Systems, Mindset, and the Life You Actually Want – with Jeremy Howell

Jeremy Howell, business and lifestyle coach, reveals how small shifts can create massive change. From the 1% Rule and 3D Blueprint to building systems that free you from daily grind, Jeremy shares how to design the life you actually want. Discover why most networking fails, how to flip fixed mindsets, and why imperfect action beats perfection every time.

https://facebook.com/jeremy.howell.965

Jeremy Howell
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Speaker 3: [00:00:00] Hello, my name is Jeremy Howell with Impact Value. 

I'm a business and lifestyle coach. 

Speaker 2: Okay. Can you tell me more about that? 

Speaker 3: Yeah, so I started business coaching. Oddly enough I started with missionaries even though they're not businesses, they run like a business.

So, I went on a missions trip to Peru and in that missions trip, the actual missionary came to me and said, Hey, holy Spirit told me I need to talk to you. I was like, okay, sure. And I already been there a few days and it was hard to even talk to this guy because he was being pushed and pulled and it was hard for me to get a few words in.

He was so busy. But when he came and sat down and he said, Hey, holy Spirit said you could help me. I don't like giving unsolicited advice. So, but once he said that, I was like, sure I could help you with your ministry, if that's what you're asking. He said, yes, it's a mess. I said, well, yeah, you're not delegating.[00:01:00] 

And he said, what do you mean I'm not delegating? That's all I do all day long is delegate. You are wrong. I am delegating. I was like, no, you're deciding, not delegating. There's a difference because if you are delegating, you wouldn't be constantly answering your phone or being pulled this way or being pulled that way, making that decision, putting that fire out.

He is like, yeah, I see what you mean. So tell me more. And that just kind of spiraled into this really cool, I laid out what I've done for my business with systems automation delegation in a way to free my. Me and my wife up in our business. I applied that to his ministry and it worked beautifully.

He actually just left my house this morning. He, when he comes back to the states, he stays with me, because he tries to still learn and get coached as much as he can to help his ministry, but he's able to do all sorts of things. Now. He's got five [00:02:00] ministries that he's in charge of. Back then he had two, and it was so much, it was about to drive him nuts.

It was hard on his family, his wife and his members of his church. They were constantly, you know, battling the disorganization. So that's kind of where I started with business coaching. And, I even went as far as a Uganda to help a missionary over there. And she's actually somebody that I coach still to this day as well.

So it's kind of cool. And you never know where it, something like this will lead you. As long as you have the knowledge and wisdom to apply stuff like that, I believe the doors will open up for you, as long as you're willing to step through 'em. 

Speaker 2: How do you get out there?

What you do? Is it just podcasts? Do you have social media? How do you, put your name out there? 

Speaker 3: Yeah, that's a really good question. So mainly I love using podcasts to, bring the awareness. 'cause a lot of [00:03:00] people, they don't know me. So that's one way I get the message out.

Another way is social media. Social media is a big way. And I've built a community and I do that through social media. The group's on there. And that's where I find most of people to introduce 'em to the community. And it's called Moxie Tribe. So moxie meaning perseverance. So it's the mindset of we're gonna persevere together and something really cool happens.

I don't know if you go to networking events or if you ever have in the past. I'd rather shoot myself in the foot. I'll be honest with you that it is all one sided. So, let me explain. I do workshops, these business workshops, I go to BNI or I have in the past, and I go to, chamber events, and whenever I get a chance to speak, I'll ask who came here ready to sell, and everybody in the room raises their hand.

Then I'll say, who came here to buy? And all those [00:04:00] hands go down real fast, right? No one's there to buy anything from anybody. They're only there to sell their selves. So this networking group or community, whatever you want to call it, a tribe. It's a tribal mentality of I'm not here to sell myself, I'm here to level you up.

I'm gonna use my talents, gifts, and abilities to help people in the room. So what we do is we go around the room, we ask them what they're doing, what are some of their setbacks and how can the tribe help? And it's a must that everybody in that room have a notepad. It's a zoom, just kind of like this.

We're in a zoom room and everybody must have a pad and a pen ready because when people speak, they're supposed to write it down even if they don't have something right then and there. There should be something even as small as hitting the share button on something on social media, if that's the least we can do, that actually amplifies what they're doing quite a bit.

You get 20, 30 people in [00:05:00] a room and they all press the share button with something that you're promoting that just made whatever you're promoting hit so many different eyes that they normally wouldn't have hit. Unless they made that ask. So it's a little bit of a different shift, a paradigm shift, so to speak.

Like I said, I can't stand networking groups. I love networking. I can't stand networking groups, because they're only one sided. They're geared towards their self selfishness type thing. And another thing I'll add is, we apply within this group, we apply the law of sowing and reaping, right?

And I think this is part of today's society that they have, we're getting things a little bit wrong, is that we wanna reap a harvest that we didn't plant seeds for, and that we didn't care for the crops. So when going in this room, that's what we're doing. First we're saying, I'm not here to sell myself.

