Martyn Brown - Importance of Pillar Pages in Modern SEO

All right, guys. Once again, it's good to have you here today. My name is Efe Ohwofasa, and I have my friend here again, Martyn Brown, an expert who is sold out to helping his clients grow their business and achieve more, and is very passionate about supporting entrepreneurs and business owners on how they can use business.

All the tools on the internet to build a business increases and make more money. And today there's a threatening topic we're going to talk about. Today things are evolving. With the internet award these days and entrepreneurs who are not aware of what they need to do to evolve along the line that we're missing out and living a lot of cash on the table.

And something that Martyn want to talk to us today is about creating pillar pages and their significance for sesh engine optimization strategy to build your business. Perhaps you are an entrepreneur. You write blog posts, you share blog posts, you use your website or your blog posts you want to create your brand, you want to get brand awareness share your message out there, but there's something you're really not doing quite right.

And that is what Matt is going to talk to us about today. So Martyn, It's good to have you here today. How have you been?

Apart from having a cold and a cough I've been fine. Thank you.

Great. It's good to have you here today. And I hope this cold and cough will not interrupt the powerful information you have for us today.

So going back to the topic, Martyn, creating pillars pages and their significance for search, engine optimization strategy. What do you have to say regarding that Martyn?

Yes. Those online will know about posting articles to their blog, and it's a great way of creating your brand and showing people your expertise and getting them to come and join you, join your email list, perhaps, or join your club or your membership.

And Ranking those articles on the search engines so that people can find you when they search. So if they want to find me, they might find a search for membership, perhaps on how to grow your business online. So they will type in Something and it will take them hopefully to my site if it's ranked on the search engines and it's been Fairly easy to rank for certain keywords or key phrases on the internet but things are changing and they have changed and you know what i'm going to mention google They have changed their algorithm totally from how it used to be and how things used to rank get ranked online, and they've turned it on its head, basically, and I and all my colleagues and millions, let's say billions across the world have lost their ranking.

They didn't know why at first, but we've discovered mixed in with the reasoning behind the search engines doing it, what they're looking for, they're telling us what they're looking for, what they need to make your article appropriate to the searches that their viewers are typing in. So when they get to your website, you've got to show that you are.

The expert and that you are going to have the solution or the answer to their query So yes, it's changed totally the idea is that now you can send people from your social media and Send them to your article and when they get to the article the call to action Or cta as we call it the call to action is clicked upon And then they can sign up for your newsletter, your membership site, or whatever you're promoting, maybe sales or service.

So yes, it's all changed. Great.

So when you say they are looking for something, what is it they're looking for that will make you to amaze and utilize the opportunity?

Okay. When people search online, they, they no longer just put in a word. They put in a phrase. Or they will speak and voice search has upped to over 50 percent now on mobile devices, especially.

And so your article has now got to be optimized for search engine placing. Placements by having what is required. So what is required is phrases that people speak in. So I could say, Hey, Google, find me some something X, whatever. Online so that I can join in with whatever. Now, when I say that. If my article reflects it, I will be shown on the search results pages.

The old keyword method of just typing in words appropriate doesn't work anymore. It's changed. So this is where we come in with the new system, which is what we call pillar posts. Pillar posts are looking at the broad outline of everything you're about, but the pillar posts links to in depth items that the person could be searching for.

Once the search engines find that you are appropriate to the search terms they've even spoken in, typed into their mobile device or with their desktop device, they're all different now. Once it's appropriate, they will rank you. They will no longer rank you for the old fashioned meta tags and alternate versions or keywords or the old phrases.

Creating a pillar post, that's pillar as in a pillar that holds up a building, a pillar page. It involves thoughtful planning, a comprehensive content creation, and strategic linking to cluster content. Now cluster content can be a cluster of everything else you've written before that is appropriate to the word or phrase they're reading on your pillar post.

It sounds complicated, but it's not. Think of the pillar post as being the main portal of everything you want to talk about, certain words or phrases are linked out to the other posts that you've made, either in the past or very recently that are appropriate to the search term. So choose a broad topic, identify a broad, comprehensive topic, Topic that is central to your business or industry.

This topic should be something that you want to establish your website as an authority on, and that word is important. That authority now thorough research and content outline. You've got to, you've got to achieve that to structure. Every aspect of the pillar post. So the long form content needs to develop a robust long form piece that is comprehensively covered the chosen topic.

Totally. So this content could be in depth. It could be informative. It could be engaging. It can include sections, images. videos, infographics, and other forms of multimedia to enhance its comprehensiveness and appeal. I've got a report that does show you this step by step. And if you're interested, let me know, and I'll drop the I'll drop the link so you can go and have a view.

Keyword optimization incorporate relevant keywords and phrases naturally throughout the pillar page content. Don't squeeze in those keywords like we used to. And focus on user intent and natural language usage to optimize for voice search because voice search is becoming bigger and bigger every day.

The other important thing is the internal and external linking in your post. Now include internal links to relevant cluster content. So within your website and consider linking out to authoritative external sources as well. So if I write something and the BBC, the CNN or World News has got something appropriate to it, consider linking to it if it's not a competition to your product or service.

And you must have clear navigation and structure. So when people want to find things, have a content at the top listing so they can click on the content listing and go straight to that point. And I won't go through every single point, but you'll get the view of how it should be, and it should be optimized.

For readability and SEO. So pay attention to readability by using clear and concise language and additionally optimized meta tags, URLs and other on page search engine optimization elements to ensure that the pillar page is search engine friendly. Because when the, when Google's or any search engine crawls across your site, They want to be able to return a search engine snippet that's going to make them want to click and be appropriate to them.

And then you must promote and share it. Once the pillar page is published, promote it through your marketing channels, including social media, email newsletters, and possibly paid promotion as well to maximize visibility. And finally. Continuous updates, and this is what a lot of people don't do, regularly update and expand your pillar page as new information becomes available, because that's going to be your anchor portal.

And so when it becomes available, your Industry trends may evolve. So change that update them or user needs may change, and this will help maintain its relevance and authority over time. And you will stay at number one on the search engine results pages.

Very wonderful. That's great. This is very detailed information, and I think it's a very powerful tools people can use to grow their business.

So Martyn, if somebody need help with this, you just talk about now how can they contact you? And then remember you mentioned about a free pdf file you want to give to people where can they have access to this free information guide? You've just talked about

okay go along to Martynbrown. com And the free information by the way, i'll put a link in but it is Martyn with a y so it's Martynbrown.

com And i'll put If you click on articles, then your content that I've just been speaking about will be the very first article or very near the top. And you click on pillar, the pillar post, and it will give you step by step what you need to do. If you don't do what it says, you will not rank. It's fresh from the search engines.

It's their authoritative instructions on how to do it. Made user friendly. It's very technical, but it's as user friendly as you're going to get it and summing it up  Remember this E A T, EAT, it's looking for expertise, authoritiveness, and trustworthiness. And if your pillar piece achieves that and is mobile friendly and voice search friendly, you are guaranteed to be near the top or at the top of the search terms on the search engines.

Powerful. Thank you very much. I believe this resource you've provided the link people can go to be a great resource to people. Thank you very much for this wonderful context. It's a mind blowing one, Martyn. So what is your final words to people who want to create Pillar pages and use it as a signifier for success edge of strategy for the

business.

While creating a pillar page requires a substantial investment of time and effort, but I say this when done effectively, it can serve as a cornerstone resource that boosts your SEO efforts and provides valuable information to your audience. Do that and you won't go wrong. Great. Thank you so much, Martyn.

You're welcome. Good.