it 

that way.

And not just sales content 

or performance content, but even brand building content is more meaningful 

than trying to just get the responses from people that will always make much more sense. So it's, it's, it's 

a good thing. It's not a bad thing. I think.

Yeah, like that. I can't agree more. And it's so incredibly exhausting to live that life of like riding the wave of the algorithm. Not only does it hurt, but you end up like becoming something you didn't want to become and you end up chasing things you didn't want to chase.

And so it's like I'm heavily focused on that system of making sure that you are taking something that is a throwaway insight on your drive to the grocery store. And. And you are the most minimal effort possible and getting the highest amount of result out of it. So then in that process, if you are getting those, those lulls and those dips, it doesn't matter.

Look at Steven G Pope. Like I mentioned, that guy doesn't care if he gets a video with 200 views, cause every single. Post he puts up his throw away and he has an automated system building it. So when he gets those winners, then he can get excited and everything else is just consistency and his system becomes the flex, his ability to stay going becomes the flex.

And at the end the day, most of business is just, it's like survivor, right? The last, last person standing, like you, you need to be there on the island at the last, last bit and pushing through. And so I feel like. You don't have to be the best you just need to last the longest until you are one of the only few in the competition because I remember there's only so many people from four years ago that are still here

Having that system in place and then also focusing on re reading your posts and being proud of it, you know, like

my clients look at their stuff and they feel like they wrote it. They look at it and they're like, yeah, because it came from their brain, but like magically I made it appear in their feed.

And maybe there's a little bit of me in there. But it's them, right? And they approved it. And it's, it's their, their say. So I think there's something to be said about enjoying what you are putting out and you don't, you don't risk that if you just continue to focus on the stuff that matters to you. I still continue to talk about breaking bad.

I talk about cinema. I talk about movies. I talk about mental health. I talk about my struggles with my parents growing up. You know, like I think there's just so much that you can discuss. But then I also put out hard hitting content that's meant to get people to buy from me So I think you can mix it up and people will understand and and if you're trying to sell okay.

If it doesn't get get a lot of reach. It's not meant to it's meant to get

No one's gonna see that no one sees your booked meetings, right? Unless you show them, right? So that's what it leads to and that's a ghost audience type maneuver. I just got a book meeting the other day and it came from someone I haven't spoken to in a long time that came from a cold DM outreach and he just happens to keep seeing my, my stuff in his feed and I keep showing up and eventually he's like, Oh yeah, I need to schedule that with Dan. So that stuff happens all the time and you just never know when it's going to happen. that's Are there any last points you would love to share with people about either 

we 

started

about, which is

the 

create 

um, on the fly or 

when 

you're literally not able to, that aren't using AI tools or the last things that we were talking about is what are the best ways to create content on the LinkedIn platform before 

we close off.

Oh, yeah. Um, yeah, I think just going out there and paying attention to what people are doing.

There is something to be said. For just doing that daily research and allowing what other people are doing to sort of, influence what you're doing. Don't be so hard headed instead. Be super open minded because I didn't know how to skateboard when I first got started skateboarding. And after 10 years, I was doing flip tricks downstairs sets. I wouldn't have done that. If I didn't, you know, how did the Wright brothers learn how to fly? They didn't go out there and get a bunch of money and, and like draw up some sketches. They went out there and they looked at the birds and they watched the way they flew until they figured out how to create that for themselves in the form of an engineering marble that changed the entire world.

Right? So need to look at our content the same way. And have that sort of playful mentality of like, Oh, I'm my, when my daughter wanted to learn how to do art, she watched me and then she started doing it. I think we needed to do the same thing and, and not have an ego walking into it and just be like, what are other people doing and how can I create something similar in my own way? some people may want to get in contact

you upon what here today. Where can they find you 

online? 

Yeah, you can find me on LinkedIn, Daniel Kading with the lightning bolt and the orange picture. Uh, feel free to DM me. I don't have a website right now in between stuff. Uh, but yeah, or you can follow me on any of the other platforms on Instagram, TikTok and YouTube at brand with Dan, as well as, uh, ex Twitter at brand with Dan, uh, all the same, all the same across there with the same picture, but yeah, feel free to reach out.

If you got any questions, I'm happy to help. If you mentioned this podcast and mentioned your name, I'll totally Go over and above to assist you if you need anything, or if you want to work with me, let me know. Uh, and I'm happy to help you in that regard as well. So yeah, I appreciate you bringing me on and it's been great to talk to you and, uh, it's, it's crazy after all these years to end up here.

Yeah yeah yeah

me. I really do appreciate it.

No worries, man. 

Thanks for reaching out and thank you students for being 

part 

of useful content 

podcast. 

Useful content classroom dismissed.

we're clear. So,

so 

let me ask the question, why did you think 

it was important, um, to

the same photograph or same picture everywhere? So people would know it's me. Yeah. I mean, in school I learned about, uh, uh, ideal client or no, not ICP. It was, um, some other, some other acronym, but yeah, consistency across all of your branding.

So people know how to spot you, you know, then it's like, Oh, I know that guy. Then I have to see my name.

Yeah 

I had, I recently, I agree by 

I what should do. Um, think people are much into being.

Exciting 

about 

how they appear on 

platforms. 

I 

mean, the only one for me that's different 

is 

Facebook. 

course that 

there's a reason for is 

because yeah, is like locked 

off from 

the business world.

And I 

know you have 

Yeah, I feel same way about my Facebook. Yeah.

You have 

It's using Facebook.

uh 

but yeah, but all of the places 

that I want commercial pursuits. My 

images is the same 

I think that as a wise it's good to 

hear that 

you, do the 

same thing. Yeah. 

so 

it's, it's all good Yeah

the same thing too, even if they sometimes don't, but

they 

Always listen, 

So you can change your photographs. No, I love this picture 

and 

I love this one. And 

always listen

it's like, what? Yeah. You want to become a public speaker? Well, put your public speaking picture on every single platform. So people see you that way. I wanted to become a manager when I worked in retail. So what I do, I started showing up to work for the polo on a, you know, a button shirt, I tried to look nicer.

So they envisioned me as the manager. So you got to look the part sometimes, right? 

Yeah, you have 

to live anything before. 

I got an, I got a meeting. I got, I get to, but I, I do really

appreciate it. And, uh, I hope the audio works out and, uh, and everything goes smoothly. So I'm crossing my fingers.

Yeah. No worries, man. All right. 

Take care. We'll talk on the 

platform. 

so much. You have a great day. 

Bye Bye 

bye.