I'm here to show my value. I'm here to plant seeds and show my value. And in that, there will be reciprocation, it will [00:06:00] come back to me. It might not come back to me and from the person that I helped, but it will come back to me because when you help somebody. Guess what? They're now gonna see you as, they're gonna see you as that go-to person.

If once you're known as that within the group, they're gonna speak up for you. So you don't have to sell yourself. They're gonna say, oh, you're going through that problem. Well, Jeremy just helped me with that yesterday. You should book a call with him. 'cause he is definitely willing to put himself out there and help you.

And that's just like the little paradigm shift that I'm kind of growing this community and we're already somewhere around 20 people now, and I just started at the beginning of January. So it's already growing and getting some momentum. We meet every week and it's a beautiful thing.

It's, it is already international. 

Speaker 2: When I network, I network to, help my business is set up so that I can help. I am getting trouble on, my social medias and stuff because I don't have one focus. And [00:07:00] everybody's like, niche down. You should have one thing that you're doing.

I can't do that 'cause it bores a tears outta me and I just can't. So like, I do social media, I do video editing, I do office management, I do podcasting. So for me, I have trouble getting like viewers, or people on my Facebook page because Facebook doesn't know what to do with me. And to be quite honest, I don't know what to do with me most days.

So it's understandable. And I have noticed going to networking meetings, some people are all just like, yeah, I'm gonna sell this thing. And I'm like, yeah, I don't need that. Mm-hmm. I don't know anybody who does either. 

Speaker 3: Exactly. Exactly. And we enter those rooms, obviously we're there to connect.

But when it's there to connect, only to sell, no one likes to be sold to. [00:08:00] I don't care if it's something I need, I don't want you to sell it to me. Rather, I would have it be offered, which feels different. And I also teach that within business coaching, that there's, you make the offer that it is, that offer's only gonna speak to the people that have that problem that they don't want, or results that they want and don't have.

It's not gonna speak to anybody else in that room. And everybody else in that room is not gonna feel like they're being sold to because it wasn't a sales pitch, it was an offer. A little bit of a different paradigm shift as well. I'm all about those small shifts, right? 

Speaker: Mm-hmm. 

Speaker 3: And that's where I do a lot of lifestyle coaching, and I apply this to everything really, but lifestyle coaching, especially that small shifts, small daily shifts impact your life greatly.

So I have something I call the 1% rule. So the 1% rule is you take 1% of your day and you dedicate that to your goal. [00:09:00] So you write down your goal. You gotta make sure that you have very detailed and what it is that you want for your life. And I have ways that I pull that out for my clients, and I'll share that with you in a second.

But you detail it perfectly. Then what I do is I help them reverse engineer it into daily steps, 15 minutes steps. So that's 1% of your day, 14 minutes and 40 seconds is. The exact 1% of your day, but we just rounded up to 15. Everybody should be able to take 15 minutes of their day and work towards the life that they actually want.

Mm-hmm. What happens is, everybody's living a life, or I say everybody, most people on this planet, they're living a life that they don't want, but yet they tell theirselves, say they have to do it, but that's not the truth. The truth is they're choosing it that they could choose something different. The problem is they don't know what they want.

Most of the time when I ask this question, Hey, what is it that you really want for your life? Like, if you [00:10:00] could wake up tomorrow and every day after that, what was it? What is it that you would actually like to do with your life? And they'll look up and, you know, kind of look up into the right, and be like, yeah, I don't really know.

I have a vague idea, maybe this or that, but I don't know in detail. So then I ask this question, okay, so what are the things that you dislike about your life? And then they'll give me a laundry list. Things that they dislike or downright hate about their life. So what we do is we do the opposite of that.

So we say, okay, you strongly dislike being in traffic every day. What's the opposite of that for you? And I have them tell me, it's none of my opinion. I extract that from them. We put it down on paper and I nail them down to details of their ideal life, why this is important. Because the next step after that is something I call the 3D blueprint.

The 3D blueprint is I [00:11:00] take maybe three or four big goals that they want to have Experiences are in the first column. So if you want to experience something, we write that down. We already have the details on a separate sheet of paper, but we write that down on the experiences I want to experience, fill in the blank.

And the next column. Growth. How would I have to grow in order to experience this? What books do I have to read? What kind of courses do I have to take, you know, night college, whatever, but I have to grow. What do I have to do in order to grow to, to experience that? And then the third, column is contribution.

What do I contribute to the world by doing this? So that's what the 3D blueprint is. It gives us an idea in three different parts of your life, what will, what this experience would do for you and others. And it [00:12:00] just helps you kind of think outside the box and think, not so much how does you think personally?

Like, what are things I have to do to experience this? I definitely wanna experience this. Oh, but what else would it do for the world by this? Once we do that, I do something called a visual prayer. So a visual prayer is essentially a guided meditation, but I use the five senses. They're gonna touch things, they're gonna see things, they're gonna hear things, they're gonna taste things.

