Google Search Console

Rob Winters: [00:00:00] This is the PodOps Media Podcast where we dive into marketing tips, tricks, and trends for entrepreneurs and small businesses. I'm your host, Rob Winters, Today's topic; Google Search Console.

[00:00:13] Google Search Console is a free tool you can use to learn a lot about what's happening behind the scenes of your website. We'll focus on keywords for your search engine optimization today. If you're new to search console, be sure to check out a blog that's linked in the show description.

[00:00:27] You can get to search console by opening your web browser and entering search.google.com/search-console. After logging in and I'm assuming you've already connected your website. If not, check out that blog I mentioned. You should be on the Overview Tab with a Performance Graph in the center of the screen. On the far right, click Full Report to open the Performance Report.

[00:00:47] If you scroll to the options below the graph, you'll note the Queries. Here you're seeing the keyword phrases individuals are using to find your site through search engines. Above the keywords, you can adjust the Search Type and Date Range. This typically defaults to Web and 3-months. Explore these keywords and utilize them in your web pages and your blog posts as you continue to refine and grow your search and optimization and keyword strategy.

[00:01:09] What tools do you use to explore and define your website's keyword strategy?

[00:01:13] Join in the conversation on this episode at PodOpsHost.com/Tips and share your thoughts.

[00:01:20] Thanks for listening. Be sure to subscribe at PodOpsHost.com/Tips to keep up with Weekly Marketing tips.