You see what I mean? They're gonna experience this in all five senses. And, I usually have a questionnaire that I ask 'em certain questions like, what kind of foods do you like? What kind of fruits? Especially 'cause I'm really good at using the fruit. When they bite into it, it gets all over their mouth or something, I just really get descriptive on walking them through this ideal life, you know?

Or if they like to go to the beach, if that's one of their experiences that [00:13:00] they wanna have as a lifestyle, I'll say, okay, well wiggle your toes into the sand. Can you feel the coolness of the sand in between your toes? So I'm really descriptive. And what that does is it hits the subconscious.

Because your subconscious does not know if it's real or not. If you're experiencing it up here, especially in detail, and you're using the five senses, and we also try to hit the emotion, like, if I'm not making you happy, cry if I'm not, if I'm not hitting you in the emotions to where you're crying happy tears, I didn't do my job.

Because what I wanna do is I wanna make it so real, and that you're so grateful that you're getting to experience this experience right now. And what happens is that's like a manifestation, catalyst. It is gonna get you there so much faster. And this, I use it in my daily life. I get to live the lifestyle that I want.

I get to achieve the goals that [00:14:00] seem so big and scary a couple months ago, but I'm actually experiencing it now for the second time. See, everything happens twice, once in the mind. Then in reality, something as small as getting up with use a bathroom, I'm subconsciously I'm seeing what I have to do to get up and go to the bathroom.

So you kind of, I don't wanna use the word trick. You're impressing it on the subconscious mind, which is you're programming. So after this, visualization, as long as you believe that you really did that right, which is hard not to, once you hit the five senses and you hit the emotion, as long as you believe it afterwards, we can take daily action to get there.

It's just like a recipe. You take daily action 15 minutes a day. So why would I use 15 minutes a day? It's a way to get you started [00:15:00] because you might do an hour, you might do two hours, you might do four hours working towards your goal. If you set 15 minutes as your bare minimum, like I can go above this all day long, but I cannot go below it.

It's non-negotiable. I'm working on my ideal life. So the hardest part for people is that action part getting started. So this prompts you to daily not miss your 15 minutes. I don't care if it's 1145 at night, you're gonna put that 15 minutes in before that clock turns 12. Right? That's at least that's what you should, that attitude you should have.

And then you go on to really build the life that, that it is that you want.

Speaker 2: So when you're doing this coaching, what are some of the most frequent things people don't want in their life anymore? 

Speaker 3: [00:16:00] That yeah, the most consistent, I would say is working for somebody else. And that's why this goes hand in hand with business coaching as well. 

And this is it. We go, we tell ourselves we have to go to a job that we dislike with people that we can't stand working for. Somebody that you'd rather not work for the amount of pay that you want more for your life. Right. But yet they keep doing it. And the reason is, and this is why I ask, what do you dislike about your life?

The reason I ask that is because we are geared more towards the negative. 

Speaker: Mm-hmm. 

Speaker 3: They can tell me in detail what they dislike. It's hard for them to articulate what it is they do want for their life. 

I'm a master at pulling that out of people. It's not hard to it. Once you really start going down that road of designing the life that you desire, it's easy to really play with the imagination and say, oh, I would love to be able to do this, and love to be able to do that.

And then you make a blueprint for it, and then you visualize it and let it [00:17:00] hit the emotion deep down, emotion is very powerful. It's, it is so you can remember it. That's the biggest reason is because when you hit it, have an emotional reaction to an experience. It helps you remember it, it locks it in.

So that way you're hitting so many areas by doing this of what makes you, right? Mm-hmm. So you're mind, body, spirit, that's what we're all made up of. We neglect two of 'em primarily. We tend to only focus on the physical, but once you start tapping into the mental and the spiritual, it really does make sense to you, okay, this is what I want for my life.

This is what's gonna feel good to my spirit. This feels good to my mind and my body. When you can think three dimensional like that, it's always the best. And that's why I do the 3D Blueprint as well. It helps you think [00:18:00] three dimensionally. Normally we're all geared towards one dimension, so it kind of forces you to think outside that, into what makes you who you really are.

Does it make sense? 

Speaker: Yes. 

Speaker 2: When you are starting, this is one of the things that I find myself in the habit of asking is how does it start? So you have this person, however they came to you, how do you start, like the very first conversation you have with them is probably not your goals are these do this right?

So, just what does it look like to start with your, the business side and the, lifestyle coaching, sorry. 

Speaker 3: Yeah, so either way I kind of start out the same way. It's a lot of, asking questions, right? That's what mainly coaching is asking the right questions and you'll get the right answers.

But I usually, when I very first start out, I go with my non-negotiable. [00:19:00] I have non-negotiables. If you're gonna work with me, you want me as your coach, there's gonna be some things that you definitely have to, you're gonna have to do. And, you know, housekeeping stuff, make sure you're on time if you're not, , give me at least, a 24 hour heads up if you're not gonna be on the call.

And then you have to reschedule within that week. Those are some of my non-negotiables within reason, I understand people get sick or things happen. But I try to make sure I keep that standard upfront. I'm serious about helping people. I need them to be serious about showing up.

They are paying me, so I wanna give them their money's worth and then some, so I'm always trying to go above and beyond of what somebody's hiring me to do.

But one of my main non-negotiables is they have to look at the world in two different ways and that's it. If they don't, I can't coach 'em. And those two ways are lessons and blessings. I dunno if you've ever heard this before. It's not just [00:20:00] a rying on or a play on words. Right. It is a mindset.

So the lesson meaning that if something bad happens today, we're not gonna cry about it in our sessions, you're gonna tell me what you learned. What did you learn from whatever it is that you disliked? Because once you learn a lesson, you're less likely to repeat it. 

The other one is blessings, and that's kind of self-explanatory, but we don't just say, oh, I had a blessing, or whatever.

We talk about it. What we also learned from that, what was the blessing and did you show gratitude at the moment? If not, let's show gratitude now, because we can skip right over those blessings and miss 'em. Okay. But what it does is it forces their mind to always look for the good, the silver lining.

Speaker: Mm-hmm. 

Speaker 3: Because it's always there. So I'm really big on God's laws, right? So God has laws, law of sowing and re beings, one of them, but one that people don't [00:21:00] even think about or talk about is the law of duality, right? Mm-hmm. The law of duality is if there's an up, there's a down. If there's a left, there's a right.

If there's a good. Then there's a bad. So if you know that there's a good and a bad at in any moment, in any situation, let's focus on the good 'cause it's always there, short of somebody close to you, passing away. Let's always focus on the good, whether that's something bad happened that you perceived that was bad, well, I'm training you to search for the lesson on, on whatever it was that happened, because that's a positive thing that we can focus on so we don't ever repeat it again.

Or at least not on purpose. And it, and be honest with you, Nikki, it really helps me whenever some of my clients, they'll start going down that woe is me path, and [00:22:00] Oh, this happened or that happened, this is why I couldn't do this and this is why I couldn't do that. And I'll say, hold up. Where's the lesson?

And then it has 'em like kind of reset yourself and like get their composure. You're right. That is non-negotiable. I've gotta look for the lesson on this. I can't sit here and just wall in it. I can't stay in this negativity because negativity is not gonna do anything good for you. I mean, I've heard pessimists say, well, you know, what's that saying?

The optimist made the airplane and the pessimist made the parachute. Okay. I choose to look at it like this. Somebody had a hard lesson and they learned a lesson and they came up with a parachute. But thinking negatively all the time is not gonna help you. 

Speaker: Mm-hmm.

Speaker 3: If there's a left, there's a right, there's a up, there's a down. If you have a negative thought, flip that for the positive. It's gonna help your life, it's gonna help your relationships. It's gonna help your business. It'll definitely [00:23:00] help your lifestyle. So always find the good. So that was a great question.

It was, you didn't realize that was a loaded question you asked. That's usually how I start off because that sets the foundation for the next however many coaching calls I have with that person. Is those non-negotiables. 

Speaker 2: Okay. Do you have an example of like your favorite, like gotcha moment from doing this?

Speaker 3: I've got so many. You say gotcha moment like. Maybe a breakthrough that I've had mm-hmm. On some of these calls. Yeah, man. That's what, that's why I do what I do. And by the way, I don't have to do coaching. It's not something that I feel like I ever have to do. It's something I get to do. I have, five, six other businesses.

This is the only one that requires me [00:24:00] to actually be present and do, and I'll get into that later when it comes to systems and all that, we talked about that earlier. But the breakthroughs, I'll tell you are time and time again when it says light bulb moments, right? Where they're like, oh yeah, I didn't never, I had never looked at it that way.

And when they apply it to their life, they have a breakthrough. And that's exactly what, why I do what I do. Same. You could take a high school coach, football coach, or weightlifting coach, whatever. They have that, those same breakthrough moments where they're working with somebody and all of a sudden, they're out there tackling, looking like they're ready to go, hit the, college level football, but six months ago they didn't even know how to tackle.

You see what I mean? Like it's those compounding moments turn into something big. So sometimes it's not like all of a sudden wham, they had a breakthrough. It's [00:25:00] those little bit over time and you look back, you say you, you remember where you used to be? Do you remember how anxious you were or how, chaotic your life was?

Now look at what's going on. We got all these success stories, every week we're here, we're hearing new stuff that you're doing. The biggest one though, I had, and this was a free one, I did a free challenge for somebody 30 day challenge. They had some medical stuff going on and I'm not a doctor, I'm not a therapist or anything like that.

But what I, the big breakthrough that they had is terminal whatever they had. I'm not gonna go ahead and speak it 'cause I don't know if they're gonna see this and I don't wanna tell their business, but it was terminal. 

Speaker: Mm-hmm. 

Speaker 3: And they said, Jeremy, I wanna let you know at the end of the 30 day challenge, I still have the issue, but my mind is completely flipped.

I don't have bad [00:26:00] days anymore. And that may not sound like a lot to somebody, but this was a man that had a lot of bad days and this was actually one of my non-negotiables for my household that I shared with him. That helped him flip that because I was hearing him say, yeah, yesterday was a bad day, or, I had three bad days in a row, and it was always these bad days.

So I, I asked him, I said, what, can I tell you something that I need you to just, to stick with it? And he said, yeah, I'm willing to try anything. I said, you're allowed to have a bad moment, but you're never allowed to have a bad day. 'cause that's a choice. And he said, wow, I've never heard that before.

I'm just really used to just letting that flow outta my mouth that I'm just having these bad days. But I'm gonna try that. So I'll work with him. Throughout the week I [00:27:00] was sending him text messages. Remember, you can have a bad moment. Never a bad day. So at the end of the challenge, I asked him, I said, what was some of the biggest, breakthroughs?

What was some of the biggest things within 30 days that you have noticed? He said, man, I tell you that. You telling me I was not allowed to have a bad day. I have not had a bad day since you told me that I've had bad moments and I let 'em pass. And it's changed my life. My, my relationships are better.

My mental state is a lot better. I'm happier and I now can travel and do these things that I've always wanted to do. And you know what? That to me was probably one of the biggest breakthroughs. And I've seen people completely transform. But just knowing that this man was tormented by his body, by a sickness in his body, but he's not anymore, just that moment.

And he lets it pass and he continues with his day. That's a big [00:28:00] breakthrough

i'll add real quick. I'll add, that's something that I said it was from my household that's personal to me. I have a daughter, she's 11. Coming up next month, she'll be 11, but when she was about four years old, she was in preschool. I think she came home one day and she said, acting sassy and just like arms crossed mean face.

I'm like, what's going on with you? She said, I'm having a bad day. I said, no, honey, you're not allowed to have a bad day. You're allowed to have a bad moment, but never a bad day. And then, she kind of like slowly uncrossed her arms and slowly was like, okay. And she would remind me if I was to ever let that come out my mouth.

She'd be like, no, daddy, remember you're allowed to have a bad moment, but you're not allowed to have a bad day. So it is just something [00:29:00] near and dear to me. And I try to really, when I hear those keywords, I hear a lot of the keywords that are self-talk. I help try to re rewrite that story, right? Because what we tell ourselves is ultimately what we'll do, and going back to the visual prayer, that's what I'm trying to really imprint on.

The subconscious mind is the life that you do want, not what you don't want. We're not gonna focus on that no more. So all those areas that I ask 'em, what do you dislike about your life? The reason why they keep getting it is because that's their focus. They know it with a passion. They know it with detail.

So I try to flip that to say, Nope, we're gonna flip what it is you dislike, and we're gonna take, the opposite of that, nail down the details, make sure that is what you want, and then we're gonna totally use our imagination to create it. Just like a, architect building a house. He's gotta have [00:30:00] details.

He's gotta know, he's gotta know. Exact measurements, if you want that dream house to be built. If you never had a house built, you don't know the process. But if you have had a house built, you know that there's painstaking details that goes into it. Because if you have a light switch on the wrong side 

Speaker: it's 

Speaker 3: gonna be an issue. Right. It's gonna be a problem. Same thing with your ideal life. Why not take the same amount of care, same amount of effort into creating it, the life that you do want? Because all day long we're creating life. We don't want, we don't realize it, it's a choice. 

Speaker 2: So you've spoken a couple times about systems.

What are low, what are systems? 

No. What are. Well, maybe both. I know what systems are, but I'm not sure everybody on the planet does. Right. So maybe a little bit of both. 

Sorry. [00:31:00] Systems and then your sy like what are your systems, because you said you have systems.

Speaker 3: Yeah. So systems are just anything that's gonna help make your business operate or your household, like you can apply, creating systems for your house to make it flow better. Right. And small businesses, they don't take the time to take what's up here, their systems and put it on paper and then put it in a training manual and then implement it to our team.

And this is part of like when I started working with the missionaries is this was a new concept to them of like, I've never heard of this before. I'm like, how do you expect your volunteers to know what to do? They asked me, well, if you have 50 of them, they're all 50 gonna ask you. I'm like, yeah.

I mean, that's what's been going on. Okay. So take what you have in your mind. And I created a template that first day that he said, Hey, I need your help. So I made a, I don't have one, I don't think here with me, but it was basically a whole bunch of [00:32:00] circles.

I don't know if you can see that. It's probably, 

okay. So each one of those circles would be, those would be the position. 

Everything underneath that circle, you're gonna write out in detail what that person that position does. And notice, I was about to say person, but we don't do it all based on people.

Let me explain. We had Sally working in your business for 20 years. She always did the bookkeeping and payroll. But when Sally left, no one knew what to do. She left abruptly, left out on an ambulance, never came back. Now what? Right. So you don't base it off of the person. 

Speaker: Mm-hmm. 

Speaker 3: If you base it off the person, that person is not guaranteed to be there tomorrow.

So you base it off position. [00:33:00] So that position is whatever, office administrator and under office administrator, you put in detail. Right. I'm all about details. Which is funny 'cause that's not my personality, but I have to nail down details for these certain things. Mm-hmm. Or they won't work.

But the cool part is when it comes to systems, whoever's listening out there, you only have to do this once. You only have to create the system once so that upfront work is gonna be worth it. And that's what business owners don't do. They put it off because they say, it's gonna be too hard, it's gonna be too grueling, it's gonna take too much of my time.

But think about all the time you'll save once you create the system, right? Because systems create freedom. You did it for me. Mm-hmm. Once I created systems, I was able to back outta the business with a few other things, which I'll go ahead and cover real quick. So there's something, I wrote a book with Brian Tracy, and you can see that right here above my head.

That [00:34:00] book, it's called Winning Strategies for Success. Okay. But Brian Tracy talks about the four Ds. Okay? The four Ds is what set my business up for success to where I didn't have to work it every day. So those four D's, the first one is develop, okay? The next one is delegate. The third D is duplicate, and the fourth D is disappear.

Now it's easy to say, oh yeah, apply the four D's and you'll be able to leave your leave. Leave your business in capable hands, no. So you gotta understand each D. So the first D is developed like you wanna develop yourself first, because if you don't develop yourself first, you don't [00:35:00] know how to develop somebody underneath you.

So first you develop yourself, then you develop a leader, right? Make sure it's the right leader. And there's ways I have. I've got tools for that. It's called disc assessments. You find that great leader and you delegate them properly. Remember, you don't wanna decide all day for them. You want to delegate it properly.

Then that next D is duplicate. So you duplicate that process over and over again until you have the right leadership and employees underneath that leadership to manage your business. Now, every business is different as far as what that looks like. You might not need a whole bunch of leaders running around, which I don't recommend that.

What I do is I put one leader in place and I back out and I coach that leader. I just got off the, zoom call [00:36:00] with the one that I, I get with for my businesses. Now, I know you just heard that my businesses, as I put one leader in place. I go to that leader, no one else goes to me. They come to me once a week on those Zoom calls.

I don't get phone calls or emails unless it's an emergency. They save everything for that one call. And I develop that leader continuously. I'm continuously going over KPIs. I'm continuously going over new strategies to implement, and I'm going over leadership development coaching, coaching them to coach their people.

And this is, I think that could be applied to any business, the four Ds. If you wanna create something, but you don't want to be working in your business. This way you can work on your business. [00:37:00] So when I first, we first started out, me and my wife. It was an assisted living facility.

Actually we still have it. It's an assisted living facility, adult daycare, and a logistics company. And they all work together. So the logistics company is essentially, Uber drivers for elderly and disabled folks. It went from two employees, which were me and my wife to now we have 20 employees and they all know what to do day in, day out, like clockwork.

And I watch it from a distance and it grows without me. And that's usually if somebody comes to me and says, they're interested in business coaching, I'll ask 'em this question. Okay. Does your business run without you? And usually people say, no, it doesn't run without me.

But the ones that do say yes, it runs without me. I'll say, okay, well does it grow without you? [00:38:00] And if they say yes to that, and I'll say, you probably don't need me. Mm-hmm. If you got that runs without you and grows without you, why do you need a business coach? Right. You know what you're doing. Which I've never heard anybody say yes on both.

And it's possible 'cause I do it, it grows without me. I still have to be mindful of it and create strategies and implement it to the team. But I'm not the one personally doing it. And I know there's other businesses out there that do. They have, they, they have businesses that run without them actually pushing the team to do it.

And it grows without 'em as well. But that's where you want to get to, to create freedom within your business. And that's where I do lifestyle and business coaching, right? Like, yes, I can do just lifestyle. You don't have to be a business owner. I can help you create that lifestyle. We can, do the blueprint and paint it beautifully.

It's easier to do it with business owners because if they already have a business [00:39:00] that runs and is lucrative, we can get it to run like a well old machine and then have that person back out and live the ideal life that they want. So it's just works a little bit easier if they're already a business owner and doesn't mean that you have to be a business owner to create the perfect lifestyle necessarily.

It's just easier, it's easier to do that. So yeah, systems are, in my opinion, the most crucial part of creating freedom for your business. You know, between that and leadership development, if you don't have the right leaders, I don't care what kind of systems you have in place, no one's gonna go by the systems that the leader is not making it clear and concise on what it is that they, their team's supposed to do.

So that, that leader is very important. But getting the systems in place is probably one of the hardest things, but so worth it. 'cause once you do it, you can then find the right leader and back [00:40:00] out.

Speaker 2: Have you ever had to fire a client? 

Speaker 3: Yeah. It's not something I like to do. Yeah. But, respectfully, I've had to tell people I'm no longer your coach. Yeah. And it's because some people like the idea of having a coach but are not coachable. 

Speaker: Mm-hmm. 

Speaker 3: It takes a mindset, like I mentioned before, you know it.

And I say, there's two ways I want you to look at the world, lessons and blessings, but really when it, when you narrow it down to. Basic mindsets. There's only two, there's only two mindsets in the world. There's a fixed mindset and a growth mindset. So the fixed mindset says, you can't teach me anything new.

I already know everything. 

Been there, done that. Got the t-shirt and the hat. I've heard. 

Speaker: The growth mindset says, I wanna learn every day. I'm hungry to learn. Show me more. I'm open to what you're saying. Those are, [00:41:00] even if they don't move Exactly.

When I tell 'em to move, it's a whole lot easier to coach somebody with that mindset. It is pretty much impossible to coach somebody with a fixed mindset. It's a choice for them to stay there. They can change that. Mm-hmm. I believe I used to be fixed mindset, years and years ago.

I believe I was in a fixed mindset where I was just like, Hey, this is me. This is where I'm at. Put up with it or not. I don't care. It was a bad place for me to be. Mm-hmm. But if I could do it, other people can do it as well. Mm-hmm. I would say that's something that you can, wake up from, but if you're stuck in that, I don't think you can be coached.

And, I've had some folks that hired me as their coach because they heard, about the results. So they heard that, the success I've had in business and, maybe e it was ego on their part where they just wanted to know what I knew. 

Speaker 3: And then say that I already know that, I don't know, I don't know what it was, but I'm respectfully, we're not gonna go forward with this, you know?

Speaker 2: I'm a little bit of both [00:42:00] mindsets. I have my deep breath that I'm in, like I leave the house on Tuesdays and Sundays and that's it. And I work a lot, but I am very much growth mindset because I am always learning. I. The people I work for just kind of go, Hey, Nikki, do this. And I go, sure. Let me go figure out how, like, because that's what I do.

I make sure I do it differently than you. But I make sure people can work on their business instead of in their business. So they come to me and they're like, Hey, I just got news about this new automation software. I need you to do it. And I'm like, okay, let me learn how. And so I've gotten, we, I mean I've gained a lot of knowledge that way just because, learning new software and stuff because of people I'm working with.

But I have never, I read [00:43:00] constantly, although not all of them are for business, but, I have a problem too, when I come across people who are like, you can't tell me anything new. I'm like, dude, I can tell me something new every hour of the day. How are you in a place where nothing gets through? It's not, 

Speaker 3: yeah.

And that really, that's ego, right? 

Ego and we're made to have egos. God made us that way. Everybody has one. But knowing when to tuck that ego away

Speaker 4: and say, I don't know, everything, I think is more courageous, right. 

Speaker: Than trying to puff your chest up and say, I already know all this, and, but clearly you're not getting the results.

And it's easier to maybe say that it's harder just to tuck your ego away and it's harder to learn something new. 

Speaker 3: Uncomfortable at times. And, I can kind of tell the difference between. Comfort zone or fixed mindset. You said something, you're [00:44:00] like, I think I'm a little bit of both.

I think you just, you got some comfort zones that you, you're, you don't wanna stray away from and that's fine, right? 

But stepping outside of that comfort zone from time to time is where you grow. 

I'm really big on that as well. Comfort zone is a place to go to have your dreams die.

Speaker 2: Yeah. My comfort zone is more that I feel safer at home, and so I want to stay home and do, because I have stuff to do. Like, at any time of the day, if you were like, oh yeah, well, we're gonna go to the parade. Yeah. I'm not going out in a big crowd. You have fun with that. I'm gonna go do something.

Anything that makes me not available to go to a parade or a big event like that. Um, just because I don't like being around that many people, and noise, but, me talking to you right now is me out of my comfort zone. [00:45:00] I mean, it's not real hard for me to like step out of it. My comfort zone is about this big, 

Speaker 3: all of ours are that's the crazy part, right?

Even the most successful people on this planet, what they, what happened with them is they got comfortable being uncomfortable. 

Speaker: That's their comfort zone now is just really stretching their self any way they can. That's now their comfort zone. Mm-hmm. It works for 'em though, because once you get comfortable doing that, I used to hear this and it was God telling me, right.

It was God telling me, Jeremy, get comfortable being uncomfortable. I'm like, what does that even mean? But I understood the more times I stepped out there 

Speaker 3: in ways that made me feel uncomfortable, the more opportunity came to the table, more doors that were open and more people that I met. If I would've just to stay in my comfort zone and not leave the house or not do this or do that, we're all creatures [00:46:00] of habit.

That's habitual, right? 

Speaker: Mm-hmm. So 

Speaker 3: what these ultra successful people do is they got really comfortable being uncomfortable. 

Speaker: Mm-hmm. 

Speaker 3: They, and what it is, what I found is that it comes back down to not caring what people think. 'cause that the uncomfortable part is caring what people think most of the time, right?

At least when you're maybe public speaking or doing something like this, many different areas of your life where you won't act on something because you're afraid of what your mom will say, or your friends, right. Or anybody that's influential in your life. What would they think of me if I was to step out and do that and fail?

That's what they're worried about, not succeeding. 

Worry about failing. And it's the cool part is failure is a catalyst to success. 

Speaker: Mm-hmm. Failure is part of the process. It helps you just like the lessons of blessings. It helps you see what not to [00:47:00] do. 

Speaker 3: When you fail, failure's not the end.

True failure is when you stop and you don't try again. You don't learn the lesson and move on. That's true. Failure in my opinion 

Speaker 2: there is that, if at first you don't succeed, try, try again. 

I don't remember where I remember that from. 

Speaker 3: That's a r and b artist, right? 

Speaker 2: No, I don't think it's a saw. I have no idea.

I don't remember where that came from, which is something that I do. Um, 

Speaker 3: no, it's true though. If first you don't succeed, brush yourself off and try again. 

And this is something that when I started going down the personal development road and being successful in business and putting myself out there as a coach, my wife would be like, you are really gonna go talk to that crowd of people out there.

And I would be like, yeah, thanks for 

Speaker 2: making me more [00:48:00] nervous. 

Speaker 3: She was trying to look out for me, right? She wasn't trying to get nervous. She was like, she was nervous for me, but I just had this ringing in my head. Be comfortable. Be comfortable getting uncomfortable, right? 

And. I just made up my mind that I'm not gonna care what anybody thinks.

It only care. I only care what I think. Meaning not in an egotistical way. That if I go out there and I completely bomb in front of these hundreds of people, I'm gonna brush myself off. I'm gonna pick myself up, brush myself off, and go to the next crowd. Right? 

I'm not gonna let it, I'm not gonna let it, take a hit to my mission.

'cause I have a mission now, mission driven. I'm out to help people. If that doesn't resonate with some people or if I mess up while I do it, and they all laugh at me, oh, well, I'm gonna brush myself off. They're gonna forget about me five minutes after I leave the room. 

Speaker: Mm-hmm. 

Speaker 3: They're gonna, maybe if I screw up really big mm-hmm.[00:49:00] 

They might talk about me at dinner later on that night. That's about the extent of it. They're gonna forget about that. But if I don't try, I don't create the opportunity to be great. 

And, my wife, she's a planner. I'm not. Right. She wants to plan every detail. And remember I told you I'm not the detail guy, even though I have to be really good at nailing 'em down for certain people.

I'm not the detail guy, my wife is. So when I go to do something, I don't wait till it's perfect. 

Imperfect action is better than zero 

action. Right? Mm-hmm. I'd rather just go out there and try my hardest and see what happens. And if I fail at it, it's not true failure because what I'm gonna do is I'm gonna learn from it and then come back and do it better.

Zig Ziglar has a famous saying that I love, I use this probably on every podcast so far I've ever been on, but I think it's so important what he says here. And it's not just a play on words on this [00:50:00] either. He said, you don't have to be great to start. 

But you have to start to be great.

Isn't that beautiful?

I've really hung on to that saying, and that's what I tell her. When she told me, you're really gonna go out there and speak to those people. You don't have to be great to start, but you have to start to be great. And it is, so far, it's worked out, you know, just fine.

I'm not gonna sit here and say I'm the, best public speaker. But I have a story to tell. I have an impact that I wanna make in the world. I have a legacy that I'm building. If I don't start now. When will I, you know? 

And this is why I often ask people, when is the best time to, to create your lifestyle?

Five years ago? 

Speaker: Yeah. 

Speaker 3: When's the second best time right now? So let's [00:51:00] start creating it, because it's not just gonna happen for you. You have to create it. He, God wants us to be co-creators with him. He wants you to do the work. He wants you to take the action. He wants you to nail down the details, share it with him, and trust in him as you walk it out.

It sounds easy. It's really not. It takes space. Mm-hmm. Mm-hmm. It takes grit. It takes sweat. It takes some tears sometimes. But if you're willing to step out there and partner with the best person you could ever partner with, which is God, he'll move mountains for you. He'll put you in the, in front of the right people.

I wrote a book with Brian Tracy. That's a pinch me moment. Mm-hmm. That's in my opinion, like, he don't have time for me. Well, come to find out he did. You know, and that was important to me, to partner with somebody like him. [00:52:00] It didn't necessarily have to be Brian Tracy, but he is somebody that's very influential in my life, my business, you know?

And now I've got a relationship with this guy and he's pours out his wisdom further. You know, you think you learn so much from these books, but when you meet him in person, he's just spilling out this knowledge and wisdom that you just write as many notes as you can take.

Speaker 2: Do you have any final thoughts for today? 

Speaker 3: I think that's a good place to leave it, but I do appreciate the opportunity to come on, and you've been a very gracious host, so I appreciate you and, looking forward to connecting further.